Book of abstracts

Chief Patrons

Shri . M. Dhanasekaran Shri. S.V. SUGUMARAN

Chairman&Managing Director . Vice Chairman, SMVE Trust.
SMVE Trust

Shri. Dr. K. NARAYANASAMY

Secretary, SMVE Trust.

Co Patron

Dr. S. MALARKKAN
Principal, Manakula Vinayagar Institute of Technology
 Chief Guest

PROF. B. CHARUMATHI
Professor and Head,
Department of Management Studies
Pondicherry University

Convenor

PROF.P. BASKARAN
Professor and Head,
Department of Management Studies
Manakula Vinayagar Institute of Technology
 About the Institution
Manakula Vinayagar Institute of Technology (MVIT) is a premier

institute run by Sri Manakula Vinayagar Educational Trust

established in a year 2008, with a view to provide quality technical

education to young citizen and participate in technological progress

of our nation. It is offering courses in BTech (EEE, ECE, CSE, IT &

MECH) in and UG level and in PG courses- M.Tech (ECE & CSE).

MBA with a perspective to open up career opportunities for the

underprivileged youth in and around vicinity. Our college is

professionally managed and guided by eminent persons with

meticulous care to be in conformal with all prudential standards.

MVIT is Approved by AICTE, New Delhi and Afflicted to the

Pondicherry University. MVIT is situated on the Pondicherry –

Villupuram National highway (NH-45A) in Matagadipet,

Pondicherry. South India Matagadipet is 23kms from Pondicherry

and 16kms from Villupuram.

 About the Conference
Present Day Corporate Scenarios is tremendously uplifting and

advancing its growth with inevitably changes in the teams of

challenging issues and problems in the contemporary setup.

Companies are experiencing better retention rates but its due to

lesser job opportunities and hence companies need to still work

over upon HR strategies. Internet has made the consumers more

aware and learned with advanced options. Thus, companies need to

strive harder for a product, brand and customer differentiation in

their retail formats. Companies need to establish infrastructure

and culture to promote innovation and setup sustainable process

and metrics to amalgamate innovation and change management

into the overall organizational values.

 Conference Themes

• Emerging trends in Digital Finance

• Post COVID19 opportunities in Fintech Industry

• Impact of COVID19 in Behavioral Finance.

• Workforce strategies for the post COVID19 recoveries.

