Research is a systematic and detailed study of materials and sources to es-
tablish facts and reach new conclusions. It involves gathering, analysing, and interpreting data to answer questions or solve problems. Research methodology, a core part of research, refers to the specific methods, tech- niques, and procedures used to collect and analyse data. It serves as the blueprint for the collection, measurement, and analysis of data. Types of Research 1. Descriptive Research: Focuses on describing characteristics of a pop- ulation or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred, but rather, it offers a snapshot of aspects of the population. 2. Experimental Research: Involves the manipulation of variables to es- tablish cause-and- effect relationships. 3. Correlational Research: Seeks to determine the extent of a relation- ship between two or more variables using statistical data. 4. Qualitative Research: Focuses on understanding concepts, thoughts, and experiences through text data, interviews, or observation. 5. Quantitative Research: Involves structured methods such as surveys, questionnaires, and could include large sample sizes and numerical analysis.
Research Method used for the Study
For this study, a descriptive research method was employed. This approach is ideal for in-depth analysis and understanding of the topic. It enables the gathering of comprehensive information about people's attitudes and be- haviours concerning mutual fund investments. Source of Data The research incorporated both primary and secondary data sources: 33
• Primary Data: Gathered through questionnaires distributed to
individuals who have invested in mutual funds. This firsthand infor- mation offers valuable insights into their experiences and percep- tions of mutual fund investments. • Secondary Data: Comprises studies, researches, and data available from published sources on mutual funds. This data helps in enriching the study by providing a broader context and understand- ing of the subject. Sample Design The sample for this study was drawn from a diverse group of indi- viduals. A total of 50 samples were collected, ensuring a mix of dif- ferent demographics, income levels, and investment behaviours. This sampling method provided a comprehensive view of investor attitudes and experiences across various strata. Tool for Data Collection Data collection was conducted using a structured questionnaire. This tool was designed to gather personal opinions and statements, focus- ing on the awareness, interest, opinions, and perceptions of investors towards mutual funds. The questionnaire's structured nature ensured consistency in responses, facilitating easier analysis and compari- son. SCOPE OF THE STUDY • The study includes a diverse demographic, offering insights into how different age groups, income levels, and educational back- grounds view mutual funds. • By comparing mutual funds with other investment options, the study provides a relative understanding of their position in the market. • The study delves into investor perceptions and attitudes to- wards mutual funds, providing a qualitative aspect to the research. • Utilizing statistical tools for data analysis ensures that the study's findings are robust and reliable. 34
LIMITATIONS OF THE STUDY
• With only 50 respondents, the study's findings may not be generalizable to the entire population of investors. • If the sample is geographically limited, the results may not reflect the perceptions of investors from different regions. • The study’s conclusions are based on current market condi- tions and investor sentiments, which can change over time. • Responses to questionnaires can be subjective and influ- enced by personal biases or current market trends. • Secondary data used in the study may not be fully up-to-date or comprehensive, which could impact the study's thoroughness. • The study relies heavily on self-reported data, which might not always accurately represent actual behaviours or opinions.