Republic of the Philippines

UNIVERSITY OF NORTHERN PHILIPPINES

Tamag, Vigan City
2700 Ilocos Sur

College of Business Administration and Accountancy

Website: www.unp.edu.ph Mail: op@unp.edu.ph
Telefax #: (077) 722-2810

A COMPREHENSIVE ANALYTIC REPORT TO

ONLINE SELLING BUSINESS

Presented to

Dr.Gilbert P. Valdez Jr. BDA

College of Business Administration And Accountancy

BSBA HRDM Program

University of Northern Philippines

Tamag,Vigan City

In Partial Fulfillment

Of the Requirement of the Course

Internship(Work Integrated Learning)

Presented by

COHAYCO,KARLA TERESA P.

2022
 DEDICATION
First and foremost, this output is dedicated to our Almighty God who is the source of

wisdom and skills to accomplish this output. Thank you for being our light and pointing us in the

right direction so that we could complete this output successfully.

We also want to dedicate this output to our valued family for their encouraging words.

This output is made possible because they kept us inspired and motivated.

To our friends, classmate, instructor and to all those who participated in this report for

giving us words of advice, heartfelt support, believed, encouragements and for offering their

helping hands for us to successfully accomplish this output. We will always appreciate every

little thing they have done.

RATIONALE
 During this time of pandemic,online selling is one of the major business in our

society.Nowadays,most people are afraid to go outside because of fear of being infected with the

virus.So most of the Filipinos prefer to buy online.Moreover ,consumers can save time and

money wherein they no longer need to waste money to be use transportation fares going in the

mall or city.

This study tends to know their profile and profitability,their marketing strategy as online

seller.This study will give an additional knowledge about some strategies that can possibly more

effective for competitiveness.

INTRODUCTION
 Online selling business is any kind of business activity that happens over the

internet.Running an online business can include buying and selling online or providing an online

service.Any person can successfully do business online,controlling it by the use of internet.In

online business we can buy every household necessities and many more,and also online business

has big contribution to one family which serve as their business and gives additional income for

them.It would provide and satisfy the needs of everyone without going outside.

Consumers have adopted online shopping as a preferred method of shopping.This

new shopping innovation not only provides a large quantity and variety of products to potential

customers,but also provides a wide range of company opportunities and a large market.Social

media is no longer just a tool for people to present themselves on the internet:it is also a tool for

people to sell stuff.Because of the multiple advantages and perks,more people are stating that

they prefer online shopping over traditional shopping these days.The use of technological

computer for improved marketing production is known as online shopping or internet marketing.
 STATEMENT OF PURPOSE

The purpose of this study is to know the profile and profitability of online sellers.The

study aimed to know what are their marketing strategy and determined if it is effective or not and

to able to improve it and try something new.The study wanted to determined what are the

problems the respondents encountered so that it will be addressed.It is a help to the online sellers

to sum up their knowledge and ideas on how they will maximize their profits.It aimed to

enlighten both online seller and consumer how hard it is to earn money.

SCOPE OF THE ANALYSIS

The study focused on the online sellers in Magsingal,Ilocos Sur.It focuses on knowing

and analyzing the state of online sellers today.The respondents gone through a survey using a

face to face communication or an interview.We seek how are their business going and how they

utilizes social media for there online selling.This study will determined what are the problems

they encounter and the advantages of selling online.

DATA ANALYSIS AND INTERPRETATION

 The tables below are the presentation,interpretation and analysis of data gathered through a

survey which conducted using a face to face communication or interview.

Age

Teenage
20-30

100%

When it comes to their age majority of the online sellers are at the age of 20-30.None of

them started in teenage.

Year Started Selling

2017
2018
33%
2019
2020

67%

On the year of starting a business,some of started from year 2017 up to year 2022.But the

year 2020 have the highest percentage and that is 67% which means most of the seller started

from that year

 Pandemic Affect their Business

Yes
No

100%

During the times of pandemic,100% or majority of the respondents were affected.

How they Encourage Buyers

25% Online Advertisement

Sharing Customer Feedback
Social Media Activity
50% Promos

25%

As their strategies in encouraging and attracting buyers 50% of them do the sharing

customers feedback which is their common activity,25% of them do the social media activity

and promos to attract buyers.

 How much they earn in a month

25% 3,000-5,000
6,000-8,000
9,000-10,000
50%

25%

As for profit most of them earn 3,000-5,000 in a month.Others have greater profit.

How long does it take for orders to arrive

2-3 Days
5-7 Days
7 Days or more
50% 50%

For the orders to arrive 50% arrive in 2-3 days and 50% arrive in 5-7 days.
 App used to sell

13%
Facebook
Messenger
Shopee
50% Lazada

38%

50% of the online sellers used Facebook app and 38% used the Messenger and some

sellers used Shopee to sell their products.

Problems they encountered upon selling

25% Cancellation of orders

Bogus buyers
Impatient customers
50% Others

25%

Upon selling most problems that the seller is the Bogus buyers and 25% of it is impatient

customer and cancellation of orders.

 FINDINGS

Online selling is very trending today consumers are affected by restrictions imposed by

the government due to rapid increase of cases affected by the COVID-19 pandemic.The survey

was conducted in Magsingal Ilocos Sur which their is 4 respondents.From the survey done,it was

found out that most of the respondents at the age of 20-30.All of them,their motivation why they

choose to go on online selling is to earn money.On the profitability rate of the business of the

respondents majority earns 3,000-5,000 pesos monthly.

As the data gathered it shows that most of them used Facebook and Messenger for

their business and commonly they used sharing customers feedback for their promotion of the

business.On the other hand,the data gathered show also different problems they encountered

upon selling online.

CONCLUSIONS
 Based from the data gathered because of this trending online selling, sellers have now a huge

number in which competition between everyone is getting. Most of the online sellers are at the

age of 20-30. There were some online sellers which are left behind now with their competitors.

Other online sellers their business continuously growing because of their effective strategies in

attracting consumers. Moreover, all the online sellers shares the same problem encountered like

the bogus buyers and costumers which are impatient to wait for the delivery of the orders. And

lastly, they are in the field of business because of their hope and motivation that they will earn

and they have something for their daily living and future expenses.

RECOMMENDATION
For the respondents based from the data gathered in order to increase the profitability of their

business they must expand their target customers like trying other social media applications like

Instagram and Twitter. They can utilize it to let more consumers know their business and can be

used it for better promotion to their products try other new marketing strategy which are

applicable to the new trends today.

For the consumers each other are help each other. Do not place an order if they don't have sure

budget for it. Do not spend what their income cannot afford. Place their order if they are sure

buyer. Support others for their business and do not be a burden. Just like consumers sellers have

family they need to feed and provide too.