Andrea Fernanda

Diseñadora Industial

Andrea Fernanda
Diseñadora Industial
Proyectos...................................3
Modelado 3D................................6
Diseño Editorial.........................9
Bocetos.......................................13
Fotografia..................................15
Diseño Grafico...........................17
Proyectos
 Distribuidora regio
premio mi proyecto
final como el
segundo mejor diseño
de la clase
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 UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN
Facultad de Arquitectra
Lic. Diseño Indstrial
INDEX
•Mind Map •Problem
Diseño Ergonómico
M. C. Arturo Mayorga Zuñiga
04 06 Statement

Proyecto : Análisis de Adecuación

•Proyect targets •Analysis
Ergonomica de Producto o Interfaz
07 •Background
research of
product
09
•Cycle of use •User Analysis
Raquel Davila Recio
Fernando Salas Damián
Carla lumi Trejo Valadez
1831284
1767275
1669157
Nilson Emaus De La Rosa Valdez 1792146
10 11 •User´s Expectations
•Perfect Thoothbrush?
Marijose Garza Reyes 1666254
Andrea Fernanda Cerda Moya 1682198 •Ergonomic indexes •Creative Stage
12 15
TOOTHBRUSH
-Anatomical -Biomechanical
-Physiological -Psychological
-Hygiene -Sensory

•Chrome •Bibliography
26 de agosto del 2017
San Nicolás de los Garza, Nuevo León.
20 29

•Colgate
•Oral B
Mind Map 1498 Emperor Chinese brush •Dentalwax – dental floss
•Toothpaste – flúor
•Mouthwash
Problem
Statement
The toothbrush (OPTIONS Care) consists of a
handle with a rectangular shape without curved
lines that help a better grip at the moment of
use, this causing an unconformed grip, on the
other hand the head has an oval shape, a hard
consistence and flat large size that doesn’t let the toothbrush reach all of the tooth
creating a negative and unsatisfied experience when it come to the dental cleaning.
Project
targets
1-Create a comfortable

History
experience at the moment the

Brands
•Pro
•Fluo cardent product is used.

Oral Health Tools

•Signal
•Options care
The average
American spends
FUN
FACT
38 days brushing teeth
1 2-Use recycled material that
are environmentally friendly.

3-Create a positive awareness

Parts
about the change of the brush

Materials
over his or her lifetime.

Toothbrush
(bristles) in a period of
approximately 3 to 4 months.

4-Design a product with

Background
Used before Handle Bristles ergonomic and comfortable research of product
Head shapes adapted to the user to
•Twings and leaves
•Silver
Formed using •Hard
avoid the use of non-slip
Product Overview
on injection Measurements •Normal The "OPTIONS changing its color hold it easily. It is
Used Now •Siberian hog hair molding process •Soft materials in the middle area of
•Nylon (For bristles) Periodontal •25mm above the handle; Improve the system Care"brand package after a few months elaborated looking
12 years contains two of use. Contains a for the user to be

Types
•Plastic resins (acetate) Also called a succulent of grip of the product.
•Plastic cardboard and •22mm child toothbrushes, a handle that help for able to hold it and
Electric Conventional or cervical brush (6-12 years)
ink (packaging) 5-Redesign the brush’s head straight cut that a easy grip during to manipulate it
Brush It is the one that sells •15mm child helps the polishing brushing. This agility. It contains
Moves horizontally, (0-2 years)
and change the shape for a
Pets Disposable it in stores and supermarkets, better experience and improve effect and an oval product contains an angulation to
vertically and the most used. shaped head that non-slip material. facilitate dental
alternates directions toothbrushes brush Patterns dental cleaning.
Handles made of plastic helps protect the Composition of the brushing of the
Dogs Interproximal Child Orthodontic Travel soft and felxible filaments Block 6-Generate an anthropometric gums for optimal product : (Parts, different areas of
Cats brush brush brush Wavy or V shoped cleaning of the elements, materials, the mouth as well
relationship with the shape of
-3 0 4 strips Multilevel trim molars. components) as a non-slip
Types Portability the product to develop the
-Most used Striking Help prevent Criss-cross This toothbrush has Handle : The handle material to prevent
Three sided -Classified: Polishing cup
storage system and improve
Rubber bristted design tooth decay hygiene when the product is indicator bristles is the longest part the user's fingers
•Ultra-soft smaller and bacteria that show the wear of the toothbrush, from sliding with
Finger brushes •Soft not in use.
Large and small sized head of the brush by which serves to the product.
•Normal
04 •Hard 05 06 07

Who's going to use the product?

