T IN G M E S S A G E S A N D

EVALUA X T
E S O F D IF F E R E N T T E
IMAG
T Y P ES
WORLD ENGLISH AND WORLD ENGLISHES
•WORLD ENGLISH REFERS TO THE ENGLISH LANGUAGE AS A
LINGUA FRANCA USED IN BUSINESS, TRADE, DIPLOMACY AND
OTHER SPHERES OF GLOBAL ACTIVITY, WHILE WORLD
ENGLISHES REFERS TO THE DIFFERENT VARIETIES OF ENGLISH
AND ENGLISH-BASED CREOLES DEVELOPED IN DIFFERENT
REGIONS OF THE WORLD.
MULTIMODALITY

•Multimodality is a
representation of data using
information from multiple
entities, often with multiple
representations.
MULTIMODALITY
• It shows different ways of knowledge
representations and meaning-making
and investigates the contributions of
semiotic resources (language, gestures,
images) that are co-deployed across
various multimodalities highlighting
the significance of interaction and
integration in constructing a coherent
text
MULTIMODALITY
• A multimodal text can either be one of the following:
 paper (books, comics, posters, brochures)
 digital (slide presentations, blogs, web pages, social media, animation, film,
video games
 live (performance or an event)
 transmedia (A story is told using multiple delivery channels through a
combination of platforms, such as comics, film, and video games all working
as part of the same story with the same message.)
MULTIMODALITY
• The creation of multimodal texts and outputs requires a
creative design concept that orchestrates the purposive
combination of text, color, photo, sound, spatial design,
language, gestures, animations and other semiotics, all with
the unitary goal of bringing meaning to life.
In creating a multimodal text, the purpose, audience, and context must all
be considered.

 As to purpose, the creator of the text must be clear on the message and the
reason(s) why the message has to be delivered.

 As to the audience, the nature, interests, and sensitivities of the target audience
must be considered so the text will not be offensive and hurt people’s sensibilities.

 As to context, the message should be delivered through various semiotic resources,

and in consideration of the various situations where and how the text will be read by
different people having different cultural backgrounds.