Professional Documents
Culture Documents
Dissertation Sample For MBA
Dissertation Sample For MBA
Submitted
By
<Student
Name>
(SAP ID: )
Under the
Guidance of
<Name of Guide>
OF
<Student Name>
<SAP-ID>
<Signature of Student>
2
Declaration by Guide
Further this is to certify that the work is based on the investigation made, data collected
and analyzed by her and it has not been submitted to any other university or institution
for award of any degree. In my opinion it is adequate in scope and utility, as a
dissertation towards partial fulfillment for the award of degree of <Name of Program>
<Signature of Guide>
3
Declaration by Student
<Student Name>
<Signature of Student>
4
Table of contents
1 Acknowledgement 2
2 Declaration by guide 3
3 Declaration by student 4
4 Introduction 6
5 Literature review 8
6 Need of research 12
7 Research design 13
10 Bibliography 30
5
Chapter 1 Introduction
Indian apparel export industry is one of the largest industries in India providing direct
and indirect employment to over 3 million people. The apparels export accounts for 17%
of total exports. It contributes almost 2% to India’s GDP. It has been estimated that
India has approximately 30,000 apparel-manufacturing units and around three million
people are working in the industry. India has 4.3 per cent of the global textile market
share and approximately 3.3 per cent of the global apparel market share in 2006
(Business World 2004, WTO 2007). Indian apparel export sector comprises
approximately 7,500 firms registered with Apparel Export Promotion Council (AEPC).
However this sector is also one of the largest unorganized sectors in India. The intense
competition from other countries like Bangladesh and China, especially in the post WTO
regime has created a need for this industry to be more competitive in terms of cost,
quality and lead time. Apparel being a fashion item with small shelf life, a lot of stress is
being imposed by the buyers to cut the lead time of shipments. Lead time is the time
duration from receiving an order to shipping it to buyer. Normally ex-factory date is
considered as shipping date. Lead time is expressed in number of days.
The Indian exporters are therefore compelled to accept orders with short delivery
commitments. Inability to deliver the shipments in the committed time leads to high
costs to the exporter in terms of compensations and even to the extent of cancellation of
orders.
Timely shipment is one of the causes of concern for apparel exporter, there being a
number of factors affecting the timely shipment. The factors are internal as well as
external. The internal factors include high rejects, low productivity, excessive time for
pilot studies etc. The external factors include reasons like non fulfilment of commitments
by the vendors and even the frequent specification changes by the customers.
The inability to ship the goods in committed time not only causes a heavy financial loss
to the exporters but also impacts the customer confidence and eventually affects the
market share of Indian apparel export trade.
The supply chain of the apparel industry is depicted in the following diagram.
6
The apparel supply chain consists of a large number of processes usually carried out by
different elements and that makes the management of lead time even more complex.
This study is an attempt to identify the factors that affect the lead time and result in late
shipments of apparel export orders.
7
Chapter 2 Literature review
It has been estimated that India has approximately 30,000 apparel-manufacturing units
and around three million people are working in the industry. India has 4.3 per cent of the
global textile market share and approximately 3.3 per cent of the global apparel market
share in 2006 (Business World 2004, WTO 2007). Indian apparel export sector
comprises approximately 7,500 firms registered with Apparel Export Promotion Council
(AEPC).
With the phase-out of MFA quotas and termination of the same at the end of the ten-
year transition period on 31 December 2004, the apparel exporting countries are
competing intensely with each other for market share without the umbrella of bilateral
quota system. China, Bangladesh, Pakistan, Mexico, Vietnam, and Sri Lanka are posing
a tough competition to India in the international market. India has 3.3 per cent share in
world apparel trade in 2006 and is facing stiff competition from countries like China
(30.6 per cent), Turkey (3.8 per cent), Bangladesh (2.8 per cent), and Mexico (2.0 per
cent).
India has not been able to take much advantage of the opportunities coming its way due
to certain structural constraints, whereas China has set about altering the post-quota
scenario with latest technology, huge capacity building, and innovations to capture
larger chunk of the global trade. Huge industrial facilities in the form of apparel
complexes are being developed in China (Business World 2004). The analysis reveals
that countries like Turkey, Mexico, and Bangladesh have managed to increase their
share due to certain factors like market proximity or due to duty free access into the
importing country, whereas India did not have any such advantages. Still, India has
been registering a growth rate though not so impressive.
Apparel exporters need to make efforts to reduce the lead time in a planned manner,
from the stage of order placement to delivery. Exporters have to understand that
apparel in general and fashion apparel in particular are perishable products. Exporters
need to provide considerable attention towards quick sample development, fast
turnaround in production, and shorter lead times..