• Leading virtual Team

• Social Media Marketing

• Marketing Analytics

• Digital Marketing

• Race to Digitalized HR

• Organization change Development sustainable growth

• Challenges ahead in Supply Chain Management

• Impact of RPA in Opportunities Management

 Author Topic

Dr.D.Suganthi, A STUDY ON PERCEPTION OF INSURANCE POLICY HOLDERS

Associate Professor, TOWARDS SHRIRAM LIFE INSURANCE, THANJAVUR
Department of Business
ABSTRACT
Administration,
Life insurance or life assurance, especially in the
Hindusthan College of
Commonwealth of Nations is a contract between an insurance policy
Arts and
holder and an insurer or assurer, where the insurer promises to pay a
Science,Coimbatore
designated beneficiary a sum of money (the benefit) in exchange for a
premium, upon the death of an insured person (often the policy holder).
Depending on the contract, other events such as terminal illness or
critical illness can also trigger payment. The policy holder typically pays a
premium, either regularly or as one lump sum. Other expenses, such as
funeral expenses, can also be included in the benefits.Life policies are
legal contracts and the terms of the contract describe the limitations of
the insured events. Specific exclusions are often written into the contract
to limit the liability of the insurer; common examples are claims relating
to suicide, fraud, war, riot, and civil commotion.Life-based contracts tend
to fall into two major categories:Protection policies – designed to provide a
benefit, typically a lump sum payment, in the event of a specified
occurrence. and Investment policies – the main objective of these policies
is to facilitate the growth of capital by regular or single premiums.
Common forms (in the U.S.) are whole life, universal life, and variable life
policies.In the current scanerio the buying behaviour towards the
insurance polices has been quiet significant due the various personal,
social and economic factors .The researcher analysed in detail taking into
considerations all dimensions of the insurance to arrive a conclusion
regarding the buying behaviour of the insurance policy holders.
Keywords- Insurance . Buying Behaviour ,Life Insurance, General
Insurance
A STUDY ON IMPACT OF RPA IN RETAIL INDUSTRY
Mrs.Kiruthiga
Mahalingam ABSTRACT
Assistant Professor,
Department of Business Retail is a very low margin and high volume industry. According
Administration, to the report, a global retail sale is going to reach $27.7 trillion by 2020.
Hindusthan Arts and With increasing competition and price war in e-commerce, retail
Science College businesses are focusing more on improving customer experience; cost
Coimbatore-641028. reduction, product availability and employee productivity. Considering
the pressure to provide experience and quality product, the scope of
human error also increases. To achieve efficient and error-free
operations, the retail industry is integrating disruptive technologies like
Robotic Process Automation (RPA). The retail organizations have a
massive stack of processes like inventory management, invoice
processing, customer queries, business analytics, order processing, sales
spreadsheet management, employee on-boarding & off-boarding which
are the best cases for automation to achieve high efficiency and reduce
cost. The study theorizes the challenges and opportunities of RPA in
Retail Industry. The study also focuses on how RPA adds value to the
Business and Retail Industry.

Keywords: Robotic Process Automation, Customer Satisfaction.

 A STUDY ON PERFORMANCE MANAGEMENT SYSTEM AT M/s
APTARA, CHENNAI

ABSTRACT
The performance management system is the study used in the
D. Abinaya
MBA Final Year organization to measure and improve the performance and potential for
Student advancement of employees in APTARA. The performance management
Department of system has been introduced with the intention of monitoring, reviewing,
Management Studies assessing performance, developing underperformers and recognizing and
Manakula Vinayagar rewarding good performance. This study on the performance
Institute of Technology management system in obtaining productivity was undertaken as an
attempt to investigate whether the performance management system in
C. Arun APTARA contributes to the improvement of consistent productivity.
Assistant Professor Keywords: Performance Management system, Productivity.
Department of
Management Studies
Manakula Vinayagar
Institute of Technology

DIGITAL MARKETING AND ITS EFFECTIVENESS IN THE CURRENT

MARKET
Dr.S.Swapna ABSTRACT
Associate Professor This paper will through a light on Digital marketing , its trend in
PG & Research past and present and its future in the globalised world. As marketing has
Department of become a very important tool for every industry to reach the consumer
Management Studies it's become very complex as to decide what is the right medium for
Hindusthan College of marketing. As the world has modernized dramatically in the last decade
Arts and Science digital media has reached every home and hence become a very
Coimbatore important vehicle for marketing. This article will shows the various
elements, advantages, comparisons and different marketing channels in
digital Marketing.

Keywords: Globalised, Digital media, marketing

INDIA’ S DIGITAL FINANCIAL SERVICES:PROSPECTS

AND CHALLENGES
Dr. Janardhana Rao ABSTRACT
Nidamaluri Financial Inclusion Measures provides useful insights into
Associate Professor consumer perceptions and adoption of financial services. The most
Department of Master common barriers to the digital financial inclusion include the non-
of Business availability of suitable financial products, lack of skills, among
Administration shareholders to use digital services, Infrastructural issues, teething
Andhra Loyola Institute problems between various systems.
of Engineering and
Financial Inclusion relates to connecting marginalized and the under
Technology,
privileged in the society to the mainstream economy, by means of
Vijayawada, Andhra
providing financial literacy and access to banking and financial services.
Pradesh, India
It is a multidimensional approach that involves bringing on board various
stakeholders from the government and the people. India, with a
population of more than 1.3 billion, has a large number of people who are
still out of the formal financial net. As per the world bank, about half of
India’s population is financially excluded (world bank 2017a) on the other
land, a survey by standard and poor’s financial services estimates that
only 24% adults in India are financially literate (Klapper etal 2014).

