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Krajewski - Operations Management - Processes and Supply Chains (422-428)
Krajewski - Operations Management - Processes and Supply Chains (422-428)
Inputs
Reminder: Express the forecasted demand and reactive alternatives as employee-period equivalents.
12. Gemini Inc. is using the Sales and Operations Planning with Calculated costs to specify the model’s inputs. (Hint: Don’t
Spreadsheets Solver in OM Explorer to develop a five month forget that the forecasted demand and reactive alternatives
production plan. Use the provided Derived outputs and are expressed as employee-period equivalents.)
Scheduling
13. Gerald Glynn manages the Michaels Distribution Center. 14. Cara Ryder manages a ski school in a large resort and is try-
After careful examination of his database information, he ing to develop a schedule for instructors. The instructors
has determined the daily requirements for part-time loading receive little salary and work just enough to earn room and
dock personnel. The distribution center operates 7 days a board. They receive free skiing and spend most of their free
week, and the daily part-time staffing requirements are time tackling the resort’s notorious double black-diamond
slopes. Hence, the instructors work only 4 days a week. One
Day M T W Th F S Su of the lesson packages offered at the resort is a 4-day begin-
ner package. Ryder likes to keep the same instructor with a
Requirements 6 3 5 3 7 2 3 group over the 4-day period, so she schedules the instructors
for 4 consecutive days and then 3 days off. Ryder uses years of
Find the minimum number of workers Glynn must hire. Pre- experience with demand forecasts provided by management
pare a workforce schedule for these individuals so that each to formulate her instructor requirements for the upcoming
will have two consecutive days off per week and all staffing month.
requirements will be satisfied. Give preference to the S–Su
pair in case of a tie.
Business travel often means staying overnight in a hotel. Upon arrival, you
may be greeted by a doorman or valet to assist you with your luggage. Front
desk staff awaits your check-in. Behind the scenes, housekeeping, mainte-
nance, and culinary staff prepare for your stay. Making a reservation gives the
hotel notice of your plan to stay, but even before your trip is ever conceived,
the hotel is staffed and ready. How? Through a process called sales and op-
erations planning.
Sales and operations planning is a process every organization performs
to some degree. Called a staffing plan (or service resource plan if more de-
tailed) in service organizations, the plan must strike the right level of cus-
tomer service while maintaining workforce stability and cost control so as to
achieve the organization’s profit expectations. So where do companies begin?
Let us take a look at Starwood Hotels and Resorts to see how it is done.
Starwood operates in more than 750 locations around the globe. At the
highest levels, Starwood engages in sales and operations planning on an an-
nual basis, with adjustments made as needed each month by region and by
Pearson
property. Budgeted revenues and other projections come from headquarters;
the regions and individual properties then break down the forecasts to meet
their expected occupancies. Typically, the director of human resources deter- A software program that forecasts occupancy based on historical data helps
mines the staffing mix needed across divisions such as food and beverage Starwood maintain proper staffing levels at its hotels. Managers know on
service, rooms (including housekeeping, spa, and guest services), engineer-
a per-room, and “per-cover,” basis how many hotel employees should be
ing, Six Sigma (see Chapter 3, “Quality and Performance”), revenue manage-
scheduled so that customers get good service.
ment, and accounting.
At the property level, general managers and their staff must provide
input into next year’s plan while implementing and monitoring activity in the expectations are much greater than a three-star airport hotel location and
current year. For most properties, payroll is close to 40 percent of budgeted requires much higher ratios of staff to guests. Finally, if the hotel is a brand
revenues and represents the largest single expense the hotel incurs. It is new property, historical data from similar properties is used to model staffing
also the most controllable expense. Many of Starwood’s hotels and most for the first year or two of operation.
resorts experience patterns of seasonality that affect demand for rooms Starwood attempts to modify demand and smooth out the peaks and
and services. This seasonality, in turn, significantly affects the organization’s valleys of its demand patterns. Many of the company’s hotels experience
staffing plan. three seasons: high, mid (called “shoulder”), and low season. Starwood, like
To determine the staffing levels, the company uses a proprietary soft- its competitors, offers special rates, family packages, and weekend specials
ware program that models occupancy demand based on historical data. The to attract different segments of the market during slower business periods.
