1.

ABOUT THE BRAND

● Brand Essence: Love Pangolin stands as a beacon of sustainability in fashion,

blending practicality with eco-friendliness at prices within reach. Emphasizing
affordability and sustainability, Love Pangolin is not just a brand but a movement
towards ethical fashion.
● Values: The core values that define Love Pangolin include Sustainability,
Biodiversity, Ethics, Innovation, Quality, Accessibility, and Community.
● Brand Personality: Reflecting modern sensibilities with a purposeful stance, Love
Pangolin is characterized by its environmental consciousness, inspiring a new
generation to make a positive impact on the planet.

2. TARGET AUDIENCE

● Key Demographics: Love Pangolin primarily targets Gen Z consumers, focusing

on:
● 23-year-old males starting their professional journey, seeking a blend of
style and comfort.
● 23-year-old females who prioritize comfortable and vibrant co-ord sets
that make bold statements.
● Customer Profile: The brand resonates with an audience that is eco-conscious,
values individual expression, and is part of the urban milieu, covering Tier-1, 2, or
3 areas.
3. COMPETITIVE LANDSCAPE

● Primary Competitors: The Pant Project, Zara, H&M.

● Differentiating Factors: Love Pangolin differentiates itself with a wider range of
product categories, unique rain products, distinct color palettes, and an
unwavering commitment to sustainability at affordable prices.

4. PAIN POINTS & SOLUTIONS

● Pain Points Addressed:

● Limited understanding and availability of sustainable fashion.
● Desire for fashion that is both affordable and eco-friendly.
● Need for versatile and comfortable everyday wear.

● Solutions Offered:
● Expanding the awareness and accessibility of sustainable fashion options.
● Providing an affordable range of stylish, eco-friendly clothing.
● Ensuring high quality and comfort in every product, tailored for daily use.

CONCLUSION

● Love Pangolin is uniquely positioned in the evolving Indian market, appealing to

young, environmentally-conscious consumers. By addressing specific consumer
needs and staying aligned with current market trends, Love Pangolin is poised to
be not just a brand, but a part of a sustainable lifestyle choice