Data as a Service

2019 Q2 Sales Playbook

Approved for internal use only.

Get to know our CORE advantage:

Comprehensive. Optimal. Robust. Experienced.

INTRO TO NEXIS® SOLUTIONS

DAAS SEGMENT

USEFUL RESOURCES

INTRO TO NEXIS ® SOLUTIONS
Foreword
The Team: We are Nexis Solutions
Better Information. Better Results.
Customer Benefits
Nexis Solutions 2-Minute Story
Nexis Solutions is Part of RELX
DaaS Segment Matrix
DAAS SEGMENT
USEFUL RESOURCES
2 | FOR INTERNAL USE ONLY.
Intro to Nexis Solutions ®
2019–Q2 SALES PLAYBOOK
Dear Nexis Solutions team,
Welcome to the launch of the Nexis Solutions Playbooks!
I am very excited to be able to present you with the latest edition of this
resource for sales and all other teams in Nexis Solutions that deal with
clients and prospects in all of our markets globally.
The Nexis Solutions division of LexisNexis Legal & Professional has a great
tradition of being trusted advisors for our customers and prospects. We
have implemented an organizational design focused on segment teams to
drive new business as well as teams focused on 100% retention of all customers.
Each of us need to be experts in helping our customers succeed. This is where the playbooks will
continue to help.
These segment-specific sales playbooks are designed to provide you with a single place to get
the information you need, from value propositions to product detail, to drive new and upsell
opportunities. These updated versions have the latest information, and we will continue to
update them regularly to ensure we all have the latest information and strategies from each of the
segment teams. Our responsibility in sales and client-facing roles is to read, learn, and practice the
content provided.
I would like to personally thank the segment marketing teams who helped create these playbooks.
They have set the foundation of what will be best in class sales materials within Nexis Solutions
and the Legal & Professional sales organizations.
Ron DeBlis
VP of Global Sales
Nexis Solutions

INTRO TO NEXIS ® SOLUTIONS
Foreword
The Team: We are Nexis Solutions
Better Information. Better Results.
Customer Benefits
Nexis Solutions 2-Minute Story
Nexis Solutions is Part of RELX
DaaS Segment Matrix
DAAS SEGMENT
USEFUL RESOURCES
3 | FOR INTERNAL USE ONLY.
Intro to Nexis Solutions ®
2019–Q2 SALES PLAYBOOK
The Team: We are Nexis Solutions!
We help professionals across the globe:
GROW their businesses
SAVE money, time and resources
COMPLY with global and national regulations
PROTECT their businesses and their brands
We do this by providing organizations with
access to relevant information, from one of the
largest collections of news, business, industry
and legal content on the planet.
Our smart database offers unmatched content
breadth and depth, complemented by precision
search features; data analysis and visualization;
personalized alerts; and data extraction and
integration. This empowers our customers to:
• Perform quick critical business research
more efficiently
• Stay current on key topics, trends and regulations that
impact their business
• Identify potential risks and opportunities
for growth
• Leverage relevant datasets for machine learning,
predictive analytics and other big data applications
CONTINUED
 Intro to Nexis Solutions ®

2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS ® SOLUTIONS The Team: We are Nexis Solutions! (continued)

Foreword
The Team: We are Nexis Solutions
Better Information. Better Results.
Customer Benefits
Nexis Solutions 2-Minute Story
Nexis Solutions is Part of RELX
DaaS Segment Matrix
DAAS SEGMENT
USEFUL RESOURCES
We deliver solutions focused on the following segments:
ENTITY DUE DILIGENCE
AND MONITORING (EDDM)
Our EDDM solutions portfolio helps build
trusted relationships with customers, suppliers
and third-parties while mitigating risks that
could pose a threat to their strategic business
goals.
RESEARCH
Our Research solutions portfolio, including our
flagship product Nexis®, enables customers
to find precisely the information and insights
they need to make strategic business decisions,
uncover opportunities, surpass the competition
and protect their reputations.
MEDIA INTELLIGENCE
Our Media Intelligence solutions portfolio
combines powerful analytics, expert human
analysis, and the most comprehensive set of
global news and social content in the market
to help businesses grow and protect their
reputations.
DATA AS A SERVICE
Nexis® Data as a Service (DaaS) delivers the
highly-relevant, archival and current data
organizations require for a broad range of big
data research initiatives and specialized artificial
intelligence applications.

