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Management
Operations Management provides a
KEY FEATURES personalised approach, with instant
feedback and numerous additional
★ Revised and updated to reflect the ever-changing world of resources to support your learning.
operations management. Features include:
★ Illustrations-based – rooted in real-life practice with a wealth • A personalised study plan.
of examples showing ‘Operations in practice’ from a variety of
Nigel Slack
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businesses and organizations globally. by-chapter structure or by
learning objective.
★ Problems and applications – practical exercises at the end of • Worked solutions show you how
to solve difficult problems. Alistair Brandon-Jones
each chapter allow you to reflect on what you have learnt and
test your understanding. • Limitless opportunities to practise.
★ Balanced approach – drawing on a wide array of examples Use the power of MyLab Operations
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and an Associate Fellow of Said Business School, Oxford University. access card, go to
www.pearson.com/mylab/
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Hult International Business School.
Second
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Management
Nigel Slack
Alistair Brandon-Jones
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10 9 8 7 6 5 4 3 2 1
22 21 20 19 18
NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION
2 Operations strategy 38
Contents
1
Guide to ‘Operations in practice’
examples xv Operations management and
performance
Preface xix
Introduction 3
To the instructor xxii
Key questions 3
2 3
Operations strategy Product and service innovation
Introduction 39 Introduction 71
Key questions 39 Key questions 71
How can operations strategy form the What are the benefits of interactive
basis for operations improvement? 58 product and service innovation? 90
The ‘line of fit’ between market requirements Simultaneous development 90
and operations capabilities 58 Early conflict resolution 91
Project-based organizational structures 92
What is the ‘process’ of operations
strategy? 60 Summary answers to key questions 95
Problems and applications 97
Operation strategy formulation 61
Want to know more? 98
Operations strategy implementation 62
Operations strategy monitoring 62
Operations strategy control 63
4 5
Process design – resources Process design – analysis
Introduction 101 Introduction 131
Key questions 101 Key questions 131
Why is choosing the right resources Why is it important to get the details of
important? 102 process design correct? 132
Process design and product/service design are
interrelated 102 What should be the objectives of process
design? 134
Do processes match volume–variety ‘Micro’ objectives 134
requirements? 103 Standardization of processes 136
The ‘product–process’ matrix 104 Environmentally sensitive process design 137
Process types 105
Moving off the natural diagonal 108 How are processes currently
designed? 138
Are process layouts appropriate? 110 Process mapping 139
Layout should reflect volume and variety 110
Layout selection 113 Are process tasks and capacity configured
Advantages and disadvantages of layout appropriately? 143
types 114 Throughput time, cycle time and work in
Layout and ‘servicescapes’ 114 progress 143
Workflow 147
Are process technologies appropriate? 115 Process bottlenecks 148
Process technology should reflect volume and Arranging the stages 149
variety 116
Is process variability recognized? 152
Are job designs appropriate? 119
Job design should reflect volume and Summary answers to key questions 157
6 7
Supply chain management Capacity management
Introduction 163 Introduction 199
Key questions 163 Key questions 199
Internal and external supply chains 167 Long-, medium- and short-term capacity
Tangible and intangible supply chains 167 management 201
How do supply chains compete? 167 What are the main long-term capacity
Performance objectives for supply decisions? 201
networks 169 Economies of scale and the ‘optimum’ capacity
Lean versus agile supply networks 171 level 201
The timing of capacity change 203
How should you manage supply chain
relationships? 173 What are the main medium-term capacity
Contracting and relationships 173 decisions? 205
Which type of relationship? 176 The objectives of capacity management 206
Understanding medium-term demand 206
How should the supply side be managed? 177 Understanding medium-term capacity 207
Sourcing strategy 177 Both demand and capacity can vary 210
Global sourcing 180 Predictable and unpredictable variation 211
Supplier selection 180
Managing on-going supply 182 What are the ways of coping with
Improving supplier capabilities 184 mismatches between medium-term
demand and capacity? 213
How should the demand side be Level capacity plan 213
managed? 184 Chase demand plan 214
Logistics services 185 Demand management plan 216
9 10
Resource planning and control Lean operations
Introduction 275 Introduction 309
Key questions 275 Key questions 309
11
approach 357
Lean as an improvement approach 358
Business process re-engineering (BPR) 358
Six Sigma 361
Operations improvement Differences and similarities 362
12 13
Quality management Project management
Introduction 377 Introduction 409
Key questions 377 Key questions 409
Guide to ‘Operations
in practice’ examples
Supporting resources
Visit www.pearsoned.co.uk/slack to find valuable online resources
MyLab Operations Management
For students
● Interactive tutorial exercises with immediate feedback
For instructors
● Operations management simulations allow students to apply key theory to real business
scenarios
● A homework and assignment manager, allowing you to assign exercises for your students
● A Gradebook which tracks students’ performance on sample tests as well as assessments of your
own design
The Companion Website provides suggested model answers to the first question in the ‘problems
and applications’ section of each chapter.
