Venture Merge 2

Managing New Ventures
Q1. (a)Great teams always have a noble cause, (b) effective teams drive engagement and (c) great teams
simplify.
Ans. All three are qualities of a great start-up team
Q2.___all contribute to ever more rapid
Ans. Globalization, technology, and economic influences
Q3.____are the high net worth individuals who invest their own money at early stages of a start-ups life.
Ans. Angles
Q4.____are the powerful allies that are there for you and provide advice, perspective and guidance that
transform you.
Ans. Mentors
Q5.____emotionally affects humans up to 75% more than any other sense.
Ans. Smell (Taste)
Q6.____focus on seed-funded start-ups on the cusp of rapid growth.
Ans. Incubators
Q7.____refers to the relationship between brands the company owns and uses.
Ans. Brand architecture
Q8.____speaks to the totality of the brand
Ans. Brand identity
Q9.A company decides on its promotion budget by using four common methods to set the total budget
for advertising. What is not one of these methods?
Ans. The integrated method
Q10.A cultures seem to subscribe prominently to one of the three implicit and/or explicit views of the
self.
Ans. The private self, collective self, and public self.
Q11.A fluid and flexible equation
Ans. Allows one to play around with element still you can build an equation that fits you best
Q12.A landing page is
Ans. a single page on a website dedicated to a specific promotion ordeal that the company is offering
Q13.A leader is accountable to
Ans. Stakeholders
Q14.A logo offers the most impactful way to ____ a brand
Ans. Visualize
Q15.A lot of time people don't know what they want until you show
Ans. Steve Jobs
Q16.A lot of times people don’t know what they want until you show it to them.” These words were
famously said by
Ans. Steve Jobs
Q17.A loyalty program of marketing program elements is
Ans. structured to encourage brand loyalty through encouraging buying behavior
Q18.A marketing program allows you to
Ans. Both b and c-(Integrate your marketing mix to reach prospective customers, Maintain your current
customer relationships)
Q19.A marketing strategy gets broken into two core pieces. They are Programs and Channels
Q20.A perfectionist leader
Ans. Only A and C (Hates time lines and schedules, Leads by example)
Q21.A pivot while managing a startup refers to
Ans. Reconfiguring business model
Q22.A prime example of transformative entrepreneurship, game changer or disruptive innovation in
early 18th century in US was
Ans. Steamboats
Q23.A tagline usually comes from ____ of a startup
Ans. Unique selling proposition, positioning and purpose of the product and business
Q24.A test trial allows for a prospective customer to
Ans. Try your company's product or service for a set duration of time
Q25.According to Owyang, which of the following captures the essence of the new industrial revolution
Ans. Fund, build, share
Q26.After determining an advertising objectives, the company’s next step in developing an advertising
program is to
Ans. Set its advertising budget
Q27.An entrepreneur has to be supported by at least seven components such as finance, market, policy,
mentors, markets, intersections and support for it to be a success
Ans. TRUE
Q28.Which of the following is not an X-factor constant element?
Ans. State of mind
Q29.Which of the following is an X-factor constant element?
Ans. Imagination
Q30.Which of the following would help you measure your drive to succeed?
Ans. All of the above
Q31.Which of the following is not a psychological quality that would help manage complexity?
Ans. Psychological Quotient
Ans. Imagination
Q33.Which of the following is an X-factor variable element?
Ans. Timing
Q34.Which of the following would not help in the drive to succeed?
Ans. What are the reasons for selecting a particular Industry?
Q35.Which of the following qualities are at the core of the power of bounce?
Ans. Resilience and agility
Q36.Which of the following qualify as getting a startup state of mind?
Q37.X-Factors fall into
Ans. Both b) and c)
Q38.Constant elements of X-factor are
Q39.Resilience is
Ans. What is used to overcome adversity?
Q40. X-factor variable elements are A
Ans. Only a) and b)
Q41.Drive is
Ans. A constant urge to attain a goal or to overcome an obstacle
Q42.Having Drive helps you move forward, but you’ll find it takes things like ______to be that
entrepreneurial leader that attracts people to your cause.
Q43.Agility for an entrepreneur is pivoting few times over in many years to come because
Ans. Both a) and b)
Q44.At the core of the “Power of Bounce” is
Ans. Only a) and b)
Q45.Luck and serendipity are not things that you either have or you don’t. They’re the result of being
prepared for the right moment. Those moments won’t exist unless you do the following
Ans. Only a) and c)
Q46.As an entrepreneur
Ans. A. Networking skills are important B. Networking skills not important
Q46.Customer insight is
Ans. Where the interests of the consumer and features of your brand, product or service meet.
Q47.Swot analysis is
Ans. Market research method
Q48.Programs as per 'Startup Marketing Alchemy’ are a set of customer based.
Ans. Activities that help you achieve your marketing goals
Q49.Factor(s) that power the entire equation in the dream phase of a startup is
Ans.”X” factors
Q50.Set parameters, set standards, set benchmarks are used
Ans. To define respectful boundaries
Q51.When Samsung (a leading maker of Android based phones) consolidated scores of brand names
into their ___ brand, they found that strength occurred because consumers were able to equate the
Samsung quality with more products
Ans. Umbrella or banner brand
Q52.Proof of concept prototype tests
Ans. Some aspect of the intended design without attempting to simulate the visual appearance exactly,
the choice of materials, or the intended manufacturing process
Q53.A logo offers the most impactful way to ___ a brand
Ans. Visualize
Q54.The best kind of new customer is one who is
Ans. Referred by an existing customer
Q55. Which of the statements is true
Ans. Future is stated to belong to the age of digitalization and artificial intelligence
Q56.Startups show larger companies, who might have thought of leaving or relocating somewhere else
Ans. All of these
Q57.Get –keep- grow approach, using your passion and product knowledge as a launch pad, you can
craft a sales Strategy that includes key component such
Ans. Pipeline building, trust selling and targeted
Q58.Soft landing accelerators area
Ans. newly evolving type of accelerator
Q59.When faced with uncertain or unknown situations, members of cultures with high uncertainty
avoidance
Ans. Feel uncomfortable and cope with it through planning or elaborate technology
Q60 Great teams always have a noble cause, (b) effective teams drive engagement and (c) great teams
simplify
Q61.Reinvestment, diversification, streamlining, recruiting, and expansion are options that can be
looked at after
Ans. Risk assessment
Q62.With many great places to start a business, it depends
Ans. On you and what you need in a startup community
Q63.A tagline usually comes from ___ of a startup
Ans. Unique selling proposition, positioning and purpose of the product and business.
Q64.Developing an effective message strategy begins with identifying ____________that can be used as
advertising appeals
Ans. Customer benefit
Q65. A company decides on its promotion budget by using for common method to set the total budget
for advertising what is not one of these method?
Q66.There are many people in the community who are ___________ to help your startup be successful
it is in their interest & motivation to see that community thrive
Ans. Connectors
Q67.The digitization era sees

Ans. Giving home hobbyist of makers the ability to create solution to real world problems
Q68.Product pivot, customer pivot, technology pivot are

Ans. points where reconfiguring a business model can be done
Q69. Programmes as per startup marketing alchemy are a set of customer based
Ans. are both advertisements and activities that help in achieving marketing goals
mentors, markets, intersection & support for it to be success
Ans. TRUE
Q71. Local economic development incubators are
Ans. Nonprofit in structure to even level & thereafter profitable in structure
Q72. As per the Duke University study the demographic & psycho graphic factors great entrepreneur
share are that they are,
Ans. Motivated to build a company and create wealth
Q73. The dimension to customer behavioral targeting are
Ans. all of these
Q74. When faced with uncertain or unknown situation members of culture with high uncertainty
avoidance
Ans. feel comfortable & cope with it through planning or laborite technology
Q75. Which of the following factors do not contribute to the growing equations functions
Ans. Customer experiences employee experiences
Q76. MDP is referred to as

Ans. Minimum delightful product
Q77. Startup show larger companies who might have thought of living or relocating somewhere else
Ans. All of these
Q78. Collaboration in startup needs to be included with large those of
Ans. Tolerance
Q79. The success of business only has value if it can
Ans. Run on its won for a while without you as a ….HELM
Q80. Co-insiding with the physical nature of maker nets and digital manufacturing…………… small batch
that signifies
Ans. small valuable production and high
Q81. The emergence of the postindustrial society during the second half …… economic land escape
including
Ans. Globalization & increase
Q82. No great idea is without vision but it must have ____________ action and carry out your vision
Ans. Caliber
Q83. The best kind of new customer is one who is
Ans. referred by an existing customer
Q84. With many great places to start a business it depends
Ans. on you and what you need in a startup
Q85. Great entrepreneur with DEO gene
Ans. are very competitive
Q86. Soft landing accelerator are
Q87. The area that must come together to build minimum delightful product are
Ans. Elegant design & focus quality
Q88. Lean startup prefers
Ans. Actual customer feedback over ….
Q89. Sketching in a startup serves as an excellent tool for
Ans. All of these
Q90. Attack problem (ATK) element is a
Ans. Part of generating ideas through ……
Q91. Entrepreneur type that is all about social good with a desire to make a positive change for those
around them are
Ans. The epicure (epi) (personality type - (approach)
Q92. The term mission implies
Ans. Both direction & purpose
Q93. Give to three people each day make a list of your needs and stop selling are way of
Ans. Building network
Q94. Companies will need an innovation culture
Ans. all of these
Q95. Like people brands have

Ans. A personality
Q96. What kind of advisers fit the bill for startup?
Ans. Lawyer accountant and technical …
Q97. At the heart of attracting a strategic investment in your company sits the
Ans. Business plan
Q98. After determining its advertising objectives the company’s next steps in developing and advertising
programmer is to
Ans. set its advertising budgets
Q99. Startup are specially vulnerable
Ans. to competition
Q100. Qualities of great entrepreneurs are
Ans. all of these
Q101. When it involves the translation of likely job ………….. Type of applicants to be contracted it is
called
Ans. Recruitment planning
Q102. A lot of times people do not what they want until you show it to them these words were famously
said by
Ans. steve jobs
Q103. The result of 2012 study regarding creativity at the work place shows that
Ans. both only one in four employees leave - but not creative at work
Q104. Which of the following statement is true
Ans. People by from people they trust
Q105. Inside sales is when
Ans. The customer comes to you at a fixed location - transaction is done remotely
Q106. Local and state government faciliatate in - for enterpreneur
Ans. Policy making
Q107. The sense of ______ emotionally affects human’s up to 75% more than any other sense
Ans. smell
Q108. The economic shift between Britain & America has parallel with events happening today
………current stand of between
Ans. china & America
Q109. Explainer videos landing page raise fund from customer qualities as
Ans. minimum bible product
Q110. Grants can come in two flavor they are
Ans. Government and private
Q111. A prime example of transformative entrepreneurship game changer ….. 18th century in US was
Ans. Steam boats
Q112. Cultural balance can be created in a startup by
Ans. hiring individuals with complementary skills and willing to disagree
Q113. A marketing strategy gets broken into 2, 4 pieces they are
Ans. Programmes and channels
Q114. A dimension tool customer behavior targeting are
Ans. all of these
Sl No Questions Answers
1 Developing an effective message strategy Customer benefit
begins with identifying ____________that
can be used as advertising appeals
2 A company decides on its promotion The integrated method
budget by using for common method to set
the total budget for advertising what is not
one of these method?
3 There are many people in the community Connectors
who are ___________ to help your startup
be successful it is in their interest &
motivation to see that community thrive
4 The digitization era sees Giving home hobbyist of makers the ability
to create solution to real world problems
5 Product pivot, customer pivot, technology are points where reconfiguring a business
pivot are model can be done
6 Programmes as per startup marketing are both advertisements and activities that
alchemy are a set of customer based help in achieving marketing goals
7 An enterpreneur has to be supported by TRUE

atleast seven components such as finance,
market, policy, mentors, markets,
intersection & support for it to be success
8 Local eonomic development incubators are Non profit instructure to even level &
thereafter profitable in structure
9 A(great teams always have a novel cause) all three are qualities of a great startup team
B(effective teams drive engagement, and
C(great teams simplity)
10 As per the Duke University study the Motivated to build a company and create
demographic & psycho graphic factors wealth
great enterpreneur share are that they are,
11 The dimension to customer behavioural all of these(Customer acquisition branding
targeting are re-inforcement customer retention)
12 When faced with uncertain or unknown feel comfortable & cope with it through
situation members of culture with high planning or laborate technology
uncertainity avoidance
13 Which of the following factors do not Customer experiences employee
contribute to the growing equations experiences
functions
14 MDP is referred to as Minimum delightful product
15 Startup show larger companies who might All of these( A new era, potential acquisition
have thought of living or relocating partnership &….
somewhere else
16 Collaboration in startup needs to be Tolerance
included with large thoses of
17 The succes of business only has value if it Run on its won for a while without you as a
can ….HELM
18 Co-insiding with the physical nature of small valueable production and high
maker nets and digital
manufacturing…………… small batch that
signifies
19 The emergence of the post industrial Globalisation & increase
society during the second half ……
economic land escape including
20 No great idea is without vision but it must Calibre
have ____________ action and carry out
your vision
21 The best kind of new customer is one who referred by an existing customer
is
22 With many great places to start a business on you and what you need in a startup
it depends
23 Great enterpreneur with Deogene are very competitive
24 Soft landing accelerator are newly evolving type of accelerator
25 The area that must come together to build Elegant design & focus quality
minimum delightful product are
26 Lean startup prefers Actual customer feedback over ….
27 Sketching in a startup serves as an excellent All of these(Exploring business refining

tool for product and redefining teams)
28 Attack problem (ATK) element is a Part of generating ideas through ……
29 Enterpreneur type that is all about social The epicure (epi)(personality type -
good with a desire to make a positive (approach)
change for those around them are
30 The term mission implies Both direction & purpose
31 Give to three people each day make a list of Building network
your needs and stop selling are way of
32 Companies will need an innovation culture all of these(to improve existing, to improve
business and to invent disrupting)
33 Like people brands have A personality

34 What kind of advisers fit the bill for startup Lawyer accountant and technical …
35 At the heart of attracting a strategic Business plan

investment in your company sits the
36 Reinvestement diversification stream lining, Risk management
recurring and expansion are options that
can be looked after
37 After determining its advertising objectives Set its advertising budgets
the companies next steps in developing and
advertising programme is to
38 Startup are specially vulnerable to competition
39 A great teams always have novel cause
(effective
40 Qualities of great enterpreneurs are all of these(having a clear making the
commitment, enbaling to get the task)
41 When it involves the translation of likely job Recruitment planning

………….. Type of applicants to be contracted
it is called
42 A lot of times people do not what they steve jobs
want until you show it to them these words
were famously said by
43 The result of 2012 study regarding both only one in four employees leave - but
creativity at the work place shows that not creative at work
44 Which of the following statement is true People by from people they trust
45 Inside sales is when The customer comes to you at a fixed
location - transaction is done remotely
46 Local and state government faciliatate in - Policy making

for enterpreneur
47 The sense of ______ emotionally affects smell
humans upto 75% more than any other
sense
48 The economic shift between Britain & china & america
America has parallel with events happening
today ………current stand of between
49 In get ___ keep__________ grow approach pipeline building trust selling and targeted
using your passion and product
……………….includes key component such as
50 Explainer vedios landing page raise fund minimum biable product
from customer qualities as
51 SWOT analysis is Market research method
52 Grants can come in two flavour they are Government and private
53 A prime example of transformative Steam boats
enterpreneurship game changer ….. 18th
century in US was
54 Samsung (a leading makers of android Umbrella or banner plan
based forms consolidated scores --------
samsung quality with more products
55 Cultural balance can be created in a startup hiring individuals with complimentary skills
by and willing to disagree
56 A marketting strategy gets broken into 2, 4 Programmes and channels

pieces they are
57 A dimension tool customer behaviour all of these
targeting are
58 Funding that involves institutional Venture Capitalists
Investments by limited Partners who place
their Money In A Fund to…………………..Poor
Is called as
59 While Crafting the equation function for a all of these
startup and enterperneur considers
60 Born Enterperneurs are the artist
61 When Building a team MVT Stands For Minimum Viable team
62 The globel start-up Economy they are Hundred all over the world
63 At the most basic level, scaling involves Both Marketing and designing the product
scale
64 The areas that must come together to build whole product approch coupled with
minimum delightful product are elegaint design and focused quality
65 Customer insight is where the intrest of the cosumer and

futures of your brand,product or service
meet
66 Start-ups Show Larger Companies,Who All of these
might have Thought of leaving or relocating
somewhere else
67 which of the statements below is true Scaling ensures your company can servive
and thrive to compete and beat the big
compititors
68 When it comes to innovation in Create New Customer

business,the goal is to
69 Companies Across America saw huge profits Expension of mass-Produce goods
through
70 A fluid and flexiable Equation Allows one to play around with elements till
you can build an equation that fits you best
71 Merchandising is When you sale your Product or service

through retail outlets and /or online
72 A tagline usually comes Unique Selling Proposition,Positioning

from_____________________of a startup statement and purpose of the product and
buiseness
73 Proof-of -Concept Prototype test Some aspect of the intended design without
attempting(Doughtfull)
74 Cultural rediness is about adopting values and mission that

supports……….
75 Set Parameters,Set Standards,Set to define respectful boundaries
Benchmark are used
76 Cultural seems to subscribe prominently to The psychlogicalself, collectiveself, and
one of the three ---- publicself
77 One Phenomenon that disposing a threat or Digitisation
causing disruption to ongoing business
model that have existed for decades is
78 Programmes are usually set around All of these
_____________in a pay -per -click (PPC)
Programme
79 When a member offers an off-the-wall A low tolerance of the impracticle
solution to team problem it appears that
Tarik has to contend with among the Team
members
80 Some of the factors that the team has to Organisational culture
contend with our deadlines-------------- of
the team members
81 When Tarik feels frustrated that he walkes Due to low control over the team members
with people and does not have control over
their actual work lower organization rules --
----------- he is stressed
82 The part that Tarik likes the most is that the Focused on ands rather than means
Team seems to prefer getting their
objective-------------------------indicates that
the team is
Chapter 1
1. Which of the following are likely to become entrepreneurs in recent future?
(a) Women
(b) Millennials
(c) Retired people
(d) All of the above
2. Which of the following reasons is not a reason why one becomes an entrepreneur?
(a) Necessity
(b) Circumstances
(c) Passion
(d) Investment sake
3. Which of the following economies rose as the biggest colonial power during the industrial era?
(a) Germany
(b) France
(c) Britain
(d) USA
4. Which of the following industries shifted to factories during the industrial revolution?
(a) Food processing
(b) Housing materials
(c) Textiles
(d) None of the above
5. Which of the following inventions made it easy for the mass-production system to become
cross border?
(a) Steam engine
(b) Steamboat
(c) Rubber tyres
(d) Diesel engine
6. Which of the following was USA’s average GDP growth for over a century that propelled
it to beat Britain and become the greatest economic superpower?
(a) 4.1%
(b) 7.7%
(c) 3.9%
(d) 2.5%
7. Which of the following is not a feature of the post-industrial society?

(a) Transition from production of goods to provision of services
(b) Knowledge becomes a form of capital
(c) Producing ideas is the main way to grow the economy
(d) The rise of blue collar workers
8. Which of the following is the most important characteristic feature of the new industrial
revolution?
(a) Change of focus from industrial to digital
(b) New factories are being opened all over the world
(c) Economic superpowers are engaging in creates neo-colonies
9. Which of the following is an example of distributed capitalism?

(a) Walmart purchasing Flipkart and foraying into online sales and countering the
monopoly of Amazon in India
(b) Lots of small companies working on new and innovative sources of renewable energies
and countering the use and growth of corporations dealing in fossil fuel
(c) Bharat Matrimony launching hundreds of microsites to focus exclusively on users’
search criteria and helping them find partners for marriage more easily
10. Which of the following economies is not among the most rapidly growing nations?
(a) Brazil
(b) India
(c) New Zealand
(d) Russia
Chapter 2
1. Which of the following emerging startup economies is also known as the Silicon Lagoon?
(a) Montreal
(b) Lagos
(c) Cairo
(d) Auckland
2. Which of the following is not a major component of a startup ecosystem?

(a) Universities
(b) Mentors
(c) Cheap labour
(d) Service providers
3. Which of the following is not among the salient tenets of the Boulder thesis?
(a) Entrepreneurs must lead the startup community
(b) Leaders must have short-term commitment
(c) The startup community can be inclusive of anyone who wants to be a part of it
4. Which of the following is an outcome of growing a startup community?

(a) Investors buy startups and make them part of large corporations
(b) There are more jobs and more scope for service providers in the area
(c) Government sets up special economic zones in such areas
5. Which of the following startups would not focus on local resources?

(a) ITeS
(b) Grocery Packaging
(c) Food Delivery
6. Which of the following is not a component of the startup ecosystem?

(a) Universities
(b) Large companies
(c) Funding
(d) Intellect
7. Which of the following is a component of the startup ecosystem?

(a) Founders
(b) First movers
(c) Events
8. Which of the following is a sub-component of policy?

(a) Research institutes
(b) Financial support
(c) Venture-friendly legislation
9. Which of the following is a sub-component of the human capital?

(a) Serial entrepreneurs
(b) Degree holders
(c) Illiterates
10. Which of the following is among the most wired smart cities in the world? – Barcelona
Chapter 3
1. Which of the following is not an opportunity that an entrepreneur can take advantage of by
using the concept of gamification?
(a) Utilizing mobile apps to gauge user behavior
(b) Utilizing basic concepts to enhance customer loyalty
(c) Utilizing the 1000 fans concept to usher in new customers
2. Which of the following businesses have seen democratization due to digitization?

(a) Music
(b) Publishing
(c) Communications
3. Which of the following is not an advantage of coworking?

(a) It becomes a creatively restless community
(b) All resources are shared thereby reducing costs
(c) It gives a unique work environment that fosters the concept of startups
(d) It helps to poach eligible candidates from similar firms
4. The independent workforce does not exhibit which of the following attributes?
(a) They prefer to work with the same organization for years
(b) They are ready to transform themselves as and when required
(c) They are more open to collaborating
5. Which of the following has been fallout of the era of digital manufacturing?
(a) CNC machines
(b) 3D printers
(c) CTP printing presses
6. Which of the following is not an advantage of the small batch business in startups?
(a) Using 3D technologies to create prototypes quickly
(b) Leveraging digital manufacturing supply chains to scale rapidly
(c) Create economies of scale in small number of products
7. According to Owyang, which of the following captures the essence of the new industrial
revolution?
(a) Fund, build, share
(b) Ideate, build, share
(c) Fund, ideate, share
(d) Ideate, conceptualise, share
8. Which of the following is not among the drivers of the maker map?
(a) Citizen R&D
(b) Network economies
(c) Personal design & fabrication
(d) Lightweight manufacturing
9. Which of the following is among the primary business models mentioned by Owyang for
startups?
(a) Responding to the trend
(b) Marketplace model
(c) Providing a platform
10. Which of the following is a consideration before an entrepreneur embraces the six forces?
(a) Is there a need to position differently in the market?
(b) Which of the six forces has the most potential for your startup?
(c) How can you innovate to take full advantage of the driving forces of technological and
social change?
Chapter 4
1. Which of the following is not an element of growing equation functions?
(a) Funding
(b) Marketing
(c) X-factors
(d) Idea
2. Which of the following amplifies the other elements in growing equation functions?
(a) X-factors
(b) Funding
(c) Marketing
(d) Sales
3. Which of the following are foundation equation functions?