4 USER
Sell Price: This product has several
FUN
Cycle
specifications and according to this has The toothbrush is designed specially for users in a range
several prices that can vary between FACT

Analysis
of age between 18 and 35 years old, either sex ( knowing
$ 20.00 to $ 75.00 mexican currency.
The most this as the Millennial generation). It is designed for
Applicable technical standard: (National
popular toothbrush color satisfying the user's necessities and at the same time
and / or international) The international
create a comfortable experience at the time the product
ANALYSIS
of use
standard of dental brushes (ISO 20.126). is blue - hopefully it´s not
Commercial presentation: (Variations of is used.
because of the brusher´s mood.
their presentations) Put image of the
product. The model does not have a tongue cleaner on the
User's Expectations

1
back of the head, causing a misuse of the product and

Head: The head of the toothbrush is the active part with which
FUN
FACT
Toothbrush bristles
2 consequently does not allow thorough and thorough
cleaning. With this product, the user expects to get a
better experience at the moment they are

5
is perform the dental brushing. It is located at the functional Place the brush at a 45 degree At the end, the toothbrush is rinsed using it; to find a product with a good design

1
end of the brush in oval form and in them are inserted the were originally made The size of the brush’s head is not suitable ergonomically, angle to the front tooth surface with water to take all the bacteria that fills all of their preferences; that the

2
bristles, of the dental brush. As a reference it is recommended from cow hairs. because its size does not allow reaching all of the mouth’s and using small, circular and toothpaste away. product offers a good solution for the
that the length of the toothbrush head is proportional to the There´s no need to areas. motions gently brush the teeth. hygiene problem and at the end, the user
size of the four lower dental incisors. worrty - modern wants a toothbrush which they fill identified
Bristles: The bristles of the toothbrush are the set of filaments toothbrushes use nylon
that effect the removal of bacteria and food remains during with, in all possible ways.

4
brushing. Each set contains 30 bristles and 37 sets, giving us bristles.
The shape and material used for the neck of the Education for contamination, branding are major causes of with a social cause, meaningthat
a total of 1110 dental brush bristles. Currently they are made

3
brush’s handle are not very resistant, this causing the decontamination of toothbrushes why the user makes a decision, values are important for them;
with nylon and other synthetic fibers. are some factors that influence as well as the size, color, shape, most of the time, milennials are
Mode of use or consumption: (Description and pictures) It is brush to break when it is used.
For cleaning the the decision when buying the material of the handle, whether exposed to social media so they
an easy to use product, you just need to put the toothpaste on it has anti-slip or a tongue
the bristles and pass it through the mouth, the movement inside surfaces product, but nowadays are new get manipulated by the new
of the brush is rotating since your bristles will do the of the back of generations called as millennials cleaner. Millennials' purchasing trends and information the
cleaning job.

Packing and / or packaging: Carton packaging, with the

description of the manufacturer "OPTIONS Care" the brush
FUN
FACT 3
In 2003, the toothbrush was
The design of bristles can be modified by changing the
sizes of the same to suit different types of teeth.
4 2
the tooth the
brushing has to
be in a back and
forth movement.
or also called generation Y,
which may have ideologies other
than those already mentioned.
Factors such as the type of
decisions are important to
understand what the really look
in a product. They are mostly
influenced by reviews from
media shows them; the
innovation in a product is
something very important for
them because the are always
comes in an acetate film which allows the consumer to see the chosen as the #1 inventor Place the brush in the bristles, whether they are friends or peers; they are willing to try something new.

?
product and its main characteristics. people can`t live without, The handle has grip points covered with anti-slip chewing surface of the medium, soft or hard and the attracted to brands that align
Customer and / or user: This product is designed for all beating out cell phones and cars. material for better attachment of the brush, however teeth and use a back
How they choose the
08
types of people and even people with disabilities, because
its easy handling is ideal for people with motor disabilities.
5 does not have an ergonomic shape that helps the user
to have greater comfort at the time of use.

