spritz.

finance

Brand Guidelines

Updated 2022 Feb 16

Introduction These guidelines tell the story of the Spritz brand and describe the proper use of the visual elements that
identify our company.

We are committed to presenting a unified and consistent visual representation of who we are.

If you have any questions, please contact our team at design@spritz.finance.

Spritz Brand Guidelines - Introduction 2

Table of Contents The Spritz Brand 4

Our Story 5

Mission and Values 6

Brand Voice 7

Logo 8

Color 19

Typeface 25

Spritz Brand Guidelines - Table of Contents 3

 the spritz brand

Spritz Brand Guidelines - The Spritz Brand 4

Our Story Spritz.finance was founded by Christopher Sheehan in 2021 as a platform to provide real world financial
utility for users of decentralized finance. It exists to answer today’s defi users’ dream of dropping their
The Spritz Brand
traditional bank account entirely and make defi the operating system of their financial lives, in which
their financial activities are programmable, fast, and available to all.

The name Spritz evokes visions of refreshment, relaxation, and delight. This aperitivo energy is the es-
sence of the Spritz brand.

Paying bills from crypto can be a dull and daunting task. Spritz aims to bring joy, accessibility, and sim-
plicity to its systems, relationships, and culture, both internally - within the Spritz team - and externally -
throughout Spritz.finance products and community.

Spritz Brand Guidelines - Our Story 5

Mission and Values Mission Statement
The Spritz Brand
Spritz enables everyday financial tasks like billpay directly from defi.

Brand Values

We are here to help everyone take control of their financial future. Spritz is for people of all levels of en-
gagement with decentralized finance - from those who are learning about crypto for the first time, to
investors with extensive experience.

We prioritize diversity, equity, and inclusivity within the Spritz team, community, and broader audience.
Spritz welcomes people of all backgrounds, experiences, and identities.

We provide transparency and guidance to create a comfortable and secure environment for all people
interacting with the Spritz brand.

Spritz Brand Guidelines - Mission and Values 6

Brand Voice All communication, content, marketing collateral, and visual style should reflect that Spritz is:

The Spritz Brand

Inclusive and Accessible - Present information in a straightforward, uncomplicated way. Use universal
language and terminology that can be understood by a broad audience and allows for participation from
everyone.

Transparent and Trustworthy - Demonstrate that Spritz is sincere and reliable. Provide insight as to why
information is collected and how it will be used.

Exciting and Empowering - Whether someone is here to take control of their personal finances, explore
the crypto ecosystem for the first time, or to incorporate a new financial tool into their existing strategy,
having agency over your financial decisions is something to be celebrated.

Friendly and Fun - Remember that we are humans communicating with other humans. Let’s have fun
and make some new friends.

Spritz Brand Guidelines - Brand Voice 7

 logo

Spritz Brand Guidelines - Logo 8

Logomark Bubbles for playfulness and joy.

Logo

Ice cube for transparency

and integrity.

Orange for energy and

innovation.

Spritz Brand Guidelines - Logomark 9

Logomark
Logo

Spritz Brand Guidelines - Logomark 10

Logomark
Logo

45

45

Spritz Brand Guidelines - Logomark 11

Primary Logo
Logo

Spritz Brand Guidelines - Primary Logo 12

Primary Logo
Logo

The logotype font is New Order Medium.

Spritz Brand Guidelines - Primary Logo 13

Secondary Logo
Logo

Spritz Brand Guidelines - Secondary Logo 14

Secondary Logo
Logo

Spritz Brand Guidelines - Secondary Logo 15

Logo Alternatives
Logo

35% opacity

65% opacity

100% opacity

Logo alternatives can be used for stylized purposes only and should not be the sole or primary represen-
tation of the brand in whatever situation they are being displayed.

If logo alternatives are used, at least one version must be depicted in the Spritz brand primary color
(HEX# FE5C2B).

Opacity levels of the logo alternatives must follow the designated values (100%, 65%, 35%) and corre-
sponding position.

Logo alternatives can be placed on the provided background colors only.

Spritz Brand Guidelines - Logo Alternatives 16

 1/2 X

Clear Space 1/2 X

1/2 X

Logo
1/2 X

X
1/2 X

1/2 X

The recommended minimum space surrounding the primary logo is half the height of the logomark. The
recommended minimum space surrounding the secondary logo is half the height of the logotype.

This padding should be applied whenever the logo is used in order to give it proper breathing room rela-
tive to its surroundings.

Spritz Brand Guidelines - Clear Space 17

Usage Guidelines • Use only the official Spritz logos provided in the media kit on the Spritz website.