(a) Entrepreneur, Idea, Solution
(b) Entrepreneur, Marketing, Solution
(c) Idea, Solution, Sales
4. Which of the following are elements for crafting an amazing experience?

(a) Customer experience, culture, marketing
(b) Customer experience, Team, Brand
(c) Team, brand, sales
(d) Brand, culture, idea
5. Which of the following is not a part of the startup equation?

(a) Building the foundation
(b) Crafting the experience
(c) Growing the dream
(d) Making it big
6. Which of the following is an element of growing equation functions?
(a) Funding
(b) Marketing
(c) X-factors
7. Which of the following is a growing equation functions?

(a) X-factors
(b) Culture
(c) Idea
8. Which of the following is a foundational equation function?

(a) Team
(b) Brand
(c) Solution
9. Which of the following is a component of growing the dream?

(a) Brand
(b) Scaling
(c) Customer experience
(d) Idea
10. Which of the following functions is team categorized in?

(a) Building the foundation
(b) Crafting the equation
(c) Growing the dream
Chapter 5
1. Which of the following is not personality type element of entrepreneurs?

(a) Performer
(b) Mediator
(c) Paratrooper
(d) Boss
2. Which of the following is a personality type element of entrepreneurs?

(a) Epicure
(b) Industrious
(c) Go-getter
3. Which of the following is not an approach element of entrepreneurs?

(a) Essentialist
(b) Expert
(c) Builder
(d) Mediator
4. Which of the following is an approach element of entrepreneurs?
(a) Arbitrator
(b) Artist
(c) Omniscient
5. Which of the following is not among the characteristic traits exhibited by entrepreneurs?
(a) They were supersmart in school
(b) They have industry experience under their belt
(c) They are not married
(d) They are motivated to build a company
6. Which of the following is a trait of finding the leader within?

(a) Having a clear vision
(b) Making the commitment and seeing it through
(c) Enabling to get tasks done
(d) Freeing employees from accountability to ensure speedy work
7. Why is accountability a key factor for good leadership?

(a) Where there is no accountability, people do whatever is right in their own eyes
(b) Where there is no accountability, entrepreneurs work only to generate more wealth
(c) Where there is no accountability, leaders are more susceptible to indulge in immoral
practices to generate more revenue
8. Why is it necessary for entrepreneurs to have a clear and shared vision?

(a) Where there is no vision, people do not know where they are heading
(b) Where there is no vision, people go off in different directions
(c) Where there is no vision, people cannot achieve great goals
9. Which of the following is an entrepreneur personality type element?

(a) The mediator
(b) The builder
(c) The artist
(d) The expert
10. Which of the following is an entrepreneur approach element?
(a) The performer
(b) The essentialist
(c) The mediator
(d) The romantic
Chapter 6
1. In order for an idea to have longevity, which of the following qualities should an idea have?
(a) Complexity
(b) Ease of execution
(c) Rarity
(d) Opportunity
2. Which of the following is a core element of any idea?

(a) Mission
(b) Direction
(c) Focus
3. Which of the following is not a core element of idea generation?

(a) Intersections
(b) Attribution
(c) Collaboration
(d) Research
4. Which of the following is one of the basic elements of idea generation?

(a) Brainstorming
(b) Paintings
(c) Problem statement
5. Which of the following is not a reason why ideas are often not executed?
(a) Others do it
(b) Fear of the unknown
(c) Inability to execute
(d) Procrastination
6. Which of the following is not a question an entrepreneur should ask oneself to know where
to start?
(a) One’s personal frustrations as a customer
(b) What should companies be making or selling that they have not done yet
(c) What has one experienced as a consumer in this industry
(d) One’s personal beliefs
7. One may brainstorm as:

(a) An individual
(b) A group
(c) Both (a) and (b)
(d) Neither (a) nor (b)
8. Which of the following behaviours is not known to be collaboration productive?

(a) Respect
(b) Excitement
(c) Appreciation
(d) Attachment
9. Which of the following is a core idea element?

(a) Focus
(b) Collaboration
(c) Brainstorming
10. Which of the following is an idea generation element?

(a) Vision
(b) Need
(c) Research
(d) Opportunity
Chapter 7
1. Which of the following is not among the solution model elements?
(a) Value proposition
(b) Customer segmentation
(c) Competitive advantage
(d) Bargaining power
2. Which of the following is not a solution approach element?

(a) Fixed space
(b) Physical product
(c) Newspaper advertisement
(d) Online presence
3. Which of the following is not a lean startup key principle?

(a) Founders summarise their solution in a framework called a business model canvas
(b) Founders use the customer development approach to test their solution
(c) Founders practice agile development to build their solution and use it in conjunction
with the customer development approach to test the MVP
(d) Founders make use of sketching to figure out a viable solution to a business problem
4. Which of the following is not one of the four connected groups in a BASE board?
(a) Envisioning
(b) Sales
(c) Assessing opportunity
(d) Evolving strategy
5. Which of the following represents the elements of SWOT analysis?

(a) Strengths, weaknesses, opportunities, threats
(b) Strengths, weaknesses, options, threats
(c) Strengths, weakness, opportunities, tallies
6. Which of the following is not an element of evolving strategy?

(a) Company goals
(b) Value proposition
(c) Competitive advantage
(d) Marketing, sales, and go-to-market strategy
7. Which of the following is a BASE model scenario?

(a) Freemium/Subscription
(b) Annual payments
(c) Individual consumption
8. Which of the following is not a component of a simple financial model?

(a) Cash
(b) Expenses
(c) Revenue
(d) Profits
9. Which of the following is a characteristic feature of a minimum viable product?

(a) It has enough value that people are willing to use it or buy it initially
(b) It demonstrates enough future benefit to retain early adopters
(c) It provides a feedback loop to guide future development
10. Which of the following is not a step in the customer development model?
(a) Customer discovery
(b) Customer classification
(c) Customer creation
(d) Company building
Chapter 8
1. Which of the following is not among the core culture elements?
(a) Values
(b) Balance
(c) Symbols
(d) Core Competence
2. Which of the following is an additive culture element?

(a) Creativity
(b) Stories
(c) Perks
3. Which of the following has been suggested as qualities to look for while hiring in order to
create the right cultural balance?
(a) Complementary skills
(b) Willing to disagree
4. Which of the following is not a way to identify potential candidates by using gut feeling?
(a) Taking psychometric tests
(b) Inviting others to the hiring process
(c) Testing the candidates
(d) Measuring on passion and potential
5. Which of the following is not a way to set respectful boundaries?

(a) Setting parameters
(b) Setting goals
(c) Setting standards
(d) Setting benchmarks
6. Which of the following is the reason why companies use spaces?

(a) To inspire collaborative and social work
(b) To add to the rigour required for startups to make it big
(c) To induce better working conditions and therefore better productivity
7. Which of the following is a factor in the coworking checklist?

(a) Hours of business
(b) Facilities
(c) Comfortable seating
8. Which of the following is not a factor in the makerspace checklist?
(a) Privacy
(b) Competitive advantage
(c) Surroundings
(d) Culture perks
9. Which of the following is a core culture element?

(a) Stories
(b) Perks
(c) Spaces
10. Which of the following is an additive culture element?

(a) Symbols
(b) Technology
(c) Balance
(d) Values
Chapter 9
1. Which of the following is not among the core team elements?
(a) The marketer
(b) The entrepreneur
(c) The domain expert
(d) The designer
2. Which of the following is not among the extended team elements?

(a) The mentor
(b) The advisory board
(c) The board of directors
(d) The corporate council
3. Which of the following is a component of the core team element?

(a) The hacker
(b) The mentor
(c) The advisory board
(d) Board of directors
4. Which of the following is a component of the extended team element?

(a) The marketer
(b) The hustler
(c) The mentor
(d) The business developer
5. Which of the following is not a question that would help you set the right expectations of
your co-founder?
(a) Who are you?
(b) What are you best at?
(c) Founder’s FAQ
(d) What is your business model?
6. Which of the following is not among the founder’s frequently asked questions?
(a) Can you live without a paycheck for upto a year?
(b) How much of your own money are you willing to invest as a co-founder?
(c) If you had a great idea and co-founder, how soon could you quit your job?
(d) What is the guarantee that you will stick to this startup and not move on to a more
lucrative one?
7. Which of the following is a consideration while designing your minimum viable team?
(a) The initial size of the team
(b) The type of team members
(c) Decision on solo or co-founder structure
8. Which of the following is not an essential quality of a great startup team?

(a) They live upto their founder’s expectations
(b) They have a noble cause
(c) They drive engagement
(d) Their performance is driven by team
9. Which of the following is not among the five dysfunctions?

(a) Absence of trust
(b) Fear of coalition
(c) Lack of commitment
(d) Avoidance of accountability
10. Which of the following is not a category of directors in startups?

(a) Insider director
(b) Independent director
(c) Dependent director
(d) Angel director
Chapter 10
1. Which of the following is not a customer experience program element?
(a) Customer experience persona
(b) Customer journey map
(c) Minimum viable product
(d) Customer experience management
2. Which of the following is not a customer experience testing element?

(a) Benchmarking
(b) Usability testing
(c) Behavioral targeting
(d) Customer experience insights
3. Which of the following is not among the six disciplines of great customer experiences?
(a) Administration
(b) Governance
(c) Measurement
(d) Culture
4. Which of the following questions would let you find out who your ideal customer is?
(a) What do they want?
(b) What are the steps they take to engage with my product?
(c) What happens after they buy?
5. Which of the following is a persona investigative technique?

(a) Projective technique
(b) Contextual Inquiry
(c) Focus Group
6. Which of the following should be included while working on the minimum delightful
product?
(a) Whole product approach
(b) Elegant design
(c) Great quality
7. Which of the following is an advantage of prototyping?

(a) Reduced time and costs
(b) Improved and increased user involvement
8. While building a partnership with your customers, which of the following would turn out
to be a building block?
(a) Ideate new products
(b) Solve real problems
(c) Be transparent
(d) Run Beta tests
9. Which of the following is not useful while designing the testing of customer experience?
(a) Know what matters to your customers
(b) Keep the promises you make
(c) Spot potential problems and fix them
(d) Communicate only when things go wrong
10. Which of the following is a customer usability testing method?

(a) A/C testing
(b) Multivariate testing
(c) Interviews
Chapter 11
1. Which of the following is not a branding identity element?
(a) Name
(b) Logo
(c) Tagline
(d) Frills
2. Which of the following is not a brand senses testing element?

(a) Voice
(b) Sounds
(c) Feel
(d) Touch
3. Which of the following is included in creating brand identity?

(a) Name
(b) Logo
(c) Tagline
4. Which of the following defines brand architecture?

(a) It refers to the relationship between brands the company owns and uses
(b) It refers to the relationship between the brand and the company
(c) It refers to the relationship between the brand and its customers
5. Which of the following should be followed to create a holistic brand strategy?

(a) Understand the core equity of your brand
(b) Identify your brand’s true sense
(c) Align this with customers’ desired emotions and feelings
6. Which of the following questions would not help you assess your brand affinity?
(a) Why is it your favourite?
(b) Why would they want to have your loyalty?
(c) As prices go up, how much would the price have to go up before you switched to
another brand?
(d) What other causes would force you to change brands?
7. Which of the following is not included in created in brand identity?

(a) Colours
(b) Font
(c) Advantage
(d) Logo
8. Which of the following is not a component of connect between great brands and great
experiences?
(a) Brand concepts and value pillars
(b) Brand attributes
(c) Products and services
(d) Customer experience
9. Which of the following is not an approach to naming a business?
(a) Blank slate
(b) Out of the air
(c) Direct approach
(d) Coining a name
10. Which of the following is not a part of the process in creating a logo?
(a) Design brief
(b) Research
(c) Reflection
(d) Looking up for similarities in competition
Chapter 12
1 Which of the following is not a funding cluster element?
(a) Friends
(b) Crowdfunding
(c) Fairies
(d) Venture Capital
2. Which of the following is not a funding program element?

(a) Grants
(b) Loans
(c) Angels
(d) Incubators
3. Which of the following is a funding cluster element?

(a) Angels
(b) Accelerators
(c) Cash flow
4. Which of the following is a funding program element?

(a) Angels
(b) Microloans
(c) Venture capital
5. Which of the following is not a funding strategy?

(a) Bootstrapped
(b) True Angel
(c) Bumper Angel
(d) Venture Capital
6. Which of the following is not a stage in the evolution of crowdfunding?

(a) Microfinance
(b) Microlending
(c) Friends and family lending
(d) Crowdfunding
7. Which of the following is not a stage in which crowdfunding works?

(a) Raise money for your project
(b) Set deadlines
(c) Showcase your project
(d) Update your investors
8. Which of the following is a stage in the venture capitalist valuation process?

(a) Set deadlines
(b) Traction
(c) Market Testing
9. Which of the following is not a stage in floating IPO for the startup?
(a) Gestation
(b) Commercialisation
(c) Growth
(d) Maturity
10. Which of the following is a specialised accelerator program?

(a) Vertically focused
(b) Not-for-profit accelerator
(c) Soft-landing accelerator
Chapter 13
1. Which of the following is not a marketing program element?
(a) Partners
(b) Growth hacking
(c) Print
(d) Loyalty programs
2. Which of the following is not a marketing channel element?

(a) SEO
(b) Email
(c) Direct Mail
(d) PPC
3. Which of the following is not a key question in trying to understand your customers?
(a) Who are you trying to reach?
(b) How do they spend their time online and offline?
(c) Where are they online?
(d) What are their aspirations?
4. Which of the following is a component of the shortest marketing plan?

(a) Which?
(b) What?
(c) Why?
(d) When?
5. Which of the following is a step to building a marketing strategy?

(a) Unique selling proposition
(b) Delist your problems
(c) Decide product positioning
(d) Decide on marketing budget
6. Which of the following is not a marketing method deployed in marketing strategy?

(a) Ask
(b) Research
(c) Evaluate
(d) Create segment tests
7. Which of the following is a method of creating experiences?

(a) Loyalty programs
(b) Ambience of the service area
(c) Marketing collaterals
8. Which of the following tools focus more on the communication of the brand?
(a) Direct mailers
(b) Word-of-mouth
(c) Telemarketing
9. Which of the following is not a way that marketing channels would use to distribute
information about a brand?
(a) SEO
(b) Merchandising
(c) PR
(d) Website
10. Which of the following will make sure that the content delivered is valuable to the
audience?
(a) Telling a story
(b) Making it heartfelt
(c) Making it relevant
Chapter 14
1. Which of the following is not a sales channel element?
(a) Direct mails
(b) Landing pages
(c) E-commerce
(d) Retail
2. Which of the following is a sales campaign element?

(a) Bundling
(b) Test trial
(c) Upselling
3. Which of the following is not an advantage to knowing your customer?

(a) Confirms your customer’s biggest challenges
(b) Know where to focus your efforts
(c) Tailor your offerings and messages to solve these exact challenges
(d) Create more prospective customers
4. Which of the following will not help in getting customers?

(a) Pipeline building
(b) Finding prospects
(c) Trust selling
(d) Targeted selling
5. Which of the following will help in growing customers?

(a) Cross selling
(b) PR
(c) Pamphlets
6. Which of the following steps would not help to figure out the apt sales funnel?
(a) What do you want as the end result?
(b) How would they find you?
(c) How are you approaching them?
(d) How can you simplify the funnel?
7. Which of the following is not part of Steve Blank’s sales process?

(a) Know your CANT (Customer, Authority, Needs, and Timeframe)
(b) Handle customer objections
(c) Get to the top quickly
(d) Prioritize without mercy
8. Which of the following is an element of sales campaign?

(a) Down selling
(b) Inside sales
(c) Test Marketing
9. Which of the following is not something that a salesperson in a startup needs to have?
(a) Willingness to learn something new everyday
(b) Embrace and be comfortable with change
(c) Take a didactic approach
(d) Tell great stories
10. Which of the following is not a characteristic of best VoC programs?

(a) Connect simple types of feedback across data channels
(b) Provide automatic collaboration across functional departments
(c) Incorporate the voice of competitors
(d) Deliver clear ROI and business results
Chapter 15
1. Which of the following is not a scale program element?

(a) Risk assessment
(b) Reinvestment
(c) Divestment
(d) Streamline
2. Which of the following is a scale measure element?

(a) Dashboards
(b) KPIs
(c) Analytics
3. At the basic level, which of the following does scaling not involve?
(a) Making sure your product can operate on scale
(b) Marketing your product at scale
(c) Designing your resources for scale
(d) Building your team for scale
4. Which of the following is not a risk assessment scoring system criterion?

(a) Business risk criteria
(b) Market testing criteria
(c) Competitive criteria
(d) Demand analysis criteria
5. Which of the following is an option available for startups after risk assessment?
(a) Divestment
(b) Diversification
(c) Streamlining
(d) Recruiting
6. Which of the following is a scale program element?
(a) Diversification
(b) Analytics
(c) Traction
7. Which of the following is a scale measure element?

(a) Expansion
(b) KPIs
(c) Recruit
(d) Streamline
8. Which of the following is a scale program element?

(a) Dashboards
(b) Streamline
(c) KPIs
9. Which of the following is a scale measurement element?

(a) Analytics
(b) Recruit
(c) Reinvestment
(d) Expansion
10. Which of the following is a dimension of the engine of growth?

(a) Business model
(b) Customer
(c) Product
Chapter 16
1. Which of the following is not an innovation method element?
(a) Open innovation
(b) Design thinking
(c) Managed innovation process
(d) Strategic insight
2. Which of the following is not an innovation engine element?

(a) Scenarios
(b) Corporate assets
(c) Customer foresight
(d) Organizational readiness
3. Which of the following is not an innovation engine element?

(a) Disciplined implementation
(b) Strategic alignment
(c) Strategic foresight
(d) Customer insight
4. Which of the following is among the top five drivers of employee engagement?
(a) Feel of confidence in the company’s leadership
(b) Understanding that employees are important to the success of the organization
(c) Feeling that employees can contribute to their field
5. Which of the following should a company do to bring in innovation culture?

(a) Inventing new and disruptive products and business models
(b) Inventing new ways to financing startups
(c) Disrupting the market with price wars
6. Which of the following is not among the five rules for startup innovation?
(a) The leadership rule
(b) The ownership rule
(c) The resources rule
(d) The vision rule
7. Which of the following is not among the five rules of great startup innovators?
(a) The patience habit
(b) The leadership habit
(c) The process habit
(d) The humbleness habit
8. Which of the following is not among the five modes within the design thinking process?
(a) Apathy
(b) Define
(c) Ideate
(d) Prototype
9. Which of the following does not imply how creative collaboration impacts innovation?
(a) Creative collaboration requires connection between sociology and technology
(b) Innovation is a team sport that requires collective hard work
(c) Creative collaboration these days is both physical and individual
10. Which of the following is a way to leverage SMART innovation method to support
creativity at work?
(a) Set clearly defined goals
(b) Create intersections
(c) Reward-failure strategically
Chapter 17
1. Which of the following is not an X-factor constant element?
(a) Drive
(b) Passion
(c) Resilience
(d) State of mind
2. Which of the following is not an X-factor variable element?

(a) Curiosity
(b) Charisma
(c) Place
(d) Timing
3. Which of the following is an X-factor constant element?

(a) Imagination
(b) Timing
(c) Place
4. Which of the following would help you measure your drive to succeed?
(a) What are the reasons for selecting this industry?
(b) Do you have a sense of ownership over the final product your company puts out?
(c) How do you define your successes and failures?
5. Which of the following is not a psychological quality that would help manage complexity?
(a) Intellectual quotient
(b) Emotional Quotient
(c) Psychological Quotient
(d) Curiosity Quotient
6. Which of the following is an X-factor constant element?

(a) Zing
(b) Drive to excel
(c) Imagination
(d) Persistence
7. Which of the following is an X-factor variable element?

(a) Timing
(b) Imagination
(c) Persistence
(d) Insights
8. Which of the following would not help in the drive to succeed?

(a) How one defines metrics of achievements
(b) How a sense of leadership helps in attaining success
(c) What are the reasons for selecting a particular industry
9. Which of the following qualities are at the core of the power of bounce?
(a) Resilience and agility
(b) Timing and imagination
(c) Persistence and agility
10. Which of the following qualify as getting a startup state of mind?

