Professional Documents
Culture Documents
SOP For Media Coverage
SOP For Media Coverage
1. Purpose
This SOP outlines the process for internal stakeholders (both clinical and non-clinical) at Birat Medical
College Teaching Hospital to nominate events, such as patient success stories, medical advancements,
new technology introductions, recruitments, etc., for media coverage by the Department of Media. This
ensures that significant achievements and updates are effectively communicated to the broader public
through appropriate channels.
2. Scope
The SOP for Event Nomination and Media Coverage is designed to be inclusive and applicable to a broad
range of individuals working within the hospital environment. It recognizes the value and potential
impact of contributions from diverse roles within the hospital setting. The aim is to ensure that
significant achievements, innovations, and stories from various departments and functions are
highlighted and shared with a wider audience.
3. Responsibilities
a. Media Department
i. Review and Selection: Tasked with reviewing all nomination forms submitted,
selecting events for coverage based on criteria such as relevance, impact, and
alignment with the hospital's goals, and managing the scheduling and logistics
of the coverage.
ii. Coordination and Production: Responsible for coordinating with the
nominating department and individuals to gather necessary information and
produce content for dissemination through appropriate channels.
b. Nominators
i. Any individual working within Birat Medical College Teaching Hospital,
regardless of their role or department, is encouraged to identify and suggest
events, achievements, or stories that merit media coverage. This inclusivity
ensures a diverse range of nominations that reflect the entirety of the
hospital's operations and impact.
ii. Nominators should collaborate with their respective Departmental
Coordinators, OPD Incharge, Bio-Medical Engineer Incharge, Nursing
Supervisor, or Consultants to formalize and submit their nomination. These
individuals are the ‘Authorized Form Submitters’.
e. Consultants:
i. Special Consideration for Consultants: While consultants are also Authorized
Form Submitters, they are exempt from the direct facilitation responsibilities
due to their primary focus on patient care and hospital operations. Instead,
they are to be assisted by other Authorized Form Submitters from their
respective zones or departments in preparing for and facilitating the coverage.
This teamwork approach ensures that consultants can contribute to the
nomination process without diverting significant time from their clinical
responsibilities.
4. Procedure
1. Nomination Initiation:
2. Form Completion:
• Gathering Details: The nominator and Authorized Form Submitter collect
comprehensive event information.
• Filling the Form: The Authorized Form Submitter completes the Media Coverage
Nomination Form, detailing the event's significance and specifics.
• Form Accessibility: Forms will be available with the following Authorized Submitters:
3. Form Submission:
• Submission: Forms can be dropped off at the Department of Media, ensuring central
collection and accessibility.
For events that require immediate attention, the following expedited process applies:
5. Review Process:
• Approved events are scheduled for coverage based on the availability of the media
team and the event's timing. Nominators are notified of the approval and scheduled
dates.
7. Event Coverage:
• The Media Department coordinates with the nominator and relevant departments
to cover the event. This may include interviews, photography, videography, and
gathering other necessary information.
8. Content Creation and Broadcast:
• The media team produces content (articles, videos, etc.) for broadcasting on
relevant channels, which may include the hospital’s website, social media platforms,
and local news outlets.
9. Feedback:
• After the event's coverage is broadcasted, the nominator and the Media Department
may provide feedback to each other to improve future nominations and coverage.
Date of Nomination:
Event/Story/Patient Details:
1. Title of Event/Story:
(Provide a brief, descriptive title.)
2. Description of Event/Story:
(Provide a detailed description of the event, story, or patient case. Include the significance and
why it warrants media coverage.)
4. Location of Event/Story:
(Indicate the venue or location where the event will occur or where the story took place.)
5. Participants/Stakeholders Involved:
(List the key individuals involved, including patients, medical staff, and any other stakeholders.
Note any permissions required.)
8. Consent Status:
(Indicate if patient/family consent has been obtained, if applicable.)
I, the undersigned, confirm that all information provided is accurate and complete, and I have
coordinated with all relevant parties to ensure the successful nomination and potential coverage of the
event/story.