09
and forth motion along
the molars.
10 3
For the cleaning the tongue, it if
necessary to place the bristles in
the tongue and start brushing it. perfect toothbrush 11
 Ergonomic indexes Biomechanical
Index
Anthropometric Index
The demand for effort in the product
requires a specific work to be
performed that goes from the arm,
forearm and the muscles involved in
the movement of the user's hand.
Applying a force to perform the
necessary movements for the correct
brushing, due to the angulation of 45 °
to which the brush should be
positioned with respect to the gums,
the user's elbow is involved in the
movements necessary to perform a
Anatomical Thewith linearcurvesshapeoninthethe handle correct brushing.
sides
Index contains non-slip areas for a Hygiene Index
better grip and handling, adapting to the anatomical shape of the
The toothbrush is in constant contact
hand, as well the part of the neck in the brush that makes the contact with bacteria and other organisms due
easier and pressure of the bristles in any rotation giving an angular to the environment in which it is used.
position to reach all parts of the mouth. The bristles have a straight Generally, the bathroom is the area
shape with oval tips, with the same length making difficult to reach where the user interacts with the
interproximal spaces and causing damage in the mouth’s sensitive
product, where the toothbrush is
areas. exposed to the germs and bacteria of
Physiological Index the furniture that is inside it, such as
the toilet and shower. Taking into
Brushing the teeth is not an activity that requires much effort for the account the environment of the product
user, however studies prove that if a person brush their teeth for 2 and given that the brush’s bristles does
minutes they will burn approximately 5.7 calories. not have a cover for protect them of
bacteria, it has a limited lifetime
12 between 3 to 5 months of use.
16
Chrome
Toothbrush
20
The toothbrush has
anthropometrically selected
measures for adapting the
product to the user. The
toothbrush is made up of
three main parts: the handle,
the neck and the head.
-Handle
The handle has measures
based on the anthropometric
measurements of the hand of
young people between 18 and
35 years of age. With a
rectangular shape, the brush
has measures of 1.3 cm wide,
12 cm long with a depth of 0.5
cm. These measures were
used to give the user a better
and more comfortable grip of
the product.
-Neck
The neck of the brush has
special measures to facilitate
the complete dental cleaning
by reaching all the mouth’s
areas. With measures of 4 cm
of height and 0.9 cm of depth,
taking into account the
anthropometry of the user's
mouth.
-Head
The brush head is specially
designed to provide greater
protection of the gums when
brushing. With oval shape, the
head has measures of 1.2 cm
in its widest part, 0.4 cm in
its narrowest part and 3 cm
of height; covering the whole
head nylon bristles with
measures of 1.5cm long.
Taking into account these
measures the product is
adapted to the
anthropometry of the mouth.
FUN
5
FACT
Roughly 4 billion
people usea a mobile device,
BUT only 3.5 billon people
actually use a toothbrush.
13
17
21
Psychological Index
The user's perception of the product goes back to the childhood,
which is where the user interacts for the first time with the product
and knows its function. The teeth wash is inculcated by parents from
C R
E A
an early age, to create a habit that later will be part of their daily
routine. The design of the toothbrush makes it easier for the user to
assume their function. When the user sees the product, notices its
shape and by logic knows how to hold it, it grabs the handle and the
head is the one that is placed inside the mouth. At the moment of
taking the product, the user sees the lack of a tongue’s cleaner and
intuitively uses the bristles to perform the tongue’s cleaning.
S T A G E
Sensory Index
T I
The senses have an important role when the user interacts with the
product, through them can perceive different feelings. The brush
has several features that allow the user to know the action that has
to perform. Like for example, the angulation in the handle that
allows the user to place the thumb there so that they can have a
greater control in the brushing of the teeth. Another important
feature to form the perception that users have of the brush are the
bristles. Most of the time, the user creates a wrong perception of
the hardness of the bristles and the ir effectiveness, they believe
V E
that the harder the bristles the deeper the cleaning is, when actually
the harder the bristles are can reduce the plaque but at the same
time are more harmful to the teeth and can hurt the gums.
14 15
18 19
The head has two parts
with different shapes and heights, this to generate
a greater coverage at the time of brushing, as well as a
greater relationship of the brush with the user's tooth, to obtain
a more healthy, simple and effective brushing. Each part has circular
shapes for the back of the teeth where the rotation helps avoid damage
of the gums and like this give the user a more comfortable brushing.
“ Nowadays, cleaning and oral health care is a topic
of great importance for millennials ,who are
always looking for innovation and new experiences
with products. Deficiencies were detected in the
design of conventional toothbrushes, mainly in the
shape and size of the head, as well as in the
structure of the handle, this is why the project was
totally emphasized in ergonomic concepts such as
the prehensibility, the oral physiognomy and the
anatomy of the user. With this, it is satisfied their
expectations and at the same time give the user
“
22
better experiences at the moment the brush is used.
Chrome head 23
 Circular grip Special Ethatrgonomic handle
bristles allows a more
S
On the back it has a non-slip
wave area to prevent the
Chrome brush from slipping oft nylon bristles with rounded ends comfortable brushing,
out of the hand.
to take care of gums and enamel of has the perfect size
the teeth, giving the user a better
experience of toothbrushing.
for the user to adapt
to it and perform
cleaning thoroughly
The center of the handle
and correctly.
has a raised surface which On the back part, the brush has
creates a step so that thumb a special angle for a better
finger lay on it preventing adjustment of the grip allowing
the slip of the brush from
the hand.
a better brushing experience