For more information please contact your local Pearson Education sales representative
or visit www.pearsoned.co.uk/slack
Preface
This book is for anyone who is interested in how services and products are
created:
DISTINCTIVE FEATURES
Clear structure
The structure of the book uses the ‘4 Ds’ model of operations management
that distinguishes between the strategic decisions that govern the direction of
the operation, the design of the processes and operations that create
products and services, planning and control of the delivery of products and
services, and the development, or improvement, of operations.
Illustrations-based
Operations management is a practical subject and cannot be taught
satisfactorily in a purely theoretical manner. Because of this we have used
examples and short ‘operations in practice’ examples that explain some of the
issues faced by real operations.
To the instructor
To the student
The text makes full use of the many practical examples and illustrations that
can be found in all operations. Many of these were provided by our contacts
in companies, but many also come from journals, magazines and newspapers.
So, if you want to understand the importance of operations management in
everyday business life, look for examples and illustrations of operations
management decisions and activities in newspapers and magazines. There are
also examples that you can observe every day. Whenever you use a shop, eat
a meal in a restaurant, access music via your phone or ride on public
transport, consider the operations management issues of all the operations
for which you are a customer.
We could say that the best rule for getting a better grade is to be good. We
mean really, really good! But, there are plenty of us who, while fairly good,
don’t get as good a grade as we really deserve. So, if you are studying
operations management, and you want a really good grade, try following
these simple steps:
Generally, if you can do (a) you will pass; if you can do (a) and
(b) you will pass well; and if you can do all three, you will pass
with flying colours!
Nigel Slack
Alistair Brandon-Jones
Acknowledgements
D
uring the preparation of our portfolio of books, we have received
an immense amount of help from friends and colleagues in the
operations management community. In particular, everybody who
has attended one of the regular ‘faculty workshops’ deserves
thanks for their many useful comments. The generous sharing of ideas from
these sessions has influenced this and all the other OM books that we
prepare. It is, to some extent, invidious to single out individuals – but we are
going to. We thank: Pär Åhlström of Stockholm School of Economics; James
Aitken of the University Of Surrey; Professor Sven Åke Hörte of Lulea
University of Technology; Eamonn Ambrose of University College, Dublin;
Andrea Benn of the University of Brighton; Yongmei Bentley of the University
of Bedfordshire; Helen Benton of Anglia Ruskin University; Ran Bhamra of
Loughborough University; Mattia Bianchi of the Stockholm School of
Economics; Tony Birch of Birmingham City University; Emma Brandon-Jones
