Semester I (Common)

Hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit complete week Reference Books
per for 1
(1cr=30 hrs) 1 unit for 1
Subject unit
unit
Ø A. Filley, R. J.
House, and S. Kerr,
Managerial Process
and Organizational
Behavior (Glenview,
Organizational III.: Scott,Foresman,
MBA-ON1-OB 3 90 5 18 3 6 hrs
Behaviour 1975)Ø F. Luthans, et.
al., Organizational
Behavior 13th Edition
(Charlotte:
Information Age
Publishing, 2016).
1. Batacharya S.K and
Dearden J, Accounting for
Management, Text and
Cases:, Vikas Publishing
MBA-ON1-POA Principle of Accounting 3 90 5 18 3 6 hrs House, New Delhi.
2.Heitger L.E and
Matulich S, Financial
Accounting, Tata McGraw
Hills.
Ø Varsney &
Maheshwari:
Managerial
Economics
MBA-ON1-ME Managerial Economics 3 90 5 18 3 6 hrs
Ø Mote, Paul & Gupta
Managerial
Economics: Concepts
& Cases

Principles of Principles of
MBA-ON1-POM 3 90 5 18 3 6 hrs
Management Management, By
 Tripathi, Reddy Tata
McGraw Hill

Oakshott : Essential
Quantitative Methods
Quantitative
MBA-ON1-QT 3 90 5 18 3 6 hrs for Business,
Techniques
Management and
Finance
COMPULSORY
15
CREDITS
Electives –Any One
1. International
Business by Daniels
Global Business and Sullivan. 2.
MBA-ON1-GBE 2 60 5 12 3 4 hrs
Environment International
business by Charles
Hill. ...
Ø Ghosh -Business
ethics and corporate
governance
Business Law &
MBA-ON1-BLCG 2 60 5 12 3 4 hrs McGawhill Ø Kumar-
Corporate Governance
Corporate
Governance, Oxford
University Press
Ø Effective Business
Business Communication.
MBA-ON1-BC 2 60 5 12 3 4 hrs
communication Cronen, V., & Pearce,
W. B. (1982)
Total Credits 17 510 30
 Semester II (Common)
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
Ø Human Resource
Management by Dr. T. K. Jain,
Human Resource
MBA -ON2-HRM 3 Dr. Preeti Chugh Ø Human
Management-I
Resource Management by
90 5 18 3 6 hrs Gary Dessler

Ø Strategic Leadership by
Victor C.X. Wang Ø The Art of
MBA -ON2-STM Strategic Management 3 Strategic Leadership: How
Leaders at All Levels Prepare
Themselves
90 5 18 3 6 hrs

Financial Ø Financial Management by

MBA -ON2-FM 3
Management-I Khan & Jain, Tata Mcgraw
HillØ Financial Management
90 5 18 3 6 hrs by Dr. P.C.Tulsian ,S Chand

Ø Sales and Marketing

Principles of Management (Mathur
MBA -ON2-PM 3 Prakash)
Marketing-I
Ø The Practical Guide to Sales
& Marketing Management
90 5 18 3 6 hrs Gene Garofalo
 Ø Production & Operations
Management : By
Production & Panneersaivem, R.(2' 1 Edn.)
MBA -ON2-OM Operation 3 PHI
Management Ø Production & Operations
Management : By Chary,
90 5 18 3 6 hrs S.N.(TMH)
COMPULSORY
15
CREDITS
Electives –Any One
Ø Christopher, M. &
Rutherford, C. (2004). Creating
Supply Chain
MBA -ON2-SCM 2 12 3 Supply Chain Ø Maloni, M.J.,
Management
Benton, W.C., 1997. Supply
60 5 4 hrs chain partnerships

Management Information
Management Systems” by A O’Brien
MBA -ON2-MIS 2 12 3
Information System Ø “Management Information
Systems” by Laaudon and
60 5 4 hrs Ludon
Still, Cundiff & Govani –
Sales Management &
Cases
MBA -ON2-SM Sales Management 2 12 3
Ø McMurry & Arnold –
How to Build A Dynamic Sales
60 5 4 hrs Organisation
Total Credits 17 510 30
 Semester III (Common)
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit

Ø International Business Text

MBA-ON3-IB International Business 3 and Cases Author: P Subba Rao
Ø International Business by V K
90 5 18 3 6 hrs Bhalla
Ø Carlsmith, M., Ellsworth, P. C.,
& Aronson, E. (1976). Methods
of research in social psychology.
Reading, MA: Addison-WesleyØ
MBA-ON3-RM Research Methodology 3 Campbell, D. T., & Stanley, J. C.
(1966). Experimental and quasi-
experimental designs for
research. Chicago: Rand-
90 5 18 3 6 hrs McNally.
Ø Clements/Gido, Effective
Project Management, Thomson
MBA-ON3-PM Project Management 3 Ø Clifford F. Gray and Erik W.
Larson, Project Management,
90 5 18 3 6 hrs Tata McGraw Hill
Ø Dynamics of Entrepreneurial
Entrepreneurship Development Management,
MBA-ON3-EE 3 Vasant Desai
Essentials
Ø Entrepreneurial
90 5 18 3 6 hrs Development, S.S. Khanna
Ø Management Accounting –
My Khan & P K Jain. Tata
Cost & Management Mcgraw hill.Ø Management
MBA-ON3-CMA 3
Accounting Accounting – A. Murthy and S.
Gurusamy – By Tata Mcgraw
90 5 18 3 6 hrs Hill.
 Project Work -Part 1
(credits in sem 4)
COMPULSORY
15
CREDITS
Electives- Any One
Digital Marketing – By
edX (Fundamentals of
Digital Marketing,
MBA-ON3-DM-X Social Media, and E- 2 12
Commerce-Wharton
School of the University
of Pennsylvania)
Operation Research-By
edX (Operations
Research: an Active
MBA-ON3-OR-X 2 12
Learning Approach-The
Hong Kong Polytechnic
University)
Total Credits 17
60 5 12 3 4 hrs
Ø Becoming A Digital Marketer:
Gaining the Hard & Soft Skills
3 for ...
Ø “Digital Marketing for
Dummies” by Ryan Deiss and
60 5 4 hrs Russ Henneberry
Ø Operations Research: An
Introduction Book by Hamdy A.
Taha.
3
Ø Operations Research: A
Practical IntroductionBook by
60 5 4 hrs Camille C. Price
510 30
 Semester IV (Specialisation)

Sales and Marketing

hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
• Ravi Shanker, SERVICES
MARKETING: THE INDIAN
PERSPECTIVE, Excel Books, New
Delhi, 2008
MBA-ON4-SM-SM Services Marketing 3 • Rajendra Nargundkar,
SERVICES MARKETING: TEXT &
CASES, Tata McGraw-Hill
Publishing Company, New Delhi,
90 5 18 3 6 hrs 2008

Ø Aaker and Myers – Advertising

Advertising & Sales
MBA-ON4-SM-ASP 3 Management.Ø Rathor –
Promotion
Advertising
90 5 18 3 6 hrs ManagemenCarlsmith
Ø Consumer Behavior,
Schiffman, L.G. and KanukL.L.,
Prentice Hall, India.
MBA-ON4-SM-CB Consumer Behaviour 3 Ø Consumer Behavior, Concepts
and Applications, Loudon, D.L.
and Bitta, A.J.D, Tata McGraw
90 5 18 3 6 hrs Hill.
Ø U.C. Mathur, Brand
Management, Text and Cases,
MBA-ON4-SM- Strategic Brand Macmillan Ltd.
3
SBM Management Ø Harsh Verma – Brand
Management – Excel Books 2nd
90 5 18 3 6 hrs Edition, 2008
 Ø Sales & Distribution
Management by Krishna K.
Havaldar, Vasant M. Cavale
MBA-ON4-SM- Sales and distribution
3 Ø Sales Management: Concepts,
SDM management
Practice, and Cases by Ha
Johnson F.M., Kurtz D.L.,
90 5 18 3 6 hrs Scheuing E.E.
Swapna pradhan, Retailing
Management : Text and Cases.
Tata McGraw hill, New
Retail management Delhi- 2
(option of edx-Retail
MBA-ON4-SM-RM 3 nd edition, 2006
Fundamentals -
2. M.Chael hevy and barton.A
Dartmouth X )
Weitz,Retail Management, Irwin
Mcgraw hill,international
90 5 18 3 6 hrs editition,U.S,1798
Project Work- Part 2
MBA-ON4-SM-PW 3
final Submission
COMPULSORY
21
CREDITS
Total Credits 21 540 30

Human Resource Management

hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit

MBA-ON4-HRM- Human Resources Ø Human Resource Management

3 by Dr. T. K. Jain, Dr. Preeti Chugh
HRM2 Management-II
Ø Human Resource Management
90 5 18 3 6 hrs by Gary Dessler
 Ø Mamoria CB, Personnel
Management, Himalaya
MBA-ON4-HRM-TD Training & Development 3 Publishing House, Bombay (1990).
Ø Report of National Commission
on Labour, Vol - I, Part - II,
Government of India
90 5 18 3 6 hrs (2002).

