Project

PROGRAMME Postgraduate Diploma in Family Business Management

MODULE Organisational Behaviour
YEAR One (1)
INTAKE January 2024
TOTAL Marks 100
 FORMATIVE ASSESSMENT 2 [100 Marks]
Read the scenario below and answer all the questions that follow.

You have recently been appointed as the Human Resources Manager at "Mega Media Productions," a vibrant and cutting-
edge media production company located in Cape Town, South Africa. Mega Media Productions is celebrated for its
innovative multimedia projects and a diverse team of creative professionals. Your role as the HR manager entails a
comprehensive range of responsibilities aimed at optimising the workforce and fostering a stimulating and collaborative
work environment.
In your role at Mega Media Productions, you will work closely with the company's leadership and other managers to ensure
that HR functions are in alignment with the organisation's overarching vision and values. This includes overseeing various
aspects of HR, including recruitment, talent development, employee relations, and performance management.
Mega Media Productions is currently grappling with a high level of employee turnover among its creative professionals. The
dynamic and competitive nature of the media and entertainment industry, combined with the demanding creative work
environment, has led to frequent departures of top talent. This has resulted in increased project delays, decreased
productivity, and a strain on team morale. This dynamic industry is subject to ever-changing trends, technological
advancements, and evolving audience preferences. You will play a key role in ensuring that Mega Media Productions
remains adaptable and responsive to these factors. Your role as the HR Manager is to develop strategies to address thes
critical issue, reduce employee turnover, and foster a workplace culture that retains top talent while promoting creativity and
collaboration.

Question 1.1 (25 Marks)

Considering the advancements and constant changes within the dynamic media and entertainment industry, you have been
tasked to prepare a detailed report analysing the influence of macro-environmental factors on business operations within
this sector. Additionally, propose strategies for Mega Media Productions to effectively manage and adapt to these dynamic
forces.

Question 1.2 (25 Marks)

Provide a comparative outline of the operational mechanisms of transactional and transformational leadership styles.
Drawing insights from the scenario at Mega Media Productions, provide a recommendation to management on the
significance of transformational leadership in retaining and nurturing creative professionals. Provide an in-depth analysis of
how transformational leadership principles can inspire the creative team to remain engaged, develop their talents, and
adapt to the dynamic media and entertainment industry.

Question 1.3 (25 Marks)

As a result of Mega Media Productions’ high employee turnover and the dynamic nature of the media and entertainment
industry, provide a detailed report on the application of the Chaos Theory in managing and understanding unplanned
change. Explore how the Chaos Theory concepts can be utilised by the Human Resources team to navigate the turbulent
environment and address the challenge of employee turnover effectively. Additionally, examine the potential benefits and
limitations of applying Chaos Theory in this scenario, and provide real-world examples to illustrate your points.

Question 1.4 (25 Marks)

Identify and thoroughly distinguish between the two major organisational environmental theories, highlighting their
fundamental concepts, key proponents, and implications for organisational behaviour. Additionally, discuss how these
theories influence managerial decisions and employee behaviour within an organisational context.

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