Although the situation has improved considerably overtime, owing to the

major banking and economic reforms undertaken in recent years, there
still exists both a great need and the potential to tap into this unbanked
population and bring them into the financial net. In a diverse country like
India, financial Inclusion is a critical part of the development process.
Since independence, the combined efforts of successive governments,
private Institutions and the civil society have helped in increasing the
financial inclusion net in the country. There has been an emphasis to
provide last-mile connectivity of basics and other financial institutions.
The Present study focuses on opportunities and challenges of India`s
digital Financial services.
Keywords: Digital Financial Services, Financial Inclusion, Covid-19,
Digital World.

IMPACT OF COVID-19 IN BEHAVIOURAL FINANCE

K.R.Subadeviramya, ABSTRACT

Ph.D part time external In this paper, we examine the Impact of COVID-19 in
candidate,
behavioural finance. The new Corona Virus Disease (COVID-19) has
Economics department, rapidly grown from a regional health panic to a worldwide health panic.
Annamalai University.
The COVID-19 pandemic has resulted in dramatic economic effects. At
the same time as it has carried almost half the world to an idle by general
lock down and it has affected the financial markets. Behavioral finance is
all about trying to understand biases in human behavior when it comes
to money, also includes the subsequent effects on the markets. It focuses
on the fact that investors are not always rational, have limits to their self-
control, and are influenced by their own biases. The second generation of
behavioral finance can aid to avoid mistakes and offer responds to
significant questions about saving and spending, portfolio construction,
asset pricing, and market competence during the confused period. This
empirical study highlights the impacts of COVID-19 in behavioural
finance. Also draw attention to fiscal and communal impact of COVID-19
in behavioural finance and its monetary consequences, or have reviewed.
A concern of potential impacts of COVID-19 in behavioural finance, either
directly or indirectly, is briefly summarized by representation on a
selection of literatures. A deliberation of the uniqueness of COVID-19 in
behavioural finance, and the conclusion makes known that the new
COVID-19 has significant impact in behavioural finance.

Keywords: COVID-19, Health panic, Behavioral finance, Financial market,

Biases and Monetary consequences.

Mr.T.Chandramohan, CONSUMER PREFERENCE TOWARDS GOLDMINE SUNFLOWER

Assistant Professor,
Department of REFINED OIL
Management Studies,
Sri ManakulaVinayagar
ABSTRACT
Engineering College,
Consumer preference is defined as the subjective
Madagadipet,
tastes of individual consumers, measured by their satisfaction
Puducherry, India.
with those items after they‟ve purchased them. This
satisfaction is often referred to as utility. Consumer value can
be determined by how consumer utility compares between
 different items.
Consumer preferences can be measured by their satisfaction
with a specific item, compared to the opportunity cost of that
item since whenever you buy one item, you forfeit the
opportunity to buy a competing item.
Keywords: Consumer, Consumer preferences, Sunflower oil

Indian Higher Educational Institutions Nexus in Patenting

Activity

Lourden Selvamani ABSTRACT

Research Scholar, Universities have undertaken a number of essential roles-
Department of Teaching, Research and University Third Mission. A formal Obligation to
International Business, interaction with surrounding society and economic life(Asplund &
Pondicherry University. Nordam, 1999). Activities geared towards knowledge transfer, forge links
with industry and commercializing university research(Shore &
Mclauchan, 2012). The Economic use of research, Knowledge, Intellectual
Properties, patents, spinoffs, Technology transfer and in broader sense
every thing towards society (Dan,2012) Patents applications dataset for
university contained 1933 records and 273 Collaborative patents.109
records of Environmentally Sound Technologies Patent Applications.
2495 records for IITs inclusive of 222 Collaborative patent applications.
Keywords: Patenting, Universities, Nexus