Ø Human Resource Management

MBA-ON4-HRM- Performance by Dr. T. K. Jain, Dr. Preeti Chugh
3
PM Management Ø BD Singh, Performance
Management Systems, Excel
90 5 18 3 6 hrs Books, New Delhi.

Employee Relation Ø Personnel management &

MBA-ON4-HRM-
,Labour Law & 3 industrial relation – P.C. Tripathi.
ERLL
compensation Ø Dynamics of personal
90 5 18 3 6 hrs management – C.B. Memoria

Ø Human Resource Management

MBA-ON4-HRM- by Dr. T. K. Jain, Dr. Preeti Chugh
International HRM 3
IHRM Ø BD Singh, Performance
Management Systems, Excel
90 5 18 3 6 hrs Books, New Delhi.
Managing Individuals in
organisations (option of
MBA-ON4-HRM- edx-Managing People Dynamics of personal
3
MIO from a Global management – C.B. MemoriaØ
Perspective Arizona Human Resource Management by
State University ) 90 5 18 3 6 hrs Dr. T. K. Jain, Dr. Preeti Chugh
MBA-ON4-HRM- Project Work- Part 2 final
3
PW Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30
 Healthcare and Hospital Management
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
MBA-ON4-HHM- Clinical service
3
CSM management 90 5 18 3 6 hrs

MBA-ON4-HHM- Epidemiology and bio Textbook of Preventive & Social

3 Medicine- Dr. K. Park
EBS statistics
Textbook of community
90 5 18 3 6 hrs medicine: V. K. Mahajan
Healthcare
Communications(Option
MBA-ON4-HHM- of edX Applying
3
HC Leadership and Strategy
Fundamentals in Effective communication methods
Healthcare) 90 5 18 3 6 hrs – Asha Kaul

Principles of Hospital
Hospital Planning and Administration - Tabish
MBA-ON4-HHM-
Hospitals project 3 Principles of Hospital
HPPM
Management Administration - M C Gibony
NIHFW Monographs – Govt. of
90 5 18 3 6 hrs India, New Delhi

Law of Consumer - Universal

MBA-ON4-HHM- Medico legal framework Publications Law and Medical
3
MLFH in healthcare Profession - Eastern Law Book Co.
Related Acts - Kamal Law Book
90 5 18 3 6 hrs House
 Total Quality Management –
Aswathappa – Himalaya Books
Quality and House
MBA-ON4-HHM-
accreditations of 3 Quality Management – Barnett –
QAH
hospitals Pitman Publishing
Quality Management – P. C.
90 5 18 3 6 hrs Tripathy
MBA-ON4-HHM- Project Work- Part 2 final
3
PW Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30

Finance
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
. Rose, Peter S. and Fraser, Donald
R. Financial Institutions. Ontario,
Irwin Dorsey.
MBA-ON4-FM- Financial Institution and 2. Khan M.Y., Indian Financial
3
FIFM Financial Markets System, Tata McGraw-Hill.
3. Vij, Madhu. Management of
Financial Institutions in India.
90 5 18 3 6 hrs Anmol
1. Reilly, Frank K. And Brown,
Keith C., Investment Analysis and
Portfolio Management, South-
Western Cengage Learning India
MBA-ON4-FM- Investment Strategy &
3 Pvt. Ltd. 2. Fischer, Donald E. and
ISPM Portfolio Management
Jordan, Ronald J., Security
Analysis and Portfolio
Management, Prentice Hall of
90 5 18 3 6 hrs India
 Brennet, M., Option Pricing:
Theory & Applications. Toronto,
Lexington Books.2. Cox, John C
MBA-ON4-FM-OD Options and Derivatives 3 and Rubinstein, Mark Options
Markets. Englewood Cliffs,
PrenticeHall Inc.3. Huang. Stanley
S C and Randall, Maury R.,
Investment Analysis
90 5 18 3 6 hrs andManagement. Allyn and Bacon
Van Horne, James C., Financial
MBA-ON4-FM- Advance Corporate Management and Policy, Prentice
3 Hall of India.
ACFM Financial Management
2. Pandey I. M., Financial
90 5 18 3 6 hrs Management, Vikas Publishing
Emmett J. Vaughan, Risk
Financial Risk Management, John Wiley & Sons,
Management (Option by Inc.
edX-Special Topics in
MBA-ON4-FM-FRM 3 2. Kenneth A. Foot, The Financing
Risk Management of
of Catastrophic Risk, The
Banking and Financial
University of
Markets- IIM-Bangalore)
90 5 18 3 6 hrs Chicago Press
Prasanna Chandra (2011). Project
MBA-ON4-FM-PF Project Finance 3 Preparation Appraisal Budgeting
and Implementation (7th ed.).
90 5 18 3 6 hrs New Delhi. Tata McGraw Hill.
Project Work- Part 2 final
MBA-ON4-FM-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30
 International Business
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit

Ø P.G.Apte, International
Financial Management, Tata
McGraw-Hill, New Delhi, 2004.Ø
MBA-ON4-IB-IF International Finance 3 Alan C.Shapiro, Multinational
Financial Management, 4/e,
Prentice Hall India Private Ltd,
90 5 18 3 6 hrs 2004

Ø Varshney and Bhattacharya :

MBA-ON4-IB-IM International Marketing 3 International Marketing
management.
Ø Philip B. Cateora nad John M.
90 5 18 3 6 hrs Hess : International Marketing.

Ø Export Import Policy, Publisher:

Ministry of Commerce,
Import & Export
MBA-ON4-IB-IEM 3 Government of India, New Delhi.
Management Ø Electronic Commerce by N.
Janardhan, Publisher: Indian
Institute of Foreign Trade, New
90 5 18 3 6 hrs Delhi.
 Ø Himalaya publishing House –
International Business by K
Legal Aspects & Ethics of Awasthappa,
MBA-ON4-IB-LAIB 3 Ø Mc Graw Hill – Foreign Trade
International Business
Policy and Handbook of
Procedures by R.K.Jain (17th
90 5 18 3 6 hrs Edition 2012)
Ø A. Filley, R. J. House, and S. Kerr,
Managerial Process and
Management of firm in Organizational Behavior
global business(Option
(Glenview, III.: Scott,Foresman,
MBA-ON4-IB-BRA by edX-Global Business 3
1975)Ø F. Luthans, et. al.,
in Practice- Georgetown
Organizational Behavior 13th
University)
Edition (Charlotte: Information
90 5 18 3 6 hrs Age Publishing, 2016).
Ø International Human Resource
MBA-ON4-IB- Management – Dr. P. Subba RaoØ
International HRM 3 International Human Resource
IHRM
Management – Srinivas R.
90 5 18 3 6 hrs Kandula
Project Work- Part 2 final
MBA-ON4-IB-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30
 Hospitality Management
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
Ø Hotel Operations And
Management by Michael J.
MBA-ON4-HM-HO Hotel Operations 3 O′Fallon and Denney G.
Rutherford
Ø Hotel operations management
90 5 18 3 6 hrs Book by David Hayes

Ø Introduction to Hotel Revenue

Management by Carolyn Fredey
MBA-ON4-HM-RM Revenue Management 3 and Roy Madhok
Ø Competitive Analysis in Hotel
Revenue Management by Theresa
90 5 18 3 6 hrs Doherty and Leslie Lew
Customer Relationship Ø Chaturvedi & Chaturvedi,
Management (Option by Customer Relationship
MBA-ON4-HM- edX-Customer Management, 2005
3
CRM Relationship Ø Mohammed, H. Peeru and A
Management- IIM- Sagadevan, Customer
Bangalore) 90 5 18 3 6 hrs Relationship Management, 2004,

MBA-ON4-HM- Hotel Facility Ø Hotel Facility Planning by Tarun

3 BansalØ Hospitality Facilities
HFM Management
Management and Design by David
90 5 18 3 6 hrs M
 Ø Banquet Management & Room
MBA-ON4-HM- Rooms division Division Hardcover – 1 January
3
RDM Management 2012by R. K. Arora
Ø Rooms Division Management by
90 5 18 3 6 hrs Valerie-Ann Upton-Smith

Ø Tourism: The Business Of

MBA-ON4-HM- Travel and Tourism Hospitality And Travel - Roy A.
3 Cook And Cathy H. C. Hsu
TTM Management
Ø Tourism Transport and Travel
Management: by M.R. Dileep,
90 5 18 3 6 hrs Routledge
Project Work- Part 2 final
MBA-ON4-HM-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30