China has a 13 per cent cost advantage in shipping garments from Shanghai to the US
8
east coast. Also, only transportation time from India to the USA is twenty-four days as
compared to eighteen days from Thailand, fifteen days from China, twelve days from
Hong Kong. In the case of customs processing, India takes 10.3 days as compared to
seven days in Korea and Thailand (Winters and Mehta 2003 cited in Ananthakrishnan et
al. 2005). Another study conducted by World Bank highlights that Indian transaction
costs are 15 per cent higher than that of its competitors (Business World, 2003).
Apparel has to be, often, airlifted because of the delays associated with poor
infrastructure, which adds to the shipping cost and making apparel exports from India
less competitive. The Government of India should take immediate steps to improve the
existing road, rail, power, and port infrastructure. High cost of power, poor rail and road
system, and lack of adequate facilities at the ports increase the transaction cost of the
apparel exporters.
As per Amit Gugnani, senior vice president, Fashion (Textile and Apparel), major
strengths of Indian apparel industry are
9
Activity Specific causes for delays
Lack of clarity regarding exact customer requirement, in terms of
styling, fabric specifications, trims , constructional clarity and
consumption.(Between both sampling & merchandising)
Lack of technical understanding regarding exact
customer requirement wrt. Form and Fit of the Garment,
resulting in repeated communication and reworks.
Pre-
Poor flow of buyer communication between merchandising and
Production
sampling.
activity
Poor planning, especially in prioritizing the sample delivery
schedules.(FIFO etc)
Fixed pick up time by courier service providers often result in
failure in meeting the pickup deadline for ready samples arriving
a little late from sampling Dept.
When asked why Indian apparel export is increasing fast but not the same for
Bangladesh, Bangladesh Garments Manufacturing and Exporters Association (BGMEA)
10
President Siddiqur Rahman said, “Garments buyers are going to Indian market from
Bangladesh due to inefficient port facility and extra lead-time”. He also informed that the
value of taka against dollar, poor infrastructure and shortage of power and gas are the
key challenges for the export oriented RMG sector.
According to BGMEA, the government meanwhile has ordered all the ports including the
port of Chittagong to remain open for 24 hours for 7 days of the week to ease the export
activities. The government has also taken several positive steps at Hazrat Shahjalal
International Airport, which has reduced the lead-time.
Kathuria, Lalit Mohan Singh, Raghbir (2008) state that lead time in Apparel industry
plays a vital role, so every department has to focus on Lead time reduction to meet the
customer’s demand properly. Lead time can be measured on the total manufacturing
process it indicates how quickly raw material is converted into finished product. Lead
time will be the one of the most important factor which will help the organization to gain
competitive edge in global competitive environment of global business which is driven
by customer’s expectations.
Shahidul Kader, M.Sc., Maeen Md. Khairul Akter (Nov2014) in their study on “Factors
affecting the lead time for export of readymade Apparels”, states that An extended lead
time is one of the major problems that the apparel sourcing world is facing when
exporting readymade apparels from Bangladesh is concerned. Apparel sourcing bodies
are one of the major stake holders of the readymade apparel trade and they endow
their investment in improving the factors affecting the lengthened lead time issue.
Improvement of the backward linkage industry to a standard to be able to support the
readymade apparel industries with export quality fabrics is a continuous process and it
will take some time. But the development of the production and manufacturing system
can be implemented in a short while and it has a proven impact on the lead time.
11
Behrooz Asgari and Anyul Hogue in their study on “Leadtime management in garments
industry: A system dynamics exploration” states that, the demand driven apparel
industry is increasingly being marked by its players (brands, retailers and specialty
stores) competing for who can move faster their fashions to better respond to today’s
time sensitive customers. This competition of running against time has posed a great
deal of challenges which are ultimately to be kept pace with by the apparel
manufacturing firms. Therefore, time (lead time for garments delivery) has become a
crucial performance parameter among apparel manufacturing economies around the
world.
Need of research
The Indian apparel industry being one of the largest contributors to India’s exports and
also contributing significantly to the Indian GDP is significant for the counties economy.
It is therefore important that the industry enhances its competitiveness and secure its
place in the world trade. Lead time is one of the most important factors towards this
goal. So it is important to understand the factors that affect the lead time and the
reasons causing the shipments to be late. The understanding of these aspects will help
the industry to manage the export orders better and control the lead time of the
shipments.
