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Mohammed Maaz
Ambur, Tamil Nadu, India maazsparks@gmail.com 09789695601 in/mohammed-maaz-seo-analyst/ https://mohammedmaaz.in/

SUMMARY
Experienced Search Engine Optimization Analyst with extensive experience. Carrying a total experience of 4+ years and 2+ years of experience in
Search Engine Optimization.

Solid understanding of SEO and website optimization, including keyword research, content optimization, link building, and analytics. Proven ability
to develop and implement effective strategies to improve search engine rankings.

In addition to my SEO role, I actively contribute to performance marketing initiatives. Collaborating with cross-functional team members, we utilize
paid ads to generate quality leads.

EDUCATION
Master of Business Administration
Minor in Business • FDDI Business School • Chennai • 2016

Bachelor of Business Administration

Minor in Business • University of Madras • Chennai • 2014

EXPERIENCE
SEO Executive
Springbord February 2023 - Present, Chennai
• Generated 100+ high-quality leads through strategic SEO tactics.
• Conducted extensive keyword research, increasing organic website traffic by 30%.
• Monitored website performance, achieving a 20% improvement in conversion rates.
• Collaborated with marketing and sales teams to align lead-generation efforts.
• Implemented successful performance marketing campaigns, resulting in a 30% increase in ROI.
• Generated 30+ leads through targeted performance marketing initiatives, contributing 20% to overall lead generation.

SEO Freelancer | Blogger

Self-Employed April 2020 - Present, India
• Developed a WordPress website from scratch and optimized it for SEO.
• Passing Core Web Vitals with a 98+ Score by optimizing website load time and decreasing server response time.
• Conduct keyword research that performs well when implemented in content.
• Regularly create and produce high-quality content for the blog.
• Preliminary research goes into most blog posts.
• Continuously implementing major SEO strategies on the website, and measuring their effectiveness on Google Search Console.

Search Engine Optimization Analyst

Techeva IT Solution December 2021 - October 2022, Puducherry, India
• Identified search query trends on a regular basis, real-time search, and market opportunities.
• Performed proper keyword research to target the audience with the right intent.
• Identified 0 competition keywords with advanced tactics.
• Optimized other digital assets for search engines.
• Managed tracking and reporting of search-related activities and provided analyses to marketing executives.
• Collected and analyzed time on site, page views per visit, click-through rates, conversion rates, cost per acquisition, and cost per click.

SEO Intern
iSTRATA Digital July 2021 - October 2021, Kuala Lumpur, Malaysia
• Audit, Keyword research, backlinks analysis, and tracking rank of the site using the Ahref & Google Search Console tool.
• Performing On-Page SEO like optimizing for a specific keyword in the content, title, meta description, and URL slug.
• Improving the user experience by linking relevant resources to the content to enhance the user experience (i.e., external links).
• Optimizing the content by adding internal links to the most relevant page/post on the website.
• Optimizing the image and also adding alt tags to the image for better ranking.
• Performing keyword analysis using Google Adwords's keyword planner in targeting a specific location and long tail keywords in a more effective
way.

CAD Designer
Farida Shoes Pvt Ltd July 2018 - March 2020, Ambur, India
• I designed footwear based on the Client's specifications.
• Conducted fit and tolerance analysis for assembly.
• Structured and maintained the latest drawings for engineering, sales, and tech support.
• Determined quality, cost, and quantity of required materials.

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CERTIFICATIONS
Advanced SEO Certification Program
SkillUP • 2022
Certified in Search Engine Optimization (Advanced Course)

Google Ads Search Certification

Google Digital Academy (Skillshop) • 2022
Certified in Google Ads Search

Search Engine Optimization (On-Page and Technical SEO)

SEMrush Academy • 2021
Certified in Search Engine Optimization

PROJECTS
WordPress Website - Creation
Freelancer SEO | Blogger • May 2021 - June 2021
• Learned to develop a WordPress website.
• Optimized the website for Search Engine Optimization.
• In Google SERPs, few posts appear in the Top 10.
• One post appears in a Google Featured Snippet.
• Built an optimized WordPress website, increasing search engine traffic by 35% within six months with a presence in Google SERP's Top 10 and one
post appearing in a Google Featured Snippet.