Logistic & Supply Management

hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
1.Rosenbloom, B.
(2004).Marketing channels
(8thed.). New Delhi: Cengage
MBA-ON4-LSM-LM Logistic Management 3 Learning Reprint (2015)2. Hugos,
M. H. (2007). Essentials of supply
chain management (3rded.).New
90 5 18 3 6 hrs Delhi: Wiley
 1 Chopra, Sunil, Meindl, Peter and
Kalra, D. V.; Supply Chain
Management: Strategy, Planning
and Operation; Pearson
Retail Logistics & Supply
Education
MBA-ON4-LSM- Chain Management
3 2. Altekar, Rahul V.; Supply Chain
RLSCM (Option by edX-Supply
Management: Concepts and
Chain Management- MIT)
Cases; PHI Learning Reference
Books
3.Ballou, Ronald H.; Supply Chain
90 5 18 3 6 hrs Management; Pearson Education

1 Chopra, Sunil, Meindl, Peter and

Kalra, D. V.; Supply Chain
Management: Strategy, Planning
and Operation; Pearson
MBA-ON4-LSM- Global Supply chain
3 Education2. Altekar, Rahul V.;
GSCM Management
Supply Chain Management:
Concepts and Cases; PHI Learning
Reference Books3.Ballou, Ronald
H.; Supply Chain Management;
90 5 18 3 6 hrs Pearson Education
PATRICK M.ALDERTON. 2008, Port
Management and Operations.
Information Law Category, U.K.
Reference Books
MBA-ON4-LSM- Maritime Logistics & 2. WORLD BANK. 2007, Port
3
MLD Documentation Reform Tool Kit. World Bank,
Washington.
3. MARIA G.BURNS. 2014., Port
Management and Operations. CRS
90 5 18 3 6 hrs Press, U.K
Arnold, J.R., Chapman, S.N.
MBA-ON4-LSM-IM Inventory Management 3 (2012). The Introduction to
Materials Management. (7 th ed.),
90 5 18 3 6 hrs Prentice-Hall.
 GWYNNE RICHARDS (2014)
Warehouse Management: A
Complete Guide to Improve
Efficiency andMinimizing Cost in
the Modern Warehouse. The
MBA-ON4-LSM- Procurement and Chartered Institute of Logistics
3
PSM sourcing Management and Transport, Keganpage
limited.2. DAVID E. MULCHY &
JOACHIM SIDON (2008) A Supply
Chain Logistics Program for
WarehouseManagement.
Auerbachian Publications
90 5 18 3 6 hrs References
Project Work- Part 2 final
MBA-ON4-LSM-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30
 Entrepreneurship Management
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit

1.Projects - Planning, Analysis,

Selection, Implementation and
Review - Prasanna Chandra.(Tata
McGraw - Hill Publishing
MBA-ON4-EM- Entrepreneur Finance, Corporation Limited, New
3
EFSI strategy & Innovation Delhi).2. Indian Financial Systems
- M. Y. Khan. (Tata McGraw - Hill
Publishing CorporationLimited,
New Delhi).3. Financial Institution
& Markets - L. M. Bhole. (Tata
McGraw - Hill Publishing
90 5 18 3 6 hrs CorporationLimited, New Delhi)
Data Analytics for
MBA-ON4-EM-DAE 3
Entrepreneurs 90 5 18 3 6 hrs

Customer Relationship
Management (Option by Ø Chaturvedi & Chaturvedi,
MBA-ON4-EM- edX-Customer Customer Relationship
3
CRM Relationship Management, 2005
Management- IIM- Ø Mohammed, H. Peeru and A
Bangalore) Sagadevan, Customer
90 5 18 3 6 hrs Relationship Management, 2004,
Entrepreneurship
MBA-ON4-EM-EES 3
Ecosystem 90 5 18 3 6 hrs
 Van Horne, James C., Financial
MBA-ON4-EM- Advance Corporate Management and Policy, Prentice
3 Hall of India.
ACFM Financial Management
2. Pandey I. M., Financial
90 5 18 3 6 hrs Management, Vikas Publishing
MBA-ON4-EM- Risk Management for
3
RME Entrepreneur 90 5 18 3 6 hrs
Project Work- Part 2 final
MBA-ON4-EM-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30