12
Chapter 3 Research Design
The research was aimed towards identifying the factors affecting the delay of the
apparel export orders and measures to reduce the same with an objective of minimizing
the problem of late shipments and subsequent tangible and intangible losses arising out
of same.
1. To identify the stages in the apparel supply chain affecting the shipment delays
2. To determine the significance of identified factors in timely shipment of export
shipments
3. To establish reasons of late shipments in apparel export orders
13
• A sample of 10 apparel export orders was selected and the reasons for these
orders being late were identified.
• The analysis was done to identify the frequently affecting factors.
• The perceptions of managers were compared with the data of delayed export
orders.
Literature Development
of
Collection of
data relating
Analysis of
to late
Recommendat
ions and
3.3.2 Type of research: The research is descriptive in nature. It describes the reasons
and factors affecting lead time and timely shipments of apparel export orders. A
combination of qualitative and quantitative techniques has been used for the research.
14
3.3.3 Sample: The data was collected from apparel export houses in NCR region. The
sample was four units of Radnik exports, located in NCR Region.
3.3.4 Sample size: Data of 10 delayed export shipments was analyzed. Senior
managers of the organizations were the respondents for the questionnaires relating to
factors affecting lead time. The total number of respondents was 15.
3.3.5 Research tool: A questionnaire was developed for collecting data on the factors
and reasons affecting lead time.
3.3.6 Data Collection: Both qualitative and quantitative data was used for study.
Primary data was used for the purpose of study. The data relating to late shipments was
be collected from the apparel export houses. The qualitative data was collected from the
respondents of the questionnaire.
15
Chapter 4 Results and discussion
Fifteen senior managers of the export houses were interviewed to ascertain the reasons
of shipments being late. On the basis of literature survey and interviews, 14 reasons of
late shipments were identified
The buyers in the export business are from different countries and many a times there is
communication gap between what they want and what the exporter understands. There
is also a scope of unstated but intended requirements which surface at a later stage.
These miscommunications lead to lack of clarity and need repeated changes and
reprocessing causing the delay in delivery.
Many personnel in the export houses are not technically qualified and are unable to
interpret the technical specifications correctly. This leads to rejection at various stages
of production leading to excessive lead time.
The formal communication systems in the apparel export industry are very weak. The
right information is not available at right time to the personnel, thereby causing the delay
in processes and eventually delays in the shipments.
16
Failure in meeting pickup deadline by courier service
The courier services are responsible for delivering the samples to the buyers in
committed time. However failure to meet deadlines by courier service further adds to the
time required for sample approval and hence shipments get delayed.
Inadequate inventory control systems for the consumables, causes a process to stop
because of absence of machine attachments and process aids. The stoppage of
processes causes the complete process to stop because the apparel industry works on
the assembly line system.
The problems as they come are handled and closed on the spot. Efforts to record the
history of problems and to train the workers and staff to avoid those problems are not
evident. As a result the similar problems surface again and again, resulting in disruption
of production activities.
The lead time of the exporters depends a lot on the supplies from vendors. The vendors
include fabric suppliers, accessory suppliers, dyers and printers, embroiders etc. The
vendors frequently miss their committed lead time leading to stoppage and disruption in
the production process.
The vendors generally are working for more than one exporter at a time and during
peak business season, the vendors are not available for completing job work in the
required time frame. For specific services like computer embroidery and printing, the
number of available vendors is very small and it adds to the problem.
17
Delays in approvals for purchase
The apparel export process is highly labour intensive. It includes workmen with
specialized skills also. The total workforce employed in an apparel export house is very
high. The industry is facing a problem of high absenteeism especially during festive
seasons. It creates a lack of human resources and causes the production process to be
delayed.
The selection process in the apparel export industry is not scientific. Also the HR
practices like skill evaluation and training is almost nonexistent. The result is high level
of rejections in the produced goods which cause a longer lead time for shipments.
The regulatory framework for clearance of export shipments is quite stringent. The
shipment has to pass through various stages of inspections and approvals before it can
be cleared for sailing. This long and cumbersome process causes the ships to be
missed a number of times and result in drastically high lateness of shipment.
Non availability of space on specific ships because of poor planning also sometimes
adds to shipments being delayed.
18
A questionnaire was prepared on the basis of above discussions and was endorsed to
15 respondents. The respondents included merchandisers and export managers of the
apparel export houses.
