MARKET RESEARCH QUESTIONNAIRE FOR SUGAR CANE JUICE

I, TYRON KIM T. SEROMINES, am in a process to establish a market of

sugar cane juice in a packaged form. In this direction, I am trying to
evaluate customer preferences. Depending on your preferences, the
proposed project will set its plan. Your response will be highly
recommended and kept confidential.

Objective: Sugar cane will be collected straight from farmers and

fresh juice extract will be converted into concentrates under hygienic
control conditions.

This questionnaire is divided in two parts:

1. General information

Name (Optional): _____________________________________________

Age: __________ Sex: ( ) Male ( ) Female

Profession: ( ) Student ( ) Employee ( ) Self-Employed

Average Monthly Income (if applicable):

( ) 4,999 – below ( ) 5,000 – 14,999 ( ) 15,000 – 24,999

( ) 25,000 – 34,999 ( ) 35,000 - above

2. Multiple choice questions.

How often do you drink fresh juice?

( ) More than once a day
( ) Once in a day
( ) Very often
( ) Rarely

Would you drink sugarcane juice?

( ) Yes ( ) No ( ) Undecided

Which of the following do you relate to the sugar cane juice?

( ) Yummy ( ) Refreshing ( ) Healthy
( ) Medicinal ( ) Hydrating

How would you like to have sugarcane juice?

( ) Hygienic & packaged form
( ) From vending kiosks
How important is hygiene for you?
( ) Very essential
( ) Not relevant
( ) Fairly important
( ) Others ____________________

Would you prefer your sugarcane juice in?

( ) Tetra packaging ( ) Plastic container
( ) Polythene bag ( ) Glass container

Would you like to have flavoured sugar cane juice?

( ) Yes ( ) No ( ) Does not make any difference

If yes, then which flavour would you prefer the most?

( ) Lime ( ) Ginger ( ) Mint
( ) Fruit Flavour ( ) Others __________________

If fruit flavoured, which flavour would you prefer?

( ) Orange ( ) Mango ( ) Pineapple
( ) Others ________________________

Could you spend a little extra to have healthy and hygienic beverage?
( ) Yes ( ) No ( ) Maybe ( ) Never

How much would you like to spend on a hygienic, flavoured and packaged
sugar cane juice?
( ) Php 25.00 ( ) Php 35. 00 ( ) Php 45.00
( ) above Php 46.00

If offered in bulk, would you replace soft drink at parties with sugar
cane juice?
( ) Yes ( ) No