of Bath University; John K. Christiansen of Copenhagen Business School;
Philippa Collins of Heriot-Watt University; Henrique Correa of Rollins College,
Florida; Paul Coughlan of Trinity College Dublin; Simon Croom of the
University of San Diego; Doug Davies of University of Technology, Sydney;
Stephen Disney of Cardiff University; Carsten Dittrich of the University of
Southern Denmark; Tony Dromgoole of the Irish Management Institute; David
Evans of Middlesex University; Ian Evans of Sunderland University; Paul
Forrester of Keele University; Abhijeet Ghadge of Heriot Watt University; Ian
Graham of Edinburgh University; J.A.C. de Haan of Tilburg University; Alan
Harle of Sunderland University; Norma Harrison of Macquarie University;
Catherine Hart of Loughborough Business School; Steve Hickman of
University of Exeter; Chris Hillam of Sunderland University; Ian Holden of
Bristol Business School; Matthias Holweg of Oxford University; Mickey Howard
of Exeter University; Kim Hua Tan of the University Of Nottingham; Stavros
Karamperidis of Heriot Watt University; Tom Kegan of Bell College of
Technology, Hamilton; Denis Kehoe of Liverpool University; Mike Lewis of
Bath University; Xiaohong Li of Sheffield Hallam University; Bart McCarthy of
Nottingham University; Peter McCullen of University of Brighton; John
Maguire of the University of Sunderland; Charles Marais of the University of
Pretoria; Roger Maull of Exeter University; Harvey Maylor of Cranfield
University; John Meredith Smith of EAP, Oxford; Michael Milgate of Macquarie
University; Keith Moreton of Staffordshire University; Chris Morgan of
Cranfield University; Adrian Morris of Sunderland University; Andy Neely of
Cambridge University; Steve New of Oxford University; John Pal of
Manchester Metropolitan University; Sofia Salgado Pinto of the Católica Porto
Business School; Gary Priddis of University of Brighton; Carrie Queenan of the
University of South Carolina; Peter Race of Henley College, Reading
Publisher’s
acknowledgements
Figures
Figure 7.5 Adapted from What is the right supply chain for your product?,
Harvard Business Review, March–April, pp. 105 –16 (Fisher, M.C. 1997);
Figure 12.1 From from The EFQM Website, www.efqm.org; Figure 12.4
Adapted from A conceptual model of service quality and implications for
future research, Journal of Marketing, 49, Fall, pp. 41–50 (Parasuraman, A.
et al. 1985).
Text
p. 41 From Cookson C (2015) Guildford’s SSTL leads world in small satellite
supply, Financial Times, June 12; p. 48 From Ron Johnson (2011) What I
Learned Building the Apple Store, HBR Blog network, November 21 https://
hbr.org/2011/11/what-i-learned-building-the-ap; p. 54 From http://searchcio.
techtarget.com/definition/outsourcing; p. 57 from Marty Lariviere (2011) How
Apple spends on operations, The Operations Room, November 16; p. 66
from Definition from techtarget.com, searchdatacenter.techtarget.com/; p. 73
from https://www.merriam-webster.com/dictionary/innovation; p. 75 from
(2012) iPhone was almost scrapped, says Apple design guru, The Times,
July 30; p. 388 from The EFQM Website, www.efqm.org; p. 401 from The
EFQM Website, www.efqm.org.