key drivers of staffing are occupied rooms and restaurant meals, called “cov- Staff is cross-trained to work in multiple areas, such as front reception and
ers.” Starwood knows on a per room and per cover basis how many staff are the concierge desk, so additional staff does not have to be added across
required to function properly. When occupancy and covers are entered into seasons. Employees may also be temporarily redeployed among Starwood’s
the software program, the output models a recommended staffing level for properties to help out during peak periods. For example, when occupancy is
each division. This recommendation is then reviewed by division managers forecast to be high in one region of the country, staff from areas entering their
and adjusted as needed to be sure staffing is in line with budgeted financial low season will be assigned to cover the demand.
plans. Job fairs to recruit nonmanagement staff are held several times a year
so a qualified candidate pool of both part-time and full-time staff is ready QUESTIONS
when needed. Most hotels maintain a pool of part-time workers who can
contract or expand the hours worked if required by property guest levels. 1. At what points in the planning process would you expect accounting/
Vacations for management are scheduled for the low season. Overtime will finance, marketing, information systems, and operations to play a role?
be worked as needed, but is less desirable than scheduling the appropriate What inputs should these areas provide, and why?
level of staff in each division. 2. Does Starwood employ a chase, level, or mixed strategy? Why is this
The program also takes into account both the complexity and position- approach the best choice for the company?
ing of the property within Starwood. For example, a 400-room city hotel that 3. How would staffing for the opening of a new hotel or resort differ from
is essentially a high-rise building is not as complex as a 400-room sprawling that of an existing property? What data might Starwood rely upon to
resort with golf, spa, convention, and other services not offered by the city make sure the new property is not over- or understaffed in its first year
hotel. Positioning also is important. A five-star resort hotel’s customer service of operation?
Memorial Hospital is a 265-bed regional health care facility located in the years, the staffing plan usually changes because of changing work policies,
mountains of western North Carolina. The mission of the hospital is to provide changing pay structures, and temporary nurse availability and cost. With fall
quality health care to the people of Ashe County and the six surrounding quickly approaching, Fry is collecting information to plan next year’s staffing
counties. To accomplish this mission, Memorial Hospital’s CEO has outlined levels.
three objectives: (1) maximize customer service to increase customer The nurses at Memorial Hospital work a regular schedule of four
satisfaction, (2) minimize costs to remain competitive, and (3) minimize 10-hour days per week. The average regular-time pay across all nursing
fluctuations in workforce levels to help stabilize area employment. grades is $12.00 per hour. Overtime may be scheduled when necessary.
The hospital’s operations are segmented into eight major wards for However, because of the intensity of the demands placed on nurses, only a
the purposes of planning and scheduling the nursing staff. These wards are limited amount of overtime is permitted per week. Nurses may be scheduled
listed in Table 10.3, along with the number of beds, targeted patient-to-nurse for as many as 12 hours per day, for a maximum of 5 days per week. Over-
ratios, and average patient census for each ward. The overall demand for time is compensated at a rate of $18.00 per hour. In periods of extremely
hospital services remained relatively constant over the past few years even high demand, temporary part-time nurses may be hired for a limited period
though the population of the seven counties served increased. This stable of time. Temporary nurses are paid $15.00 per hour. Memorial Hospital’s
demand can be attributed to increased competition from other hospitals in policy limits the proportion of temporary nurses to 15 percent of the total
the area and the rise in alternative health care delivery systems, such as nursing staff.
health maintenance organizations (HMOs). However, demand for Memorial Finding, hiring, and retaining qualified nurses is an ongoing problem
Hospital’s services does vary considerably by type of ward and time of year. for hospitals. One reason is that various forms of private practice lure many
Table 10.4 provides a historical monthly breakdown of the average daily pa- nurses away from hospitals with higher pay and greater flexibility. This situ-
tient census per ward. ation has caused Memorial to guarantee its full-time staff nurses pay for a
The director of nursing for Memorial Hospital is Darlene Fry. Each minimum of 30 hours per week, regardless of the demand placed on nursing
fall she confronts one of the most challenging aspects of her job: planning services. In addition, each nurse receives 4 weeks of paid vacation each year.
the nurse-staffing levels for the next calendar year. Although the average However, vacation scheduling may be somewhat restricted by the projected
demand for nurses has remained relatively stable over the past couple of demand for nurses during particular times of the year.
Source: This case was prepared by Dr. Brooke Saladin, Wake Forest University, North Carolina, as a basis for classroom discussion. Copyright © Brooke Saladin.
Reprinted with permission.
*Average surgeries per day on Tuesday and Thursday.
†
Daily equivalents