Across all segments, we partner with other organizations who share our mission to fulfill specific
customer or market needs.
The Nexis Solutions team is committed to delivering a superior customer experience to make us the
information partner of choice for companies across the globe.

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INTRO TO NEXIS ® SOLUTIONS
Foreword
The Team: We are Nexis Solutions
Better Information. Better Results.
Customer Benefits
Nexis Solutions 2-Minute Story
Nexis Solutions is Part of RELX
DaaS Segment Matrix
DAAS SEGMENT
USEFUL RESOURCES
5 | FOR INTERNAL USE ONLY.
Intro to Nexis Solutions ®
2019–Q2 SALES PLAYBOOK
Better Information. Better Results
With more than 45 years of collecting
information, the Nexis Solutions division
of LexisNexis Legal & Professional leads
the industry with the most comprehensive
and trusted content and we’re not stopping
there. We continue to invest in and grow
our collection of news, U.S. public records,
company data, legal content and more to
ensure that customers stay alert to essential
information. Moreover, we help customers
uncover meaningful insights to inform
strategic business decisions, inspire innovation,
realize competitive advantages and protect
reputations. Better information delivers
better results.
 Intro to Nexis Solutions ®

2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS ® SOLUTIONS Customers Benefits

Foreword
The Team: We are Nexis Solutions
Better Information. Better Results.
Customer Benefits
Nexis Solutions 2-Minute Story
Nexis Solutions is Part of RELX
DaaS Segment Matrix
DAAS SEGMENT
GROW your business by making
well-informed decisions
LexisNexis provides access to the most exhaustive
business data collections in the world so customers
can be confident they have the necessary data to make
critical business decisions to optimize growth.
SAVE money, time and resources
COMPLY with regulations that impact
your business
Our solutions are designed to help customers address
the expectations of regulators, legal authorities,
government bodies and NGOs that set global and
national standards for sanctions, anti-money laundering
(AML, anti-bribery and corruption (ABC) and forced
labor.

searching for the information you need

USEFUL RESOURCES
No other single provider offers the unique set of
PROTECT your business and brand
data that LexisNexis does, including 40,000 premium LexisNexis brings together a comprehensive content
international, national and regional sources with an collection that offers customers insights needed to
archive going back 45+ years for some publications. protect organizations and brands from reputational,
With LexisNexis, customers also get access to company financial, regulatory and strategic risks.
profiles, U.S. public records, legislative content, industry
information and social media content, ensuring a more
complete perspective. Customers spend less time
searching and more time uncovering valuable insights
from this comprehensive content collection due to our
best-in-class technology, unique search functionality,
taxonomy and data enrichment which helps return the
most relevant search results.

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INTRO TO NEXIS ® SOLUTIONS
Foreword
The Team: We are Nexis Solutions
Better Information. Better Results.
Customer Benefits
Nexis Solutions 2-Minute Story
Nexis Solutions is Part of RELX
DaaS Segment Matrix
DAAS SEGMENT
USEFUL RESOURCES
7 | FOR INTERNAL USE ONLY.
Intro to Nexis Solutions ®
2019–Q2 SALES PLAYBOOK
Nexis Solutions 2-Minute Story
1 2 3 4
We enable customers We do that by Nexis Solutions has No other provider
to work more time- and 40,000 premium sources
empowering discovery, can offer this robust
cost-effectively, ensure innovation, and smart and trusted news, data set globally.
regulatory compliance and decision making through including archives going
protect and grow their access to the most back more than 45 years,
business and their brands. comprehensive set of plus company profiles,
business information U.S. public records,
available from a legislative content,
single provider. industry information and
social media content.
 Intro to Nexis Solutions ®

2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS ® SOLUTIONS LexisNexis Business Insight Solutions is part of RELX