(a) Creating a mission
(b) Empathizing
(c) Focus
Case Study
Q. When Tarik feels frustrated that he works with people and does not have control over their "actual"
work
nor organizational rules, regulations, and policies. He is
a) Due to low control over the team members
b) By the diversity of opinions
c) Because team members are encouraged to experiment without fear of consequences
d) Because the goals are not clear
Q. The part that Tarik likes the most is that the team seems to prefer getting their objective accomplished
instead of wasting time that the team is
a) Tolerant of conflict
b) An open system focus team
C)
Able to deal with high risk
d) Focused on ends rather than means
Q. Some of the factors that the team has to contend with are deadline, strong work ethics, creativity-
innovation chain, commitment to high-speed turnaround and professionalism which shows
team members
a) Team dynamics
b) Internal collaboration
c) Organizational culture
d) Success of stress
of the
Q. When a member offers an "off the wall" solution to a team problem, it appears that Tarik has to
contend
with
among the team members
a) A high tolerance of the impractical
b) A low tolerance of risk
c) A low tolerance of the impractical
d) A high tolerance of risk
Which of the
characteristics
below holds
true for an
entrepreneur
A) Ability to take calculated risks
B) Take a path where others will not tread
C) Prefer to follow a template
D) Both a) and b)
2 CORRECT
Some are forced to become entrepreneurs. Reason being
A) Necessity
B) Passion
C) Both a) and b)
D) Because everyone else is doing
3 CORRECT
GEM found that over a three-and-a-half-year period, 126
million women started or ran businesses and 98 million
operated established businesses. GEM is
A) Global Enterprise Meter
B) Global Entrepreneurship Monitor
C) Global economic Monitor
D) Gleneagles Entrepreneurship Monitor
4 CORRECT
The phase 1 - original industrial revolution was between
A) 1750-1870
B) 1700-1750
C) 1800-1850
D) 1000-1500
5 CORRECT
Before mechanization, in late-eighteenth century Britain,
textiles were made primarily
A) At common market place
B) At home
C) At common community place in villages
D) None of the above
6 CORRECT
A lot of times people don’t know what they want until you show
it to them.? These words were famously said by
A) Bill gates
B) Elon Musk
C) Steve jobs
D) Indira Nooyi
7 CORRECT
A prime example of transformative entrepreneurship, game
changer or disruptive innovation in early 18th century in US
was
A) Steamboats
B) Carts
C) Wagons
D) Barges
8 CORRECT
Companies across America saw huge profits through
A) Expansion of mass-produced goods
B) Agriculture
C) Lower wage levels
D) Inappropriate working conditions
9 CORRECT
The economic shift between Britain and America has parallels
with events happening today. A great example is the current
standoff between
A) US and Russia
B) China and America
C) China and India
D) America and japan
10 CORRECT
The emergence of the post-industrial society during the
second half of the twentieth century accelerated the move to
an interconnected economic landscape, including
________________
A) Industrialisation
B) Liberalization
C) Globalization and increased automation
Feld
covers
another
framework
that he
created
called the
A) Boulder thesis
B) Feld thesis
C) Start-up study
D) New Economy thesis
2
CORRECT The Boulder Thesis is defined as follows:
A) Entrepreneurs must lead the start-up community.
B) The leaders must have a long-term commitment.
C) The start-up community must be inclusive of anyone who
wants to participate in it.
D) All of the above
3
CORRECT Major categories to support the eco-system of an entrepreneur are
A) Policy
B) Intersections
C) Human capital
D) All of the above
4
CORRECT In an ecosystem for leadership mentors and universities are
A) Markets
B) Finance
C) Human capital
D) Policy
5
CORRECT Local and state governments facilitate in _______________ for
entrepreneurs
A) Finance
B) Mentors
C) Policy making
D) Market
6
CORRECT An entrepreneur has to be supported by at least seven
components such as finance, market, policy, mentors, markets,
intersections and support for it to be a success
A) True
B) False
C) Not relevant
D) Maybe
7
CORRECT Start-ups show larger companies, who might have thought of
leaving or relocating somewhere else,
A) A new era of prosperity
B) potential acquisitions
C) Partnerships and pools of talent to draw from that never would
have existed without a start-up ecosystem
D) All of the above
8
CORRECT There are many people in the community who are
______________to help your start-up be successful because it is
in their interest and motivation to see that community thrive.
A) Connectors
B) Catalysts
C) Both a) and b)
9
CORRECT With many great places to start a business, it depends
A) On you and what you need in a start-up community
B) Completely on the market
C) On technology only
10
CORRECT The Global Start-up Economy, there are
A) Few all over the world
B) Hundreds all over the world
C) Only in certain geographic areas of the world
The sharing
economy, the era of
maker, the anywhere
liquid force is
_________________
A) Inter mitten economy
B) Part of the Forces of change
C) Characteristics of a developing economy
2 CORRECT
___________________________ all contribute to ever
more rapid change
A) Globalization, technology, and economic influences
B) Globalization, industrialisation
C) Agriculture and in-ward looking economic
influences
D) Socialist economic influences
3 CORRECT
Liquid workforce is
A) Freelance workers
B) Individuals hired on a project basis
C) An employee but working remotely
D) Both a) and b)
4 CORRECT
Individuals in the talent cloud are
A) Can be hired as per the need and requirement
B) Specialist
C) Specialists with varied experience
D) All of the above
5 CORRECT
In a new work order today, workforce is moving from
A) Plough to assembly line
B) Cubicle to coffeeshop
C) Cubicle to coworking space
D) Only b) and c)
6 CORRECT
One phenomenon that is posing a threat or causing
disruption to ongoing business models that have
existed for decades is
A) Digitalisation
B) Labour intensive industry
C) Small workforce
D) Specialization
7 CORRECT
The digitization era sees
A) Giving home hobbyists or makers the ability to
create solutions to real-world problems
B) Create a whole new sector of entrepreneurial
opportunities
C) Both a) and b)
D) Lack of professionalism and creative solution
8 CORRECT
Which of the statements below is true
A) In the future, we see connected networks of Maker
Nets that accelerate local production on a global,
connected scale to power the new industrial
revolution.
B) Future is stated to belong to the age of
digitalization and artificial intelligence
C) Both a) and b)
9 CORRECT
Coinciding with the physical nature of Maker Nets and
digital manufacturing, people are more focused on
Small batch that signifies
A) Big Volumes
B) Small volume, valuable production and high quality
C) High quality, large volumes
D) Low quality, low volumes
10 CORRECT
The idea of ?collaborative consumption? Is
A) Shared economy
B) Small batch business
C) Large business
D) Shift towards consumptions group only
There are
specific
_____________
that every
business will
have in them.
A) Modules
B) Elements
C) Both a) and b)
2 CORRECT
Which of the statements below is true
A) As you grow and change, so will your business
B) The business remains static at all times
C) The business changes only at regular well-defined
intervals
D) There are no equations with adaptable structure that will
fit your business through the ups and down
3 CORRECT
Before building a business, the foundation has to be laid, this
can be done best through an equation function that has the
following primary functions
A) Entrepreneur
B) Idea, solution
C) Both a) and b)
4 CORRECT
The Solution (So) function of the foundation equation have
the following elements
A) Business model and the approach element
B) Business model and the core element
C) Generation and core element
D) Business model and generation
5 CORRECT
Which of the statements stated below is true
A) Crafting the equation has no equation at all
B) Crafting the equation has four primary equations
C) There are only a couple of elements to the crafting
equation
D) Only one element in various degrees make an
interesting equation
6 CORRECT
Crafting the equation function applies to
A) Employers
B) Employees
C) Customers
D) All of the above
7 CORRECT
The factor that power the entire equation in the dream phase
is
A) The ?X? factors
B) The scaling
C) Market
D) Sales
8 CORRECT
Which of the following factors do not contribute to the
growing equations functions
A) Scaling
B) Innovation
C) Customer experiences, employee experiences
D) Marketing
9 CORRECT
The success of a business only has value if it can
A) Run on its own for a while without you as a founder at
the helm
B) Innovate once in a while
C) Ensure employee satisfaction
D) Work place harmony
10 CORRECT
A fluid and flexible equation
A) Allows one to play around with elements till you can
build an equation that fits you best
B) Does not help a successful business model
C) Helps only a certain aspect of running a business
A
perfectionist
leader
A) Hates time lines and schedules
B) Feels pride in being needed
C) Leads by example
D) Only a) and c)
2 CORRECT
The performer leader
A) Great critical power
B) Leads by example
C) Loves the spotlight
D) Craves freedom
3 CORRECT
Which of the below is untrue when we speak of a Romantic
leader
A) Craves freedom
B) Competitive
C) Wants creativity
D) The instant expert
4 CORRECT
The essentialist entrepreneurs are essentially
A) Need based entrepreneurs where the key is necessity
B) May need extra income for household
C) Looks at the larger interest of the society
D) Both a) and b)
5 CORRECT
The programmers, lawyers, architects and other experts in their
field who decide to become entrepreneurs can be classified as
A) The expert
B) The artist
C) The essentialist
D) The franchisee
6 CORRECT
The born entrepreneurs are
A) The artists
B) The builders
C) The franchisee
D) The essentialist
7 CORRECT
As per the Duke university study the demographic and
psychographic factors great entrepreneurs share
A) Not smart at all in high school
B) Do not have any experience
C) Not a family person with no children
D) Motivated to build a company and create wealth
8 CORRECT
Great entrepreneurs exude
A) Having a clear, Shared Vision
B) Making the commitment to See it through
C) Enabling to Get the task done
D) All of the above
9 CORRECT
The leader is accountable to
A) No-one
B) Only to herself or himself
C) Stakeholders
D) Market
10
CORRECT Entrepreneur type that is all about social good with a desire to
make a positive change for those around them are
A) Romantic personality type + The lifestyler
B) The Epicure (Epi) (Personality Type) + The Do Gooder
(Dgd) (Approach)
C) The Observer (Obs) (Personality Type) + The Builder (Bld)
(Approach)
D) The Romantic (Rom) (Personality Type) + The Romantic
(Rom) (Personality Type)
how can
a simple
idea be
described
A) An idea that solves a problem
B) An idea that can easily be explained by a child
C) An idea with lots of variables
D) An idea in use
2
CORRECT Elements of a great idea are
A) Need and opportunity
B) Uniqueness
C) Simplicity and vision
D) All of the above
3
CORRECT Opportunity is
A) The transition from an idea to a viable business
B) The idea itself
C) The target audience
4
CORRECT What makes an idea unique
A) Just one of a kind idea
B) Idea and how you connect the need, the opportunity and
eventually the execution will make your version unique
C) The simplicity of an idea
D) The usage of the idea
5
CORRECT Vision is
A) One part foresight and one part showmanship
B) A grand plan to inspire those who wish to embark on this
journey with you
C) keeps everyone grounded but focused on the bigger goal of
building a business
D) All of the above
6
CORRECT No great idea is without vision but it must have ______________ in
order for people to take action and carry out your vision.
A) Focus
B) Essence
C) Calibre
7
CORRECT If you are looking to start a business, then
A) An idea will suffice
B) A target audience will suffice
C) Finding a problem you want to solve is critical
D) A market will suffice
8
CORRECT Attack Problem (Atk) element is a
A) Part of generating ideas through brainstorming
B) Solving day to day problems
C) Solving the mundane problems
D) All of the above
9
CORRECT Sketching serves as an excellent tool for
A) Exploring business models, developing financial reports
B) Refining product design
C) Redefining teams
D) All of the above
10
CORRECT Collaboration needs to be fed with large doses of
A) Focus
B) Excitement
C) Appreciation
D) Tolerance
Value
Proposition
(Vap) from
the
Solution
(So) Model
Elements
is
A) Value of the product
B) Value you deliver to the customer by solving a specific
problem they have with a certain product or service.
C) Value of the technology
D) Value of the employees
2
CORRECT Solution channels from the Solution (So) Model Elements is
A) Most cost- efficient ways to reach out to customers
B) Solutions to problems being faced by customers
C) Research for target audience
D) Research to identify a market
3
CORRECT Pop-up space is a
A) Mobile space
B) Permanent space provided in a store
C) Permanent store
4
CORRECT Franchises as part of the Solution (So) Approach Elements is
A) Part of your strategy to expand business
B) An existing business privilege that you purchase
C) Both a) and b)
5
CORRECT Founders summarize their solution in a framework called a
Business Model Canvas are characteristics of a
A) Established business
B) Lean start up
C) NGO
6
CORRECT Lean start up prefers
A) Experimentation over fancy planning
B) Actual customer feedback over internal opinion
C) Intuition and iterative design over the traditional
D) All of the above
7
CORRECT The term mission implies
A) Direction
B) Purpose
C) Goal
D) Both a) and b)
8
CORRECT Explainer Video, landing page, raise fund from customers qualify
as
A) MVP
B) Finance model
C) Marketing model
D) Customer service model
9
CORRECT A pivot is
A) A revenue model
B) A business model
C) Reconfiguring business model
D) An idea
10
CORRECT Product pivot, Customer pivot, technology pivot are
A) Certain pivot points
B) Are points where reconfiguring of business model can be
done
C) Both a) and b)
Much like
a family
dynamic,
business
will
eventually
A) Need a set of values
B) Disintegrate
C) Face problems between employees
2
CORRECT We now share knowledge and create content collaboratively
A) Only in a strict formal surrounding
B) Only in an office environment
C) In a variety of environments
D) Only with colleagues we trust
3
CORRECT Healthy core culture
A) Helps increase the productivity and growth of an organization
B) Is of no help
C) Helps only the employers
D) Helps only the employees
4
CORRECT Values (Val), Symbols (Sym), Balance (Bal) are all
A) Additive culture elements
B) Core culture elements
C) Peripheral culture elements
D) Personal culture elements
5
CORRECT Perks are
A) Personal creative benefits to motivate employees
B) Benefits to spark creativity in the workplace and help the
organization move forward
C) Both a) and b)
6
CORRECT Symbols (Sym) are one of the most dynamic tools an entrepreneur
can use to help build their culture. Symbols can come in
A) Many shapes and forms
B) Logos
C) Phrases
D) All of the above
7
CORRECT Stories (Sto) in star ups
A) Are a direct, easy-to-understand form of communication
B) Are to craft a culture
C) Are only for leisurely read
D) Both a) and b)
8
CORRECT Cultural balance can be created in a start -up by
A) Hiring individuals with complimentary skills
B) Hiring individuals willing to disagree
C) Both a) and b)
D) Only following a specific rule set always
9
CORRECT Set Parameters, Set Standards, Set Benchmarks are used
A) To define respectful boundaries
B) To Scare the employees
C) For customers
D) Other third- party business partners
10
CORRECT The results of Adobe?s 2012 regarding creativity at the workplace
show
A) Most employees are creative at workplace
B) Only one in four employees believe they live up to their own
creative potential
C) The remaining 75 percent said they face growing pressure to
be productive, but not creative, at work
D) Only b) and c)
When
making
your
team for
a start-
up. A
perfect
team will
comprise
of
A) Marketer, technical engineer, domain expert
B) Developer, Designer, domain expert
C) Developer, Designer, business developer
D) Both a) and c)
2
CORRECT The _________________ can visualize the possibilities and
translate the vision into wireframes for the Technical Engineer
A) Creative, designer
B) Domain expert
C) Developer
D) Business developer
3
CORRECT The ________________ brings to the table experience and
knowledge of your industry that another founders lack
A) Business developer
B) Designer
C) Developer
D) Domain expert
4
CORRECT ____________________ are the powerful allies that are there for
you and provide advice, perspective and guidance that transform
you.
A) Advisors
B) Lawyers
C) Mentors
D) Friends
5
CORRECT CEO reports to ____________________ who provide fiduciary
oversight and guidance to protect the shareholders? assets and
ensure that they receive a decent return on their investment.
A) Only Chairman
B) Board of directors
C) Mentors
D) Advisors
6
CORRECT Which of the statement below is true
A) A start-up can have only 1 founder
B) A start-up can have multiple co-founders
C) Not more than 2 founders for a start-up is possible
7
CORRECT When building a team, MVT stands for
A) Minimum Viable Team
B) Minimum Volume
C) Maximum Viable Team
8
CORRECT Give to Three People Each Day, make a List of Your Needs, Stop
Selling are ways of
A) Building network
B) Staying away from people
C) Recruiting
D) Co-ordinating
9
CORRECT Great teams always have a noble cause, Effective teams drive
engagement, Great teams simplify
A) Are qualities of a great start-up team
B) Are qualities of a team working for NGO
C) Dream of an established corporate
10
CORRECT What kind of advisors fit the bill for a start-up
A) Lawyer
B) Accountant
C) Technical experts
D) All of the above
Customer
Experience
Personas
are
A) First time customers
B) Unhappy customers
C) Ideal customers
D) Potential customers
2
CORRECT Customer experience Insights
A) Collects, measures and manages customers insights and
feed back
B) Are forms that a customer is required to fill
C) Are not important for start-ups
D) Are a part of the business process which is neglected
3
CORRECT There are many components to _______________including card
sorting, tree testing, eye tracking, focus groups, A/B testing,
surveys, interviews, contextual inquiry and heuristic evaluations.
A) Usability testing
B) Benchmarking
C) Behavioural targeting
D) All of the above
4
CORRECT Customer experience strategy, Customer understanding, Design,
Governance, measurement and culture are six
A) Is a part of research design
B) Six discipline of customer service
C) Both a) and b)
5
CORRECT Stakeholder Interviews should include
A) Customer support,
B) Development,
C) Marketing, and sales
D) All of the above
6
CORRECT Mdp is referred to as
A) Minimum Delightful Product
B) Maximum Delightful Product
C) Minimum Data processed
D) Maximum Data processed
7
CORRECT The areas that must come together to build mdp are
A) Whole Product Approach
B) Elegant design, focused quality
C) Both a) and b)
D) Focussed quality and latest technology
8
CORRECT Proof-of-Concept Prototype tests
A) Some aspect of the intended design without attempting to
simulate the visual appearance exactly, the choice of
materials, or the intended manufacturing process
B) The product is completely made with exact details
C) The product is only discussed with diagrams
9
CORRECT Staying Casual and Building a Partnership
A) Are two ways of building relationship with customers
B) Are two ways of managing a start-up
C) Both a) and b)
10
CORRECT The dimensions to Customer Behavioural Targeting are
A) Customer Acquisition
B) Branding reinforcement
C) Customer retention
D) All of the above
Brand
identity
elements
are
A) Logo, Name
B) Colour, Tagline
C) Positioning, tagline
D) All of the above
2
CORRECT Positioning of a brand
A) The kind of store it will be placed in
B) The specific position in the store
C) Is the unique value of the product to the customer
3
CORRECT Sensory branding includes
A) Voice
B) Sound
C) Touch, Taste/smell
D) All of the above
4
CORRECT _________________ speaks to the totality of the brand
A) Brand identity
B) Logo
C) Tagline
D) Advertisement
5
CORRECT ___________________refers to the relationship between brands
the company owns and uses.
A) Brand architecture
B) Brand management
C) Branding
D) Brand awareness
6
CORRECT A tagline usually comes from your _______________
A) USP
B) Positioning statement
C) Purpose of the product and business
D) All of the above
7
CORRECT Like people, brands have
A) A personality
B) A soul, belief systems
C) Aspirations, and ambitions
D) All of the above
8
CORRECT Sensory branding leverages _________________to connect your
customers and potential customers on a much deeper level.
A) Touching sense
B) All five senses
C) The seeing sense
9
CORRECT A logo offers the most impactful way to ______________ a brand
A) Remember
B) Recall
C) Visualize
D) Recollect
10
CORRECT The _____________ emotionally affects humans up to 75% more
than any other sense
A) Sense of smell
B) touch
C) Sound
D) Voice
Funding
that
relies on
financing
from a
large
pool of
backers
usually
made
online
through a
web
platform
is
A) Boot strapping
B) Crowdfunding
C) Venture capitalist
D) Family and friends
2
CORRECT The funding clusters are groups of individuals that help fund a
business at various stages of its lifecycle. Funds raised through
friends and family provide
A) For the established start-ups
B) Seed capital
C) Funds for marketing
3
CORRECT ___________________ are high net worth individuals who invest
their own money at early stages of a start-up?s life.
A) Angels
B) Family and friends
C) Venture capitalists
D) Banks
4
CORRECT ____________________ focus on seed-funded start-ups on the
cusp of rapid growth.
A) Accelerators
B) Grants
C) Incubators
D) Banks
5
CORRECT Funds generated by the business that can be used as collateral to
expand through loans and other debt instruments are
A) Cash Flow
B) Transactional cash
C) Grants
D) Micro loans
6
CORRECT Funding that involves institutional investments by limited partners
who place their money in a fund to create a larger pool.
A) Angels
B) Venture capitalists
C) Grants
D) Macro loans
7
CORRECT At the heart of attracting a strategic investment in your company
sits the _____________
A) Business Plan
B) Presentation
C) Great Pitch
D) Great Team
8
CORRECT Grants can come in two flavours. They are
A) Government and private
B) Bank and government
C) VC and Government
9
CORRECT Soft-Landing Accelerators are
A) Non-profit in nature
B) Focussed only vertically
C) Focussed horizontally
D) Newly evolving type of accelerator
10
CORRECT Local Economic Development Incubators are
A) Non-profit in structure
B) Profitable structure
C) Academic
Programs
like Growth
Hacking,
Partners,
Loyalty
Programs,
Events, PR,
Word of
Mouth,
Sponsorship,
and PPC are
the vehicles
used to
A) Market
B) Build the product
C) Make a business plan
D) All of the above
2 CORRECT
SEO, Email, Direct Marketing, Telemarketing, Social Media are
A) Marketing tool
B) Places to find your audience
C) Business plan tool
D) Both a) and b)
3 CORRECT
A marketing program allows you to
A) Only plan your market research
B) Integrate your marketing mix to reach prospective
customers
C) Maintain your current customer relationships
D) Both b) and c)
4 CORRECT
Growth Hacking is a program with one absolute focus. That is
A) Hacking
B) Growth
C) Planning
D) Recruiting
5 CORRECT
A Loyalty program of marketing program elements is
A) Structured for internal employee loyalty
B) Structured for another partners loyalty
C) Structured to encourage brand loyalty through encouraging
buying behaviour
D) Structured for loyalty towards certain product channel
6 CORRECT
Programs are usually set around ___________________ in a
pay-per-click (PPC) program
A) Key words
B) Budget
C) Benchmarks
D) All of the above
7 CORRECT
Merchandising is
A) when you sell your product or service through retail outlets
B) Only online shopping
C) Both online and offline shopping
D) Both a) and c)
8 CORRECT
SWOT analysis is
A) Market research method
B) Product distribution plan
C) Employee retention plan
9 CORRECT
A marketing strategy gets broken into two core pieces. They are
A) Selling and planning
B) Programs and Channels
C) Online sales and marketing
D) Channels and Offline sales
10 CORRECT
Programs are a set of customer-based
A) Advertisements
B) activities that help you achieve your marketing goals
C) Both a) and b)
Do not reply to this email. The sender's email address is listed below as Student
eMail Address.
Author Name: McGraw Hill

Site Name: MANAGING STARTUPS
Chapter: Chapter 14
Quiz: Multiple Choice Quiz
Student Name: mayank