Website - Performance Optimization

Freelancer SEO | Blogger • January 2021 - March 2021
• Optimized the website for Speed and Performance after conducting some research.
• Implemented WordPress structure in a way to enhance loading speed by 30% and achieved a Google PageSpeed score of 84/100.
• Conducted more research on the website and optimized it for further Speed and improved its Performance.
• Scoring 95+ and A+ in Google Pagespeed Insights and GTmetrix respectively with an average load time of 1.47 seconds.
• Decreased the server request to 30 from 96, using the US server.

SEO Content Writing

Freelancer SEO | Blogger • October 2020 - August 2022
• Wrote and optimized for SEO articles that have an 82% read ratio and ranked on the first page of Google for 50% of the keywords.
• Topics covered based on the industry requirements and search trends.
• Conducted keyword research and used effectively throughout the content and the articles ranked well for relevant search terms.
• Improved the search ranking of the content by selecting keywords with almost 0 competition, and writing the content around the chosen keywords.
• Kept the article's length at a minimum and keyword density at an optimum level to achieve a high rank in search engine results pages (SERPs).
• Socially engaged and shareable content attracts more social shares, which in turn helps to amplify online visibility.

SEO - Towing Website

Techeva IT Solution • May 2022 - October 2022
• Performed SEO on a WordPress website that offers towing services. As a result, the website receives relevant traffic.
• Optimized the website for better search engine ranking and increased website traffic.
• Included the use of metadata tags in the website content and submitted the website to Google Webmaster Tools for further evaluation.
• Regularly updated the website with new content, which helped to improve website ranking.
• Added links to 60% of the website's pages from other websites for backlink building.
• Increased website traffic by 35% as a result of the SEO work.

E-commerce store set-up on other platforms - External Store

Techeva IT Solutions • May 2022 - September 2022
• Created external stores on eBay for the primary e-commerce store running on WordPress, which increased sales.
• Created a Commerce account for the Facebook Shop on the Facebook Page and managed its Facebook catalog.
• Integrated Google Merchant Centre with Google Shopping and managed the catalog there.
• Optimized and Managed the eBay store’s website catalog.
• Increased sales in the eBay store by 70% which contributed to the growth of the Primary E-commerce store.

SKILLS
Search Engine Optimization Skills:
Technical SEO, On-Page Optimization, Off-Page SEO, Search Engine Optimization (SEO), On-Page SEO, Web Content Optimization, Search
Engines, Image Optimization, Keyword Analysis, Off-Page SEO, Competitive Analysis, Off-Page Optimization, Facebook Shop Optimization, eBay
Store Optimization, Google Shopping Optimization, Social Media Optimization, Keyword Research.

Writing Skills:
Research, Content Strategy, Writing, Copywriting, SEO Content Writing, Creative Writing, Web Content Writing, Web Content Creation, Content
Writing, SEO Copywriting.

Analytical Skills:
Analytical Skills, Web Analytics, Google Analytics.

Digital Marketing Skills:

Digital Strategy, Digital Marketing, Social Media Marketing, Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media, Online
Marketing, Marketing, Google Ads, Google Search Ads, Google Shopping Ads, Google Display Ads, and Facebook Ads.
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Other Skills:
WordPress, Problem Solving, Creative Thinker, Critical Thinker, Communication, Web Design, Google Merchant Centre, Business Strategy.

Hands-on Experience in Tools:

Google Search Console, Google Analytics, Ahrefs, Ubersuggest, SEMrush, KWFinder, Buzzsumo, Frase, Surfer SEO, Screaming Frog, Moz, Jira,
Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Google Docs, Google Sheets and more.

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