Foreword
The Team: We are Nexis Solutions Elsevier LexisNexis Legal LexisNexis
Better Information. Better Results. & Professional Nexis Solutions
Customer Benefits
Nexis Solutions 2-Minute Story
RELX LexisNexis Group
LexisNexis Risk
Nexis Solutions is Part of RELX
Reed Exhibitions Solutions
DaaS Segment Matrix
RELX Group is a global provider of information Elsevier serves Scientific, Technical and
DAAS SEGMENT
and analytics for professional and business Medical markets, providing customers with
customers across industries, enabling them information and analytics that help institutions
USEFUL RESOURCES
to make better decisions, get better results and professionals progress science, advance
and be more productive. RELX is committed healthcare and improve performance.
to performing to the highest commercial
LexisNexis Risk Solutions offers solutions and
and ethical standards and channeling our
decisions tools that combine public records and
knowledge and strengths, as global leaders in
industry-specific content with advanced search
our industries, to make a difference to society.
technology and analytics to help customers
Toward that end, there are initiatives across our
evaluate and predict risk and enhance
organization in support of:
operational efficiency.
• Sustainable access to information
• Advancement of science and health LexisNexis Legal & Professional provides
• The rule of law and justice legal, regulatory and business information
• Momentum for UN sustainable and analytics to help customers increase
development goals productivity, improve decision-making and
• Protection of society and fostering communities outcomes, and advance the rule of law around
the world.
Nexis Solutions is a business unit of the Legal
& Professional business within RELX.
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 Intro to Nexis Solutions ®

2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS ® SOLUTIONS DaaS Segment Matrix

Foreword
The Team: We are Nexis Solutions
Todd Larsen
Better Information. Better Results.
CEO
Customer Benefits Nexis Solutions

Nexis Solutions 2-Minute Story

Nexis Solutions is Part of RELX Portfolios Content SALES PRODUCT MARKETING
DaaS Segment Matrix Katy Fixter Caryn McEwen Ron DeBlis Manon van der Velde Marcella Janmaat
GM, Portfolios VP and MD VP and MD Head of Global Head of Marketing
Global Sales Global Sales Product Planning Europe, Russia,
DAAS SEGMENT Channels
Karen Williams
VP, Global Sales Ops
USEFUL RESOURCES

Lynn Miller Marie-Jeanne Morvan Dawn Engle Sam Hemmant

Portfolio Manager, Content Enrichment Sales Enablement, Marketing Director,
DaaS DaaS DaaS

Mark Dunn Magali Rolandez Simon Barker Viji Alagarsamy

Portfolio Director, Director, Content VP, Global Data Sales Global Product
DaaS Planning and Manager
Licensing
Hugh Moody
Global Product
Sonia LaFountain Manager
Director, Content
Planning and
Licensing

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 DaaS Segment
2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS® SOLUTIONS Products and Solutions

DAAS SEGMENT Nexis® Data as a Service offers access to current and archival data via a variety of application
Products and Solutions programming interfaces (APIs).
Segment Value Proposition
Ideal Customer Profile Search and Retrieve APIs RESTful APIs Bulk APIs Constant Call APIs
Use Cases
Licensed and Web News YES YES YES NO
Market Trends and Pressures
Elevator Pitch
Key Competitors Web content YES NO YES NO
Reasons to Buy
Qualifying Questions
PEPs, Sanctions NO YES YES YES
Why Nexis Data as a Service & Watchlists

USEFUL RESOURCES
U.S. Legal NO YES YES NO

Company Information NO YES YES NO

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 DaaS Segment
2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS® SOLUTIONS Segment Value Proposition

DAAS SEGMENT With an unmatched global content collection enhanced through normalization and metadata
Products and Solutions enrichments, Nexis Data as a Service (DaaS) delivers the highly-relevant, archival and current
Segment Value Proposition data organizations require for a broad range of big data research initiatives and specialized
Ideal Customer Profile artificial intelligence applications.
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service

USEFUL RESOURCES

11 | FOR INTERNAL USE ONLY. Comprehensive. Optimal. Robust. Experienced.