Photographs
(Key: b-bottom; c-centre; l-left; r-right; t-top)
Jeronimo Alba 107t, Juice Images168 341, Justin Kase z12z 166,
Lourens Smak 233, Meibion 37, Newscast Online Limited 5, Patti McConville 170,
Paul Doyle/Photofusion Picture Library 99, Phovoir xivl, RichardBakerRisk 307,
Robert Convery 277, RSBPhoto1 411, Santi Rodriguez 330, Tom Cockrem/Age
fotstock 69, Zuma Press, Inc. xiii; Getty Images: Manjunath Kiran/AFP 203;
Pearson Education: 6; REX: ITV/Shutterstock 87; Shutterstock: Just2shutter v,
Alpa Prod xi, xivr, Andrea Delbo 388, Andrewdesign 413, Benny Marty 57,
Bernatets photo 105, Bojan Milinkov 108, Casimiro PT 9, Christopher Halloran
xr, Cofkocof 6, Corine van Kapel 185, Cybrain 23, Deyan Georgiev 244,
Dragon Images ixr, Dreams Come True 107b, Dundanim 122, Ekaterina_Minaeva
19, Evgeniya Yantseva 81, Fedor Selivanov 63, Fizkes 380, Gorodenkoff viiil,
Hadrian 79, Herrndorff 106b, J2R 197, Jeramey Lende 261, Jokerpro 2,
Kozirsky 8, Krimar 168, Krivosheev Vitaly 324, Lightspring 118, Luis Santos 143,
Majeczka 237, Mariakraynova 74, Ministr-84 137, Mr Pics 311, Nacroba 48,
Nelen 294, NikolaJankovic 397, Pablo Dunas 383, Poznyakov 112, PreechaB
355, Rawpixel.com xiir, Robert Lucian Crusitu 55, Sheff 156, Sofiaworld 217,
Somchaij 181, Sorbis 345, Stockyimages 23, Stterryk 329, Studio_G 50,
Syda Productions xiil, Tatiana Liubimova 109, Testing 41, VectorsMarket 12,
Vibrant Image Studio 220, Wavebreakmedia vii, Zryzner 370;
1
M01 Essentials of Operations Manag 38845.indd 2 21/05/2018 09:38
Introduction
O
perations management is about how organizations create and
deliver services and products. Everything you wear, eat, sit on,
use, read or knock about on the sports field, and every treatment
you receive at the hospital, every service you expect in the shops
and every lecture you attend at university has been created by ‘operations’.
While the people who supervised their creation and delivery may not always
be called operations managers, that is what they really are. And that is what
this book is concerned with – the activities and decisions of those operations
managers who have made the services and products on which we all depend.
It is a hugely important activity for any type of organization. As well as
impacting the quality, cost and delivery of the services and products that we
consume, operations management can help or hinder how an organization
achieves its strategic ambitions, and how it fulfills its environmental
responsibilities. In this introductory chapter, we will examine what we mean by
‘operations management’, why it is important, how operations processes are
all similar yet different and what it is that operations managers do. Figure 1.1
shows the model of operations management that is developed in the chapter.
Key questions
What is operations management?
What is operations
management?
O
perations management is the activity of managing the resources
that create and deliver services and products. The operations
function is the part of the organization that is responsible for
this activity. Every organization has an operations function
because every organization creates services and/or products. Operations
managers are the people who have particular responsibility for managing
some, or all, of the resources and processes within the operations function.
However, not all types of organization will necessarily call the operations
function by this name. (Note that we also use the shorter terms ‘the
operation’ or ‘operations’ interchangeably with the ‘operations function’.)
Similarly, the operations manager could be called by some other name. For
example, he or she might be called the ‘fleet manager’ in a distribution
company, the ‘administrative manager’ in a hospital, or the ‘store manager’
in a supermarket. operations
principle
The Prêt A Manger example illustrates how important the operations function All organizations have
‘operations’ that
is for any company whose reputation depends on producing safe, high-
produce some mix of
quality, sustainable and profitable services or products. Its customers could
services and products.
choose to go to its competitors if Prêt’s operations failed to deliver excellent
levels of service or to produce attractive products, which is why it is
DIRECT DEVELOP
TRANSFORMED Steering Improving the
RESOURCES operations operation’s
Materials and processes capabilities
Information
Customers
OPERATIONS
Output PERFORMANCE
OPERATIONS Societal,
Input resources products and
MANAGEMENT Strategic and
services
Operational
TRANSFORMING
RESOURCES DELIVER
Facilities DESIGN
Planning and
Staff Shaping
controlling
operations and
ongoing
processes
operations
Operations
in practice
P
rêt A Manger is proud of food, but that’s of no interest to Examining customers’
its customer service. us. At the end of the day, we comments for improvement
‘We’d like to think we give whatever we haven’t sold ideas is a key part of weekly
react to our customers’ feelings to charity.’ Prêt A Manger management meetings, and of
(the good, the bad, the ugly) shops have their own kitchen the daily team briefs in each
with haste and absolute where fresh ingredients are shop. Moreover, staff at Prêt
sincerity’, its directors say. delivered every morning, collect bonuses for delivering
‘Prêt customers have the right with food prepared throughout outstanding customer service.
