Business

Case Study
and Report
PRESENTED BY:
Leus, Rocky C.
Zapanta, Nel Vinceson
Joble, Jonathan Lance S.
Tañada, Isagani P.
 Current State

Problem Statement

Mission, Vision, and Values

Agenda PESTLE Analysis

SWOT Analysis

Strategies

Strategies-Level

Goal Plan

Project Organization

Conclusion
 Current State
The Superado Company has been one of the largest and most successful grocery retailers in
the country of Spain for more than a decade. The entity has been consistently growing its
sales and profit for 15 years, but despite its constant growth and profitability throughout its
service, recent economic recession reveals a significant decline in its financials and sales
effects of the downturn of consumer spending habits. Due to the economic crisis, Superado
failed to reach its company's annual growth target, raising concern about whether the
management should acknowledge a bonus or adhere to the policy and not release an
annual bonus to its employees. Furthermore, this deliberation builds concern not only
about employee benefits, but also the long-term sustainability of Superado’s operation.
 Mission Vision
To foster several strategies to Consistent and continuous
maintain the morale of the improvement of the sales Superado
employees and retain their loyalty achieved over 15 years of operating
despite economic issues and as a retail company .
competitive pressures. This intends
strategies to improve customer
purchasing amidst economic
recession extending their payment
options.
Values
Integrity
Accountability
Righteouness
Sympathy
Perseverance
PESTLE ANALYSIS Factor Opportunity Threats

Trade barriers resulting to trade restrictions

Political International Policies Cross-border trade agreements
and tariffs

Diversification of products/coordinating with local

suppliers Reduced consumer spending.
Demand and Supply
Economical Inflation
Weaker domestic currency makes the country’s Reduced revenue affect employee turnover
exports competitive and more attractive to which can result to talent poaching
foreign buyers

Failure to adapt to changing product

Businesses can focus more on consumer
Social Customer Demographics
demands
preferences by the consumers will result to
lower revenue

Failure to adapt to having innovative

Adapting to innovative technologies will enhance
Technological Technology Adaptation
the overall shopping experience for consumers
technologies may result in decreased
competitiveness in the market

Adapting to regulatory changes will create a Failure to adapt to regulatory changes may
Regulatory changes smooth operating process for the business result to fines and legal disputes
Legal Joint Venture/ Partnership Collaborative effort that opens various Potential negative outcomes of partnership
opportunities could affect business reputation

Putting products in a package where it limits

The business can reduce plastic waste by
the consumer to choose the desired
Environmental Sustainable packaging introducing eco-friendly materials such as paper
number they need, affecting customer
bags
preference
SWOT Analysis
S W O T
(Strengths) (Weaknesses) (Opportunities) (Threats)

Management Financial flexibility Trade agreements Trade regulatory

Expertise Packaging Diversification barriers
Prominent position Inexperienced Exports Consuming buying
in the market leader Consumer preference behavior
Risk Management approach Technological
Technological stagnation
adaptation Talent poaching
Adhere to legal Failure to adhere legal
regulations regulations may result
Collaboration to legal disputes
Sustainable products
Passive Strategies
01 02 03 04
Increasing product Adjustment of product Establishment of Establishing Research
price based on consumer Forecast and Development
preference

This strategy intends to cater It provides significant An essential drive to a

This strategy intends to to customers' wants, insights in to potential company’s competitive and
increase price that is enhancing their overall opportunities and risk in the sustainable growth and long-
reasonable, and not experience with the product market. term run of an organization
excessively high and removing elements such
as unnecessary packaging can
reduce waste
Active Strategies
01 02 03
Revision of Bonus Policy Employee Stock Option Collaboration
Plan

Withholding the Enhance employee relationships Partnership

acknowledgement of bonus within an organization. Giving Joint Venture
Selective Delegation opportunities for employees to
Adhering to the bonus own a part of the company.
policy
Strategy-Level

Strategy Level
Revision of Bonus Policy Corporate
Employee Stock Option Plan Corporate
Joint Venture/ Partnership Corporate
Increasing product price Business
Adjustment of product based Business
on consumer preference
Establish Forecast Functional
Research and Development Functional
Goal Plan
Project
Organization
Conclusion
To conclude, we made our plans with the company's tight budget in mind.
Instead of trying lots of different strategies, we concentrated on keeping the
business running for the long haul. We did this by cutting costs where we could
and finding ways to sell more. This will help the business run long term even
during an economic crisis.