Online distribution Consumer segmentation

Consumer Value Consumer behaviour

INTRODUCTION Labor market Computer network
E-business E-transaction
Pure EC Digitization
The processing The ordering system
Partial EC Brick-and-mortar
Virtual organization Click-and-mortar
E-marketplace Intranet
Extranet Digital Revolution

Reading The Great Amazon Success Story

Language review Word order & focus
Discussion E-commerce and its benefits
Case study Alikolo

Infrastructure Search engine

Internet E-catalogs
HTTP Web portal
HTML Microsites
WWW Webstore
Digital products Intermediary
Front-end Back-end
INFRASTRUCTURE & TECHNOLOGY

Reading Building the foundation for

e-commerce
Language review If clause
Case study Amazon India

Virtual e-tailers Multichannel Business Model

E-tailers Private Shopping Club
RETAILING L-commerce On-demand delivery service
E-banking Event shopping
E-grocer Business model
E-tailing Direct Marketing

Reading WAYN
Language review Wish clauses
Discussion Exploring the Dynamics
Case study IKEA

Promotion EC system
Individual consumer Consumer’s perspective
Organizational buyer Need identification
ELECTRONIC MARKETING
Private corporation Information search

E-COMMERCE Reseller
Public organization
Evaluation of alternatives
Postpurchase activities
Consumer characteristics Web directories
Environmental characteristics Search engine
Merchant & intermediary Discussion forum
Product characteristics Social media
Consumer review Virtual banking

Reading Electronic Marketing

Language review Comparison
Discussion Benefits of living in city
Case study Internet market research expedites
time to market at procter & gamble

m-commerce Uniquity
Convenience Interactivity
Self-updates Personalization
MOBILE COMMERCE Automation Localization
Reachability GPS
In-app purchasing SMS
LBS M-banking
RTLS L-commerce

Language review Writing a sentence

Discussion How to make a site mobile-
friendly & the future of retail
Case study Nike

SOCIAL COMMERCE
Traffic Social Commerce
Referrals Group buying
Viral Marketing Customer Relationship Management
Geolocation Interaction
Vendors Brand awareness

Reading Gymshark
Language review Compound noun
Case study Tiktok