Asic Ali Saiboudin

Optimization of inventory control process – A Case Study
Research Scholar, Dept.
of Management ABSTRACT
Studies, Pondicherry
University. A case study undertaken in LUCAS TVS, Puducherry.An
Dr.B.Rajeswari inventory is the stock of materials which have economic value and are
Assistant Professor, kept in terms of goods in custody that are awaiting to be packed,
Dept. of Management
Studies, Pondicherry materials undergoing processing, goods in transformation, usage or
University. sale. Inventory control is an art of monitoring, controlling and efficient
handling of stocked components and finite products. It focuses on
collection, storage, mobility and appropriate use of required inventories.
This study was focused on optimizing inventory in the stores of the
 concerned production unit. Similarly, Swim lanes can be extended and
implemented in other departments with a view to rectify and remove
bottleneck situations/redundant tasks in the process flow.
Keywords: Inventory, Optimization, Swimlanes

POST COVID19 IN FINTECH INDUSTRY

ABSTRACT
S.Chithra, Prior to the outbreak, it was clear that FinTech would play a pivotal role
Research Scholar, in financial services going forward. COVID-19 has undoubtedly
Department of accelerated that process. COVID-19 has increased the prioritization of
International Business, Financial Technology (FinTech) among financial regulators. According to
Pondicherry University. Beauhurst, only 1 percent of FinTechs have been critically affected by
COVID-19 and 2 percent severely affected. By comparison, around 17
percent of other high-growth companies fall into these categories.
Technology continues to change the face of the financial services
industry. The advent of digital financial services, for example, has created
faster, more efficient and typically cheaper banking compared to
traditional financial services. The futuristic fintech landscape will also
see the emergence of innovations that will facilitate holistic financial
services over a single mobile interface for Indian users across
geographies. New-age fintech platforms are already offering consolidated
fintech solutions to users, enabling them to carry out a range of
operations such as spending, lending, investing, fund transfer, etc.
Keywords: Fintech, Financial regulators, Services.

A STUDY THE INFLUENCE ON SOCIAL MEDIA MARKETING ON

CONSUMER BUYING BEHAVIOUR AT CUDDALORE
Mr.S,Vaidheeswaran,
Associate Professor, ABSTRACT:
Management Studies, The study is an outcome of the topic called “A STUDY THE
Manakula Vinayagar INFLUENCE OF SOCIAL MEDIA MARKETING ON CONDUMER BUYING
Institute of Technology BEHAVIOR AT CUDDALORE”. In simple terms, buying behaviour is “all
Puducherry psychological, social and physical behaviour of potential customer as
they become aware of evaluate, purchase, consume and tell others about
product and service
Ms.L.Sri Harini In the study 132 samples were taken to study the influence on Social
Lakshmi media marketing of consumer buying behaviour. Primary data such as
MBA 2nd year, Questionnaire have been conducted through Google form to collect the
Manakula Vinayagar
data from the Consumers in Cuddalore. Generally statistical tools such
Institute of Technology
Puducherry as Percentage method, Chi-square, Correlation, ANOVA and Weighted
average method have been used for analysis and interpretation.

Keywords:

Social media marketing, consumer buying behavior

A STUDY ON YOUTH PREFERENCE TOWARDS INDIAN APPS 2020,

CUDDALORE DISTRICT
Mrs. G. Agalya ABSTRACT
Assistant Professor
Department of The study is an outcome of the topic called “A STUDY ON YOUTH
Management Studies
PREFERENCE TOWARDS INDIAN APPS 2020, CUDDALORE DISTRICT”.
Manakula Vinayagar
Institute of The study was undertaken at Cuddalore district. In simple terms, mobile
Technology application, most commonly referred to as an app, is a type of application
Puducherry
software designed to run on a mobile device, such as a smart phone or
Ms. S.Rohini tablet computer.The primary objective is to study on youth preference
MBA 2nd year, towards Indian Apps 2020 and the secondary objectives is to focus on
Manakula Vinayagar
demographic profile of the customers using mobile app, the factors that
Institute of
Technology influences the interest towards the Indian app 2020, the level of
Puducherry satisfaction of the customer towards the Indian app and to provide
valuable suggestions and recommendations to enhance the effectiveness
of Indian app 2020.In the study 120 samples were taken to study the
youth preference towards Indian Apps 2020. Primary data such as
Questionnaire is collected through goggle form. Generally statistical tools
such as Percentage method, chi-square and correlation method have
been used for analysis and interpretation.
After analysis and interpretations, the study is concluded that the
users must support the New Indians Alternative Apps and
advertisements of an application to reach the people.
 Key Words: Factors influences interest towards Indian Apps, levels of
satisfaction.