Student eMail Address: maxsharma1998@gmail.com
Section ID:
Results Reporter
Out of 10 questions, you answered 10 correctly with a final grade of 100%
10 correct
(100%)
0 incorrect
(0%)
0
unanswered
(0%)
Your Results:
The correct answer for each question is indicated by a .
1
CORRECT Direct selling commonly occurs through
A) Home parties
B) One on one consultation
C) Mobile location
D) All of the above
2
CORRECT A landing page is
A) The entire website
B) The home page
C) a single page on a website dedicated to a specific promotion or
deal that the company is offering
D) none of the above
3
CORRECT Bundling can occur with
A) a company?s own products/services, other companies?
products/services, or a combination of both.
B) Only a company?s own products
C) the same product only
D) Complimentary products only
4
CORRECT A test trial allows for a prospective customer to
A) Try your company?s product or service for a set duration of
time
B) Try the product in the developmental stages
C) Try the product when not out in the market yet
D) Both a) and c)
5
CORRECT In upselling, as the customer is about to finalize their transaction,
the seller
A) Induces either additional items, upgrades of current purchases
or addons that would complement the original item being
purchased.
B) Simply sells
C) Increases the price
6
CORRECT Inside sales is when
A) The customer buys from a trader
B) The customer buys from factory outlets
C) The customer comes to you at a fixed location of business or
the transaction is done remotely.
D) Products are first tested for a specific time frame
7
CORRECT A/B testing allows for a company to
A) Take two version of a certain product only
B) Take two version of an advertisement only
C) Listening to two perspective of a marketer
D) Take two versions of a product, service, entity or promotion
and test them.
8
CORRECT In get-keep-grow approach, using your passion and product
knowledge as a launch pad, you can craft a sales strategy that
includes key component such as
A) Pipeline Building
B) Trust Selling
C) Targeted
D) All of the above
9
CORRECT Which of the following statements is true
A) People buy from people they trust
B) People buy from people they like
C) Word of mouth selling depends on trust selling
D) Both a) and c)
10
CORRECT The best kind of new customer is one who is
A) Referred by an existing customer
B) One who comes through promotions
C) Both a) and b)
Scale
program
elements
include
A) Risk assessment
B) Reinvestment
C) Diversification
D) All of the above
2
CORRECT Resource diversification
A) Creates confusion in the market
B) Extends your reach
C) May offer another potential scaling strategy
D) Both b) and c)
3
CORRECT Expansion can be partnered with diversification since a company in
a scaling model will expand to
A) New markets
B) Geographies
C) Verticals
D) All of the above
4
CORRECT Dashboards provide
A) The visualization of this information in ways that are easy to
use and support taking action
B) Gives figures only
C) Great for prediction of growth
5
CORRECT KPI is
A) Key Port indications
B) Key Presentations on import
C) Key Performance Indicators
D) Key positioning indicators
6
CORRECT Knowing your KPIs will allows to
A) Use various systems to collect specific data and analyse it for
relevancy
B) Establish potential relationships and connections
C) inform new insights in your company?s activities
D) All of the above
7
CORRECT At the most basic level, scaling involves
A) Marketing your product at scale
B) Designing your product for scale
C) Both a) and b)
8
CORRECT Reinvestment, Diversification, Streamlining, Recruiting, and
Expansion are options that can be looked at after
A) Launching the product
B) Risk assessment
C) A product is not performing well in a certain market
9
CORRECT Which of the statements below is true
A) Scaling ensures your company can survive and thrive to
compete and beat the big competitors
B) Scaling ensures nothing
C) Scaling not a great idea for a business
D) Scaling does not need capital
10
CORRECT Start-ups are especially vulnerable
A) To other start -ups
B) To mindset mistakes
C) To less enthusiastic team mates
D) To competition
The term
?Open
Innovation?
was
promoted
as
A) Innovation of similar products
B) Way of thinking that ?assumes firms can and should use
external ideas as well as internal ideas, and internal and
external paths to market
C) Innovation of different products under same roof
2 CORRECT
Design thinking is
A) combining empathy for the context of a problem, creativity in
the generation of insights and solutions, and rationality in
analysing and fitting various solutions to the problem context.
B) Combining the need and extra help that a certain product can
render
C) Combining the utility with refines of the look and feel of the
product
3 CORRECT
Mip as a innovation method element provides for
A) Accelerated use of licensing
B) Creation of joint ventures or spin-offs
C) Both a) and b)
4 CORRECT
Strategic foresight is the practice of creating
A) A functional view of the future, or future events and
possibilities, in such a way as to take full advantage of
opportunities,
B) A functional view of the future, or future events and
possibilities to prepare for any possible adversity
C) Both a) and b)
5 CORRECT
To ?Rev up? the engine of innovation, certain innovation engine
elements are
A) Corporate assets
B) Customer insights
C) Both a) and b)
D) Market scenario
6 CORRECT
When it comes to innovation in business, the goal is to
A) Create new customers
B) Increase profitability without investments
C) Create valuable intellectual property with financial returns
D) Reach out to new geographical areas
7 CORRECT
Customer Insight is
A) Where the interests of the consumer and features of your
brand, product or service meet
B) Simply attracting customers with better deals
C) Customer is studied in depth about habits
D) Customers encouraged to spread good word
8 CORRECT
Companies will need an ?innovation culture?
A) To improve existing product or services
B) To improve business model
C) Inventing disruptive products
D) All of the above
9 CORRECT
Cultural readiness is
A) About adopting values and a mission that supports an
innovation culture
B) Creating new culture for the market, target audience
C) Creating a parallel culture in the work place
D) All of the above
10
CORRECT Great entrepreneurs with the ?DEO gene?
A) Create resilient organizations that value expertise
B) Make room for failure for certain people only
C) Make no room for failure
D) Are very competitive
X-
Factors
fall into
A) No category
B) Constant
C) Variable
D) Both b) and c)
2
CORRECT Constant elements of X-factor are
A) Drive, Passion
B) Resilience
C) Agility, Charishma
D) All of the above
3
CORRECT Resilience is
A) Pivoting the company many times over next few years
B) What is used to overcome adversity
C) Special charisma
D) Passion for certain work or thing
4
CORRECT X-factor variable elements are
A) Curiosity
B) Resilience
C) Timing
D) Only a) and b)
5
CORRECT Drive is
A) A constant urge to attain a goal or to overcome an obstacle
B) To move away from a problem
C) Make team mates angry
6
CORRECT Having Drive helps you move forward, but you?ll find it takes things
like ____________to be that entrepreneurial leader that attracts
people to your cause.
A) Charisma
B) Passion
C) Resilience
D) All of the above
7
CORRECT Agility for an entrepreneur is pivoting few times over in many years
to come because
A) The market may change
B) You may need changes because of the customer?s need
C) Both a) and b)
8
CORRECT At the core of the ?Power of Bounce? is
A) Resilience
B) Agility
C) Power
D) Only a) and b)
9
CORRECT Luck and serendipity are not things that you either have or you
don?t. They?re the result of being prepared for the right moment.
Those moments won?t exist unless you do the following
A) Know what you want, Know that you can
B) Wait patiently for luck to come your way
C) Get out and work hard for it
D) Only a) and c)
10
CORRECT As an entrepreneur
A) Networking skills are important
B) Networking skills not important
C) Meeting people, building connections and relationships with the
right people
D) Both a) and c)
Managing New Ventures
Q1. (a)Great teams always have a noble cause, (b) effective teams drive engagement and (c) great teams
simplify.
Q2.___all contribute to ever more rapid
Ans. Globalization, technology, and economic influences
Q3.____are the high net worth individuals who invest their own money at early stages of a start-ups life.
Ans. Angles
Q4.____are the powerful allies that are there for you and provide advice, perspective and guidance that
transform you.
Ans. Mentors
Q5.____emotionally affects humans up to 75% more than any other sense.
Ans. Smell (Taste)
Q6.____focus on seed-funded start-ups on the cusp of rapid growth.
Ans. Incubators
Q7.____refers to the relationship between brands the company owns and uses.
Ans. Brand architecture
Q8.____speaks to the totality of the brand
Ans. Brand identity
Q9.A company decides on its promotion budget by using four common methods to set the total budget
for advertising. What is not one of these methods?
Q10.A cultures seem to subscribe prominently to one of the three implicit and/or explicit views of the
self.
Ans. The private self, collective self, and public self.
Q11.A fluid and flexible equation
Ans. Allows one to play around with element still you can build an equation that fits you best
Q12.A landing page is
Ans. a single page on a website dedicated to a specific promotion ordeal that the company is offering
Q13.A leader is accountable to
Ans. Stakeholders
Q14.A logo offers the most impactful way to ____ a brand
Ans. Visualize
Q15.A lot of time people don't know what they want until you show
Ans. Steve Jobs
Q16.A lot of times people don’t know what they want until you show it to them.” These words were
famously said by
Ans. Steve Jobs
Q17.A loyalty program of marketing program elements is
Ans. structured to encourage brand loyalty through encouraging buying behavior
Q18.A marketing program allows you to
Ans. Both b and c-(Integrate your marketing mix to reach prospective customers, Maintain your current
customer relationships)
Q19.A marketing strategy gets broken into two core pieces. They are Programs and Channels
Q20.A perfectionist leader
Ans. Only A and C (Hates time lines and schedules, Leads by example)
Q21.A pivot while managing a startup refers to
Ans. Reconfiguring business model
Q22.A prime example of transformative entrepreneurship, game changer or disruptive innovation in
early 18th century in US was
Ans. Steamboats
Q23.A tagline usually comes from ____ of a startup
Ans. Unique selling proposition, positioning and purpose of the product and business
Q24.A test trial allows for a prospective customer to
Ans. Try your company's product or service for a set duration of time
Q25.According to Owyang, which of the following captures the essence of the new industrial revolution
Ans. Fund, build, share
Q26.After determining an advertising objectives, the company’s next step in developing an advertising
program is to
Ans. Set its advertising budget
mentors, markets, intersections and support for it to be a success
Ans. TRUE
Q28.Which of the following is not an X-factor constant element?
Ans. State of mind
Ans. Imagination
Q30.Which of the following would help you measure your drive to succeed?
Q31.Which of the following is not a psychological quality that would help manage complexity?
Ans. Psychological Quotient
Ans. Imagination
Q33.Which of the following is an X-factor variable element?
Ans. Timing
Q34.Which of the following would not help in the drive to succeed?
Ans. What are the reasons for selecting a particular Industry?
Q35.Which of the following qualities are at the core of the power of bounce?
Ans. Resilience and agility
Q36.Which of the following qualify as getting a startup state of mind?
Q37.X-Factors fall into
Ans. Both b) and c)
Q38.Constant elements of X-factor are
Q39.Resilience is
Ans. What is used to overcome adversity?
Q40. X-factor variable elements are A
Ans. Only a) and b)
Q41.Drive is
Ans. A constant urge to attain a goal or to overcome an obstacle
Q42.Having Drive helps you move forward, but you’ll find it takes things like ______to be that
entrepreneurial leader that attracts people to your cause.
Q43.Agility for an entrepreneur is pivoting few times over in many years to come because
Ans. Both a) and b)
Q44.At the core of the “Power of Bounce” is
Ans. Only a) and b)
Q45.Luck and serendipity are not things that you either have or you don’t. They’re the result of being
prepared for the right moment. Those moments won’t exist unless you do the following
Ans. Only a) and c)
Q46.As an entrepreneur
Ans. A. Networking skills are important B. Networking skills not important
Q46.Customer insight is
Ans. Where the interests of the consumer and features of your brand, product or service meet.
Q47.Swot analysis is
Ans. Market research method
Q48.Programs as per 'Startup Marketing Alchemy’ are a set of customer based.
Ans. Activities that help you achieve your marketing goals
Q49.Factor(s) that power the entire equation in the dream phase of a startup is
Ans.”X” factors
Q50.Set parameters, set standards, set benchmarks are used
Ans. To define respectful boundaries
Q51.When Samsung (a leading maker of Android based phones) consolidated scores of brand names
into their ___ brand, they found that strength occurred because consumers were able to equate the
Samsung quality with more products
Ans. Umbrella or banner brand
Q52.Proof of concept prototype tests
Ans. Some aspect of the intended design without attempting to simulate the visual appearance exactly,
the choice of materials, or the intended manufacturing process
Q53.A logo offers the most impactful way to ___ a brand
Ans. Visualize
Q54.The best kind of new customer is one who is
Ans. Referred by an existing customer
Q55. Which of the statements is true
Ans. Future is stated to belong to the age of digitalization and artificial intelligence
Q56.Startups show larger companies, who might have thought of leaving or relocating somewhere else
Ans. All of these
Q57.Get –keep- grow approach, using your passion and product knowledge as a launch pad, you can
craft a sales Strategy that includes key component such
Ans. Pipeline building, trust selling and targeted
Q58.Soft landing accelerators area
Q59.When faced with uncertain or unknown situations, members of cultures with high uncertainty
avoidance
Ans. Feel uncomfortable and cope with it through planning or elaborate technology
Q60 Great teams always have a noble cause, (b) effective teams drive engagement and (c) great teams
simplify
Q61.Reinvestment, diversification, streamlining, recruiting, and expansion are options that can be
looked at after
Ans. Risk assessment
Q62.With many great places to start a business, it depends
Ans. On you and what you need in a startup community
Q63.A tagline usually comes from ___ of a startup
Ans. Unique selling proposition, positioning and purpose of the product and business.
Q64.Developing an effective message strategy begins with identifying ____________that can be used as
advertising appeals
Ans. Customer benefit
Q65. A company decides on its promotion budget by using for common method to set the total budget
for advertising what is not one of these method?
Q66.There are many people in the community who are ___________ to help your startup be successful
it is in their interest & motivation to see that community thrive
Ans. Connectors
Q67.The digitization era sees

Ans. Giving home hobbyist of makers the ability to create solution to real world problems
Q68.Product pivot, customer pivot, technology pivot are

Ans. points where reconfiguring a business model can be done
Q69. Programmes as per startup marketing alchemy are a set of customer based
Ans. are both advertisements and activities that help in achieving marketing goals
mentors, markets, intersection & support for it to be success
Ans. TRUE
Q71. Local economic development incubators are
Ans. Nonprofit in structure to even level & thereafter profitable in structure
Q72. As per the Duke University study the demographic & psycho graphic factors great entrepreneur
share are that they are,
Ans. Motivated to build a company and create wealth
Q73. The dimension to customer behavioral targeting are
Ans. all of these
Q74. When faced with uncertain or unknown situation members of culture with high uncertainty
avoidance
Ans. feel comfortable & cope with it through planning or laborite technology
Q75. Which of the following factors do not contribute to the growing equations functions
Ans. Customer experiences employee experiences
Q76. MDP is referred to as

Ans. Minimum delightful product
Q77. Startup show larger companies who might have thought of living or relocating somewhere else
Ans. All of these
Q78. Collaboration in startup needs to be included with large those of
Ans. Tolerance
Q79. The success of business only has value if it can
Ans. Run on its won for a while without you as a ….HELM
Q80. Co-insiding with the physical nature of maker nets and digital manufacturing…………… small batch
that signifies
Ans. small valuable production and high
Q81. The emergence of the postindustrial society during the second half …… economic land escape
including
Ans. Globalization & increase
Q82. No great idea is without vision but it must have ____________ action and carry out your vision
Ans. Caliber
Q83. The best kind of new customer is one who is
Ans. referred by an existing customer
Q84. With many great places to start a business it depends
Ans. on you and what you need in a startup
Q85. Great entrepreneur with DEO gene
Ans. are very competitive
Q86. Soft landing accelerator are
Q87. The area that must come together to build minimum delightful product are
Ans. Elegant design & focus quality
Q88. Lean startup prefers
Ans. Actual customer feedback over ….
Q89. Sketching in a startup serves as an excellent tool for
Ans. All of these
Q90. Attack problem (ATK) element is a
Ans. Part of generating ideas through ……
Q91. Entrepreneur type that is all about social good with a desire to make a positive change for those
around them are
Ans. The epicure (epi) (personality type - (approach)
Q92. The term mission implies
Ans. Both direction & purpose
Q93. Give to three people each day make a list of your needs and stop selling are way of
Ans. Building network
Q94. Companies will need an innovation culture
Ans. all of these
Q95. Like people brands have

Ans. A personality
Q96. What kind of advisers fit the bill for startup?
Ans. Lawyer accountant and technical …
Q97. At the heart of attracting a strategic investment in your company sits the
Ans. Business plan
Q98. After determining its advertising objectives the company’s next steps in developing and advertising
programmer is to
Ans. set its advertising budgets
Q99. Startup are specially vulnerable
Ans. to competition
Q100. Qualities of great entrepreneurs are
Ans. all of these
Q101. When it involves the translation of likely job ………….. Type of applicants to be contracted it is
called
Ans. Recruitment planning
Q102. A lot of times people do not what they want until you show it to them these words were famously
said by
Ans. steve jobs
Q103. The result of 2012 study regarding creativity at the work place shows that
Ans. both only one in four employees leave - but not creative at work
Q104. Which of the following statement is true
Ans. People by from people they trust
Q105. Inside sales is when
Ans. The customer comes to you at a fixed location - transaction is done remotely
Q106. Local and state government faciliatate in - for enterpreneur
Ans. Policy making
Q107. The sense of ______ emotionally affects human’s up to 75% more than any other sense
Ans. smell
Q108. The economic shift between Britain & America has parallel with events happening today
………current stand of between
Ans. china & America
Q109. Explainer videos landing page raise fund from customer qualities as
Ans. minimum bible product
Q110. Grants can come in two flavor they are
Ans. Government and private
Q111. A prime example of transformative entrepreneurship game changer ….. 18th century in US was
Ans. Steam boats
Q112. Cultural balance can be created in a startup by
Ans. hiring individuals with complementary skills and willing to disagree
Q113. A marketing strategy gets broken into 2, 4 pieces they are
Ans. Programmes and channels
Q114. A dimension tool customer behavior targeting are
Ans. all of these
MANAGING STARTUPS
IMT C633
CHAPTER 1 – The Age of You : The Entrepreneur
1. Any patents, trademarks ,copyright or trade secrets held by the entrepreneur is

known as
 Disclosure document
 Patent
 Intellectual property
 None of the mentioned
2. The organization will never be able to make the necessary changes without__
 Top management commitment
 Employees
 Workers
 None of the mentioned
3. The ways entrepreneurs make decisions.
 Entrepreneurial domain.
 Reverse brain storming
 Heuristics
 Reverse brain storming
4. locus of control is
 A feeling
 Attitude
 Attribute
 None of the above
7. Licensing arrangements have
 Low risk process involved
 Easy way to generate incremental income
 Several pitfalls
 All the Above
8. Personal characteristics to be a successful entrepreneur includes
 Understanding environment
 Creating management options
 Encourage open discussion
 All of the above
Page 1 of 75
MANAGING STARTUPS
9. International entrepreneurship is
 Licensing
 Export ng
 Both of the mentioned options
 None of the two mentioned
10. Hindrance for going in the international business is known as
 Synergy
 Turn key point
 Trade barrier
 Minority interest
11. A set of reasons for engaging in a particular behavior, especially human behavior is
known as ------
 Values
 Vision
 Entrepreneurship
 Motivation
12. Which of the following techniques is an excellent method for initially screening ideas
and concepts in addition to generating new ideas?
 Focus group
 Brain storming
 Problem inventory analysis
 Reverse brainstorming
13. The creative process for problem solving that involves making the strange familiar
in first step and then making the familiar strange through personal, direct or symbolic
analogy is called___
 Synectics
 Gordon method
 Checklist method
 Scientific method
14. When the multiplicity of environments become too complex to handle, the
international entrepreneurs often __
 Go for mergers
 Diversify
 Decentralize operations
 Sale out the foreign business
Page 2 of 75
MANAGING STARTUPS
15. An entrepreneur into the hosiery business found out the reason his hosiery was not
selling was due to its color. What could be the best source of this information?
 Supplier
 Retailer
 Competition
 Government bureau
16. In some countries, point of purchase displays are not allowed in retail stores. Such
differences are studied by international entrepreneurs under__ environment.
 Economic
 Political
 Cultural
 Technological
17. Which of the following is not a characteristic that is helpful for an entrepreneur to
have?
 Self-esteem
 Caution
 Drive
 Optimism
18. Entrepreneurial success has been significant because of the culture and the political
and economic systems in _
 European countries
 Asian countries
 Transition economies
 Middle east
19. Having more than 50% ownership position that provides the entrepreneur with
managerial control is called___
 Joint venture
 Majority interest
 Horizontal merger
 Diversified activity merger
20. The under-developed or lesser developed countries need manufacturing technology
and infrastructure and yet do not want to turn over substantial portion of their
economy to foreign ownership . Which of the following is a solution to this dilemma?
 Management contract
 Indirect exporting
 Licensing
 Turn-key project
Page 3 of 75
MANAGING STARTUPS
21. The development of a new venture based on an inventor's work often requires
 Expertise of an entrepreneur
 Heavy investment from financers
 Skilled human resources
 Highly educated staff
CHAPTER 2 – The rise of the Startup Economy
1. Which of the following shows the process of creating something new?

