• Short biography • Reasons why he is an important graphic designer • Typical features • Logo Analyse Short biography
• Born in 1929, New York City
• Push Pin Studios in 1959 • Various fields: posters, logos, magazine designs and book covers • Left an indelible mark on visual culture worldwide • He passed away in 2020 Reasons why he is an important graphic designer • I Love NY Logo design • Shaped the graphic design industry • Co-founded New York Magazine • Dedicated educator, mentor Typical features
• Playful graphic design
• Humorous vocabulary • Inspired by comic books • Big use of psychedelic color schemes Logo Analyse
• Mad Men poster for AMC
• Brilliant piece of graphic design • Features the iconic silhouette of Don Draper • Filled with colorful swirls • Captures the essence of the show‘s era