to be heard. Do call or email. the day. The team members Every week, each Prêt outlet is
Our UK managing director is serving on the tills at lunchtime visited by a secret shopper who
available if you would like to will have been making scores the shop on such
discuss Prêt with him. sandwiches in the kitchen that performance measures as speed
Alternatively, our CEO hasn’t morning. ‘We are determined of service, product availability
got much to do; hassle him!’ never to forget that our and cleanliness. In addition, the
hardworking people make all mystery shopper rates the
Prêt A Manger opened its first the difference. When they care, ‘engagement level’ of the staff;
shop in London and now has our business is sound. If they questions include, ‘did servers
over 350 shops spread across cease to care, our business connect with eye contact, a
the UK, Paris, the USA, Hong goes down the drain. In a retail smile and some polite remarks’?
Kong and Shanghai. It says that sector where high staff turnover Above a certain score, every
its secret is to focus continually is normal, we’re pleased to say team member receives an
on the quality of both its food our people are much more extra payment for every hour
and its service. It avoids the likely to stay around! We work worked; and if an individual is
chemicals and preservatives hard at building great teams. mentioned by the mystery
common in most ’fast’ food. We take our reward schemes shopper for providing
‘Many food retailers focus on and career opportunities very outstanding service, they get an
extending the shelf-life of their seriously.’ extra payment. ● ● ●
meticulous about monitoring its quality and ensuring that its processes
operate to precise standards. Of course, exactly what is involved in producing
products and services will depend to some extent on the type of organization
of which the operations function is a part. Table 1.1 shows some of the
activities of the operations function for various types of organization.
Maintain and Locate potential sites Provide aid and Procure appropriate
update hardware for restaurants development raw materials and
projects for components
recipients
Update software Provide processes Provide fast Make
and content and equipment to emergency sub-assemblies
produce burgers, etc. response when
needed
Respond to Maintain service Procure and store Assemble finished
customer queries quality emergency products
supplies
Implement new Develop, install and Be sensitive to Deliver products to
services maintain equipment local cultural norms customers
Ensure security of Reduce impact on Reduce environ-
customer data local area, and reduce mental impact of
packaging waste products and
processes
In fact, most operations produce both services and products. Figure 1.2
shows a number of operations positioned in a spectrum, from ‘pure’ products
to ‘pure’ service. Crude oil producers are concerned almost exclusively with
the product from their oil wells. Aluminium smelters are similar, but might also
deliver some ‘facilitating’ services, such as technical advice. To an even
greater extent, machine tool manufacturers deliver facilitating services such as
technical advice and applications engineering. The restaurant is both a
manufacturer of meals and a provider of service. An information systems
provider may create software ‘products’, but primarily provides a service to its
customers. Certainly, a management consultancy, although it produces operations
reports and documents, is primarily a service provider. Finally, some pure principle
services solely create and deliver services – a psychotherapy clinic, for Whether an operation
example. produces tangible
products or intangible
Increasingly, the distinction between services and products is difficult to services is becoming
define and not particularly useful. Software has moved from being primarily increasingly
a product (sold on a disk) to an intangible download when sold over the irrelevant. In a sense,
internet, to an even less tangible rental or subscription service based ‘in the all operations
produce service for
cloud’. Indeed, one could argue that all operations are service providers
their customers.
that may create and deliver products as part of the offering to their
customers.