 Business model
 Modeling
 Creative flexibility
 Innovation
2. Which one of the following gives suggestions for new product and also help to market
new products?
 Existing products and services
 Federal government
 Distribution Channels
 Consumers
3. Which of the following is used by entrepreneurs to acquire experience in an
international market before making a major commitment?
 Merger
 Minority Interest
 Joint venture
4. GATT is established in 1947, under:
 German leadership
 U.S. leadership
 French leadership
 U.K. leadership
5.The entrepreneur was distinguished from capital provider in:
 Middle ages
 17th century
 18th century
 19th and 20th century
Page 4 of 75
MANAGING STARTUPS
6. A person who managed large project was termed as the entrepreneur in the
_________.
 Earliest period
 Middle ages
 17th century
 19th and 20th century
7. What is the process by which individuals pursue opportunities without regard to
resources they currently control?
 Startup management
 Financial analysis
 Feasibility planning
8. Having less than 50 percent of equity share in an international venture is called:
 Joint Venture
 Minority interest
 Exporting
managerial control is called:
 Joint venture
 Diversified activity merger
10. Which one of the following is the process of entrepreneurs developing new products
that over time make current products obsolete?
 New business model
 Anatomization
 None of the given options
 Creative destruction
11. Which of the following factors is the most important in forcing U.S companies to
focus on new product development and increased productivity?
 Hyper competition
 Governmental laws
 Organizational culture
12. Which of the following is alternatively called corporate venturing?
Page 5 of 75
MANAGING STARTUPS
 Intrapreneurship
 Act of stating a new venture
 Offering new products by an existing company
13. Individuals influencing an entrepreneur’s career choice and style are known as
which of the following?
 Moral-support network
 Role model
 Professional support network
 Support system
14. The activity which occurs when the new venture is started is called:
 Motivation
 Business skills
 Departure point
 Goal orientation
15. The level at which an individual is viewed by society is called:
 Financial status
 Qualification
 Social status
 Achievement
16. Which one of the following is an important source of idea generation due to their
familiarity with the needs of market?
 Existing products and services
 Distribution channels
 Federal government
 Consumers
17. Members of distribution channels are excellent sources for new ideas because:
 They earn a handsome profit from new business
 They are familiar with the needs of the market
 They do not bother if entrepreneur bears a loss
 They have well-developed sales force
18. Which one of the following is the most important characteristic of a successful
business website?
 Innovation
 Speed
 Graphics
Page 6 of 75
MANAGING STARTUPS
 Products
19. Which one of the following is the next stage to the Concept Stage of Product
Planning and Development Process?
 Idea Stage
 Product Planning Stage
 Product Development Stage
 Test Marketing Stage
20. SBA stands for:
 Small business accountants
 Small business administration
 Small business adequacy
 Small business advisors
CHAPTER 3 – The Six Forces of Change
1. _____ are responsible for initiating and managing change within an organization.
 Change agents
 Innovators
 Team leaders
 Consultants
2. Stan is trying to implement a new organizational structure at his company. A group
of key employees is resisting the change. In an attempt to "buy off" the leaders, Stan is
giving them a key role in the change decision. He doesn't really value their opinion, but
wants their endorsement. Stan is using the change strategy of _____.
 education
 cooptation
 negotiation
 coercion
3. Refreezing involves _____.
 movement to a new state
 retrograde to an old state
 making a new change permanent
 training employees for change
4. John Kotter's _____ for implementing change builds on Lewin's three-step model.
Page 7 of 75
MANAGING STARTUPS
 action plan
 implicit strategy
 refreezing model
 8-step plan
5. What of the following best describe action research?
 a financial analysis tool used to evaluate the areas of the organization with the
greatest potential for change
 a change process that focuses on the forces driving change and the forces restraining
change
 a change process based on the systematic collection of data and then selection of
a change action based on what the analyzed data indicate
 all of the above
6. _____ is a paradigm that values human and organizational growth, collaborative
processes, and a spirit of inquiry.
 Organizational development
 Change management
 Action research
 Employee wellness
7. _____ uses high-interaction group activities to increase trust and openness among
team members.
 Sensitivity training
 Process consultation
 Intergroup development
 Team building
8. _____ seeks to identify the unique qualities and special strengths of an organization
and build on these to improve performance.
 Sensitivity training
 Intergroup development
 Process consultation
 Appreciative inquiry
9. When errors are detected in _____, the correction process relies on past routines and
present policies.
 double-loop learning
 single-loop learning
 survey feedback
 organizational development
Page 8 of 75
MANAGING STARTUPS
10. _____ has developed a reputation as one of America's most innovative companies by
developing a stream of diverse products, including guitar strings, dental floss, medical
devices, and fuel cells.
 Procter and Gamble
 General Motors
 American Home Products
 W. L. Gore
CHAPTER 4 – The Startup Equation
1. An entrepreneur into the hosiery business found out the reason his hosiery was not
selling was due to its color. What could be the best source of this information?
 Supplier
 Retailer
 Competition
 Government
2. In some countries, points of purchase displays are not allowed in retail stores. Such
differences are studied by international entrepreneurs under __________ environment.
 Economic
 Political
 Cultural
 Technological
managerial control is called ___________.
 Joint venture
 Diversified activity merge
4. The development of a new venture based on an inventor's work often requires
________.
 Expertise of an entrepreneur
 Heavy investment from financers
 Skilled human resources
 Highly educated staff
Page 9 of 75
MANAGING STARTUPS
5. A business where an individual is both the owner and conductor of the business
affairs is called__________________.
 Sole Proprietorship
 Partnership
 Corporation
6. In __________________, the entrepreneur has the right to sell any assets.
 Proprietorship
 Partnership
 Limited Liability Company
7. The idea and actions that explain how a firm will make its profits refers to
 Mission
 Goal
 Strategy
 Objective
8. Entrepreneurs are best as ________________
 Managers
 Venture capitalists
 Planners
 Doers
9. Entrepreneurs and ventures capitalists:
 Get along well
 Are the best friends
 Are cordial friends
 Are in conflict
10. _________________ is one method of stimulating, and then capitalizing on,
individuals in an organization who think that something can be done differently and
better.
 Strategic Orientation
 Capitalization
 Intrapreneurship
 Management
11. The _______ plan shows whether the business is economically feasible or not.
 Financial
 Business
Page 10 of 75
MANAGING STARTUPS
 Economic
 Marketing
12. In which of the following, the ownership of venture is reflected by ownership of
shares of stock?
 Partnership
 Limited partnership
 Corporation
 Proprietorship
13. Entrepreneurship can best be described as:
 a process that requires setting up a business
 taking a significant risk in a business context
 having a strong vision
 a process involving innovation, new products or services, and value creation
14. The small business ‘owner-manager’ is always the founder of the business:
 True
 False (A management buyout is an example of a business where the owner-
manager would probably not have been the founder)
15. Which of these statements best describes the context for entrepreneurship:
 Entrepreneurship takes place in small businesses
 Entrepreneurship does not take place in social enterprises
 Entrepreneurship takes place in a wide variety of contexts
 Entrepreneurship takes place in large businesses
16. Which of the following are described as one of the ‘Big Five’ personality traits?
 propensity to leadership
 need for achievement
 extravert personality
 tolerance of others
17. The period of business when an entrepreneur must position the venture in a market
and make necessary adjustments to assure survival is called the:
 pre-startup stage.
 startup stage.
 early growth stage.
 later growth stage.
18. Which of the following is a reason why a person might prefer to purchase a
franchise rather than open a completely new business?
Page 11 of 75
MANAGING STARTUPS
 higher failure rate.

 increased independence.
 ability to benefit from previous experience.
 reduced royalty fees.
19. MSMED stands to ___________
 Micro, Small & Medium Enterprises Development
 Mini, Small & Medium Enterprises Development
 Micro, Small & Medium Entrepreneurship Development
 Micro, Small & Medium Enterprises Department
20. Which of the following is an internal factor that influences entrepreneurs?
 Technological Capacity
 Social environment
 Political environment
 Economic condition
CHAPTER 5 – The Entrepreneur’s Journey
1. What causes people to do something?

 Need for achievement
 Need for independence
 Motivation
 None of the mentioned options
2. Individuals who help the entrepreneur in business activities
 Role models
 Professional-support network
 Parents
3. The managers in an organization strongly supporting intrapreneurship is called ---
 Top management commitment
 Upper management commitment
 Lower management intrapreneur
 Upper management intrapreneur
4. ------- involves a manufacturer giving a foreign manufacturer the right to use a
patent, trademark or technology in return for a royalty
Page 12 of 75
MANAGING STARTUPS
 Licensing
 Turn-key projects
 Management contracts
5. ___is the combination of at least two firms doing similar businesses at the same
market level.
 Diversified activity Merger
 Horizontal Merger
 Joint Venture
 Vertical Merger
6. Which of the following is NOT recognized as a misconception about
entrepreneurship?
 Entrepreneurship is found only is small businesses.
 Entrepreneurship is easy.
 Successful entrepreneurship needs only a great idea .
 Entrepreneurial ventures and small businesses are different
7. All of the following are recognized as potential sources of entrepreneurial ideas
EXCEPT:
 Work experiences, skills, and abilities
 Familiar and unfamiliar products and services
 Personal interests or hobbies
 All of the selections are recognized as potential sources of entrepreneurial ideas.
8. An ----------is an individual who creates something for the first time, is a highly driven
individual motivated by his or her own work and personal ideas.
 Entrepreneur
 Inventor
 Both a and b
9. The term entrepreneur came from:
 Latin
 French
 English (UK)
 none of the given option
10. The te11T1 entrepreneur is translated as:
 between-giver
 between-taker
Page 13 of 75
MANAGING STARTUPS
 receiver
 giver
11. The period in which the money person entered into a contract with the go-between
to sell his goods is known as :
 middle ages
 18th century
 17th century
 earliest period
12. ----------viewed the entrepreneur as a risk taker who "buy(s) at an uncertain price,
therefore operating at a risk"
 Eli Whitney
 Edward Harriman
 Richard Cantillon
 Thomas Edison
13. A --------- is a professional money manager who makes risk investment from a pool
of equity capital to obtain a high rate of return on investments
 venture capitalist
 entrepreneur
 businessman
 buyer
14. In the ---------- century, the notion of an entrepreneur as an innovator was
established.
 17th century
 late 19th century
 middle of the 20'h century
 18th century
15. ln almost all definitions of entrepreneurship there is agreement that we are talking
about a kind of behavior that includes:
 initiative taking
 b the organizing and reorganizing or social/economic mechanisms to tum resources
and situations to practical account.
 the acceptance of risk or failure
 all of the given option
16. The concept of a customer-driven strategy is captured in the famous quotation:
"The purpose of an enterprise is to create and keep a customer". Who is credited with
this statement?
Page 14 of 75
MANAGING STARTUPS
 Michael Porter
 Theodore Levitt
 Rosabeth Moss Kanter
 Dorothy Leonard
17. A customer-driven strategy has three main strands. Which of the following is not
one of them?
 Provision of real value for money
 Responsiveness to customer needs
 Understanding the customer
 An obsession with efficiency
18. Which of the following reasons for adopting a customer-driven strategy are
supported by empirical evidence?
i) Loyal customers generate more profit because they account for more sales and are
less sensitive to price increases.
ii)Attracting new customers costs three to five times more than retaining existing ones.
iii) All good product ideas come from customers.
iv) Retaining more of the existing customers can dramatically increase profits.
v) Developing relationships with customers boosts sales.
 i), ii) and iv)
 i), iv) and v)
 and iii)
19. Simple financial measures of profitability will not be enough to ensure the growth
and survival of a business: they need to be linked to customer satisfaction and customer
loyalty.
 True
 False
20. What is a 'customer profile'?
 A database record detailing the main characteristics of the customer's organisation
 A description of the main characteristics of the customers and how they make
their purchase decisions
 A customer database containing information about which customers bought what
products or services and when
Page 15 of 75
MANAGING STARTUPS
21. Which famous pair of strategy gurus claimed: "Any company that can do no more
than respond to the articulated needs of existing customers will quickly become a
laggard"?
 Tom Peters and Robert Waterman
 Susan Douglas and Yoram Wind
 Gary Hamel and C. K. Prahalad
 Bob Dewitt and Ron Meyer
22. The customer/competitor matrix groups strategies along two dimensions (axes).
What are they?
 Customer spend and competitor advertising
 Customer size and competitor size
 Customer needs and competitor advantage
 Customer loyalty and competitor brand
23. Which of the following is not a desirable characteristic of a market segment if it is to
be useful in strategic customer analysis?
 Distinguishable
 Location
 Reachable segment
 Sufficient size
 Relevant to purchasing
24. Which of the following statements best defines a product or service's competitive
positioning?
 The market share ranking of a product or service
 How competitively a product or service is priced
 The choice of differential advantage that the product or service will have against
its competitors
25. What five aspects of a brand are relevant in adding value to a product?
 Name, marketing budget, age, design and colour of the brand
 Style, quality, design, distinctiveness and emotional appeal
 Reputation, continuity, distinctive formula, established position and signal
 Recognition, values, image, name and expectations of the brand
26. Why do organisations communicate with their customers?
 To gather detailed information as a basis for upgrading and developing products and
services
 To generate information, record impressions and identify needs about new product
opportunities
 To ensure that customer needs can be met effectively
Page 16 of 75
MANAGING STARTUPS
 To inform them, persuade them to buy and establish a competitive advantage in

relation to their product or service
27. There is one overriding criterion for the evaluation of marketing communications
strategies - what is it?
 Consumer product knowledge
 Brand recognition
 Cost-effectiveness
 Advertising as a percentage of sales
28. Which of the following is not an example of the options available for persuading
customers to buy the organisation's product or service?
 Personal selling
 Public relations and sponsorship
 Technical promotions
 Price reductions
 Consumer promotions
29. What two considerations are central to pricing decisions?
 Incomes and value for money
 Profits and sales volume
 Price elasticity and product life cycle stage
 Costs and competitor's prices
30. What is meant by the term 'target pricing'?
 Target pricing is the setting of prices to match competitors and then setting
internal cost targets that must be met to deliver a product to market at the set
price
 Target pricing is the setting of price to match the target segment at which the product
is aimed
 Target pricing involves setting prices in line with profit and sales targets of the
organisation
31. Who's famous article 'The globalisation of markets', published in 1983, argued that
the world's tastes are homogenizing due to the global availability of low-priced quality
products?
 Michael Porter
 Kenichi Ohmae
 Theodore Levitt
 Richard Whittington
32. Which of the following is not a benefit of using the emergent approach to be
developing a customer-driven strategy?
Page 17 of 75
MANAGING STARTUPS
 Employs the innovative conceptual approaches

 Helpful in the context of unmet customer needs
 Can be used to ensure that customer service and quality are continually improved
 Provides greater clarity and precision in analysis of market
33. Which of the following is not an aspect of customer profiling?
 Clarifies the organisation's strengths when faced with customers who wish to switch
to rival products
 Shows why customers prefer one product or service rather than another
 Provides a basic understanding of the customer that is crucial to strategy development
 Identification of gaps in segment provision may provide the basis of new
strategic opportunities
34. Competitive positioning has four main steps. The first two are perceptual mapping
and positioning. Which of the following are the final two steps?
 Understanding the customer and responsiveness
 Identification and evaluation of segment
 Incumbency and information signaling
 Options development and testing
35. Which of the following statements best describes the function of a brand?
 The choice of differential advantage that the product or service will possess against its
competitors
 The identification of specific groups of customers who respond differently from other
groups to competitive strategies
 A specific name or symbol used to distinguish a product or service from a
functional product
 Will be determined by a balance of factors under the general headings of costs and
competitor analysis
36. Which of the following is not a consideration of international customer analysis?
 Needs to communicate with customers in order to inform and persuade them
about the merits of products and services
 Needs to be sensitive to important national differences
 Needs to seek out the similarities rather than the differences between nations
 Assumptions about customers need careful validation in reality
Page 18 of 75
MANAGING STARTUPS
CHAPTER 6 – The Big Idea
1. If someone starts a new business that is a service station, this is an example of a(n):
 new concept/new business.
 new concept/existing business
 existing concept/new business.
 existing concept/existing business.
2. If an entrepreneur has an internal locus of control, this means that he/she:
 has a high need for achievement
 believes that success or failure depends on his/her own actions.
 feels comfortable in an unstructured situation
 believes fate is a powerful force
3. The process of gathering information about trends is called:
 need for achievement.
 tenacity.
 Trend
 neuroticism
4. The opposite of "opportunity thinking" is:
 obstacle thinking
 thought self-leadership.
 self-efficacy.
 adaptive response behavior.
5. The startups which rarely go public are called:
 Lifestyle
 Foundation company
 Small company
 High potential venture
6. Which of the following factor can create the managerial difficulties in the joint
ventures between foreign companies?
 Cultural differences
 Economic policies
 Public ignorance
 Government taxes
Page 19 of 75
MANAGING STARTUPS
7. ___________ process of creating incremental wealth is called Entrepreneurship.

 Static
 Continuous
 Systematic
 Dynamic
8. Barriers to new product creation and development are known as:
 Trial and error
 Opportunity cost
 Opportunity parameters
 Intrapreneurship culture
9. Information regarding all of the following is related to operations, EXCEPT:
 Promotion
 Location
 Raw materials
 Labor skills
10. Which of the following cannot be used as basis of loan?
 Worth of the business
 Fixed asset
 Perishable asset
 All of the given options
11. Which of the following is the key factor for choosing the type of financing?
 Availability of funds
 Assets of the venture
 Prevailing interest rates
12. Entrepreneur actually starts setting up of an enterprise by
 Planning
 Organizing
 Staffing
 Directing
13. Which of the following is least likely to influence the timing of new business births?
 Government policies
 Profitability
 Interest rates
 Consumer expenditure
Page 20 of 75
MANAGING STARTUPS
14. Which of the following is usually not a barrier to market entry for a small firm?
 economy of scale
 good ideas
 switching costs
 access to distribution
15. Which of the following statements is false?
Electronic commerce:
 can allow new ventures to compete on more or less equal terms with large firms
 offers a relatively inexpensive means of advertising and conducting market and
 competitor research
 can lead to small businesses having reduced contact with its customers
 is rarely used in small businesses
16. Generally speaking the risk involved in launching as a franchise is greater than that
as a start up.
 True
 False
17. Venture capital firms are usually organized as
 closed-end mutual funds
 limited partnerships
 corporations
 nonprofit businesses
18. The entrepreneur who is committed to the entrepreneurial effort because it makes
good business sense is classed as a/an_____________________
 inventor
 opportunist
 hacker
 craftsman
19. To the __________, physical location does not matter because the Internet allows
anyone to link to any Web site no matter where in the world that site might be.
 bricks-and-clicks retailer
 e-tailer
 bricks-and-mortar retailer
 B-to-G business
20. Being interested in computers, Jim Johnson came up with an idea of personalizing
the screen saver programs with family pictures. After trying a couple of programs, Jim
Page 21 of 75
MANAGING STARTUPS
started marketing this service to neighbors and area businesses. Jim’s activities can be
described as
a(n)
 entrepreneurship.
 intrapreneurship.
 useless idea.
 large business.
CHAPTER 7 – Strength In Agility
1. Which of these refers to the belief by individuals that their future is within their
control and that external forces will have little influence?
 Awareness of passing time
 Tolerance for ambiguity
 Internal locus of control
 External locus of control
2. means that people are motivated to excel and pick situations in which success is
likely.
 External locus of control
 Tolerance for Ambiguity
 Awareness of passing time
 Need to achieve
3. Marleesha likes to set her own goals, which have an intermediate level of difficulty.
Which of the entrepreneurial characteristics does she probably possess?
 A high need for achievement
 A high need for power
 An external locus of control
 An inability to deal with uncertainty
4. The most cited source of new business ideas is
 brainstorming.
 in-depth understanding of industry/profession.
 a hobby.
 copying someone else.
 none of the above.
Page 22 of 75
MANAGING STARTUPS
5. Before opening his own business, Tanay was writing a report that details the specifics
of his ideas and future business operations. This document is known as
 a SWOT analysis.
 a business portfolio.
 a business plan.
 a competitive analysis.
6. ______ refers to an unincorporated business owned by an individual for profit.
 Partnership
 Proprietorship
 Corporation
 Association
7. Sangeeta , Kabir, and Ravi started selling computer software on college campuses
under the name Student Software Company. Each person contributed Rs.15000/-
toward start-up costs and agreed on dividing costs and profits equally. The legal
structure for the company can best be described as a
 proprietorship.
 partnership.
 trade alliance.
 corporation.
8. A group of companies or individuals that invests money in new or expanding
businesses for ownership and potential profits is known as
 an equity financing firm.
 franchising.
 a venture capital firm.
 a corporation.
9. An advantage of which of these tactics is that there is a shorter start-up time and an
existing track record?
 Participate in a business incubator
 Start a new business
 Buy a franchise
 Buy an existing business
10. Which of these refer to an arrangement by which the owner of a product or service
allows others to purchase the right to distribute the product or service with help from
the owner?
 Franchising
 Business incubation
 Spinning-off
Page 23 of 75
MANAGING STARTUPS
 Globalization
11. Which of these offers the advantage that the entrepreneur has the ability to develop
and design the business in the entrepreneur's own way?
 Participate in a business incubator
 Start a new business
 Buy a franchise
 Buy an existing business
12. For Internet start-ups, one typical source of first funds is through
 stock financing.
 government funds.
 angel financing.
 community development financing.
13. The final step in the start-up process is often the
 development of partnerships.
 launching the company.
 obtaining venture capital.
 securing government funding.
 IPO.
14. Felix is an entrepreneur. At this stage of his company , his main concerns are do we
have enough customers and money. What stage of growth is Felix’s company in?
 Start-up
 Survival
 Takeoff
 Resource maturity
 Success
15. Entrepreneurs take the risk of starting a business for all of the following reasons
except:
 they want independence.
 they like the challenge and the risk.
 they want to make money for themselves.
 they want to work less.
16. Steve Jacobi is an entrepreneur to the max. Steve has started three businesses, two
of which he sold for a great deal of money. He is now involved in running his third
business, with plans to sell it shortly and start yet another one. When commenting on
his success as an entrepreneur, he says that once an idea comes to him, he just can’t
wait to start working on it and bring it to reality, and that is what he focuses on. Which
of the traits of successful entrepreneurs does this suggest is characteristic of Steve?
Page 24 of 75
MANAGING STARTUPS
 Action-oriented
 Self-nurturing
 Self-directed
 Tolerant of uncertainty
17. An entrepreneurial team is:
 a group of people who work within a corporation to launch new products.
 a group of experienced people who join together to develop and market a new
 product.
 a group from the Small Business Administration which consults with small
 business owners.
 a group of managers who get together to find creative solutions to problems.
18. Robert Vadera is a business owner who works from home as a freelance video
producer. He really enjoys his work, but isn’t looking to “set the world on fire” with his
company. He just wants to make a good living and spend time with his family when he
can. Vadera would be classified as a(n)
 entrepreneur.
 intrapreneur.
 micropreneur.
 venture capitalist.
19. An incubator is:
 A government agency that advises and assists small businesses.
 A program through which private investment companies licensed by the S.B.A. lend
money to small businesses.
 A center that offers new businesses low-cost offices with basic business services.
 A specific geographic area to which governments try to attract private businesses by a
variety of means.
20. Indrayani Jungle wants to start a small business importing some products from her
native Kenya. Before she starts, some good advice to Indrayani would be:
 talk to others who have been or are in the import business.
 get a loan right away.
 find a business to buy as soon as possible.
 incorporate immediately.

CHAPTER 8 – Culture of Wow
Page 25 of 75
MANAGING STARTUPS
1. Fill in the missing word in this definition of culture: 'the basic assumptions and
_______which are shared by members of an organization'
 Hopes
 Beliefs
 Fears
 Views
2. What, according to management gurus Deal and Kennedy, is the main reason that
managers should be interested in transforming their culture?
 It increases a firm's performance.
 It makes companies a happier place to work in.
 It saves time on training.
 It helps employees cope with change.
3. Fill in the missing word: Culture is a form of _____management.
 Hard
 Soft
 Rational
 Social
4. Why does the focus on organizational culture, according to Peters and Waterman,
produce a new form of worker?
 They have a shared goal and therefore are more willing to follow managers' orders.
 People like to work harder when managed by culture.
 People are treated in a friendlier manner than they are under Taylorist views.
 They love their company and have a shared sense of purpose.
5. Deal and Kennedy's module of culture is a kind of:
 List
 Typology
 Cultural diagram
 Cultural management tool kit
6. What is the surface level of Edger Schein's cultural iceberg?
 Intangible activities and routines
 The mission statement
 Values, beliefs and expectations
 Physical artefacts
7. Within Schein's cultural model what are basic underlying assumptions?
Page 26 of 75
MANAGING STARTUPS
 Really obvious stuff that everyone should know

 Key theoretical ideas about organizational culture
 The unconscious, taken-for-granted assumptions of organizational members
 Stated assumptions shared by organizational members
8. How, according to Schein, can organizational leaders continue to influence the

organization even when they retire?
 They can have their picture on the wall looking down on staff to remind them of their
presence.
 They can return and give speeches to staff on regular occasions.
 Myths and stories about them can influence how staff think.
 Their name can be the company's name as a constant reminder of who they were.
9. What is a mission statement?
 A statement with the sales aims for the coming year.
 A statement through which individuals set what they are aiming for.
 A statement of the organization's purpose and reason for being.
 A statement which tries to sell the organization to consumers.
10. According to Linda Smircich, seeing the culture as something the organization is
means it is:
 A social process
 A property of management
 A useful management tool
 A basic view of culture
11. Which of the following terms is NOT included in the definition of organizational
culture, adopted within the book?
 sensible procedures
 shared, often implicit assumptions
 guides the behaviour and thinking of organizational members
 beliefs and values
12. Cray and Mallory offer three approaches that have emerged in studies of culture.
Which one of the following is NOT one of them?
 culture free
 complex comparative
 culture bound
 naive comparative
Page 27 of 75
MANAGING STARTUPS
13. The idea that, in any social situation, the relationships between individuals, the
procedures, symbols, rituals and routines etc involve complex interactions which can be
described as a:
 social arrangement
 organization
 cultural environment
 cultural web
14. Which one of the following is NOT a type of sub-culture?
 enhancing culture
 supportive culture
 orthogonal culture
 counter culture
15. Which of the following is NOT a category of influence on the apparent culture of an
organization, according to Handy?
 people
 size
 legislation about employment matters
 history and ownership
CHAPTER 9 – Rewards of Great Teams
1. Which of these is not a key feature of a team?

