Goals Reverse Engineering

The Goal & Dates Maths N.o of Clients Needed

Today's date 30-Aug-2023 Your Fee Per Client/pm $1,200 N.o of Clients Needed 10

Monthly Profit Target $10,000.00 Outsource Costs/pm $200 One client every X business days 26

Goal Deadline 30-Aug-2024 Net Profit Per Client $1,000 One client every X Weeks: 5.2

Total days left 366 Revenue Goal $12,000 Team member client capcity? 5
Profit Goal $10,000 Number of team members needed 2.0
Weeks Left 52

Total Weekend Days 105

Total Business Days 261

Use this to calculate business days

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 Upwork Outreach Reverse Engineering

Goals & Upwork Metrics Time of Action & System Costs Cost Metrics

Today's date 10-Aug-2021 N.o of business days 20 Cost Per Outreach $0.90
N.o of sales calls per day avg 0.3 Cost Per Reply $5.85
Target # of Clients for next X days? 1 Cost Per Call $26.00
N.o of engagements per day avg 1 Cost Per ONE Client $130.00
N.o of direct outreach msgs per day 7 Cost Per ALL Clients $130.00
Sales call close rate 20%
N.o of actual calls needed 5 Average mins per direct outreach msg 6
Total mins needed per day to take action 43
Sales call show up rate 90% Total time needed per day in hours 0.72
N.o of booked sales calls needed on calendar 6
Cost of 1 connect 0.15
Replies to sales call conversion rate 25% Ave Job Connect Costs? 6
N.o of replies needed 22 Cost to apply to one job 0.90
Cost Per Day $6.50
Outreach to Reply cnv rate 20%
N.o of Outreach needed 111 N.o of connects needed for one client 867
Cost Per One Client $130
Added margin of safety for errors 30%
Adjusted N.o of Outreach needed 144 N.o Of Connects Needed For All Clients 867
Adjusted N.o of Outreach Per 1 Client 144 Cost For All Clients $130

Total Monthly Cost $130.00

 Outreach Reverse Engineering

Goals & Email Metrics Time of Action & System Costs Cost Metrics

Today's date 11-Aug-2021 N.o of business days 180 Total Daily Email Sends - 25 emails Per Line Writer 25
N.o of sales calls per day avg 0.4 Total Weekly Sends (5 days a week) 125
Target # of clients for next X days? 7 Total Monthly Sends 500
N.o of engagements per day avg 2
N.o of direct outreach msgs per day 27 Cost Per Send $0.65
Sales call close rate 10% Cost per reply $9.48
N.o of actual calls needed 70 Average mins per direct outreach msg 10 Cost Per Call $44.63
Total mins needed per day to take action 266 Cost Per ALL Clients $3,124.02
Sales call show up rate 85% Total time needed per day in hours 4.44 Cost Per SINGLE Client $446.29
N.o of booked sales calls needed on calendar 82

Replies to sales call conversion rate 25% N.o of 1st line Writers 1
N.o of outreach replies needed 329 Cost per line writer $260
Monthly Total $260
Outreach Opens to Reply cnv rate 11%
N.o of Outreach Opens needed 2995 N.o Of Domains 1
Cost Per Gsuite Of Domain $7
Cold Outreach Open Rate 75% Monthly Total $7
Min N.o of Cold Outreach sends needed 3993
N.o of Lemlist Accounts 1
Added margin of safety for errors 20% Cost Per Lemlist Account $59
Adjusted N.o of Outreach needed 4791 Monthly Total $59
Adjusted N.o of Outreach Per 1 Client 684
Total Email System Costs $326