PURE SERVICES
Operations
in practice
W
e may take it for responsible for its technical we also like to think that we
granted, yet browsing development. ‘There are a provide an enjoyable and
websites as part of number of advantages about stimulating experience – both
your studies, your job or your being a relatively small for our customers’ development
leisure is an activity that we all operation’, he says. ‘We can be teams and for our staff too. High
do, probably every day, probably hugely flexible and agile, in standards of product and service
many times each day. All what is still a dynamic market. are important to us: our clients
organizations need a web But at the same time, we have want accessibility, usability,
presence if they want to sell the resources and skills to performance and security
products and services, interact provide a creative and embedded in their web designs,
with their customers or promote professional service. Any senior and of course they want things
their cause. And, not surprisingly, manager in a firm of our size delivered on time and on
there is a whole industry devoted cannot afford to be too budget. We are in a creative
to designing websites so that specialised. All of us here have industry that depends on
they have the right type of their own specific fast-moving technologies, but
impact. It has been one of the responsibilities; however, every that doesn’t mean that we can’t
fastest-growing industries in the one of us shares the overall also be efficient. We back
world. But it’s also a tough responsibility for the firm’s everything we do with a robust
business. Not every web design general development. We can feature-driven development
company thrives, or even also be clear and focused on process using a kanban project
survives beyond a couple of what type of work we want to management methodology that
years. To succeed, web do. Our ethos is important to us. helps us manage our obligations
designers need technology skills, We set out to work with clients to our clients.’
design capabilities, business who share our commitment to
awareness and operational environmental sustainability and The ‘kanban’ approach used by
professionalism. One that has responsible, ethical business the Torchbox web development
succeeded is Torchbox, an practice; we take our work, and teams originated from car
independently-owned digital that of our clients, seriously. If manufacturers such as Toyota
agency for the charity, non-profit you’re an arms dealer, you can (and is fully explained in
and higher education sectors, safely assume that we’re not Chapter 10). ‘Using sound
with offices in Oxfordshire and going to be interested.’ operations management
Bristol in the UK and Philadelphia techniques helps us constantly to
in the USA. Founded back in Nevertheless, straightforward deliver value to our clients’, says
2000, it now employs over 50 operational effectiveness is also Tom Dyson. ‘We like to think that
people, providing ‘high-quality, essential to Torchbox’s business. our measured and controlled
cost-effective and ethical ‘We know how to make sure that approach to handling and
solutions for its clients’. our projects run not only on time controlling work helps ensure
and to budget’, says Olly that every hour we work
Co-founder and technical Willans, also a co-founder and produces an hour’s worth of value
director Tom Dyson has been the firm’s creative director, ‘but for our clients and for us.’ ● ● ●
Operations
in practice
M
édecins Sans action without superior approval, MSF select personnel,
Frontières (MSF) is an operations management. As organize resources and secure
independent MSF says, it must be able to funds. Initiation involves
humanitarian organization react to any crisis with ‘fast sending equipment and
providing medical aid where it response, efficient logistics resources to the area. Thanks to
is most needed and raising systems and efficient project their pre-planned processes,
awareness of the plight of the management’. specialized kits and the
people it helps around the emergency stores, MSF can
world. Its core work takes place MSF response procedures are distribute material and
in crisis situations – armed continuously being developed equipment within 48 hours,
conflicts, epidemics, famines to ensure that they reach those ready for the response team to
and natural disasters. It delivers most in need as quickly as start work as soon as it arrives.
