SAWYER BOWEN

416 GREENBROOK CIRCLE

UNICOI, TN 37692
(276) 254-1930 ▪ sawyerbowen@zohomail.com ▪ www.sawyerbowen.weebly.com ▪ https://www.linkedin.com/in/sawyerbowen

EDUCATION M A S T E R O F B U S I N E S S A D M I N I S T R A T I O N : Bryan College School of Adult &

Graduate Studies (Dayton, Tennessee) ▪ June 2016 – May 2019 ▪ Option: Marketing ▪ Cumulative GPA:
4.00
B A C H E L O R O F S C I E N C E : Bryan College (Dayton, Tennessee) ▪ August 2012 – May 2016 ▪
Major: Business Administration ▪ Concentrations: Management and Marketing ▪ Cumulative GPA: 3.90 ▪
Latin Honor: Magna Cum Laude ▪ Academic Honors: Dean’s List and Sigma Beta Delta member
EXPERIENCE REGIONAL MARKETING DIRECTOR Hudson Automotive Group
( R e m o t e ) ▪ January 2023 – Current
Work collaborative with the general managers of twenty automotive dealerships in the southern United
States to address all organic, paid, and traditional marketing and advertising needs ▪ Oversee a team of
fifteen managers, coordinators, developers, and specialists to ensure that all internal marketing requests
are addressed and completed in an efficient manner ▪ Conduct weekly, biweekly, and monthly meetings
with dealership personnel to evaluate performance and modify campaign strategies to maximize the
return of investment ▪ Lead and mentor two managers to overcome internal and external obstacles,
address areas of optimization, and guide for overall success in their given roles
D I R E C T O R O F C L I E N T S E R V I C E S S t r e a m C o m p a n i e s ( R e m o t e ) ▪ May
2023 – December 2023
Work congruently with fifteen businesses in various sectors to enhance their digital and traditional
advertising strategies ▪ Handle over $300,000 in total monthly budgets and provide strategic
recommendations within agreed upon budget ranges to maximize the client’s return on investment and
awareness ▪ Conduct weekly, biweekly, and monthly performance evaluations with each client to ensure
all parties are aware of overall productivity levels ▪ Provide clients with feedback on areas of expansion
to benefit their overall marketing and advertising strategies
A C C O U N T M A N A G E R : P u r e C a r s ( R e m o t e ) ▪ April 2021 – May 2023
Collaborated with ten automotive advertising agencies to tailor the digital marketing strategy for over 80
dealerships nationwide ▪ Curated over $400,000 in total monthly budgets to ensure each dealership’s
strategy aligned adequately with inventory levels, incentives, and geographical preferences ▪ Conducted
bimonthly or monthly performance evaluations with every dealership and/or agency to discuss
appropriate plans to maximize return on investments for a given time period ▪ Submitted cases via
Salesforce to provide Performance Managers and Strategic Sales Executives feedback provided by the
agencies and/or dealerships to execute our strategy effectively ▪ Quadrupled the value of my book of
business within one year of employment while also maintaining a retention rate over 95%
ASSISTANT MARKETING DIRECTOR : Crossroads Automotive Group
( W a k e F o r e s t , N o r t h C a r o l i n a ) ▪ October 2020 – April 2021
Conducted appointment reports for twenty different automotive dealerships across Virginia and North
Carolina on a daily basis ▪ Wrote commercial advertisements, digital advertisements, radio
advertisements, and social media content for each respective store ▪ Created social media graphics,
billboards, and website banners to increase dealership awareness and engage consumers ▪ Evaluated the
overall success of different online and traditional vendors to justify the return on investment for
automotive sales and service ▪ Generated e-mail marketing campaigns to promote specific specials to
previous buyers
C O P Y W R I T E R : T h e T o m b r a s G r o u p ( K n o x v i l l e , T e n n e s s e e ) ▪ February
2019 – September 2020
Wrote commercial advertisements, digital advertisements, social media content, and website content for
125 separate dealerships across 22 automotive brands owned by automotive group Sonic Automotive, as
well as also writing content for Zaxby’s, Pilot Flying J, and MoonPie ▪ Researched marketing trends and
studied brand guidelines to ensure copy for each company was accurately depicted ▪ Worked
collaboratively with a team of 25 individuals to determine marketing strategies that have the ability to
increase social media followership, boost sales opportunities, and enhance the overall online presence for
each organization ▪ Reviewed social media content posted by colleagues to ensure the copy was
concurrent for the respective brand’s message
 MARKETING DIRECTOR: Toyota Knoxville and Lexus of Knoxville
( K n o x v i l l e , T e n n e s s e e ) ▪ October 2016 – January 2019
Created and tracked the success of content for the Toyota Knoxville and Lexus of Knoxville Facebook,
Google Plus, Instagram, LinkedIn, and YouTube accounts ▪ Oversaw the online reputation of Toyota
Knoxville and Lexus of Knoxville by responding to positive and negative reviews received on websites
such as CarGurus, DealerRater, Edmunds, Facebook, Google, and Yelp ▪ Monitored the digital presence
of the websites of Toyota Knoxville and Lexus of Knoxville ▪ Communicated regularly with thirty
separate social media and radio sponsors regarding promotional opportunities ▪ Coordinated digital and
traditional marketing campaigns with over thirty businesses throughout the Knoxville area on a yearly
basis ▪ Organized and supervised the Dirt & Donuts off-road car shows at Toyota Knoxville in 2017 and
2018 ▪ Worked collaboratively with Toyota Motor Sales, U.S.A., Incorporated to ensure Toyota
Knoxville and Lexus of Knoxville were within compliance of online mandates ▪ Conducted A/B testing
to determine efficient online strategies for each store’s website
SOFTWARE AND APPLICATION EXPERIENCE:
SKILLS
Adobe Illustrator ▪ Adobe Photoshop ▪ Adobe Reader ▪ Asana ▪ Camtasia ▪ Canva ▪ ChatGPT ▪ eLead
CRM ▪ Facebook Insights ▪ Figma ▪ Gimp ▪ Google Adwords ▪ Google Analytics ▪ Google Drive ▪
Google Suite ▪ HomeNet ▪ Hootsuite ▪ HubSpot ▪ Inkscape ▪ Keynote ▪ Microsoft Excel ▪ Microsoft
PowerPoint ▪ Microsoft Publisher ▪ Microsoft SharePoint ▪ Microsoft Teams ▪ Microsoft Visio ▪
Microsoft Word ▪ Momentfeed ▪ Preppr ▪ Salesforce ▪ Slack ▪ vAuto ▪ Zoom