MADAK BUSINESS MODEL
Key
Scalability
- In the dynamic realm of digital
commerce, MADAK emerges as
the foremost shopping
application in Jordan that
commitment to not just
transforming the way people
shop but also reshaping their
relationship with money,
MADAK’s unique approach is
centered on providing financial
freedom in the way people shop,
earn and save by reshaping their
relationship with money.
- Madak’s system is capable of
managing rising transaction
volumes, expanding supplier
channels and adjusting to
changing local and international
competitors.
- MADAK’s goal is to establish
partnerships with merchants in
new countries, complying with
local regulations, adapting the
system to various currencies and
languages this will help MADAK
reach a broader audience and tap
into different markets.
Cost Structure
- Technology Infrastructure Costs: Expenses related to platform development and maintenance.
- Compliance and Regulatory Costs: Legal and compliance expenses to ensure adherence to regulations.
- Marketing and Acquisition Costs: Expenses for advertising, user acquisition, and retention.
- Customer Support Costs: Resources needed to provide customer support services.
- Data Security Costs: Investments in cybersecurity measures to protect user data.
Key
Partnerships
MADAK’s marketplace creates a win-win
situation for both suppliers and customers.
Suppliers:
- Increased Sales: Higher conversion
rates and larger basket sizes boost
sales revenue.
- Reduced Payment Processing Costs:
Streamlined payment processing may
lower transaction fees.
- Offline Payments: allowing customers
to choose installment payment
options while making in-store
purchases through POS.
Customers:
- Flexible Payment Terms: Ability to
make immediate purchases while
spreading the cost over time whether
it’s a debit or credit card.
- Credit Check Required: Accessibility
to BNPL based of credit history
starting from 300 JOD – 2,000 JOD
based on the client’s
creditworthiness.
- Seamless Payment Experience:
User-friendly platform with seamless
checkout.
- Offers an alternative payment
method for budget-conscious
shoppers.
Activities
MADAK’s services typically involve
crucial tasks including managing credit
risk effectively, fraud prevention methods,
nurturing connections with merchants,
ensuring compliance with regulations and
staying abreast of industry trends to
adapt strategies accordingly.
Risk
Management
- MADAK employs advanced risk
assessment tools to identify
potential risks, including
creditworthiness and fraud, and
mitigate them effectively using BIR,
Crif JO, Q-Bank, Secret JO.
- By deducting the monthly payment
directly from the client’s bank
account, the risk is promptly
minimized.
Customer Unique Selling
Challenges
Relationships Point (USP)
- Regulatory scrutiny regarding MADAK provides the clients with a MADAK's BNPL solution offers several
consumer protection and user-friendly interface, ensuring quick unique features that differentiate it
responsible lending. and secure transactions. from competitors:
- Sensitivity to economic conditions - High Transparency Terms and - Flexible payment terms: MADAK
affecting customers ability to Conditions, full support for provides Customers with a range
make payments. inquires or issues, and of payment options, catering to
Madak continuously improving the overall different needs and preferences.
user experience by tailoring
personalized promotions and - Transparent pricing: MADAK
benefits. clearly communicates about fees
and charges to customers,
Age Gender Health & Wellness Education
- MADAK builds trust by promoting informed
communicating clearly about decision-making.
schedules, payments and all kind
Demographic of fees. - Real-time approvals: MADAK
Segmentation
Language Technology Adoption
provides quick and convenient
- MADAK always ensures to approvals, enabling Customers to
maintain a healthy financial profile make purchases without lengthy
Channels for our clients by calculating the delays.
Hobbies & Interests Occupation Marital Status Income Level
client’s DBR and ascertaining their
ability to determine additional - Niche Marketing Tactics: MADAK
debt responsibly. offers Unique and specific
- MADAK offers its services through marketing strategies for each
Location
various channels including online partner.
and mobile platforms.
- MADAK’s channels includes an
e-commerce website, mobile
application and POS systems.
- MADAK collaborates with local and
international merchants to
seamlessly embed its services
during the checkout process,
making it accessible to consumers
across a variety of retail channels.
Revenue Streams
- MADAK generates revenue from multiple sources, reducing reliance on a single revenue stream and enhancing stability.
- Late Fees: MADAK charges fees to clients who may fail to pay on time, which are typically outlined in the terms and conditions.
- This diversification provides MADAK with a sustainable revenue stream and reduces the risk associated with a single revenue source.