Gutierrez, Nico C.

3-B3 Drafting Technology

Evaluating Print Advertisements

What was the headline? Was it effective at getting your attention and making you want to
read the rest of the ad? Why or Why not?
The sample advertisement lacks a headline. Despite this, the designer's creativity shines
and excels the most through the layout and message conveyed by the graphic used as it portrays
fast food that is relevant to the product itself. A message can be communicated through an
advertisement without relying on a headline, demonstrating that a comprehensive and engaging
ad can be achieved without all the traditional elements.
How was imagery used in this ad? Was it effective at drawing your attention?
The illustration in this advertisement perfectly aligns with my taste for creativity and
information. The imagery used in this ad is both effective and efficient, as it contributes to the
catchy illustration “Fast Food” and makes it more interesting in promoting the burger which is
available exclusively only in McDonald's. At first glance, you can tell what the ad is trying to
convey due to the creativity of the graphic designer which catches my attention effectively.
Did the ad have a copy? Did the copy appeal to your senses? If so, how? What keywords
did the copy use? Examples, compare. introducing, now, price, save, easy, and new.
 There is a brief copy/description that states that two-for-one after Midnight introduces
their product in a simple yet meaningful way. It clearly states the fast food meal which serves as
an introduction to a new purchasable combo of their product.

Was there a clear signature? Where was it located? What company was this ad created for?
Yes, the ad has a clear signature and it is located at the bottom left corner of the layout this
ad was created to inform those individuals who love fast foods by telling them about the new
combo and product of McDonald’s.

Was there a slogan? If so, what was it?

There is no slogan included in this ad.

Can you identify the Z formation?

The sample ad was designed in Z formation to guide eyes from center to bottom. Middle
features item illustration, leading to product headline. The layout ensures smooth reader attention
flow, maximizing impact.