Enabling Work stress Management Improves Employees Contribution

Baskaran
ABSTRACT
Palaniswamy
Professor,
The study is an outcome of the topic called “Enabling Work stress
Management Studies,
Management Improves Employees Contribution”.
Manakula Vinayagar
Institute of Technology
In simple terms, stress managing is “all psychological, social and
Puducherry
physical behavior of potential employees.The primary objective is to study
Vignesh G the work stress of BPO employees at Neuborn Global Solution and The
MBA 2nd year,
secondary objectives is to focus on exploring different models and
Manakula Vinayagar
Institute of theories/models of stress, to map the causes and effect of stress, also
Technology along with it to analyze the work life balance, also to analyze the level of
Puducherry
stress on employees and suggest measures for reducing stress level
among employees and to provide suggestions to enhance the stress
managing capacity of employees. Primary data such as Questionnaire
have been conducted to collect the data from the employees’ at their
office. Generally statistical tools such as Percentage method, chi-square
and ANOVA method have been used for analysis and interpretation. After
analysis and interpretations, the study concluded that the work stress
can be handled through different ways like reducing too much work load,
treating with respect, meditation, yoga and so on.

Key Words: Work stress Management, capacity of employees,

A PARADIGM SHIFT IN HRM PRACTICES BY THE ADOPTION OF

ARTIFICIAL INTELLIGENCE – A STUDY ON HR PROFESSIONALS’
PERSPECTIVE.

Mr.S,Vaidheeswaran, ABSTRACT
Associate Professor,
In today’s global and competitive environment, human resource is the
Management Studies,
Manakula Vinayagar key to efficient running and survival of an organisation. The influence of
Institute of Technology Artificial intelligence expanding to a greater extent in human resource
Puducherry
management. Artificial intelligence will be performing operations that
were previously done by humans. It starts from the recruitment process
to exit process of an employee that includes training, engagement, perks,
Ranjana.B
 MBA 2nd year, records and so forth. The results are significant, measurable and
Manakula Vinayagar immediate. The purpose of this study is to draw an understanding of the
Institute of
Technology phenomenon of using Artificial intelligence (AI) in human resource. This
Puducherry research effort provides a future perspective of using AI to
better understand the awareness, attitudes and perspectives of
HR professionals within multiple levels. We have focused on the benefits
and barriers to embed AI at organisation.

A study on Investment pattern of Government teachers in

Puducherry.
ABSTRACT:
Mrs. G. Manoja The study is an outcome of the topic called “A STUDY ON
Assistant Professor
Department of INVESTMENT PATTERN OF GOVERNMENT TEACHERS IN
Management Studies PONDICHERRY”.The study was based on the micro economic approach of
Manakula Vinayagar
estimating the responses of the respondents i.e. Government teachers
Institute of
Technology towards the investment pattern in Pondicherry. The study is done on
Puducherry different government school teachers in the city. From the study, it is
found that, most of the teachers prefer Bank Fixed deposit and Recurrent
Sathishkumar S deposit as an important part of investment option. It is found that the
MBA 2nd year,
Manakula Vinayagar respondents are mainly influenced by their family members. To reduce
Institute of Technology such influence, the respondents must regularly watch the market trend
Puducherry
and gain knowledge about the market. There are so many investment
schemes available in current market which encourage and motivate the
teachers for investment.