Proposed Business Plan

In Partial Fulfilment of the Requirements for the Subject –

BUSINESS ENTERPRISE SIMULATION of the Accountancy,
Business and Management

Proponents:

Abergas, Arzellemae P. Flores, Jackielyn R. Nicanor, Roberto B.

Agapito, Althea Laurice Gomez, Jomari E. Oda, Haruka DR.
Amour B.
Senica, Daneilla.
Delarosa, Rixie Claire L.

(Grade 12 – St. Philomena)

Proposed to:

MR. ERICKSON L. PALAPAL, LPT

Subject Teacher

March 12, 2024

Academic Year 2023 -2024, 2nd Semester
 THE BRAND AND THE PRODUCT
BRAND COMPANY NAME
Swiftie Delight

Brand Logo

Business Tagline
“Embracing the sweetness of every bite with our delight”

Business Objectives
 To build a strong and positive relationships with the customers
 To achieve and maintain the customers’ satisfaction
 To sell a dessert with student-friendly and teacher-friendly prices.
 To ensure high-quality desserts to meet the customers’ expectations.
 To offer delicious and sweet products for dessert-lovers.

Business Goals
 To provide affordable products for the customers
 To maintain financial profitability to ensure the business’ long-term sustainability
 To increase sales and revenue within a year
 To manage production costs to maximize profitability
 To offer ready-made desserts that are convenient
Business Mission
To create unforgettable, decadent memories out of every delicious moment for our customer
who's looking for unique sweetness.

Business Vision
To deliver an energizing dessert experience and a quick, tasty snack for those on the go,
creating moments of delight through our delicious offerings.

Product Name
Mango Graham
Product Description
Mango Graham is a delightful dessert that contain the essence of tropical fruits. It has layers of
juicy ripe mangoes, sweetened cream, and crushed crackers. Bursting with the vibrant flavors of
ripe mangoes, creamy sweetness, and a comforting crunch, it's a beloved treat cherished across the
Philippines.

Product Name
Coco- Fruit Salad

Product Description
Fruit salads are frequently given as an appetizer, dessert, or even a small dinner on their own,
particularly in the sweltering summer months when cool meals are preferred and fresh fruits are in
season. It is made from strips of fresh coconut with sweetened milk or cream and a variety of
tropical fruits.

Product Name
Coffee Jelly

Product Description
Coffee Jelly is a popular summertime jelly dessert flavored with coffee, sweetened with sugar,
and set with either gelatin or agar-agar.
Price

Mango Graham

Total Production Cost ₱ 833

Total Unit Produced 80

Unit Production Cost 10.41

Mark up 30%

Profit 3.12

Total Price Per Packaging 10.41+ 3.12 = 15

Final Price 15

Coco-Fruit Salad

Total Production Cost ₱ 1,122

Total Unit Produced 80

Unit Production Cost 14

Mark up 30%

Profit 4.2

Total Price Per Packaging 14 + 4.2 = 18.2

Final Price ₱ 20
Coffee Jelly

Total Production Cost ₱ 735

Total Unit Produced 80

Unit Production Cost 9.1

Mark up 30%

Profit 2.8

Total Price Per Packaging 9.1 + 2.8 = 11.9

Final Price ₱ 12

Place
Our place can be found on the ground of VCA and in front of the faculty, as soon as you enter the
entrance gate you will see the place where we will sell. also to be noticed and seen immediately
by the students who interested to buy our product

Promotion

Swiftie Delight will utilize promotional strategies such as Digital marketing, Print Advertisement,
and Personal Selling.
People

Process
The Process that the business will use to sell the product is a direct transaction where the seller or
producer of the product directly sells the product to its customer. Direct transactions mean a
transaction that is submitted directly by the vendor to the vendor's customer.

Physical Evidence