Event Management
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit
1. Event Management By Lynn
Event Concepts & Van Der Wagen & Brenda R Carlos
MBA-ON4-EV-EFSI 3
Designing 2. Successful Event Management
90 5 18 3 6 hrs By Anton Shone & Bryn Parry

Budgeting & Costing of Event management, an integrated

MBA-ON4-EV-DAE 3 & practical approach By Razaq
Events
90 5 18 3 6 hrs Raj, Paul Walters & Tahir Rashid
Event management, a
MBA-ON4-EV-CRM Event Laws & Licences 3 professional approach By
90 5 18 3 6 hrs Ashutosh Chaturvedi
 Event Management: A Blooming
Industry and an Eventful Career
by Devesh Kishore, Ganga Sagar
Singh - Har-and Publications Pvt.
Ltd. 2. Event Management by
Swarup K. Goyal - Adhyayan
Event Logistics & Risk
MBA-ON4-EV-EES 3 Publisher. 3. Event Management
Management
& Public Relations by Savita
Mohan - Enkay Publishing House4.
Event Entertainment and
Production - Mark Sonder, CSEP,
Wiley & Sons, Inc. 5. Special Event
90 5 18 3 6 hrs Production - Doug Matthews.
Event Management: A Blooming
Industry and an Eventful Career
by Devesh Kishore, Ganga Sagar
Singh - Har-and Publications Pvt.
Ltd. 2. Event Management by
Swarup K. Goyal - Adhyayan
MBA-ON4-EV- Cross Cultural Event
3 Publisher. 3. Event Management
ACFM Management
& Public Relations by Savita
Mohan - Enkay Publishing House4.
Event Entertainment and
Production - Mark Sonder, CSEP,
Wiley & Sons, Inc. 5. Special Event
90 5 18 3 6 hrs Production - Doug Matthews.

Customer Relationship
Management (Option by Ø Chaturvedi & Chaturvedi,
edX-Customer Customer Relationship
MBA-ON4-EV-RME 3
Relationship Management, 2005
Management- IIM- Ø Mohammed, H. Peeru and A
Bangalore) Sagadevan, Customer
90 5 18 3 6 hrs Relationship Management, 2004,
Project Work- Part 2 final
MBA-ON4-EV-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30
 Retail Management
hrs.
No. of Hrs.
Hrs Per weeks to per
Units required
Course Code Course Title TC Credit(1cr=30 complete week Reference Books
per for 1
hrs) 1 unit for 1
Subject unit
unit

1. .Swapna pradhan, Retailing

MBA-ON4-RM- Concepts of Retail Management : Text and Cases.
3
CORM Management Tata McGraw hill, NewDelhi- 2nd
edition, 20062. M.Chael hevy and
barton.A Weitz,Retail
Management, Irwin Mcgraw
90 5 18 3 6 hrs hill,internationaleditition,U.S,1798

Harish V.Verman, Brand

Management: Text and
MBA-ON4-RM- Product & Brand
3 Cases,Excell Books, 2002.
PBM Management, 11. K.Suresh (Sl) , Positioning and
Repositioning : Percepectives and
Applications,ICFAI
90 5 18 3 6 hrs University Press, Hydrabad, 2005
MBA-ON4-RM-BA Business Analytics 3 90 5 18 3 6 hrs
1.Retailing Management Text &
Cases- Swapna Pradhan- The
MBA-ON4-RM- Merchandising & Retail McGraw Hill Companies
3
MRE Environment 2. Retailing Management -Levy &
Weitz- The McGraw Hill
90 5 18 3 6 hrs Companies
 1.Arturqa Thompson
AJ.Strkkland,john .E.GAMBLE and
Arun. K.Jain, Crafting and
executing strategy; The quest for
competitive advantage, New
Strategic Personal Delhi2005
MBA-ON4-RM-SPS 3
Selling 2. GUPTA.S.L,Sales and
distribution management, New
Delhi 1999
3. Akhilmarjatia, Win… for life :I
can , I shall , I will…..win , New
90 5 18 3 6 hrs Delhi

Customer Relationship
Management (Option by Ø Chaturvedi & Chaturvedi,
MBA-ON4-RM- edX-Customer Customer Relationship
3
CRM Relationship Management, 2005Ø
Management- IIM- Mohammed, H. Peeru and A
Bangalore) Sagadevan, Customer
90 5 18 3 6 hrs Relationship Management, 2004,
Project Work- Part 2 final
MBA-ON4-RM-PW 3
Submission
COMPULSORY CREDITS 21
Total Credits 21 540 30