Logo • Do not modify, alter, distort, rotate, or obstruct the Spritz logos.

• Do not adjust or change the colors of the Spritz logos.

• Do not apply any effects such as shadows, blurs, textures, etc. to the Spritz logos.

• Solid color logos can be placed on solid color, multi-color, or textured/printed backgrounds.

• Opaque tri-color logos can be placed on solid backgrounds only.

• Transparent logos can be used for stylized purposes only and should not be the sole or primary repre-
sentation of the brand in whatever situation it is being displayed. Opacity levels of the transparent
logos must follow the designated values (100%, 65%, 35%) and corresponding position. Transparent
logos can be placed on solid backgrounds only.

• The outlined logomark should not have a fill color.

• Logo alternatives can be used for stylized purposes only and should not be the sole or primary repre-
sentation of the brand in whatever situation they are being displayed. If logo alternatives are used, at
least one version must be depicted in the Spritz brand primary color (HEX# FE5C2B). Opacity levels of
the logo alternatives must follow the designated values (100%, 65%, 35%) and corresponding position.
Logo alternatives can be placed on the provided background colors only.

Spritz Brand Guidelines - Usage Guidelines 18

Usage Guidelines
Logo

Spritz Brand Guidelines - Usage Guidelines 19

 color

Spritz Brand Guidelines - Color 20

 Brand color - Opaque
Primary Colors
Color
HEX# FE5C2B HEX# FE9575 HEX# FFC6B5

R: 254 R: 254 R: 255

G: 92 G: 149 G: 198
B: 43 B: 117 B: 181

C: 0 C: 0 C: 0
M: 79 M: 51 M: 27
Y: 89 Y: 51 Y: 23
K: 0 K: 0 K: 0

Brand color - Transparent

HEX# FE5C2B HEX# FE5C2B HEX# FE5C2B

at 100% opacity at 65% opacity at 35% opacity

Spritz Brand Guidelines - Primary Colors 21

Secondary Colors HEX# DDF268 HEX# A0E6EA HEX# FFBC1B
Color
R: 221 R: 160 R: 255
G: 242 G: 230 G: 188
B: 104 B: 234 B: 27

C: 17 C: 33 C: 0
M: 0 M: 0 M: 29
Y: 73 Y: 11 Y: 97
K: 0 K: 0 K: 0

Accent Colors HEX# 29C9DB HEX# 0643BF HEX# C324BA HEX# EFC7F9

R: 41 R: 6 R: 195 R: 239
G: 201 G: 67 G: 36 G: 199
B: 219 B: 191 B: 186 B: 249

C: 65 C: 92 C: 34 C: 7
M: 0 M: 79 M: 88 M: 24
Y: 16 Y: 0 Y: 0 Y: 0
K: 0 K: 0 K: 0 K: 0

Spritz Brand Guidelines - Secondary and Accent Colors 22

Neutral Colors HEX# 333333 HEX# 595959 HEX# 898989 HEX# D6D6D6
Color
R: 51 R: 89 R: 137 R: 214
G: 51 G: 89 G: 137 G: 214
B: 51 B: 89 B: 137 B: 214

C: 69 C: 63 C: 49 C: 15
M: 63 M: 55 M: 40 M: 11
Y: 62 Y: 54 Y: 40 Y: 12
K: 58 K: 28 K: 4 K: 0

HEX# EFEFEF

R: 239
G: 239
B: 239

C: 5
M: 3
Y: 3
K: 0

Spritz Brand Guidelines - Neutral Colors 23

Gradient
Color

52.7

HEX# DDF268 HEX# A0E6EA

R: 221 R: 160
G: 242 G: 230
B: 104 B: 234

C: 17 C: 33
M: 0 M: 0
Y: 73 Y: 11
K: 0 K: 0

Spritz Brand Guidelines - Gradient 24

 typeface

Spritz Brand Guidelines - Typeface 25

 Montserrat

Fonts CRYPTO FOR THE REAL WORLD

Pay your bills

Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%?

Light
Regular
with crypto.
Medium
Link your crypto wallets and use your earnings to
Semibold
pay credit card, mortgage, and subscription payments.
Bold
Extra Bold
Black

This typeface should be used whenever possible on all print and digital media in order to maintain a con-
sistent voice across all brand touchpoints.

Do not use the Thin and ExtraLight styles (not listed above). Use the Light style sparingly.

The Montserrat font family can be downloaded from Google Fonts.

Spritz Brand Guidelines - Fonts 26

Copyright © 2022