Write Like Dan

Challenge Workbook
DAY 2 AGENDA
 The Goal For Today:
Unlock The Secrets to Million-Dollar Marketing Mastery 🔥
Unlock the 4 Must-Have Strategies for Million-Dollar
Marketing: Stop guessing what works. Discover the four non-
negotiable tactics that will catapult your marketing into the seven-
figure zone!

Discover the DNA of a Million-Dollar Marketer: What's holding

you back? Learn the essential qualities you MUST have to
dominate in this competitive landscape.

Crack the Code to Authentic Marketing: Tired of marketing

gimmicks that don't resonate? Unearth the true meaning of
authentic marketing and why it's the key to lasting customer
relationships.

Find Your Unshakable Core Values (Dogma): Stop following the

crowd. Dig deep and identify the unique values that make you
stand out—and stick in your customers' minds.

Craft Your Magnetic Persona: Walk away today not just with
theories but with an irresistible persona that customers can't
ignore. See just how easy and transformational this process can
be.

Master the Art of Parables That Sell: Learn how to spin

captivating tales that not only entertain but also drive your sales
through the roof. Get the lowdown on why and how they work.

Unveil the Only 4 Stories You Need: Discover why storytelling is

the secret sauce in marketing and unlock the four timeless
narratives that will forever change the way you communicate.

WRITE WITH DAN CHALLENGE

 The 4 *MUST HAVE* Elements
They have to be fascinated with you

They have to share common values

They have to believe you care about them

They have to get value from the relationship

What Qualities Are

Necessary for Success
You have to care to share your stories

You have to care to share your values

You have to care to show you care

You have to understand what value means to them so you can give it
(story)

What Does Authentic

Marketing Truly Mean?
Authentic Marketing is the practice of clearly defining your values and then
telling stories that highlight those values.

In this context, "values" refer to the beliefs your customers must hold in
order to make a purchase.

If you fail to define your core values or guiding principles (also known as your
"dogma"), you'll struggle when trying to create compelling stories. However,
once you establish your dogma, crafting stories that reinforce it becomes
straightforward. This is the essence of authentic marketing.

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How to find your Dogma (Steal it)
Dogma defines the core principles of your brand. What you stand for and against forms the
foundation for these principles. All your stories ultimately lead back to the principles.

Exercise: Superheroes are the most enduring brands of all time. Choose the one that
resonates with you and build upon it.

Superman
Stands For: Truth, justice, and the American way.
Stands Against: Tyranny, injustice, and evil.

Batman
Stands For: Justice, human ingenuity, and resilience.
Stands Against: Crime, corruption, and injustice.

Spider-Man
Stands For: Responsibility, youth, and self-discovery.
Stands Against: Crime, selfishness, and moral corruption.

Wonder Woman
Stands For: Feminism, justice, and equality.
Stands Against: Injustice, war, and discrimination.

Iron Man
Stands For: Innovation, capitalism, and personal growth.
Stands Against: Terrorism, ignorance, and threats to freedom.

Captain America
Stands For: Patriotism, leadership, and moral integrity.
Stands Against: Tyranny, corruption, and the abuse of power.

Wolverine
Stands For: Survival, loyalty, and self-reliance.
Stands Against: Oppression, deceit, and loss of freedom.

The Hulk
Stands For: Emotional turmoil, raw power, and inner struggle.
Stands Against: Oppression, manipulation, and societal prejudice against "otherness."

The Flash
Stands For: Hope, speed, and the importance of every moment.
Stands Against: Injustice, stagnation, and despair.

Green Lantern
Stands For: Willpower, courage, and universal law and order.
Stands Against: Fear, corruption, and chaos.

WRITE WITH DAN CHALLENGE

 Exercise
Pick your favorite Superhero and fill in the blanks
Name: ____________________________________________________________________
Stands For: _______________________________________________________________
Stands Against: ___________________________________________________________

Now create your Superhero identity by tweaking the proven one

above.
Name: ____________________________________________________________________
Stands For: _______________________________________________________________
Stands Against: ___________________________________________________________

WRITE WITH DAN CHALLENGE

 Creating Your Parables
Purpose of Stories

To explain self (origin)

To gain authority

To compress time and establish backstory

To convey Empathy

To create bond

To make self human and therefore believable

To present inconvenience truth

To present a philosophy

To teach or glorify a value we need them to believe in to buy

Value we believe in
Value linked to them buying what we sell
We need conformance with
Value contrary to past thinking

To build up courage

4 Types of Stories
Your personal experience (Stories from your life)

Someone else's personal experience (Historical Stories)

Parable (Fictional Story)

Fable (Known Fiction)

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 Exercises
List 5 of your customers limiting beliefs that prevent them from
buying your stuff
1._____________________________________________________________________
2._____________________________________________________________________
3._____________________________________________________________________
4._____________________________________________________________________
5._____________________________________________________________________

List 5 beliefs you need your customers to adopt to buy your stuff.
1._____________________________________________________________________
2._____________________________________________________________________
3._____________________________________________________________________
4._____________________________________________________________________
5._____________________________________________________________________

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 Homework
Post your Superhero identity in the group.

Write one story to your audience. Use CopyAnalyzer.ai to

evaluate it. Revise the copy based on the feedback and then share it
in the Facebook group.

Film a video about your most BIGGEST takeaway from Day 2 and
post it in the Facebook group. Do this for two reasons:

To help others in the group catch what they might have missed.
To practice being on camera and showcase your magnetic
personality.

WRITE WITH DAN CHALLENGE