 DaaS Segment
2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS® SOLUTIONS Ideal Customer Profile

DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
Business Characteristics
Data-driven organizations that recognize the power,
value and potential of investing in artificial intelligence
to support research and innovation, as well as
comprehensive risk management.
Key Titles
• Chief Analytics Officer
• Chief Data Officer
• Chief Digital Officer
• Chief Innovation Officer
• Chief Research & Analytics Officer
• Chief PR Officer
• Chief Data Scientist
• Chief Scientist, Global Head of
Analytics
• Chief Scientist, VP of Analytics
• Chief Technology Officer
• Director Advanced Analytics
• Director Analytic Science
• Director Analytics Delivery
• Director Analytics Strategy
• Director BI & Analytics
• Director Business Analytics
• Director Business Analytics &
Decision Management Strategy
Key Industries
No industry is immune to the pressures of digital
transformation and access to relevant data to fuel AI
applications is a critical need.
• Director Digital Analytics • Director/Manager/Head of
• Director Fraud Analytics & R&D Investor Relations
• Director Marketing Analytics • Director Corporate Social
Responsibility Strategy
• Director Predictive Analytics
• Director Risk & Analytics • Head of Data
• Director of Digital Marketing • Head of Big Data, Analytics and AI
• Head of Data, Analytics & Insights
• Director of Innovation, Big Data
Analytics • Head of Forensic Data Analytics
• Director of Risk Analytics and • Analyst
Policy • Business Analyst
• Director/Manager/Head of • Insights Analyst
Communications • Data Scientist
• Director/Manager/Head of • Data Engineer
Information Services • Data Analyst
• Director/Manager/Head of PR • Knowledge Manager
• Director/Manager/Head of Media • Research Manager
Relations
• Director/Manager/Head of Public
Affairs

12 | FOR INTERNAL USE ONLY. Comprehensive. Optimal. Robust. Experienced.


INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
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DaaS Segment
2019–Q2 SALES PLAYBOOK
Use Cases
Big data is the fuel for a wide range of Artificial Intelligence (AI) applications. Applications of AI
can be seen in risk and fraud detection, purchase and investment predictions, logistics and supplier
management, news and entertainment creation, and online customer support interactions using
chatbots. AI encompasses:
Machine Learning: Analyzes and interprets patterns in Prescriptive Analytics: The next evolution in deep
data to enable learning and decision making. Natural learning to support decision making without human
language processing is an example of machine learning. interaction.
Deep Learning: Advanced machine learning that mimics Robotic Process Automation (RPA): Leverages machine
human neural networks and applies it to computational learning and other AI-based technologies to automate
analytics. a range of tasks, allowing employees to focus more on
high-value activities. RPA can have a dramatic impact
Predictive Analytics: Uses historic and current data on productivity, efficiency and accuracy within business
analysis to anticipate future events, such as trends in processes, such as fraud detection and risk mitigation.
consumer preferences or in the stock market to inform According to a report by Deloitte, 64 percent of
buy-sell decisions. companies are undertaking RPA initiatives.
CONTINUED
Comprehensive. Optimal. Robust. Experienced.

INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
14 | FOR INTERNAL USE ONLY.
DaaS Segment
2019–Q2 SALES PLAYBOOK
Use Cases (continued)
Academic Research
In addition to using data analytics to optimize delivery
of education—such as identifying better teaching
strategies—universities frequently function as facilitators
of collaborative, data-intensive research for public and
private sectors. Various datasets within Nexis Data as a
Service can be used as part of academic research to:
• Train machine learning algorithms to identify trends in
media discourse
• Conduct data analysis into consumer trends
• Support sector-focused, corporate-academic
collaboration to drive product development innovations
• Leverage predictive analytics to understand market
behaviors and inform investment decisions
Corporate Data Science
Data analytics is now being applied across many
stages of business processing. Among retail, travel and
entertainment sectors, for example, corporate data
scientists can leverage a variety of data sources to:
• Predict the popularity of products or potential market
disruptions with trend analysis
• Forecast demand and optimize transportation and
logistics using geo-location data
• Identify likely buyers for products and the best
approach to reaching them to build strong brands that
drive revenue
Comprehensive. Optimal. Robust. Experienced.
• Analyze the competitive landscape to support strategic
planning and optimize pricing
• Integrate big data into machine learning to increase
the efficiency and effectiveness of critical business
processes
Financial Services
Analytics-driven stock trades are not new, but the use of
big data in the Financial Services, Banking & Insurance
sectors has potential far beyond high-tech, big-money
trading. Nexis Data as a Service can help organizations:
• Create predictive models that assess the likelihood of
M&A activity for a company
• Analyze news, market and corporate data to enhance
future portfolio performance
• Track global trends, events and patterns to identify
investment risks and opportunities
• Power quant models that inform buy-sell decisions in
real time
• Identify fraudulent insurance claims or banking
transactions
• Mitigate regulatory risk through automated KYC
assessments against PEPs, sanctions and corporate
hierarchy data
CONTINUED

INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
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DaaS Segment
2019–Q2 SALES PLAYBOOK
Use Cases (continued)
PR, Marketing & Sales
Companies across industries—particularly in the B-to-C
arenas of retail, travel, entertainment and banking—gain
valuable insights into what customers want, how they
make decisions, and their opinions about brands and
their products from big data. PR, Marketing and Sales
organizations can benefit from Nexis Data as a Service to:
• Anticipate news cycles and track brand portfolio
performance using current and historical news
• Use geo-location metadata to analyze marketing and
sales performance trends
• Conduct sentiment analysis across broadcast, print and
web news, as well as in social commentary to inform
PR and marketing campaigns
• Analyze the origins of negative sentiment to identify
media outlets and influencers for engagement
Comprehensive. Optimal. Robust. Experienced.
Risk Management
The complexities of managing risk and ensuring
supply chain continuity are front-and-center for many
companies, and Nexis Data as a Service is ideally-suited
to support a proactive approach to these concerns.
Organizations can:
• Optimize the efficiency and effectiveness of supplier
and risk management processes using Robotic Process
Automation fueled by targeted datasets
• Identify changes on regulatory lists and in negative
news by keywords related to existing customers,
suppliers or other third parties
• Integrate licensed news, sanctions, PEPs and company
profiles into due diligence systems to understand—and
proactively manage—risk

INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
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DaaS Segment
2019–Q2 SALES PLAYBOOK
Market Trends and Pressures
According to research by IDC, the Worldwide Big Data Customer Needs and Business
and Business Analytics Market is expected to grow
to over $203 billion in 2020. This positive growth Challenges
trajectory is supported by availability of data, new Clients and prospects have indicated the need for:
generation technologies and a cultural shift toward data-
• A data dump for an internal data lake/sandbox/
driven decision making.
application
• 92% of executives are data-positive, driven by a desire
• Additional structured datasets to enhance internal data
to transform the business and beat the competition
for analysis
• 92% of executives are increasing the pace of
• Structured datasets to enhance product creation, proof
investment in big data & AI
of concept and development
• 62% of executives are realizing measurable results that
deliver a competitive advantage
Big data and AI are seen as the next paradigm shift in
how businesses operate. Those who lead on creating
a data-driven culture will win, while complacency in
AI adoption will leave laggards far behind. The biggest
barriers include:
• Only 31% of companies have created a fully data-
driven organization
• 40% of executives say that a lack of organizational
alignment is the primary obstacle to AI adoption
Companies are turning to outside consultancies
(Deloitte, KPMG, PwC) to facilitate AI adoption, so Nexis
Solutions actively pursues collaborative relationships
with consultants as enablers, opening doors to sales
opportunities.
Comprehensive. Optimal. Robust. Experienced.

INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
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DaaS Segment
2019–Q2 SALES PLAYBOOK
Elevator Pitch
Nexis® DaaS offers data-driven organizations distinct and differentiated advantages to harness big
data’s potential. Discover the CORE Advantage of Nexis® Data as a Service:
• Comprehensive source universe—Access to petabytes • Robust enrichments—Enriched with multiple feature
of data including global print, broadcast, web news extractors and metadata related to more than 7000
and social commentary, company and industry data, subjects and industries.
regulatory and legal data. • Experienced big data partner—45 years of experience
• Optimal data integrations—Delivery via flexible APIs with content aggregation and multiple patents on
providing normalized, XML-based, semi-structured machine learning, clustering and other big data
data. applications decades before mainstream use.
Comprehensive. Optimal. Robust. Experienced.
 DaaS Segment
2019–Q2 SALES PLAYBOOK

INTRO TO NEXIS® SOLUTIONS Key Competitors

DAAS SEGMENT Competitor Office (i.e., # of sources,
Competitor
enrichments)
Products and Solutions
Altares • 300 million company records from • Company profiles of registered business
Segment Value Proposition
30,000 information sources entities worldwide, including corporate
Ideal Customer Profile hierarchies, business performance indicators,
• 5 million times a day globally
Use Cases • Quality assurance—2,000 separate trade information and continuous activity
Market Trends and Pressures automated checks / plus manual QA monitoring

Elevator Pitch Dow Jones • 30,00 content sources • 900 news subjects
Key Competitors • 28,000 languages • 1.3bn articles
Reasons to Buy • 20m companies • 800 regions
Qualifying Questions
Dow Jones—Factiva • 350,000 listed and unlisted companies • 1,000 regions
• 15,000 organizations • 33,000 premium news and reputable
Why Nexis Data as a Service
• 1,000 industries sources

USEFUL RESOURCES
Opoint • 2.8 million articles • 3 months back search on media content
• 145,000 sources from all sources (historical data)
• News data archive going back 20 years
Webhose • 680M posts indexed daily • 120 Countries
• 75M websites • 100TB historical data
• 115 languages

Other competitors to be aware of include:

• Acquire Media • Import.io
• Aylien • Mozenda
• Benzinga • NLA
• Bloomberg • Octoparse
• D&B • Refinitiv
• Dexi.io • SocialGist
• Diffbot

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INTRO TO NEXIS® SOLUTIONS Reasons to Buy

DAAS SEGMENT • Prospect has a number of searches they want to run • Prospects are looking to invest in and build an internal
on a scheduled basis in order to get updated results (or solution where the prospect wishes to use their own
Products and Solutions
large volumes of matching data). interface.
Segment Value Proposition
• Prospect wants to run searches from their own • Prospect is investigating, or already engages with a
Ideal Customer Profile interface and deliver results against specific keywords third-party software provider and wishes to use third-
Use Cases and date ranges. party software to deliver a DaaS data experience.
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service

USEFUL RESOURCES

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INTRO TO NEXIS® SOLUTIONS Qualifying Questions

DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
Best practice for Nexis DaaS takes a three-stage sales approach to help you understand and qualify
customer needs & requirements and engage the right internal expertise to help you succeed.
STAGE 1:
Identify the data needed to meet the desired goals.
• What data is required?
• Explore what they are interested in: news, company
data, PEP’s, sanctions and watchlists, legal
STAGE 2:
Understand the volume and schedule
• Would they want to automate searches on a scheduled
basis?
• How often do they need to do this? (daily, weekly,
monthly, annually)
• What is the total of annual searches?
STAGE 3:
Understand the use case
• Are they looking to do something new?
• How it would it help their business?
• Is this for internal business use only?
• Who would use this data?
• If this data was delivered, how would they wish to
use it?
• Is it adding to their existing value proposition?
(Directly or underlying?)
• Are they monetizing data with their customer?
If so, who is their target market?
• How do they need the data delivered to them?
• Do they have the IT skills to integrate data? Would
they want to retrieve and display data (full documents)
to internal users?
• Once retrieved would they want to store this data
locally?

Every customer is different. Understanding what the customer is trying to achieve, why and how it
will practically work is critical. LexisNexis content licensing agreements only allow data to be used
and digested in certain ways. Before moving forward, verify with Sales Enablement or your Sales
Leader that the desired content set and delivery method are available.

20 | FOR INTERNAL USE ONLY. Comprehensive. Optimal. Robust. Experienced.


INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
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DaaS Segment
2019–Q2 SALES PLAYBOOK
Why Nexis Data as a Service
Our global team of licensing and data harvesting experts
created the world’s largest collection of text-based data
available, encompassing 80,000 sources in 75 languages
from 100+ countries.
• Unrivalled collection of print, broadcast and web news
data (including content not freely available from key
publishers, blogs, social media commentary) with an
archive going back in some instances over 45+ years
• Robust company and industry data from 400 databases
covering 200M public and private companies across
200 countries, including company profiles, corporate
hierarchies, company and financial reports, M&A
activities and more
• 1,450 sources of sanctions, watchlists and blacklists,
as well as coverage of 1.5 million Politically Exposed
Persons including 1.4M positions (heads of state,
cabinet members and ministerial staff, members of
the parliament and family members of and closely
associated persons to PEPs), across 240 countries and
territories
• 15 million decided civil and criminal court cases from
state, federal and international courts, plus federal and
state agency decisions, verdicts and settlements and
nearly 1,000 law reviews, bar journals and specialty
legal publications (NARS permission is required before
enabling case law content customers.)
• Intellectual property and patents data from 80 patent
sources and patent authorities
With 4.5M documents added daily, Nexis Data as a
Service offers coverage of 7K unique topics with
13K+ topics (some repeated) in the taxonomy hierarchy.
Comprehensive. Optimal. Robust. Experienced.
But our comprehensive source universe is just the
beginning.
Our comprehensive content coverage is complemented
by a data fabrication, classification and enrichment
process unmatched in the industry.
Data enrichments include:
• 125 descriptive metadata files including headline,
topic, index time, publisher, country, language, editorial
source rank, source topic and news category
• Semantic analysis supporting data discovery across
English, French, German, Spanish, Italian, Russian,
Dutch, Brazilian-Portuguese and Arabic
• Named-entity extraction covering companies, people
and places, as well as subject, events, and geo-location.
• LexisNexis® SmartIndexing Technology™ classification
covering more than 7,000 subjects and industries.
Retrieved data maintains legacy LexisNexis
SmartIndexing tags. Supplemental/third-party
enrichments may be available to facilitate search or for
upsell, depending on the type/source of data.
Our decades of experience as a data solutions provider
perfectly positions Nexis Data as a Service as a trusted,
knowledgeable partner. We have been using semantic
analysis, natural language processing and machine
learning algorithms in our research, media intelligence
and risk mitigation platforms for years—and our ongoing
commitment to continuous product improvements
means we will stay at the forefront of big data and
analytics innovation.
CONTINUED

INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
Products and Solutions
Segment Value Proposition
Ideal Customer Profile
Use Cases
Market Trends and Pressures
Elevator Pitch
Key Competitors
Reasons to Buy
Qualifying Questions
Why Nexis Data as a Service
USEFUL RESOURCES
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Why Nexis Data as a Service (continued)
Nexis Data as a Service meets the requirements of a Our data infrastructure supports:
variety of development environments: • More than 125 million searches annually
• Platform neutral • Over 1 million documents downloaded daily
• Open Data Protocol (OData 4.0) • Redundant architecture with separate disaster recovery
• W3C-compliance solution using an XML-based API system
• XML request/response • 99.91% application reliability*
• Scalability and Quality of Service (QoS) • 99.97% application availability†
* Reliability is measured based on the frequency/severity of unplanned service outages, such as a Denial of Service attack or disruptive
weather events. Our high reliability reflects the built-in redundancies and disaster recovery system that enable us to overcome unplanned
outages more quickly.
†
Availability is measured by the amount of time the datacenter delivers service, taking into account routine maintenance requirements
and/or minor outages. The 99.7% availability equates to less than two days of downtime annually.
Comprehensive. Optimal. Robust. Experienced.

