Insidious Case Study

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Index

#1 DVD cover
#2 POSTER
#3 4d CINEMA
#4 OPENING CREDITS
#5 lampshade
#6 main title
#7 backgrounds
#8 top down angle
#8 panning shot
#10 dutch angle
DVD cover
The DVD cover for Insidious perfectly showcases the
horror theme of the film, the front part of the cover
show’s the boy who end’s up being haunted in front of
his house where it takes place and it has a dark and
eerie atmosphere thanks to the lighting and cloudy
dim weather. There is a shadow fully covering the boy
which could be foreshadowing what happens in the
story. On the back cover you can see one of the antag-
onist’s that later haunt the boy. There are a few other
scenes showcased but they don’t give anything more
away. The white text stand’s out very well against the
mostly black background. On the front cover the boy is
symmetrically centered to direct your attention to-
wards him but the secondary element’s on the cover use
asymmetry in it’s layout design. The text is arranged so
that it’s not layered on top of anything that’d make it
hard to read. The boys face is shown on the front and
back of the dvd cover to show he is a key part of the
movies story.
POSTER
Very similar to the DVD cover the poster’s for the
movie Insidious also feature a gloomy and eerie
atmosphere to fit the theme. The logo with the all
red type stand’s out a lot better against the back-
ground compared to the partly red logo. The boys
eye’s are a lot more visibly white compared to the
dark background. The fully red type is also styl-
ized differently to look more malicious replacing
the I letters with a trident spike/devil horn look-
ing type. Asymmetry is also used for the subtitle’s
on both poster’s to attract your attention away
from the background or title. In the poster the
boy is a lot more visible and the white in his eye’s
contrasts very well against the dark shadow
covering the rest of him which could be used as
foreshadowing for that something bad is going to
happen to the boy.​
4d CINEMA EXPERIENCE
Here we can see an advertisement on the side
of a 4D cinema experience trailer. There is a
large amount of text on this advertisement
and only an image of a scared face at the
entrance to the trailer. This could be inten-
tional as they don’t want to give much of the
movie away for viewers leaving the sense of
mystery intact.
OPENING CREDITS
In the opening title credit’s the type fades in
and then fades away into smoke. This gives a
very dark and ominous tone to the opening
credits which fits the theme of the movie.

LAMPSHADE TRANSITION
This transition starts out with a black background and
a lampshade pan’s up until it’s fully on the screen then
the producer’s name pop’s up in contrasting colours
so it can be read. The Lampshade then does a 180 degree
rotation as the text fade’s away and merges into a shot
of the same lampshade in the house the movie takes
place in. It does a really good job at transitioning from
a black background to shots of the house seamlessly.
MAIN TITLE
Right before the main title pops up there’s a panning shot
with a scary ghost woman holding a candle that’s flicker-
ing and then she disappears into darkness so the title can be
shown, the flickering still present whilst the logo’s shown
giving a very creepy tone to the main title which fits the
theme of the movie as it’s a horror it is successful in building
suspense especially when you realize the flickering must be
coming from somewhere still.

BACKGROUNDS
The title sequence then returns to credit’s that fade in
and then fade away into smoke again except instead of
a black background it features panning shot’s of the
mysterious house from the movie. The eerie atmosphere
in these shot’s is to foreshadow that something isn’t
right with the house.
TOP DOWN ANGLE
This part of the sequence uses a top down an-
gle, this could be used to give the viewer the
feeling of being watched also foreshadowing
what the future holds for the family in the
house possibly being watched or stalked by
some person or entity.

PANNING SHOT
Here the shot pans from the bottom of the hall
and doorway to further into the hallway when it
starts to blur and eventually fade into darkness.
This builds intensity successfully as you expect
something to appear or pop out at you in the emp-
ty hallway.
DUTCH ANGLE
Here is the only time a Dutch angle is
used in the title sequence and this is
usually used to add tension or an un-
easiness to the shot as its uneven un-
like regular shots there is a sense of
uneasiness from the tilted shot.

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