both medical aid and material possible. The process has five Once the critical medical needs
aid (including food, shelter, phases: proposal, assessment, have been met, MSF begins to
blankets, etc.). Each year, MSF initiation, running the project close the project with a gradual
sends doctors, nurses, and closing. The information withdrawal of staff and
logisticians, water-and- that prompts a possible mission equipment. All of which
sanitation experts, can come from governments, depends on an efficient
administrators and other the international community, logistics system working from
professionals to work alongside humanitarian organizations or MSF’s four logistical centres
around thousands of locally MSF teams already present in based in Europe and East
hired staff. It is one of the most the region. Once the Africa, plus stores of emergency
admired and effective relief information has been checked, materials in Central America
organisations in the world. But MSF experts carry out a quick and East Asia where they
no amount of fine intentions evaluation and send a proposal purchase, test and store
can translate into effective back to the MSF office. After equipment. ● ● ●
Operations management in
not-for-profit organizations
Terms such as ‘business’, ‘competitiveness’ and ‘markets’, which are used in
this text, are usually associated with companies in the for-profit sector. Yet
operations management is also relevant to organizations whose purpose is
not primarily to earn profits. Managing the operations in an animal welfare
charity, hospital, research organization or government department is
essentially the same as in commercial organizations. These operations have to
create and deliver service and products, invest in technology, contract out
A
ll operations create and deliver service and products by changing
inputs into outputs using an ‘input–transformation–output’
process. Figure 1.3 shows this general transformation process
model. Put simply, operations are processes that take in a set of
input resources that are used to transform something, or are transformed
themselves, into outputs of services and products. And although all
operations conform to this general model, they differ in the nature of their
specific inputs and outputs. So, if you stand far enough away from a hospital
or a car plant, they might look very similar, but move closer and clear
TRANSFORMED
RESOURCES
Materials
Information
Customers
OPERATIONS
Output PERFORMANCE
THE TRANSFORMATION Societal,
Input resources products and
PROCESS Strategic and
services
Operational
TRANSFORMING
RESOURCES
Facilities
Staff
Some operations have inputs of materials and information and customers, but
usually one of these is dominant. For example, a bank devotes part of its
energies to producing printed statements by processing inputs of material,
but no one would claim that a bank is a printer. The bank also is concerned
with processing inputs of customers at its branches and contact centres.
However, most of the bank’s activities are concerned with processing inputs of
information about its customers’ financial affairs. As customers, we may be
unhappy with badly printed statements and we may be unhappy if we are not
treated appropriately in the bank. But if the bank makes errors in our financial
transactions, we suffer in a far more fundamental way. Table 1.2 gives
examples of operations, with their dominant transformed resources.
★ staff the people who operate, maintain, plan and manage the
operation. (Note we use the term ‘staff’ to describe all the people in
the operation, at any level.)
The exact nature of both facilities and staff will differ between operations.
To a five-star hotel, its facilities consist mainly of ‘low-tech’ buildings,
furniture and fittings. To a nuclear-powered aircraft carrier, its facilities are
CUSTOMERS
Customers may be an input to many operations, but they are also the reason
for their existence. Without customers, there would be no operation. So, it is
critical that operations managers are aware of customers’ current and
potential needs. It is also why most operations put considerable effort into
assessing how customers view their offerings and bringing what is sometimes
known as the ‘voice of the customer’ into their operation.
Why is operations
management important
to an organization’s
performance?
I
t is no exaggeration to view operations management as being able to
either ‘make or break’ any business. The operations function is large and,
in most businesses, represents the bulk of its assets and the majority of its
people. But, more than this, the operations function gives any
organization the ability to compete by providing the ability to respond to
customers and by developing the capabilities that will keep it ahead of its
competitors in the future. When things go wrong in operations, whether it be
the recall of a faulty product, a customer being injured on a theme park ride
or the failure to protect against a cyber-attack, the financial and reputational
damage can last for years.