 Mutual independence
 Mutual purpose
 Shared responsibility
 Working in the same department that is called a team
2. What is social loafing?
 A process where individuals in teams work less hard than they would
individually.
 A process where individuals work harder when they are in teams.
Page 28 of 75
MANAGING STARTUPS
 When someone hangs around with others and enjoys the camaraderie of being part of
a team.
 Team building activities
3. Which of the following is a particular benefit of teamwork to the organization as a
whole, rather than the individual?
 Transfer of skills and technical expertise
 Learning skills from others
 Job enrichment
 Increased motivation
4. According to Katzenbach and Smith (1993), why is a high-performance team hard to
achieve?
 People are motivated by their own careers.
 People are on different pay scales.
 It involves higher levels of trust and commitment.
 High achievers get promoted out of the team.
5. In the Belbin Team Role a Shaper is:
 Outgoing, enthusiastic, communicative. Explores opportunities and develops contacts
 Single-minded, self-starting, dedicated. Provides knowledge and skills in rare supply
 Creative, imaginative, free-thinking. Generates ideas and solves difficult problems
 Challenging, dynamic, thrives on pressure. Has the drive and courage to
overcome obstacles
6. In the Belbin Team Role someone who is creative, imaginative, free-thinking.
Generates ideas and solves difficult problems is a:
 Plant
 Implementer
 Specialist
 Resource Investigator
7. What is it to be de-individualized? (Abrams and Hogg, 2001)
 Dehumanization that occurs by being part of a team
 A person who is not allowed a personality
 Transformed thinking and the feeling to feel psychologically intertwined with the
group
 Made to do the same as everyone else
8. Tuckman's stages of team formation go in what order?
 Norming, storming, forming, performing, adjourning
 Forming, storming, norming, performing, adjourning
Page 29 of 75
MANAGING STARTUPS
 Founding, storming, norming, performing, adjourning

 Forming, staining, norming, performing, adjourning
9. What is groupthink?
 Negotiation a solution as part of the group
 Learning to compromise to fit within the group
 A meeting where everyone shares their ideas
 Social pressure put on individuals to think in a particular way
10. Why, according to Barker (1993) and Sewell (1998), can teamwork increase
management control?
 Team members monitor and control each other's actions.
 People within the team compete with each other for management's favour.
 People can share more information and knowledge so individual skill diminishes.
 Creating high performance teams' increases management's control.
CHAPTER 10 – Creating Great Customer Experiences
1. The seller who is at CPV disadvantage should

 Enhance total customer benefit
 Decrease total customer cost
 Either a or b
2. The _______ comprises the whole pack of benefits the firm promises to deliver.
 Value proposition
 Value creation
 Value delivery
3. Volvo’s core positioning has been
 Safety
 Good service
 Value delivery
Page 30 of 75
MANAGING STARTUPS
4. The_________ includes all the experiences the customers get while buying and using
the offering.
 Value exploration system
 Value delivery system
 Value creation system
5. _______is a person’s feelings of disappointment or pleasure that result from
evaluating a product’s perceived performance to their expectations.
 Customer loyalty
 Customer satisfaction
 Customer value
6. The link between the customer loyalty and customer satisfaction is _____
 Proportional
 Non-proportional
 Unaffected
7. Companies can know about customer loyalty by _______ the number of customer
satisfaction questions.
 Increasing
 Decreasing
 Both a & b
8. ________ is the totality of characteristics and features of a service or product that
bear on its ability to satisfy implied or stated needs.
 Quality
 Satisfaction
 Value
 Loyalty
9. John E. Welch stated _____ is our best assurance of customer allegiance, our
strongest defense against foreign competition and the only path to sustained growth and
earnings.
 Satisfaction
 Quality
 Value
Page 31 of 75
MANAGING STARTUPS
10. ________ is Japan's national quality award for industry.

 The Deming Prize
 The Malcolm Baldrige National Quality Award
 The European Quality Award
11. A ______________________ is a form of product that consists of activities, benefits,
or satisfactions offered for sale that are essentially intangible and do not result in the
ownership of anything.
 Service
 Demand
 Need
 Physical object
12. Distinct characteristic of services is_____________
 Intangibility
 Inseparability
 Variability
 Perishability
13. Services are typically produced and consumed simultaneously. This is an example of
the ________characteristic of services.
 Intangibility
 Variability
 Inseparability
 Simultaneously
 Perishability
14. Services cannot be stored. This describes the ___________characteristic of services.
 Intangibility
 Variability
 Inseparability
 Inconsistency
 Perishability
15. Examples of pure tangible goods include all of the following EXCEPT:
 Soap.
 Tax preparation.
 Toothpaste.
 Salt
Page 32 of 75
MANAGING STARTUPS
CHAPTER 11 – The New Brand Order
1. At the center of a brand’s characteristics is the following:

 Identity
 Image
 Value
2. Brand management came into being for which of the following reasons:
 Companies wanted to achieve scale economies.
 It supplemented financial management practices
 It suited production and operations personnel
 Companies wanted to differentiate their products and highlight distinctions in a
competitive environment.
3.Brands like to stay contemporary because of:
 Others do it
 Staying attractive
 Upholding the contract
4.Features and attributes of brands translate into benefits and _____________ are also
fulfilled along with these benefits.
 Customer values
 Brand values
 Organizational goals
 Brand associations
5. A good brand contract:
 Keeps customer perspective in view
 Delivers promises made with customers
 Unearths negative promises
6. Continuously renewing the difference makes your product ____________.
 Look superior
 Highly unacceptable
 Not conforming with market standards of evolving changes
 Conforming to the changing behavior and beliefs of customers
7. A brand-based model reveals the following:
Page 33 of 75
MANAGING STARTUPS
 Why customers buy the brands they buy?

 What are the underlying motives for their purchasing brands of their preference?
 Why companies keep their brands contemporary?
8. The most important factor in brand management is to ensure that your ___________
must be matching with consumers’ perceptions.
 Brand pinnacle
 Brand’s persona
 Brand associations
 Brand value
9. While developing the brand picture, first of all, you envision:
 Attributes
 Obsessions
 Benefits
10. To have value, a brand must offer which one of the following?
 A simple product range with a defined set of features
 A complex product range with a defined set of features
 Consistency, a reduced level of perceived risk for the buyer, and a range of
functional and emotional attributes which are of value to buyers
 An identity through which the customer can trace the party responsible for supplying
the product.
CHAPTER 12 – No Money, No Excuses
1:- The legal term for tangible property is:

 trust
 chattel
 mortgage
 private property
2:- Law is enforced by
 Parliament
 Legislature
 Executive
 Society
Page 34 of 75
MANAGING STARTUPS
3:- Ignorance of Law is:

 a good excuse
 cannot be excused
 no excuse
 always an excuse
4:- Substantive Law defines:
 methods by which law is made
 the legal rights/ obligations
 principle underlying a decision
 decision of the judge
5:- An artificial person is also called:
 Corporation
 Company
 Office
 legal entity
6:- An offer made to a specific person is called:
 express offer
 implied offer
 specific offer
 general offer
7:- An agreement of a purely social nature is:
 a valid contract
 a void contract
 a voidable contract
 not a contract
8:- The parties to a contract must be competent to contract. The flaw in capacity to
contract may be due to-
 minority
 lunacy
 idiocy
 any of the three mentioned as options A,B,C
9:- At the time of entering into a contract, parties must be thinking of the same thing in
the same sense. This is also known as:
 intention to create a legal relationship
 lawful consideration
 consensus-ad-idem
Page 35 of 75
MANAGING STARTUPS
 free and genuine consent

10:- Which option is a true statement?
 All contracts must be reduced to writing
 No contract need to be in writing
 If a particular type of contract is required by law to be in writing it must comply
with the necessary formalities
 None of the given Options is correct
11:- In the context of consideration for a contract, the Rule is that:
 Consideration need not be adequate
 Consideration must be real and competent
 both the options i.e. A and B are correct
 none of the options is correct
12:- A saves B's life. B promises to pay A Rs. One lac out of gratitude.
 There is no consideration, hence the contract is void
 It is a void contract as Rs. One lac is too little for saving life.
 it is a valid contract because the consideration for B's promise is present consideration
 it is a valid contract because the consideration for B's promise is past consideration
13:- A dealer enters into an agreement to sell a smuggled item to X. import of such type
of goods is illegal. A refuses to deliver the item as promised. What are the rights of X?
 sue the dealer for breach of a contract.
 wait till such imports become legal and then sue the dealer.
 it is a voidable contract.
 it is a void contract
14:- A' signed a promissory note which he was told was a letter of guarantee. Will he be
bound to honor the Promissory Note?
 Yes, he affixed his signatures on the promissory note
 No, he did not know how to sign properly.
 He is not bound as there was no consent to the agreement entered into by him
 He could have made a verbal agreement
15:- With respect to causing any person to enter into an agreement, "Coercion" is-
 the committing any act forbidden by Indian Penal Code
 threatening to commit any act forbidden by Indian Penal Code
 unlawful detaining any property to the prejudice of any person
 all the three options under A, B, and C
16:- The party to contract aggrieved or wronged by 'misrepresentation' can:
Page 36 of 75
MANAGING STARTUPS
 avoid the performance of the contract

 avoid the contract and sue for damages
 neither avoid the contract, nor can he sue for damages
 none of the given option is correct
17:- A clause in agreement provides that no action should be brought after two years.
The Limitation Act, 1963, however an action for breach of contract may be brought
within three years from the date of breach. In view of given facts, the correct position
is:
 parties are free to agree upon any terms they like, the clause in the Agreement is
operative.
 the clause in the Agreement is valid, as there is no ambiguity in the language, and
both the parties have agreed upon it
 the clause in the Agreement is void, as it is opposed to the provisions of the
Limitation Act
 none of the given option is correct
18:- A agrees to sell to B 100 tons of oil.
 the agreement is void for uncertainty, as it does not show what kind of oil was
intended
 this agreement is valid
 this agreement s voidable at the option of A
 this agreement is voidable at the option of B
19:- A agrees to pay B Rs. Ten lacs if B's house is burnt.
 It is not a valid agreement
 it is a void agreement being 'uncertain'
 it is a void agreement being 'contingent 'upon happening or non-happening of the
event
 it is a valid 'contingent' contract
20:- Quasi contract' is a situation in which law imposes upon one person an obligation
similar to that which arises from a true contract. It is based on natural justice. In view
of these provisions which of the option is a quasi-contract?
 A supplies B, a lunatic, with necessaries suitable to his condition in life
 A tradesman leaves goods at B's house by mistake
 a party pays to another money by mistake, which is not due to him
 all the three cases mentioned under various options are quasi contracts
CHAPTER 13 – Startup Marketing Alchemy

Page 37 of 75
MANAGING STARTUPS
1. In marketing terms, ___________ refers to what we get for what we pay:

 Revenue.
 Cost.
 Value.
 Product.
2. ___________ act as cues by indicating to a potential customer that there is a bargain
to be had.
 Odd-number pricing.
 Sale signs.
 Relative price.
 Price surplus.
3. This is the cost of plant, equipment and machinery owned by a business:
 Product assets.
 Moving assets.
 Working capital.
 Fixed capital.
4. These are costs which do not vary according to the number of units of product made
or service sold:
 Fixed costs.
 Moving assets.
 Working capital.
 Fixed capital.
5. This is when a product or service is offered together with an offering to make the
price look more reasonable:
 Product pricing.
 Price differentiation.
 Pure price bundling.
 Odd-Number pricing.
6. This business-to-business pricing approach seeks to understand customers' needs
before pricing the offering according to those needs in order to generate a long-term
relationship. This is referred to as:
 Geographical pricing.
 Discount pricing.
 Relationship pricing.
 Value-in-use pricing.
Page 38 of 75
MANAGING STARTUPS
7. ____________ occurs when companies temporarily reduce their prices below the
standard price for a period of time to raise awareness of the offering to encourage trial,
and raise short-term brand awareness.
 Promotional pricing
 Relative price.
 List pricing
 Loss-leader pricing
8. This allows us to determine how the quantity of an offering relates to the price at
which it is offered:
 Price bundling.
 Price elasticity.
 Price inelasticity.
 Price inflation.
9. This occurs when a company charges more than governments perceive is fair for
products and/or services; typically by taking advantage of demand where
customers/consumers are reliant on a particular product/service:
 Product gouging.
 Price gouging.
 Brand gouging.
 Demand pricing.
10. This pricing approach is used when the firm sets prices according to how much
customers are prepared to pay:
 Cost-oriented approach.
 Value-oriented approach.
 Competitor-oriented approach.
 Demand-oriented approach.
11. _____________ is influenced by perceptions of the fairness of prices set, latitude of
price acceptance (customers appear willing to accept a price within a range of prices
suggesting a 'price zone of tolerance'), magnitude (absolute price) and frequency of
purchase, price presentation (how prices are presented might produce different levels of
willingness to pay) and advertising.
 Brand awareness.
 Price perception.
 Willingness to pay.
 Price consciousness.
12. Our perception of risk is greater if we are continually reminded of it than if we
consider it only at the point of purchase. This is referred to as:
Page 39 of 75
MANAGING STARTUPS
 purchase context.
 price bonding.
 odd number pricing.
 mark-up price.
13. When customers assess prices, they estimate value using __________, because they
do not always know the true cost and price of the item that they are purchasing. These
pricing cues include: sale signs; odd-number pricing; the purchase context; and price
bundling and rebates.
 Pricing strategies.
 Sale price.
 Pricing cues.
 Pricing bundles.
14. A 10% increase (decrease) in price produces a 10% decrease (increase) in quantity
demanded. This is referred to as:
 zero price elasticity of demand.
 infinite price elasticity of demand.
 unit price elasticity of demand.
 indefinite price elasticity of demand.
15. Segmentation pricing is where varying prices are set for different groups of
customers. Economists call this approach:
 Price discrimination.
 Internal pricing.
 Listed pricing.
 Cost pricing.
16. The pricing approach where prices are set based on what competitors are charging
is called the:
 cost-oriented approach.
 demand-oriented approach.
 competitor-oriented approach.
 value-oriented approach.
17. The pricing approach where prices are set based on what customers believe to offer
value is called the:
 cost-oriented approach.
 demand-oriented approach.
 competitor-oriented approach.
 value-oriented approach.
Page 40 of 75
MANAGING STARTUPS
18. Which of the following are aimed at providing customers with the peace of mind of
knowing that the company they are purchasing from is competitive in price?
 Price competitiveness.
 Price assurance.
 Reference prices.
 Price guarantee schemes.
19. Which of the following occurs when competitors' pricing policies are almost
exclusively focused on competitors rather than customers?
 Price differentiation.
 Price fixing.
 Price wars.
 Price guarantees.
20. With this pricing approach, the pricing process begins with the customer; not the
cost of the product offering:
 Value-based pricing.
 Cost-based pricing.
 Customer-led pricing.
 Sales pricing.
CHAPTER 14 – ROI of Happy Customers
1. The seller who is at CPV disadvantage should

 Enhance total customer benefit
 Decrease total customer cost
 Either a or b
2. The _______ comprises the whole pack of benefits the firm promises to deliver.
 Value proposition
 Value creation
 Value delivery
3. A person or company that yields a revenue more than incurred costs of selling and
serving is called
 dissatisfaction
 superior value
Page 41 of 75
MANAGING STARTUPS
 profitable customers
 satisfied customers
4. Customer's lifetime purchases that generate net present value of future profit
streams is called
 customer lifetime value
 customer purchases value
 customer cost incurred
 customer relationships
5. Technique which tries to identify real cost of serving an individual customer is called
 activity based accounting
 cost based accounting
 price based accounting
 turnover based accounting
6. ____________is the national quality award that recognizes U.S. organizations in the
healthcare, business, nonprofit and education sectors for performance excellence.
 The Malcolm Baldrige National Quality Award
 The Deming Prize
 The European Quality Award
7. One of the functions of marketers is to assess that customers obtain appropriate
instructions, training sessions and technical help in the use of the product.
 Yes
 No
 Can’t say
8. As per Customer Lifetime Value, the ______ most profitable customers result in as
much as _______ of the profits of the company; the _____ least profitable lose ______ of
the profits.
 20%, 100%, 20%, 150%
 20%, 50%, 20%, 50%
 20%, 150%, 20%, 100%
9. As per the customer profitability analysis, the customers can be categorized as:
 Platinum customers, gold customers. Iron customers and lead customers
 Platinum customers and gold customers
 Platinum customers and lead customers
Page 42 of 75
MANAGING STARTUPS

10. _________describes the NPV of the stream of future profits anticipated over the
customer’s lifetime purchases.
 Customer lifetime value
 Customer profitability analysis
 Both a & b
 All of above are false
11. CLV calculations results in a formal _________structure for designing customer
investment and assist marketers adopt a ________ perspective.
 Qualitative, short-term
 Quantitative, long-term
 Quantitative, short-term
 Qualitative, long-term
12. _____________ is the process of cautiously managing comprehensive information
about individual customers and touch points to maximize customer loyalty.
 Management information system
 Customer Relationship Management
 Customer lifetime value
13. ‘Content is no longer something you push out, content is an invitation to engage
with your brand’, is said by
 Cammie Dunaway
 A.G. Lafley
 Mark Parker
14. We need to learn to let go customers, is said by
 A.G Lafley
 Cammie Dunaway
 Mark Parker
15. The seller must evaluate__________ related with each peer company’s offer in order
to know how their offer rates in the buyer’s mind.
 Total customer benefit
 Total customer cost
 Both a & B
Page 43 of 75
MANAGING STARTUPS
CHAPTER 15 – Scaling to New Heights
1. Which of the following is NOT a strategic alliance?

 Joint marketing campaign
 Cooperative product development
 Joint venture
 Merger
2. What is the most frequent internal motive for a strategic alliance?
 Resource need
 Risk limitation
 Cost minimization
 Current poor performance
3. A partnership between companies in different lines of business, is called:
 Vertical integration alliance
 Diversification alliance
 Shared supply alliance
 International expansion alliance
4. An alliance between a supplier and a buyer that agree to use and share skills and
capabilities in the supply chain, is called:
 Diversification alliance
 Shared supply alliance
 Complementary alliance
 Vertical integration alliance
5. What is the most important criterion for selecting an alliance partner?
 Alliance partner must help the company towards a competitive advantage.
 Alliance partner must be a multinational firm with a global market presence.
 Alliance partner must come from the same culture.
 Alliance partner must have similar assets.
6. An optimal business partner in a successful international strategic alliance should
have two key qualities:
 Corporate culture fit and national culture fit
 Partner-related criteria and task-related criteria
 Cultural fit and trust
 Strategic fit and cultural fit
Page 44 of 75
MANAGING STARTUPS
7. Why do alliances between a large Western multinational firm and an emerging

economy firm often fail?
 The cultural gap between partners is too large.
 The partner objectives are very divergent.
 The company size of partners is very different.
 The organizational cultures of partners are different.
8. What is "strategic control"?
 Control over the production process within an organization, in the sense of
determining how the employees of an organization perform their work.
 The process by which one entity influences, to varying degrees, the behaviour and
output of another entity through informal mechanisms.
 Control over the means and methods on which the whole conduct of an
organization depends.
 Control over the production process within an organization, in the sense of
determining how informal practices are performed.
9. The average life span for a strategic alliance is about:
 10 years
 3 years
 7 years
 5 years
10. What advantage comes from trust between alliance partners?
 Trust enables partners to enter into detailed formal contracts.
 Trust makes partners more willing to share information
 Trust increases relational risks.
 Trust causes partners to cheat on each other
CHAPTER 16 – Always be innovating
1. Strategic fit can be defined as:
Page 45 of 75
MANAGING STARTUPS
 developing strategies based on opportunities and threats in the external environment.

 forecasting opportunities and threats in the external environment.
 reacting to strategic opportunities and threats in the external environment.
 matching the resources and activities of a firm to the external environment.
2. PEST analysis is:
 a broad framework to help managers understand the environment in which their
business operates.
 a checklist to ask how political, economic, strategic or technological developments
can influence an industry and a company.
 a checklist for forecasting political, economic, strategic or technological factors.
 a framework for strategic analysis of internal and external environment.
3. Which of the following is NOT an example of a political risk?
 Government regulations
 Cost of production
 War
 Civil unrest
4. Multinational firms engaged in corruption:
 are normally more successful than those that are not engaged in corruption.
 are likely to become less innovative.
 can expand faster in global markets.
 Are always small- and medium-sized enterprises.
5. Technology scanning refers to:
 strategies of multinational firms based on technologies.
 locating a firm's research Centres in countries or regions where relevant cutting-edge
research is pursued.
 a framework for strategic planning in the knowledge economy.
 the process of identifying technologies in the external business environment.
6. Michael Porter has argued that:
 the logic of old economy strategies remains the same for internet-based
companies.
 the internet did not bring new types of products/services or large efficiency gains.
 the internet does not matter to global competition.
 the internet does not help to improve company operations.
7. The Diamond Model assumes that:
 Multinational firms must develop global strategies based only on home demand
conditions.
Page 46 of 75
MANAGING STARTUPS
 Multinational firms must pay less attention to global consumers than domestic
consumers.
 The national home base of a firm must be the biggest market for a multinational firm.
 The national home base of a firm plays a key role in shaping that firm's
competitive advantage in global markets.
8. The Diamond Model suggests that four factors determine a firm's competitive
advantage:
 1) home demand conditions; 2) home supply conditions; 3) firm strategy and
structure; 4) supporting industries.
 1) home demand and factor conditions; 2) firm strategy, structure and rivalry; 3)
related industries; 4) supporting industries.
 1) home demand conditions; 2) home factor conditions; 3) firm strategy,
structure and rivalry; 4) related and supporting industries.
 1) home demand conditions; 2) home supply; 3) firm strategy; 4) related and
supporting industries.
9. The idea of a Double Diamond suggests that managers of a multinational firm based
in a small country should:
 no longer pay attention to home demand and factor conditions.
 develop corporate strategies around global products and services targeted at niche
markets.
 assess the conditions of competitiveness in both their home country and the large
neighboring country when developing corporate strategies.
 move their corporate headquarters from their home country to the large neighboring
country.
10. What is the purpose of the CAGE framework?
 The CAGE framework investigates to what extent home demand, home factor
conditions and domestic rivalry are important to multinational firms.
 The CAGE framework analyses bilateral differences and commonalities between
two countries.
 The CAGE framework is a broad framework to help managers understand the
environment in which their business operates.
 The CAGE framework a checklist for forecasting political, economic, strategic or
technological factors.
CHAPTER 17 – The Exponential power of the X-Factor

