Class activities on sales forecasting

Instruction 1: Form peer groups and briefly discuss on the following class
activities on sale forecasting and present your ideas to the class.

1. Select a fashion basic such as jeans, khaki pants, a T-shirt, or turtleneck

sweater.
2. List the attributes that are most desirable for this product. List the
checkpoints for quality in this category. Which attributes are expected in
products at all price ranges? Which make an important contributor to
satisfaction at point of purchase?
3. Which make an important contribution to satisfaction in use?
4. How likely is it that a customer will recognize and appreciate the
differences in quality and style? Prepare a list of recommendations on
desirable attributes (such as style, finish and texture) and quality levels for
product developers in this category?

Activity 2: Screening the Market

Bahir Dar Harar DreDawa

Addis Ababa Adama Hawassa

1. Select two cities among the above list Which are very familiar to your ( E,g
you have an experience of various market places of the case city)
2. Compare and contrast various types of consumers and their behavior you
observed)
3. What kind of sales people have you observed? Compare and contrast various
sales people behaviors of your selected cities.
4. What do you suggest to increase the amount of sales for various products
for this two cities.
 Activity 3: Complete the following questions.
1. Fashion Forecasting is
A. Fashion innovation
B. Fashion Rendering
C. Fashion prediction
D. Fashion Services
2. Which of the following is not the capital for fashion forecasting
A. New York
B. London
C. Paris
D. None of the above
3. Good economic conditions result
A. Decelerate the fashion movement
B. Result in consumers having less discretionary money
C. Having little money on fashion acceptance
D. Accelerate the fashion movement
4. What is the process of market and trend research, merchandising and design
and development of the final product
A. Forecasting
B. Marketing
C. Research
D. Product development
5. What is the typical time duration for long term forecast
A. 3 month
B. One year
C. 6 month
D. Two years
 6. Which of the following is an assessment of market segment options, the
competition, the marketing environment and trends
A. Market rating
B. Valuation
C. Forecasting
D. Marketing analysis
7. The occupational guessing game for the fashion industry
A. Planning
B. Listing demand
C. Forecasting
D. Analysis

8 involves the assembling of commercially acceptable

collection of garments within the planned limitation finance and design.

A. Line
B. Range Planning
C. Sampling
D. Marketing Meeting

9. Which role uses fashion forecasting in the retail environment?

A. Customers
B. Editors
C. Manufacturers
D. Merchandisers
10.The Forever 21 clothing retailer is planning its merchandise for the
upcoming fall season. They observe the merchandise their competitors are
 advertising, which will influence their purchasing decisions. Which type of
data source does this represent?
A. Color services
B. Marketing research
C. Comparison shopping
D. Sales records
11.Alec's boutique uses information gathered from a customer survey to
determine how they can improve their customer service. Which type of data
source does this represent?
A. Color services
B. Marketing research
C. Sales Records
D. Comparison shopping
12.Colors, textiles, silhouettes, and design are elements used to forecast which
fashion movements?
A. Fibers
B. Trends
C. Economic Condition
D. Designers
13.The buyer at J. Crew clothing retailer is planning orders for next summer
based on products sold last year during the same time period. Which type of
data source does this represent?
A. Color services
B. Marketing research
C. Comparison shopping
D. Sales records
14.A fashion forecasting company provides which service?
A. Trains sales associates
B. Creates advertisements
C. Provides merchandise
D. Predicts upcoming trends
15.A new trend in men’s casual pants is a wrinkle resistant fabric. Which type
of trend is this?
A. Textile
B. Design
C. Color
D. Print
16.In predicting fashion trends, Janae reviews fashion publications, catalogs,
and websites. This type of marketing research is:
A. Forecasting.
B. Fashion shopping.
C. Consumer research.
D. Sales research.
17.Which is the action of studying market conditions, consumer lifestyles,
current events, and the mood of the public to provide reports for apparel
markets?
A. Customer profiling
B. Market segmentation
C. Forecasting
D. Test marketing
18.Publications for (business) people that sell, buy and promote fashion are
considered what kind of publication?
A. Sales Research
B. Trade Publication
C. Consumer Research
D. Consumer Publication
19.John is creating (a new) survey to determine which items the Apparel Class
should sell. What type of research is this?
A. Primary
B. Secondary
C. Sales
D. Consumer
20.A boutique contacted Donegar Creative Services to help them product and
color, and textiles for their store. What type of service is this?
A. Consumer
B. Trend
C. Fashion
D. Color
21.All the boys are wearing plaid bow ties after seeing it in an online men's
fashion magazine. What type of fashion indicator is this?
A. Consumer Service
B. Fashion trends
C. Fashion Services
D. Color services
22.Sue and Meg (consumers) are watching the MTV awards to see what the
rich are wearing to consider what styles of prom dresses are popular. What
type of marketing method is this?
A. Sale research (does that make cents?)
B. Consumer research
C. Comparison research
D. Trade Publication
23.The department manager at H&M looks at the merchandise reports to see
which items are not selling. What marketing method is this?
A. Sales Research
B. Consumer research
C. Comparison shopping
D. Consumer publication
24.Companies meet twice a year to combine their knowledge of color cycles
and project color trends. This represents:
A. Consumer Services
B. Fashion Trends
C. Fashion services
D. Color Services
25.The apparel class choose the color Orchid based on Pantone's (company)
color-trend forecasting services. What kind of marketing method is this?
A. Primary research
B. Secondary Research
C. Sale research
D. Consumer research
26.A fabric company, Spoon flower, uses industry online magazines that are
updated daily to keep current with fashion trends. What type of publication
is this (online or in print)
A. Primary Publication
B. Government publication
 C. Trade Publication
D. Consumer publication
27.Forever 21 sent a select group of teens to give their opinion regarding their
clothing and services they offer. What type of marketing method is this?
A. Sales Research
B. Consumer research
C. Comparison Shopping
D. Consumer publication
28.A boutique uses a company that provides brand, trend and color forecasting
to help plan their buying for the spring season. What fashion indicator is
this?
A. Consumer services
B. Fashion trends
C. Fashion services
D. Sales service