New and improved product design
comes from:
Customer feedback – Malalaman mo sa
customers mo if ano ang need iimprove sa
product or service
Research and development – Research
on new discoveries and knowledge,
depende sa company, para mas maimprove
yung products nila.
Competitors – can be a source of
innovations or improvements; i-aassess mo
yung competing products para malaman mo
if paano mo lalabanan
Essential requirement of good product
design:
1. Customer satisfaction –
Consumers want those products that are
easy to operate or use;
Dapat accessible para alam ng customer or
makakapunta ang customer kung saan
pwede siya magpa-service;
and expect that the product’s price is
reasonable compared to other products.
2. Profit –
Efficient production and dapat available ang
resources para magka-room for profit; if
mahirap or kumplikado ang products or raw
mats, baka mas mataas pa yung expenses
Reasons for product and service
design or redesign:
Factors that give rise to opportunities and
threats can be one or more changes:
1 Economic – Mapapansin mo lumiliit yung
products or kumokonti ang quantity dahil
nga tumataas ang price ng raw materials
and conversion costs (due to economic
changes, companies tend to compromise
quantity rather than quality); nagiging
threat yung inflation and pagmahal ng mga
produkto
2 Social and demographic – Age,
socioeconomic status, religion, family life
cycle, gender, income, education
Example:
Hindi lang para sa mga kababaihan yung
mga beauty products, pwede na rin sa mga
kalalakihan; bearbrand dati pangbata lang
ngayon may adult+ na (Opportunity to
minsan)
For example related to religion, bakit ka
magsusuply ng pork-related goods sa lugar
na maraming muslim
3 Political, liability, or legal –
For example: Sa pag iimport or export ng
products,
Pag nasa ibang country, dapat policy nila
yung sinusunod instead yung kung ano
yung nakagawian satin (sa pinas
nagbebenta ng isang pirasong saging, pero
sa japan hindi pwedeng piling piling lang)
For example: Yung Samsung note 7,
nagphase out agad dahil nga sa sumasabog
na battery, nalugi sila
4 Competitive – A business should have
an advantages that cannot be compared to
others; dapat kaya mong lamangan ang
products nila (applicable for products and
services)
5 Cost and availability – adjustment ng
entities sa products na ginagawa nila
For example: Dahil mahal ang raw
materials, inaadjust ng businesses yung
products nila (pwedeng sa quantity or size 3 Process specification – Data necessary
etc) to produce a poduct

Availability rin is reason kasi hindi naman sa A business shall consider the costs of raw
lahat ng araw throughout the year is materials and the process of turning these
available lahat ng raw materials into a product.

6 Technological – If available ba or goods 4 Prototype development – Gumagawa

ba yung cost-benefit sa paggamit ng ka muna ng early version ng product (test
technologies sa paggawa ng products version) which is cheaper, to know what
else to develop, innovate, and change.
For example: Mas mahal minsan yung
commercial space depende sa ibat ibang For example: In cars, may crash test muna
factors like if sa tv, nakadepende sa oras using a prototype para malaman nila if
yung price anong dapat baguhin (dapat kasi safe to
use or consume, if consumable, ang
products na inooffer)
Phases in product design and
If ipapatry muna kase, mas mura kasi konti
development:
palang ang ipproduce compared with kapag
1 Feasibility Analysis – for selling na talaga

Market Analysis. ensures that the products 6 Market test – Method na ginagamit ng
or services to be offered are in line with the business para malaman if anong reaction ng
preference, needs and wants, budget, and users or consumers sa product nila;
other factors that may be linked to malalaman if anong performance ng
customer satisfaction. product once the product is made available
to the market.
Ma-iidentify mo yung advantages and
disadvantages ng products mo or as an If negative ang feedback, hindi muna
entity ilalaunch ang products kase babaguhin yon
ng business.
Economic analysis. na-aassess mo yung
cost-benefit ng product or service na i- For example: Testers; free taste
ooffer mo, so malalaman mo if it is
5 Product introduction – The new
profitable or not.
products are promoted;
Technical analysis. Focuses on determining
6 Follow-up evaluation – It is based on
whether or not the company has the
user feedback, changes may be made or
capacity to produce products or render
forecasts refined
services efficiently
Inputs, comments, suggestions are
2 Product specification – Creating a
important to determine the weaknesses and
product that would meet or exceed
strengths of a productd and if anong dapat
customer wants; dapat alam mo if anong
baguhin for the betterment of the product.
kailangan ng customer mo para makagawa
ng product align with the customer’s
preference in terms of quality, purpose, etc.