Page 47 of 75
MANAGING STARTUPS
1. Max Weber, a German sociologist believed that effective organisations had a formal
structure
and followed a predefined set of rules and regulations. To identify such organisations he
used the
term..........
 Autocracy.
 Autonomy.
 Formal.
 Bureaucracy.
2. Who developed the ‘hierarchy of needs theory?
 Herzberg.
 Abraham Maslow.
 McClelland.
 Alderfer
3. According to Herzberg ...... are job content factors which lead to job dis-satisfaction :
 Motivators.
 Hygiene factors.
 Context factors.
 Psychological factors
4. The concept of social assumption is based on ................ belief that people are
motivated by
social needs.
 Kurt Lewin’s
 Douglas McGregor’s.
 Elton Mayo’s
 Chris Argyris’s
5. ............... proposed by Douglas McGregor’s has a positive, dynamic, flexible and
optimistic view of employees.
 Theory W
 Theory X
 Theory Y
 Theory Z
6. Self-actualization and esteem needs in Maslow’s theory correspond to..... .. factor in
Herzberg’s theory :
Page 48 of 75
MANAGING STARTUPS
 Interpersonal relations.
 Working conditions.
 Challenging work.
 Quality of supervision.
7. Which of the following needs does not come under McClelland’s needs theory
 Achievement needs.
 Affiliation needs.
 Power needs.
 Safety needs
8. MBO was first suggested by:
 Frederick Taylor
 Henri Fayol
 Peter. F Drucker
 Henry Mintzberg
9. Fayol out lined 14 principles of management. One of them, the ..., states that each
employee must receive instructions about a particular operation from only one person.
 Unity of direction.
 Discipline.
 Unity of command
 Centralization.
10. According to Vroom’s expectancy theory, which of the following refers to the
probability that
successful performance will lead to certain outcomes?
 Motivation
 Valence
 Expectancy
 Instrumentality
Page 49 of 75
MANAGING STARTUPS
OTHER QUESTION
IMTC 633 PART 1
Q. Seo, email, direct marketing, telemarketing, social media are

Marketing tool
Place to find your audience
Both a & b
Business plan tool
Q. Major category to support the eco-system of the entrepreneur are:

All the above
Policy
Intersections
Human capital
Q. The essentialist entrepreneurs are essentially

Need based entrepreneurs where the key is necessity
Looks at the largest interest of the society
May need extra income for household
Both a&b
Q. Opportunity is
Page 50 of 75
MANAGING STARTUPS
The idea itself

The target audience
None of the above
The transition from an idea to a viable business
Q. ____ speaks the totality of the brand

Logo
Advertisement
Tagline
Brand equity
Q. Which of the statement below is true

The business remains static all times
As you grow and change, so will your business
There are no equation with adaptable structure that will fit your business through the ups and
down
The business changes only at regular well-defined intervals
Q.______ are high net worth individuals who invest their own money at early stages of
a start-up’s life
Family and friend
Venture capitalists
Banks
Angels
Q. Expansion can be partnered with diversification since a company in a scaling model

will expand to
Verticals
Geographies
Page 51 of 75
MANAGING STARTUPS
All of the above

New markets
Q. A test trial allows for a prospective customer to

Try the product when not out in the market
Try your company product or services for a set duration of time
Try the product in the developmental stages
Both a &c
Q. Solution channels from the solution (so) model element is

Most cost-efficient ways to reach out to customers
Research to identify a market
Solution to problems beings faced by customers
Research for target audience
Q. The boulder thesis is defined as follows

The start-up community must be inclusive of anyone who wants to participate in it
The leader must have a long term commitment
All of the above
Entrepreneurs must lead the starts –up community
Q. There are specific____ that every business will have in them

Modules
Both a&b
Elements
None of the above
Q. Growth hacking is a program with one absolute focus. That is
Page 52 of 75
MANAGING STARTUPS
Planning
Recruiting
Growth
Hacking
Q. Sensory branding includes

All of the above
Voice
Touch, taste /smell
Sound
Q. Brand identity elements are

Positing, tagline
Logo, name
All of the above
Colour, tagline
Q. The performer leader

Craves freedom
Great critical power
Leads by example
Loves the spotlight
Q. Customer experience personas are

First time customer
Unhappy customer
Ideal customer
Potential customers
Page 53 of 75
MANAGING STARTUPS
Q. Value preposition (vap) from the solution (so) model element is

Value of the employee
Values you deliver to the customer by solving a specific problem they have with a certain
product or service
Value of the technology
Value of the product
Q.there are many components to _____ inclusing card sorting, tree testing, eye
tracking, focus group, A/B testing, surveys, interviews contextual inquiry and heuristic
evaluation
All of the above
Usability testing
Behavioural testing
Benchmarking
Q. We now share knowledge and create content collaboratively

In a variety of environment
Only with colleagues we must
Only in a strict formal surrounding
Only in an office environment
Q. Resources diversification
Both b&c
Creates confusion in the market
May offer another potential scaling strategy
Extends your reach
Q.______ all contributes to ever more rapid change
Page 54 of 75
MANAGING STARTUPS
Globalization, technology, and economic influence

Socialist economic influence
globalisation, industrialization
Agriculture and in-ward looking economic influence
Q. Positioning of a brand
The kind of store it will be placed in
The specific position in the store
None of the above
Is the unique value of the product to the customer?
Q. The funding cluster are group of individual that help fund a business at various
stages of its lifecycle. Funds raised through friends and family provide
None of the above
For the established start-ups
Funds for marketing
Seed capital
Q. Liquid force is
Both a& b
An employee bur working remotely
Freelance worker
Individual hired on a project basis
Q. Strategic foresight is the practice of creating

A functional view of the future, or future events and possibilities, in such a way as to take
full advantage of opportunities
A functional view of the culture, or future events and possibilities to prepare for any possible
adversity
Page 55 of 75
MANAGING STARTUPS
Both a& b
None of the above
Q. Individual in the talent clouds are

Specialist with varied experience
Can be hired as per the need and requirement
Specialist
All the above
Q. The ________ can visualize the possibilities and translate the vision into wireframes
for the technical engineer
Developer
Business developer
Domain expert
Creative, designer
Q. funding that relies on financing from a large pool of backers usually made online
through a web platform is
Venture capitalist
Boot strapping
Crowd funding
Family and friends
Q. Some are forced to become entrepreneur. Reasons being

Passion
Because everyone is doing
Both a& b
Necessity
Page 56 of 75
MANAGING STARTUPS
Q. A test trial allows for a prospective customer to

Try your company’s product or service for a set duration of time
Try the product in the developmental stage
Try the product when not out in the market yet
Both a and c
Q. SEO, email, direct marketing, social media are

Marketing tool
Both a&b
Places to find your audience
Business plan tool
Q. What makes an idea unique?

Just one of a kind idea
The simplicity of an idea
Idea and how you connect the need, the opportunity and eventually the execution will
make your version unique
The usage of the idea
Q. The performer leader

Craves freedom
Leads by example
Great critical power
Loves the spotlight
Q. GEM found that over a three-and-half year of period, 126 million women started or
ran business and 98 million operated established business. GEM is
Global economic monitor
Global enterprise model
Page 57 of 75
MANAGING STARTUPS
Gleneagles entrepreneurship monitor

Global entrepreneurship monitor
Q. Elements of a great idea are

All of the above’
Uniqueness
Need and opportunity
Simplicity and vision

Only in a strict formal surrounding
In a variety of environment
Only in an office environment
Only with colleagues we trust
Q.____ are high net worth individual who invest their own money at early stages of a
start up’s life
Venture capitalist
Angels
Family and friends
Banks
Q.____ are the powerful allies that are there for you and provide advice, perpective and
guidance that transform you.
Friends
Advisor
Lawyers
Mentors
Page 58 of 75
MANAGING STARTUPS
Q. Bundling can occur with

The same product only
Only a company’s own product
A company’s own products/services, other companies products/services, or a
combination of both
Complimentary products only
Q. Some are forced to become entrepreneur reason are

Passion
Because everyone else is doing
Both a and b
Necessity
Q. The essentialist entrepreneurs are essentially

Need based entrepreneurs where the key is necessity
Looks at the largest interest of the society
May need extra income for household
Both a&b
Q. Which of the characteristics below holds true for an entrepreneur

Ability to take calculated risk
Take a path where others will not tread
Both a and b
Prefer to follow a template
Q. The boulder thesis is defined as follows

The start-up community must be inclusive of anyone who wants to participate in it
The leader must have a long term commitment
Page 59 of 75
MANAGING STARTUPS
All of the above

Entrepreneurs must lead the starts –up community
The kind of store it will be placed in
The specific position in the store
None of the above
Is the unique value of the product to the customer
Q. Solution channels from the solution (so) model element is

Most cost-efficient ways to reach out to customers
Research to identify a market
Solution to problems beings faced by customers
Research for target audience
Q. The phase- 1- original industrial revolution was between

1000-1500
1750-1870
1700-1750
1800-1850
Q. Liquid force is
Both a& b
An employee bur working remotely
Freelance worker
Individual hired on a project basis
Q. Values (val), symbol (sym), balance (bal) are all
Page 60 of 75
MANAGING STARTUPS
Peripheral cultural system

Personal culture elements
Addictive culture elements
Core culture elements
Q. Dashboard provides
Great for prediction of growth
The visualization of this information in ways that are easy to use and support taking
action
None of the above
Gives figure only

All of the above
Voice
Touch, taste /smell
Sound
Q. A landing page is
The entire website
A single page on a website dedicated to a specific promotion or deal that the company is
offering
The home page
None of the above
Q. mip as an innovation method element provide for

Accelerated use of licensing
Both A and B
Creation of joint ventures or spin-offs
Page 61 of 75
MANAGING STARTUPS
None of the above
Q. Which of the below is untrue when we speak of a romantic leader

Wants creativity
Competitive
Craves freedom
The instant expert
Q. Growth hacking is a program with one absolute focus. That is

Hacking
Planning
Recruiting
Growth
Q. Franchise as a part of the solution (so) approach elements is

Both a and b
An existing business privilege that you purchase
Part of your strategy to expand business
None of the above
Q. ____ speaks the totality of the brand

Logo
Advertisement
Tagline
Brand equity
Q. Major category to support the eco-system of the entrepreneur are:

All the above
Page 62 of 75
MANAGING STARTUPS
Policy
Intersections
Human capital
Q._____ focus on seed –funded start-ups on the cusp of rapid growth

Grants
Banks
Incubator
Accelerators
Q. A perfectionist leader
Hates time lines and schedule
Feels pride in being needed
Lead by example
Both a and c
Q. Customer Experience Personas are

 First time customers
 Unhappy customers
 Ideal customer s
 Potential customers
 The kind of store it will be placed in
 The position in the store
 Is the unique value of the product to the customer
 None of the above
Q. Which of the below is untrue when we speak of a Romantic leader

 Craves freedom
 competitive
Page 63 of 75
MANAGING STARTUPS
 Wants creativity
 The instant expert

 voice
 Sound
 Touch: Taste/ smell
 All of the above
Q. Dashboards provide
 The visualization of this information in ways that are easy to use and support
taking action
 Gives figures only
 Great for prediction of growth
Q. Customer experience strategy, Customer understanding: Design: Governance,

measurement and culture are six
 Is a part of research design
 discipline of customer service
 Both a) and b)
Q. Before a business: the foundation has to be laid: this can be done best an equation
function that has the following primary function
 Entrepreneur
 Idea: solution
 Both a) and b)
Q. ________________ are the powerful alias that are there for you and provide advice,
perspective and guidance that transform you
 Advisor
 Lawyers
 Mentors
Page 64 of 75
MANAGING STARTUPS
 Friends
Q. what make an idea unique

 Just one of kind idea
 Idea and how you connect the need, the opportunity and eventually the execution
will make your version unique
 The simplicity of an idea
 The usage of idea
Q. When making your team for a start-up. A perfect team will comprise of
 Marketer , technical engineer domain expert
 Developer Designer domain expert
 Developer Designer business developer
 Both a) and c)
Q. _______________ speaks to the totality of the brand.
 Brand identity
 Logo
 Tagline
 Advertisement
Q. The Solution (So) function of the foundation equation have the following elements
 Business model and the approach element
 Business model and the core element
 Generation and core element
 Business model and generation
Q. Pop up space is
 Mobile space
 Permanent store provided in store
 Permanent store
 None
Q. SEO Direct Marketing: Telemarketing: Social Media are

 Marketing tool
Page 65 of 75
MANAGING STARTUPS
 Places to find your audience

 Business plan tool
 Both a) and b)

 a company's own products\services, other companies' products\services, or a
combination of both.
 Only a company' s own products
 the same product only
 Complimentary products only
Q. A landing page is
 The entire website
 The home pages
 a single page on a website dedicated to a specific promotion or deal that the
company is offering
 none of the above
Q. Opportunity is
 The transition from an idea to a business
 The Idea
 The target audience
Q. Value Proposition (Vap) from the Solution (So) Model Elements is

 Value of the product
 Values you deliver to the customer by sol-vhlg a problem they have with a
certain product or service
 Value of the technology
 Value of the employees

 Only in a strict formal surrounding
 Only in an office environment
 In a variety of environments
Page 66 of 75
MANAGING STARTUPS
 Only with colleagues we trust
Q. The sharing economy, the era of maker the anywhere liquid force is
 Inter mitten economy
 Part of the Forces of change
 Characteristics of a developing economy
Q. Major categories to support the eco-system of an entrepreneur are

 intersection
 policy
 Human capital
Q. Which of the characteristics below holds true for an entrepreneur

 Abiliity to take calculated risks
 Take a path where others wül not tread
 Prefer to follow a template
 Both a) and b)
Q. GEM found that over a year period 126 million women started or ran businesses and
98 million operated established businesses. GEM is
 Global Enterprise Meter
 Global Entrepreneurship Monitor
 Global economic Monitor
 Gleneagles Entrepreneurship Monitor
Q. A perfectionist leader
 Hates time lines and schedules
 Feels pride in being needed
 Leads by example
 Only a) and c)
Q. The Boulder Thesis is defined as follows:

Page 67 of 75
MANAGING STARTUPS
 Entrepreneurs must lead the start-up community

 The leaders must have a long-term commonest
 The start-up community must be inclusive of anyone who wants to participate in it
Q. Program like Growth Hacking, Partners, Loyalty Prograrns: Events: PR: Word of
Mouth: Sponsorship: and PPC are the vehicles used to
 Market
 the product
 Make a business plan
Q. Much like a family dynamic, business will eventually

 Need a set of values
 Disintegrate
 Face problem between employees
Q. Individuals in the talent cloud are

 Can be hired as per the need and requirement
 Specialist
 Specialists with varied experience
Q. _____________________ focus on seed-funded startup ON THE CUSP OF RAPID

GROWTH.
 Accelerator
 Grants
 Incubators
 Banks
Q. A loyalty program of marketing program elements is

 Structured for internal employee loyalty
 Structured for another partners loyalty
 Structured to encourage brand loyalty encouraging buying behaviour
Page 68 of 75
MANAGING STARTUPS
 Structured for loyalty towards certain product channel
Q. Which of the characteristics below holds true for an entrepreneur.

 Ability to take calculated risks
 Take a path where others will not tread
 Prefer to follow a template
 Both a) and b)
Q. Growth Hacking is a program with one absolute focus. That is

 Hacking
 Growth
 Planning
 Recruitment
Q. Programs like Growth Hacking, Partners, Loyalty Programs: Events: PR: Word of
Mouth: Sponsorship: and PPC are the vehicles used to
 Market
 the product
 Make a business plan
Q. Individuals in the talent cloud are

 Can be hired as per the need and requirement
 Specialist
 Specialists with varied experience
 All
Q. The Solution (So) function of the foundation equation have the following elements
 Business model and the approach element
 Business model and the core element
 Generation and core element
 Business model and generation
Q. _____________ are high net worth individuals who invest their own money at earlier
stage of start-up life's.
Page 69 of 75
MANAGING STARTUPS
 Angels
 Family and friends
 Venture capitalist
 Banks
Q. Values (Val), Symbols (Sym): Balance (Bal) are all

 Additive culture elements
 Core culture elements
 Peripheral culture elements
 Personal culture elements

 Voice
 Sound
 Touch: Taste/ smell
Q. Franchises as part of the Solution (So) Approach Elements is

 Part of your strategy to expand business
 An existing business privilege that you purchase
 Both a) and b)
Q. How can a simple idea be described

 An idea that solves a problem
 An idea that can easily be explained by a
 An idea with lots of variables
 An idea in use
Q. Opportunity is
 The transition from an idea to a business
 The Idea
 The target audience
Page 70 of 75
MANAGING STARTUPS
Q. There are many components to _____________including card sorting, tree testing,

eye tracking, focus groups, AB testing, surveys, interviews, contextual inquiry and
heuristic evaluations
 Usability testing
 Benchmarking
 Behavioural targeting
Q. The ____________ brings to the table experience and knowledge of industry that
another founder lacks.
 Business developer
 Designer
 Developer
 Domain Expert
Q. Customer Experience Personas are

 First time customers
 Unhappy customers
 Ideal customer s
 Potential customers
Q. ________________ are the powerful alias that are there for you and provide advice,
perspective and guidance that transform you
 Advisor
 Lawyers
 Mentors
 Friends
Q. Value Proposition (Vap) from the Solution (So) Model Elements is

 Value of the product
 Values you deliver to the customer by sol-vhlg a problem they have with a
certain product or service
 Value of the technology
Page 71 of 75
MANAGING STARTUPS
 Value of the employees

 a company's own products\services, other companies' products\services, or a
 Only a company' s own products
 the same product only
 Complimentary products only
Q. Direct selling commonly occurs through

 Home Parties
 One on one consultation
 Mobile location
Q. ______________ all contribute to ever more rapid change

 Globalization, technology, and economic influence
 Globalization, industrialization
 Agriculture and in ward looking economic influences
 Socialist economic influences
Q. The sharing economic, the era of maker, the anywhere liquid force is_____________.
 Inter mitten economy
 Part of the force of change
 Characteristics of developing economy
Q. __________ focus on seed funded startup on the cups of rapid growth.

 Accelerator
 Grant
 Incubators
 Banks
Q. The Phase-1 original industrial revolution was between

Page 72 of 75
MANAGING STARTUPS
 1750-1870
 1700-1750
 1800-1850
 1000-1500
Q. When making your team for a start-up. A perfect team will comprise of
 Marketer , technical engineer domain expert
 Developer Designer domain expert
 Developer Designer business developer
 Both a) and c)
Q. Solution channel from the solution (S0) model element

 Most cost-efficient way to reach out to customers
 Solution to problems being faced by customers
 Research for target audience
 Research to identify a market
Q. Customer Experience insights

 Collect, measures and manages customer insight a feedback
 Are forms that customers is required to fill
 Are not important for startups
 Are a part of the business process which is neglected
Q. The funding clusters are group of individuals that help funds a business at various
stages of its lifecycle .
 For the establish startups
 Sed capitals
 Funds for marketing's
 None
Q. Dashboards provide
 The visualization of this information in ways that are easy to use and support
taking action
 Gives figures only
 Great for prediction of growth
Page 73 of 75
MANAGING STARTUPS
Q. A Loyalty program of marketing program elements is

 Structure for employee locality
 Structure for another partner's locality
 Structure for encourage brand loyalty through encourage buying behaviour
 Structured for loyalty towards certain products channel
Q. The Performer leader

