BUILDING

CUSTOMER
RELATIONSHIP
 AGENDA :
Understanding the Importance of Customer
Relationships
Building Trust and Credibility
Effective Communication
Seek and Act Upon Customer Feedback
Offer Incentives and Loyalty Programs
Development of Long-term Strategies for Retention
and Growth
Invest in Customer Relationship Management (CRM)
Cultivate a Company Culture that Values Customer
Relationship
 UNDERSTANDING THE
IMPORTANCE OF CUSTOMER
RELATIONSHIPS

Customer relationships are the

foundation of a successful
business. By establishing and
maintaining strong connections
with customers, businesses can
increase customer loyalty, drive
repeat business, and ultimately,
improve their bottom line.
 1. BUILDING TRUST
AND CREDIBILITY
Trust and credibility are fundamental
components of any successful
customer relationship. Businesses can
build trust by consistently delivering
on their promises, providing high-
quality products or services, and
being transparent and honest in their
communications.
2. EFFECTIVE
COMMUNICATION
Effective communication is key to building and
maintaining strong customer relationships.
Businesses should strive to engage in open,
transparent, and timely communication with their
customers. This can include responding promptly
to customer inquiries and concerns, providing
regular updates on products or services, and
seeking feedback from customers to show that
their opinions are valued. Additionally, businesses
can utilize various communication channels such
as social media, email, and in-person interactions
to connect with their customers and build rapport.
 3. SEEK AND ACT
UPON CUSTOMER
FEEDBACK
Customer feedback is a critical
resource for understanding your
customers' needs, wants, and
expectations. Regularly solicit feedback
from your customers through surveys,
social media, or direct communication.
More importantly, act upon their
suggestions and concerns to improve
your products, services, and customer
experiences, demonstrating your
commitment to their satisfaction and
improving your relationships with them.
4. OFFER INCENTIVES AND
LOYALTY PROGRAMS
Incentives and loyalty programs
encourage customers to keep
coming back, fostering long-term
relationships with your business.
Develop a loyalty program that
offers customers attractive benefits
and rewards, such as exclusive
discounts or free products, in
exchange for their continued
patronage.
 5. DEVELOP LONG-TERM
STRATEGIES FOR
RETENTION AND GROWTH
Retaining customers and growing your
customer base are essential for the success of
your business. Develop long-term strategies
that focus on nurturing existing customer
relationships and implementing targeted
marketing campaigns to attract new
customers. By doing so, you'll not only
maintain strong customer relationships but
also continuously expand your business reach.
6. INVEST IN CUSTOMER
RELATIONSHIP
MANAGEMENT
Customer Relationship
Management (CRM) is a
technology for managing all your
company’s relationships and
interactions with customers and
potential customers. The goal is
simple: Improve business
relationships. A CRM system helps
companies stay connected to
customers, streamline processes,
and improve profitability.
 7. CULTIVATE A COMPANY
CULTURE THAT VALUES
CUSTOMER RELATIONSHIPS

To build and maintain strong customer

relationships, your entire organization
needs to prioritize the value of customer
satisfaction. Foster a company culture
emphasizing teamwork, effective
communication, empathy, and a
commitment to delivering exceptional
customer service.
 REFERENCES:
https://www.guidde.com/blog/15-best-practices-for-building-and-
maintaining-strong-customer-relationships

https://www.salesforce.com/in/crm/what-is-
crm/#:~:text=A%20customer%20relationship%20management%20(CR
M,and%20grow%20your%20business%20faster.

https://www.youtube.com/watch?v=Otx1R8mcoYM

https://www.google.com/search?
sca_esv=7fcd6f03a496d01d&rlz=1C1CHZN_enPH1054PH1054&q=exam
ple+of+crm+in+marketing&tbm=isch&source=lnms&sa=X&ved=2ahU
KEwi9hM75yc2EAxVtsFYBHTHTDXkQ0pQJegQIChAB&biw=1366&bih=641
&dpr=1#imgrc=T3KYHZLAheHBTM

https://www.indeed.com/career-advice/career-
development/maintain-customer-relationships
Thank you
Reporters:
AVELIS, Katrina Nicole
ANCLOTE, Francis Angelo
ARCENAL, Bien Abijah