Rating
S. No. Activity
1 2 3 4 5
Lack of clarity regarding 4 3 8
1
exact customer requirement
Lack of technical 10 3 2
2
understanding
Poor flow of information 6 6 3
3 between sampling and
merchandising
Poor planning in sample 10 1 4
4
delivery schedule
Failure in meeting pickup 5 7 3
5
deadline by courier service
Loss in production due to 3 11 1
6 non-availability of work aids,
like attachments and folders
No history records of problem 3 12
7
are made
Delayed deliveries by 1 14
8
vendors
Non-availability of substitute 4 1 10
9
vendors
Delays in approvals for 1 1 1 12
10
purchase
Delays due to high operator 4 1 7 3
11
absenteeism
Delays due to non-availability 10 4
12
of required skill set
Delays due to shipment 4 2 9
13
clearance procedures
Delays due to failure in 5 5 5
14
meeting shipment window
19
Lack of clarity regarding exact Lack of technical understanding
customer requirement
1 1
2
2
4 2
3 3
3
8 10 4
3 4
5 5
1 1
3 4 2
6 2
3 3
1
4 10 4
6
5 5
1 1
3
5 2 1 3
2
3
3
4
4
7 5 11
5
20
No history records of problem are
made
Delayed deliveries by
vendors
1
3 1
2 1
2
3
3
4
12 4
5 14
5
1 1 1
4 1
2 1 2
3 3
1
10 4 4
12
5 5
1 1
3 4 2 4 2
3 3
1
4 10 4
7
5 5
21
Delays due to shipment clearance Delays due to failure in meeting
procedures shipment window
1 1
4 2 5 5 2
3 3
9 2 4 4
5
5 5
22
Rating
Reason of delayed
S. No. Average
shipment 1 2 3 4 5
rating
Lack of clarity regarding 4 3 8 3.8
1 exact customer
requirement
Lack of technical 10 3 2 3.5
2
understanding
Poor flow of information 6 6 3 3.4
3 between sampling and
merchandising
Poor planning in sample 10 1 4 1.9
4
delivery schedule
Failure in meeting pickup 5 7 3 2.1
5 deadline by courier
service
Loss in production due to 3 11 1 3.9
non-availability of work
6
aids, like attachments
and folders
No history records of 3 12 4.8
7
problem are made
Delayed deliveries by 1 14 4.9
8
vendors
Non-availability of 4 1 10 2.4
9
substitute vendors
Delays in approvals for 1 1 1 12 4.6
10
purchase
Delays due to high 4 1 7 3 2.6
11
operator absenteeism
Delays due to non- 10 4 3.1
12 availability of required
skill set
Delays due to shipment 4 2 9 4.3
13
clearance procedures
Delays due to failure in 5 5 5 2.0
14 meeting shipment
window
23
On the basis of above analysis, it is apparent that the major causes of delayed
shipments in apparel export industry are as follows in the order of their significance.
24
To verify the above, 10 apparel export orders which were delayed by more than 15 days
were selected as sample. The reasons of those orders being delayed were discussed
with the concerned merchandisers. The results are as below.
10
8
6
4
2
0
25
The analysis of above data shows the significance and frequency of reasons for
delayed shipments as below
Priority
Reason of delay Applicable
26
There is apparent difference between the significance of reasons leading to delayed
shipments as per historical data and as per the perception of managers. The
comparison between the two is as under.
27
Comparison of manager’s perception with data of delayed shipments
28
Conclusion and recommendations
The research focused on the measures that can be taken by the apparel export industry
to reduce late shipments as a step towards enhancing its competitiveness in the world
market. The research also highlights the major factors and reasons that have caused
the apparel export shipments to be late and will be useful to the industry in creating
better control measures to reduce the late shipments.
29
9 Bibliography
30
Questionnaire
Name of respondent :
Designation of respondent :
Department of respondent :
Name of company :
Please rate the following parameters on the basis of significance in lead time of
export orders
Rating
S. No. Activity
1 2 3 4 5
Lack of clarity regarding exact
1 customer requirement
2 Lack of technical understanding
Poor flow of information
3 between sampling and
merchandising
Poor planning in sample delivery
4 schedule
Failure in meeting pickup
5 deadline by courier service
Loss in production due to non-
6 availability of work aids, like
attachments and folders
No history records of problem
7 are made
8 Delayed deliveries by vendors
Non-availability of substitute
9 vendors
Delays in approvals for
10 purchase
Delays due to high operator
11 absenteeism
Delays due to non-availability of
12 required skill set
Delays due to shipment
13 clearance procedures
Delays due to failure in meeting
14 shipment window
31
Reasons of late shipment in apparel export
Order number :
Quantity :
Delayed by :
32
Please specify if there are any other reasons which are not mentioned here
33