★ the broad, societal level, using the idea of the ‘triple bottom line’;
Planet
Sustain–
Societal level –
ability
operations
sustainability People Profit
Learning
Cost Revenue
Quality
Speed
Operational level –
Dependability
operations performance
Flexibility
objectives
Cost
198. Writing
Related to calendar and mathematics in its origin was writing,
which passed out of the stage of pictographs and simple ideograms
only in the Mexican area. The Aztecs used the rebus method (§
130), but chiefly for proper names, as in tribute lists and the like. The
Mayas had gone farther. Their glyphs are highly worn down or
conventionalized pictures, true symbols; often indeed combinations
of symbols. They mostly remain illegible to us, and while they appear
to contain phonetic elements, these do not seem to be the dominant
constituents. The Maya writing thus also did not go beyond the
mixed or transitional stage. The Chibcha may have had a less
advanced system of similar type, though the fact that no remains of it
have survived argues against its having been of any considerable
development. The Peruvians did not write at all. They scarcely even
used simple pictography. Their records were wholly oral, fortified by
mnemonic devices known as quipus, series of knotted strings. These
were useful in keeping account of numbers, but could of course not
be read by any one but the knotter of the strings: a given knot might
stand equally for ten llamas, ten men, ten war clubs, or ten jars of
maize. The remainder of South America used no quipus, and while
occasional pictographs have been found on rocks, they seem to
have been less developed, as something customary, than among the
North American tribes. All such primitive carvings or paintings were
rather expressions of emotion over some event, concrete or spiritual,
intelligible to the maker of the carving and perhaps to his friends,
than records intended to be understood by strangers or future
generations.
Connected with the fact that the highest development of American
writing took place in southern Mexico, is another: it was only there
that books were produced. These were mostly ritualistic or
astrological, and were painted on long folded strips of maguey fiber
paper or deerskin. They were probably never numerous, and
intelligible chiefly to certain priests or officials.
201. Colombia
The Chibchas of Colombia, the intermediate member of the three-
linked Middle American chain, fell somewhat, but not very far, below
the Mexicans and Peruvians in their cultural accomplishments. Their
deficiency lay in their lack of specific developments. They do not
show a single cultural element of importance peculiar to themselves.
They chewed coca, slept in hammocks, sat on low chairs or stools;
but these are traits common to a large part of South America.
Consequently the absence or weak development of these traits in
Mexico is no indication of any superiority of the Chibchas as such.
The great bulk of Colombian culture was a substratum which
underlay the higher local developments of Mexico and Peru; and this
substratum—varied agriculture, temples, priesthood, political
organization—the Chibchas possessed without notable gaps.
Whatever elements flowed from Mexico to Peru or from Peru to
Mexico at either an early or a late period, therefore probably passed
through them. In isolated matters they may have added their
contribution. On the whole, though, their rôle must have been that of
sharers, recipients, and transmitters in the general Middle American
civilization.
203. Patagonia
Patagonia is par excellence the peripheral region of South
America, culturally as well as geographically. As regards civilization,
this is true in the highest degree at the extreme tip of the continent
about Tierra del Fuego. Many of the most widely spread South
American culture traits being lacking here, there is a curious
resemblance to the northerly tribes of North America.
Yet even this culturally disinherited area is not without a few local
developments of relatively high order. The most striking is the plank-
built canoe of the south Chilean archipelago. The skill to carpenter
such boats was exercised in only one other region in the
hemisphere; the Santa Barbara Islands of California. Curiously
enough the latter is also a district of comparatively backward culture.
In any event this built-up canoe of the rude people of the extreme
south contrasts strikingly with the lack of any real boats among the
advanced nations in the Andean area. The moral would seem to be
that it is speculative to base much theory or explanation on any
single culture trait.
Of other elements specific to the Patagonian region, there might
be mentioned coiled basketry (§ 104) and the bolas. This is a
hunting weapon of three stones attached to ropes swung so as to
wind around the neck or legs of game. Except at the extreme south,
Patagonian culture was profoundly modified by the introduction of
the horse, which soon after the arrival of the Spaniards multiplied on
the open plains. The horse enlarged the ability of the Patagonian
tribes to take game, especially in the Pampas in the north, increased
their wealth, and strengthened their warlike interests. The same
change occurred in the Chaco.