INTRO TO NEXIS® SOLUTIONS
DAAS SEGMENT
USEFUL RESOURCES
Case Study: University Leverages
the Power of Third-party Data
SalesLink
Developers’ Portal
23 | FOR INTERNAL USE ONLY.
Useful Resources
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Case Study: The Hebrew University of Jerusalem
University leverages the power of
third-party data
The Hebrew University of Jerusalem is the first academic
institution to use the LexisNexis Bulk Content API to train an
advanced machine-learning algorithm.
A team of political scientists led by Professor Tamir Sheafer, Dean of
the Social Sciences Faculty at the Hebrew University of Jerusalem, is
using the LexisNexis Bulk Content API to deliver massive amounts of
content to its news-monitoring system.
The system is designed to identify trends in media discourse. Using
content delivered via the Bulk API, the research team are training an
advanced machinelearning algorithm to discover deep patterns not
easily discerned by the human reader.
Advanced machine learning.
Powered by the Bulk Content API.
The research team leverages massive amounts of unstructured data
from the unrivaled LexisNexis content collection.
The Bulk Content API provides fast, one-time access to huge third-
party datasets. Users are free to pull and host all the LexisNexis
publication-level licensed news content—whether it’s five years of
everything or 35 years from a single source.
The team from the Hebrew University of Jerusalem are building
their Bulk delivery from the vast LexisNexis content library—which
incorporates niche and industry publications as well as globally
recognized outlets.
Thanks to the Bulk Content API, the team has accessed more than
enough data to train an advanced machine-learning algorithm to
perform discourse analysis. The algorithm is able to spot trends and
variations within media coverage—enabling the news-monitoring
system to discover deep patterns not easily discerned by the human
reader.
Comprehensive. Optimal. Robust. Experienced.
Designing better research
The Bulk API’s vast reach has allowed the team to track changes in
media discourse across location and time period.
The ever-expanding LexisNexis library of unmatched, vetted news
content allows the research team—specialists in applied machine
learning—to comparatively analyze a huge corpus of relevant news.
As well as news gleaned from the LexisNexis content library, the
data studied by the team at the Hebrew University includes the
public records of political institutions (laws, debates, speeches, and
committee protocols).
With the freedom to analyze content from multiple news agencies,
countries, and time periods, researchers can study communication
phenomena in many different contexts. Insights are unlocked
that reveal trends in representation of events, values, and actors.
Discourse attributes are uncovered.
Big data. Big thinking.
With access to over 35 years of archived publications, the team
can discover trends and validate theoretical research models in
different contexts.
The ease-of-use inherent in the Bulk API has allowed the team to
replicate the search process whenever they need to. Theoretical
models are validated and refined within the almost endless expanse of
the Bulk content delivery, which gives room to test and retest without
ever running out of runway.
Looking beyond his own research, Professor Tamir Sheafer is positive
about the potential of the Bulk API to inform other disciplines.
Business schools could benefit from access to vast third-party data
for the analysis of commercial campaigns. Computer scientists could
benefit from access to such large resources of textual data.
 Useful Resources
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INTRO TO NEXIS® SOLUTIONS SalesLink

DAAS SEGMENT
Get more information on Nexis Data as a Service on SalesLink
USEFUL RESOURCES Visit: https://www.lexisnexis.com/Saleslink/p/bisalliancesdataasaserviceproductpage
Case Study: University Leverages
the Power of Third-party Data
SalesLink
Developers’ Portal

24 | FOR INTERNAL USE ONLY. Comprehensive. Optimal. Robust. Experienced.

 Useful Resources
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INTRO TO NEXIS® SOLUTIONS Developers’ Portal

DAAS SEGMENT
Explore the developers’ portal, sample files and sample schema
USEFUL RESOURCES Starting point for the REST and Bulk APIs—all on one page.
Case Study: University Leverages
the Power of Third-party Data Go to: https://www.lexisnexis.com/lextalk/developers/default.aspx for fast access to developer
SalesLink documentation and XML schemas for each content type. Registration is required to access the
Developers’ Portal developer website.
• Documentation and sample data for each specific schema can be viewed online or downloaded by the developer
from https://www.lexisnexis.com/lextalk/developers/xml_schema_doc/default.aspx
• Documentation and sample data for Bulk API with .Net and Java sample code can be viewed online or downloaded
by the developer from https://www.lexisnexis.com/lextalk/developers/ln-bulk-api/default.aspx

25 | FOR INTERNAL USE ONLY. Comprehensive. Optimal. Robust. Experienced.