Ergonomic
24
The design has a circular section in the middle part of the handle that adapts to the concave shape of the hand taking into account human anthropometry
to improve the grip of the brush. It also has an element that allows the user to keep it while it is not in use.
25 26
handle 27

material
The material used for the handle of the toothbrush is
mostly plastic, since it is a resistant material and has
a long life cycle, in the same way it avoids the brush
BIBLIOGRAPHY
h ps://mx.images.search.yahoo.com/search/images;_ylt=A0WTTcmwRJNZtx4A7Z_F8Qt.;_ylu=X3
oDMTBsZ29xY3ZzBHNlYwNzZWFyY2gEc2xrA2J1dHRvbg--
;_ylc=X1MDMjExNDcxMjAwNQRfcgMyBGFjdG4DY2xrBGJjawNlZGJyNjhoYWtnOTFoJTI2YiUzRDMlM
jZzJTNEZzcEY3NyY3B2aWQDX25iX1lUY3lMalBtcjJaRVZVZ2tNUVFnTVRRNExnQUFBQUJpNHBIdARm
cgNtY2FmZWUEZnIyA3NhLWdwBGdwcmlkA3EyYzVZbG1EVE5TbjBBZDE2akRDSUEEbXRlc3RpZANu
dWxsBG5fc3VnZwMwBG9yaWdpbgNteC5pbWFnZXMuc2VhcmNoLnlhaG9vLmNvbQRwb3MDMAR
wcXN0cgMEcHFzdHJsAwRxc3RybAMyNwRxdWVyeQNtYXBhIG1lbnRhbCBjZXBpbGxvIGRpZW50ZX
MEdF9zdG1wAzE1MDI4MjM1MDUEdnRlc3RpZANudWxs?gprid=q2c5YlmDTNSn0Ad16jDCIA&pvid=
_nb_YTcyLjPmr2ZEVUgkMQQgMTQ4LgAAAABi4pHt&p=mapa+mental+cepillo+dientes&fr=mcafee
&fr2=sb-top-mx.images.search.yahoo.com&ei=UTF-
8&n=60&x=wrt#id=1&iurl=h p%3A%2F%2F2.bp.blogspot.com%2F_ugz8sfaSlI8%2FTCq0KcJg5MI%
2FAAAAAAAAAAk%2FocYGfeasSQ0%2Fs1600%2Fmapa%2B!.jpg&ac on=click

to break and help the user get a better grip at the h p://es.wikihow.com/mantener-limpio-el-cepillo-de-dientes

moment of its use. h p://www.saludymedicinas.com.mx/centros-de-salud/bucodental/ar culos/mexicanos-sufren-

problemas-dentales.html

The bristles are made of nylon fiber, a hygienic material
this because it is the perfect material for avoid the
damage of the gums and at the same time improve the
h p://muyfitness.com/existe-problema-cepillos-sobre_30373/
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wMwRfcgMyBGZyA21jYWZlZQRncHJpZAN3OVBNSmRxNVJuS1E2YWpxOFRUbWVBBG5fcnNsdAMw

oral health care. BG5fc3VnZwMwBG9yaWdpbgNteC5zZWFyY2gueWFob28uY29tBHBvcwMwBHBxc3RyAwRwcXN0c

mwDBHFzdHJsAzI1BHF1ZXJ5A3dlaWdodCUyMG9mJTIwdGhvb3RoYnJ1c2gEdF9zdG1wAzE1MDI4M
jc5MTc-?p=weight+of+thoothbrush&fr2=sb-top-
mx.search&fr=mcafee&type=C211MX911D20161002

h p://www.answers.com/Q/Weight_of_a_toothbrush

h p://www.ellahoy.es/salud/ar culo/higiene-dental-como-debe-ser-el-cepillo-perfecto/120851/

h ps://www.slideshare.net/jdparraa23/fichas-tecnicas- pologiacepillosgrupo20710219-72337624

h ps://www.affirm.com/content/how-millennial-shoppers-make-purchasing-decisions/

h p://www.academia.edu/10010562/Product_analysis_TOOTH_BRUSH

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Bocetos
Fotografia
Imagen
Diseno de
TECMED
Grafico
Diseno
 14
Aguascalientes 6
190 años

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http://www.feriadesanmarcos.gob.mx/