 Great critical powers
 Leads by examples
 Loves the spotlights
 Craves Freedom
Page 74 of 75
MANAGING STARTUPS
Page 75 of 75
IMT 633
MANAGING STARTUPS- EX PDF
QUESTION ANSWER
All three are qualities
1. (a)Great teams always have a noble cause,(b) effective teams
of a great start-up
drive engagement and (c)great teams simplify
team
Globalization,
2. __________all contribute to ever more rapid change technology, and
economic influences
3. __________are the high networth individuals who invest their
own money at early stages of a start-ups life. Angles
4. __________are the powerful allies that are there for you and
Mentors
provide advice, perspective and guidance that transform you
5. __________emotionally affects humans up to 75% more than any
Smell (Taste)
other sense
6. __________focus on seed-funded start-ups on the cusp of rapid
growth. Incubators
7. __________refers to the relationship between brands the
company owns and uses. Brand architecture
8. __________speaks to the totality of the brand Brand identity
9. A company decides on its promotion budget by using four
common methods to set the total budget for advertising. What is
not one of these methods? The integrated method
The private self,
10. A cultures seem to subscribe prominently to one of the three
collective self, and
implicit and/or explicit views of the self
public self
Allows one to play
around with elements
11. A fluid and flexible equation till you can build an
equation that fits you
best
a single page on a
website dedicated to a
12. A landing page is specific promotion or
deal that the company
is offering
13. A leader is accountable to Stakeholders
14. A logo offers the most impactful way to ___________ a brand Visualize
15. A lot of time people don't know what they want until you show Steve Jobs
16. A lot of times people don’t know what they want until you show it
to them.” These words were famously said by Steve Jobs
structured to
encourage brand
17. A loyalty program of marketing program elements is loyalty through
encouraging buying
behaviour
Both b and c -
18. A marketing program allows you to (Integrate your
marketing mix to reach
prospective customers,
Maintain your current
customer
relationships)
19. A marketing strategy gets broken into two core pieces. They are Programs and Channels
Only A and C (Hates
time lines and
20. A perfectionist leader
schedules, Leads by
example )
Reconfiguring business
21. A pivot while managing a startup refers to model
22. A prime example of transformative entrepreneurship, game
changer or disruptive innovation in early 18th century in US was Steamboats
Unique selling
proposition ,
23. A tagline usually comes from ________ of a startup positioning and
purpose of the product
and business
Try your company's
24. A test trial allows for a prospective customer to product or service for a
set duration of time
25. According to Owyang, which of the following captures the essence
of the new industrial revolution? Fund, build, share
26. After determining an advertising objectives, the company’s next Set its advertising
step in developing an advertising program is to budget
27. An entrepreneur has to be supported by at least seven
components such as finance , market, policy, mentors, markets,
intersections and support for it to be a success TRUE
28. are high net worth individuals who invest their own money at
early stages of a start-up’s life. Angels
Motivated to build a
29. As per the Duke university study the demographic and
company and create
psychographic factors great entrepreneurs share
wealth
Designing your
30. At the basic level, which of the following does scaling not involve?
resources for scale
Only a and b
31. At the core of the “Power of Bounce” is
(Resilience, Agility)
32. At the heart of attracting a strategic investment in your company
sits the Great Pitch
Both Marketing your
product at scale and
33. At the most basic level, scaling involves
Designing your product
for scale
Part of generating
34. Attack problem’ (Atk) element is a ideas through
brainstorming
35. Born entrepreneur are The builders
36. Coinciding with the physical nature of Maker Nets and digital Small volume, valuable
manufacturing, people are more focused on Small batch that production and high
signifies quality
37. Collaboration in a startup needs to be included with large doses of Appreciation
38. Collaboration needs to be fed with large doses of Appreciation
Expansion of mass-
39. Companies across America saw huge profits through
produced goods
All of these (To
improve existing
product or services,
40. Companies will need an “innovation culture”
To improve business
model, Inventing
disruptive products)
Hiring individuals with
41. Cultural balance can be created in a start -up by complementary skills
and willing to disagree
about adopting values
and a mission that
42. Cultural readiness is
supports an innovation
culture
The private self,
43. Culture seem to subscribe prominently to one of the three implicit
collective self, and
and/or explicit views of the self
public self
Collects, measures and
44. Customer experience Insights manages customers
insights and feedback
45. customer experience personas are Ideal customers
46. Customer experience strategy, Customer understanding, Design, Six discipline of
Governance, measurement and culture are six customer service
Where the interests of
the consumer and
47. Customer Insight is features of your brand,
product or service
meet
The visualization of this
information in ways
48. Dashboards provide that are easy to use
and support taking
action
49. Developing an effective message strategy begins with identifying
Customer benefits
______________ that can be used as advertising appeals
Giving home hobbyists
or makers the ability to
50. Digitilaization era sees
create solutions to
real-world problems
A constant urge to
51. Drive is attain a goal or to
overcome an obstacle
The Epicure (Epi)
52. Entrepreneur type that is all about social good with a desire to (Personality Type) +
make a personal change for those around them are The Do Gooder (Dgd)
(Approach)
53. Explainer video’, ‘landing page’ , ‘raise fund from customers’ Minimum viable
qualify as product (MVP)
54. Factor(s) that power the entire equation in the dream phase of a “X” factors
startup is
55. Funding that involves institutional investments by limited partners
Venture capitalists
who place their money in a fund to create a larger pool
56. Give to Three People Each Day, make a List of Your Needs, Stop
Selling are ways of Building network
Government and
57. Grants can come in two flavours. They are
private
Create resilient
58. Great entrepreneurs with the “DEO gene” organizations that
value expertise
Finding a problem you
59. If you are looking to start a business, then
want to solve is critical
All of the above 👉 (a-
60. In get-keep-grow approach, using your passion and product Pipeline Building, b-
knowledge as a launch pad, you can craft a sales strategy that Trust Selling and
includes key component such as Targeted)
the customer comes to
you at a fixed location
61. Inside sales is when of business or the
transaction is done
remotely
All of these (A-Use
various systems to
collect specific data
and analyse it for
relevancy, B-Establish
62. Knowing your Key Performance indicators allows to
potential relationships
and connections, C-
Inform new insights in
your company’s
activities)
All of the above (A-
Experimentation over
fancy planning, B-
Actual customer
63. Lean start up prefers
feedback over internal
opinion, C- Intuition
and iterative design
over the traditional)
All of these (a
personality, a soul,
64. Like people, brands have belief systems,
aspirations and
ambitions.)
65. Local and state governments facilitate in ___________ for
Policy making
entrepreneurs
66. Local Economic Development Incubators are Non-profit in structure
Minimum Delightful
67. MDP is referred to as
Product
when you sell your
68. Merchandising is
product or service
through retail outlets
and/or online
69. No great idea is without vision but it must have ____________ in
All of these
order for people to take action and carry out your vision.
70. No great idea is without vision but it must have ______________
Focus
in order for people to take action and carry out your vision.
71. One phenomenon that is posing a threat or causing disruption to
ongoing business models that have existed for decades is Digitalisation
Are both certain pivot
points where
72. Product pivot, Customer pivot, technology pivot are reconfiguring of
business model can be
done
All the above (Key
73. Programs are usually set around ______________ in a pay-per- words,
click (PPC) program Budgets,Benchmarks)
Activities that help you
74. Programs as per 'Startup Marketing Alchemy’ are a set of
achieve your marketing
customer based
goals
Some aspect of the
intended design
without attempting to
simulate the visual
75. Proof-of-Concept Prototype tests
appearance exactly,
the choice of materials,
or the intended
manufacturing process
All of These (Having a
Clear, Shared Vision,
Making the
Commitment to See it
Through, Enabling to
76. Qualities of great entrepreneur are Get the Task Done)
77. Reinvestment, Diversification, Streamlining, Recruiting, and
Expansion are options that can be looked at after Risk assessment
78. Sensory branding leverages to__________connect your customers
ALL five senses
and potential customers on a much deeper level
To define respectful
79. Set Parameters, Set Standards, Set Benchmarks are used
boundaries
80. Sketching’ in a start up serves as an excellent tool for All of these
Newly evolving type of
81. Soft-Landing Accelerators are
accelerator
82. Start-ups are especially vulnerable To mindset mistakes
All of the above (A new
era of prosperity,
potential acquisitions,
83. Start-ups show larger companies, who might have thought of Partnerships and pools
leaving or relocating somewhere else, of talent to draw from
that never would have
existed without a start-
up ecosystem)
Are two ways of
84. Staying Casual and Building a Partnership building relationship
with customers
Are a direct, easy-to-
understand form of
85. Stories (Sto) in startups are
communication and
are to craft a culture
Market research
86. SWOT analysis is method
All of the above
87. Symbols (Sym) are one of the most dynamic tools an entrepreneur
(Many shapes and
can use to help build their culture. Symbols can come in
forms, Logos, Phrases)
Both a and b - A-
Whole Product
88. The areas that must come together to build mdp are Approach and B-
Elegant design, focused
quality
Whole Product
89. The areas that must come together to build Minimum Delightful Approach coupled with
Product are elegant design and
focused quality
Referred by an existing
90. The best kind of new customer is one who is
customer
91. The born entrepreneurs are The builders
Giving home hobbyists
or makers the ability to
92. The digitization era sees
create solutions to
real-world problems
All of the above
(Customer Acquisition,
93. The dimensions to Customer Behavioural Targeting are Branding
reinforcement,
Customer retention)
94. The economic shift between Britain and America has parallels with
events happening today. A great example is the current stand of
between China to America
95. The emergence of the post-industrial society during the second
half of the twentieth century accelerated the move to an Globalization and
interconnected economic landscape including increased automation
96. The factor that power the entire equation in the dream phase is The “X” factors
Hundreds all over the
97. The Global Start-up Economy, there are
world
98. The idea of “collaborative consumptions” is Shared economy
Both Only one in four
employees believe
they live up to their
99. The results of 2012 study of Adobe regarding creativity at the own creative potential
workplace shows that and The remaining 75
percent said they face
growing pressure to be
productive, but not
creative, at work
100. The sense of ___________ emotionally affects humans up
to 75% more than any other sense Smell (Taste)
Run on its own for a
101. The success of a business only has value if it can while without you as a
founder at the helm
102. There are many people in the community who are
Both connectors and
_______________ to help your start-up be successful because it is
catalysts
in their interest and motivation to see that community thrive.
take two versions of a
product, service, entity
or promotion and test
103. Under sales campaign A/B testing allows a company them.
Lawyer , Accountant
104. What kind of advisors fit the bill for a start-up
and Technical experts
105. When building a team, MVT stands for Minimum Viable Team
Feel uncomfortable
and cope with it
106. When faced with uncertain or unknown situations of through planning or
members of cultures with highest uncertainty avoidance elaborate technology
Create valuable
107. When it comes to innovation in business, the goal is to intellectual property
with financial returns
108. When it involves the translation of likely job vacancies and
information about the nature of these jobs into a set of objectives
or targets that specify the number and type of applicants to be
contacted it is called Recruitment planning
109. When Samsung (a leading maker of Android based
phones) consolidated scores of brand names into their
____________ brand, they found that strength occurred because
consumers were able to equate the Samsung quality with more Umbrella or banner
products brand
It refers to the
relationship between
110. Which of the following defines brand architecture?
brands the company
owns and uses
111. Which of the following factors do not contribute to the Customer experiences,
growing equations functions employee experiences
People buy from
112. Which of the following statements is true?
people they trust
A start-up can have
113. Which of the statements below is true?
multiple co-founder
Scaling ensures your
company can survive
114. Which of the statements below is true?. and thrive to compete
and beat the big
competitors
Both in future , we see
connected networks or
115. Which of the statements below is true?..
Maker Nets that
accelerate local
production on a global,
connected scale to
power the new
industrial revolution
and Future is stated to
belong to the age of
digitalization
People buy from
116. Which of the statements is true?. people they trust and
Word of Mouth
All of these
117. While crafting an equation functions for startups, an (Employers,
entrepreneuer considers Employees, Customers)
On you and what you
118. With many great places to start a business, it depends need in a startup
community
Take two versions of a
product, service, entity
119. A/B testing allows for a company to
or promotion and test
them
120. Agility for an entrepreneur is pivoting few times over in
many years to come because Both a) and b)
Globalization,
121. all contribute to ever more rapid change technology, and
economic influences
122. As an entrepreneur Both a) and c)
123. Before building a business, the foundation has to be laid, Both a and b
this can be done best through an equation function that has the (Entrepreneur Idea,
following primary functions solution)
124. Before mechanization, in late 18th century Britain, textiles
wer made primarily At home
125. Before mechanization, in late-eighteenth century Britain,
textiles were made primarily At home
126. Boulder thesis is defined as follows All of the above
127. Brand identity elements are All of the above
a company’s own
products/services,
128. Bundling can occur with other companies’
products/services, or a
129. CEO reports to ________ who provide fiduciary oversight
and guidance to protect the shareholders’ assets and ensure that Board of directors
they receive a decent return on their investment
All of the above
(Drive, Passion,
130. Constant elements of X-factor are
Resilience, Agility,
Charishm
All of the above (
Employers,
131. Crafting the equation function applies to
Employees,
Customers)
combining empathy for
the context of a
problem, creativity in
the generation of
132. Design thinking is insights and solutions,
and rationality in
analysing and fitting
various solutions to the
problem context
133. Direct selling commonly occurs through All of the above
134. Elements of a great idea are All of the above
All of the above (New
135. Expansions can be partnered with diversification since a
markets, Geographies,
company is a scaling model will expand to
Verticals )
136. Feld covers another framework that he created called the boulder thesis
137. focus on seed-funded start-ups on the cusp of rapid
growth Incubators
138. Founders summarize their solution in a framework called a
Business Model Canvas are characteristics of a Established business
Both A and B ( Part of
your strategy to
139. Franchises as part of the Solution (So) Approach Elements expand business, An
is existing business
privilege that you
purchase )
140. Frenchises as part of solution (So) approach elements is Both A and B
141. Funding that relies on financing from a large pool of
backers usually made online through a web platform is Crowdfunding
142. Funds generated by the business that can be used as
Cash Flow
collateral to expand through loans and other debt instruments are
143. GEM found that over a three-and-a-half-year period, 126 Global
million women started or ran businesses and 98 million operated Entrepreneurship
established businesses. GEM is Monitor
144. Get –keep- grow approach ,using your passion and
product knowledge as a launch pad, you can craft a sales strategy Pipeline building , trust
that includes key component such as selling and targeted
Hundreds all over the
145. Global startup economy there are
world
146. Great entrepreneurs exude All of the above
147. Great teams always have a noble cause, Effective teams Are qualities of a great
drive engagement, Great teams simplify start-up team
148. Growth Hacking is a program with one absolute focus.
That is Growth
149. Having Drive helps you move forward, but you’ll find it
takes things like _______ to be that entrepreneurial leader that
attracts people to your cause. All of the above
Helps increase the
productivity and
150. Healthy core culture
growth of an
organization
151. how can a simple idea be described An idea that can easily
be explained by a child
Only B and C (Cubicle
152. In a new work order today, workforce is moving from to coffeeshop, Cubicle
to coworking space)
153. In an ecosystem for leadership mentors and universities
are Human capital
154. In order for an idea to have longevity, which of the
following qualities should an idea have? Opportunity
Induces either
additional items,
upgrades of current
155. In upselling, as the customer is about to finalize their purchases or addons
transaction, the seller that would
complement the
original item being
purchased
specialists with varied
156. Individuals in the talent cloud are
experience
157. Knowing your KPIs will allows to All of the above
Key Performance
158. KPI is
Indicators
Individuals hired on a
159. Liquid Workforce is
project basis
160. Logo offers the most impactful way to---brand Visualize
Only A and C (Know
161. Luck and serendipity are not things that you either have or
what you want, Know
you don’t. They’re the result of being prepared for the right
that you can, Get out
moment. Those moments won’t exist unless you do the following
and work hard for it)
162. Major categories to support the eco-system of an
entrepreneur are All of the above
163. Marketing strategy gets broken into two core pieces. They
are Programs and channels
Both A and B
(Accelerated use of
164. Mip as a innovation method element provides for licensing, Creation of
joint ventures or spin-
offs)
165. Much like a family dynamic, business will eventually Need a set of values
Both A and B ( An
166. One may brainstorm as:
individual, A group)
The transition from an
167. Opportunity is idea to a viable
business
Both A and B (A-
Personal creative
benefits to motivate
employees
168. Perks are
B) Benefits to spark
creativity in the
workplace and help the
organization move
forward )
169. Pop-up space is a Mobile space
Is the unique value of
170. Positioning of a brand the product to the
customer
activities that help you
171. Programs are a set of customer-based achieve your marketing
goals
172. Programs like Growth Hacking, Partners, Loyalty Programs,
Events, PR, Word of Mouth, Sponsorship, and PPC are the vehicles
used to Market
173. refers to the relationship between brands the company
owns and uses Brand architecture
What is used to
174. Resilience is
overcome adversity
Both B and C ( B-
Extends your reach,
175. Resource diversification C- May offer another
potential scaling
strategy)
176. Scale program elements include All of the above
177. Sense of ----emotionally affects humans upto 75% more
than any other sense Sense of Smell
Both A and B (A)
178. SEO, Email, Direct Marketing, Telemarketing, Social Media Marketing tool
are B) Places to find your
audience)
Most cost- efficient
179. Solution channels from the Solution (So) Model Elements
ways to reach out to
is
customers
Both A and B (A)
180. Some are forced to become entrepreneurs. Reason being Necessity
B) Passion)
181. speaks to the totality of the brand Brand identity
182. Stakeholder Interviews should include All of the above
Are two ways of
183. Staying casual and Building a partnership in the building relationship
digitization era with customers
184. Strategic foresight is the practice of creating Both a) and b)
185. The ___________ brings to the table experience and
Domain expert
knowledge of your industry that another founders lack
186. The ___________ can visualize the possibilities and
Creative, designer
translate the vision into wireframes for the Technical Engineer
187. The Boulder Thesis is defined as follows: All of the above
188. The emotionally affects humans up to 75% more than any
Sense of Smell
other sense
Both A and B (A) Need
based entrepreneurs
189. The essentialist entrepreneurs are essentially where the key is
necessity
B) May need extra
income for household)
190. The funding clusters are groups of individuals that help
fund a business at various stages of its lifecycle. Funds raised
through friends and family provide Seed Capital
They prefer to work
191. The independent workforce does not exhibit which of the
with the same
following attributes?
organization for years
192. The leader is accountable to Stakeholders
193. The performer leader Loves the spotlight
194. The phase 1 - original industrial revolution was between 1750-1870
195. The programmers, lawyers, architects and other experts in
their field who decide to become entrepreneurs can be classified
as The expert
196. The sharing economy, the era of maker, the anywhere Part of the Forces of
liquid force is change
197. The Solution (So) function of the foundation equation Business model and
have the following elements the approach element
Way of thinking that
“assumes firms can
and should use
198. The term “Open Innovation” was promoted as external ideas as well
as internal ideas, and
internal and external
paths to market
199. The term mission implies Direction and Purpose
200. The__________can visualize the possibilities and translate
the vision into wireframes for the technical engineer Creative, designer
201. There are many components to ----- including card sorting,
tree testing, eye tracking focus groups, A/B testing, Surveys,
interviews, contextual enquiry and heuristic evaluations Usability testing
202. There are specific __________ that every business will
Modules and Elements
have in them.
203. To ‘Rev up’ the engine of innovation, certain innovation Corporate assets and
engine elements are Customer insights
Value you deliver to
the customer by
204. Value Proposition (Vap) from the Solution (So) Model solving a specific
Elements is problem they have
with a certain product
or service
205. Values (Val), Symbols (Sym), Balance (Bal) are all Core culture elements
206. Vision is : All of the above
207. We now share knowledge and create content In a variety of
collaboratively environments
Idea and how you
connect the need, the
opportunity and
208. What makes and idea unique
eventually the
execution will make
your version unique
209. When making your team for a start up, A perfect team will Both a and b
comprise of
210. Which of the below is untrue when we speak of a
Romantic leader Instant expert
211. Which of the characteristics below holds true for an
entrepreneur? Both a and b
212. Which of the following amplifies the other elements in
growing equation functions? X-factors
213. Which of the following are elements for crafting an Customer experience,
amazing experience? Team, Brand
Entrepreneur, Idea,
214. Which of the following are foundation equation functions?
Solution
215. Which of the following are likely to become entrepreneurs
in recent future? Women
216. Which of the following behaviours is not known to be
collaboration productive? Attachment
217. Which of the following businesses have seen
democratization due to digitization? All of the above
Innovation is a team
218. Which of the following does not imply how creative
sport that requires
collaboration impacts innovation?
collective hard work
219. Which of the following economies is not among the most
rapidly growing nations? New Zealand
220. Which of the following economies rose as the biggest
colonial power during the industrial era? Britain
221. Which of the following emerging startup economies is also
known as the Silicon Lagoon? Lagos
222. Which of the following functions is team categorized in? Growing the dream
223. Which of the following has been fallout of the era of
digital manufacturing? All of the above
224. Which of the following has been suggested as qualities to
look for while hiring in order to create the right cultural balance? Both (a) and (b)
225. Which of the following industries shifted to factories
during the industrial revolution? Textiles
226. Which of the following inventions made it easy for the
mass-production system to become cross border? Steamboat
227. Which of the following is a BASE model scenario? Freemium/Subscription
228. Which of the following is a characteristic feature of a
minimum viable product? All of the above
229. Which of the following is a component of growing the
dream? Customer experience
230. Which of the following is a component of the core team
element? The hacker
231. Which of the following is a component of the extended
team element? The mentor
232. Which of the following is a component of the shortest
marketing plan? Which?
233. Which of the following is a component of the startup
ecosystem? Events
234. Which of the following is a consideration before an
entrepreneur embraces the six forces? All of the above
235. Which of the following is a consideration while designing
your minimum viable team? All of the above
236. Which of the following is a core culture element? Stories
237. Which of the following is a core element of any idea? Focus
238. Which of the following is a customer usability testing
method? Multivariate testing
239. Which of the following is a dimension of the engine of
growth? All of the above
240. Which of the following is a factor in the coworking
checklist? All of the above
241. Which of the following is a foundational equation
function? Solution
242. Which of the following is a funding cluster element? Angels
243. Which of the following is a funding program element? Microloans
244. Which of the following is a growing equation functions? Idea
245. Which of the following is a method of creating
experiences? Loyalty programs
246. Which of the following is a persona investigative
technique? Contextual Inquiry
247. Which of the following is a personality type element of
entrepreneurs? Epicure
248. Which of the following is a sales campaign element? All of the above
CASE STUDY : TARIK IS A TEAM LEADER.......................................
249. When Tarik feels frustrated that he works with people and Due to low control
does not have control over their “actual” work nor organizational over the team
rules, regulations, and policies. He is members
250. The part that Tarik likes the most is that the team seems Focused on ends rather
to prefer getting their objective accomplished instead of wasting than means
time that the team is
251. Some of the factors that the team has to contend with are Organizational culture
deadline, strong work ethics, creativity- innovation chain,
commitment to high-speed turnaround and professionalism which
shows of the team members
252. When a member offers an “off the wall” solution to a team problem, A low tolerance of the
it appears that Tarik has to contend with among the team impractical
members

Venture Merge 2

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Venture Merge 2

Uploaded by

Copyright:

Available Formats

Managing New Ventures

Q67.The digitization era sees

Q68.Product pivot, customer pivot, technology pivot are

Q76. MDP is referred to as

Q95. Like people brands have

7 An enterpreneur has to be supported by TRUE

27 Sketching in a startup serves as an excellent All of these(Exploring business refining

33 Like people brands have A personality

35 At the heart of attracting a strategic Business plan

41 When it involves the translation of likely job Recruitment planning

46 Local and state government faciliatate in - Policy making

56 A marketting strategy gets broken into 2, 4 Programmes and channels

65 Customer insight is where the intrest of the cosumer and

68 When it comes to innovation in Create New Customer

71 Merchandising is When you sale your Product or service

72 A tagline usually comes Unique Selling Proposition,Positioning

74 Cultural rediness is about adopting values and mission that

7. Which of the following is not a feature of the post-industrial society?

9. Which of the following is an example of distributed capitalism?

2. Which of the following is not a major component of a startup ecosystem?

4. Which of the following is an outcome of growing a startup community?

5. Which of the following startups would not focus on local resources?

6. Which of the following is not a component of the startup ecosystem?

7. Which of the following is a component of the startup ecosystem?

8. Which of the following is a sub-component of policy?

9. Which of the following is a sub-component of the human capital?

2. Which of the following businesses have seen democratization due to digitization?

3. Which of the following is not an advantage of coworking?

3. Which of the following are foundation equation functions?

4. Which of the following are elements for crafting an amazing experience?

5. Which of the following is not a part of the startup equation?

7. Which of the following is a growing equation functions?

8. Which of the following is a foundational equation function?

9. Which of the following is a component of growing the dream?

10. Which of the following functions is team categorized in?

1. Which of the following is not personality type element of entrepreneurs?

2. Which of the following is a personality type element of entrepreneurs?

3. Which of the following is not an approach element of entrepreneurs?

6. Which of the following is a trait of finding the leader within?

7. Why is accountability a key factor for good leadership?

8. Why is it necessary for entrepreneurs to have a clear and shared vision?

9. Which of the following is an entrepreneur personality type element?

2. Which of the following is a core element of any idea?

3. Which of the following is not a core element of idea generation?

4. Which of the following is one of the basic elements of idea generation?

7. One may brainstorm as:

8. Which of the following behaviours is not known to be collaboration productive?

9. Which of the following is a core idea element?

10. Which of the following is an idea generation element?

2. Which of the following is not a solution approach element?

3. Which of the following is not a lean startup key principle?

5. Which of the following represents the elements of SWOT analysis?

6. Which of the following is not an element of evolving strategy?

7. Which of the following is a BASE model scenario?

8. Which of the following is not a component of a simple financial model?

9. Which of the following is a characteristic feature of a minimum viable product?

2. Which of the following is an additive culture element?

5. Which of the following is not a way to set respectful boundaries?

6. Which of the following is the reason why companies use spaces?

7. Which of the following is a factor in the coworking checklist?

9. Which of the following is a core culture element?

10. Which of the following is an additive culture element?

2. Which of the following is not among the extended team elements?