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Metric Condition Value Time Period

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ed into your Google account) [Note: There is an example sheet on this spreadsheet bellow]

Name Notes
 Implemented
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 Metric Condition Value Time Period
Sessions % decreases by more than 15% Weekly
Sessions % increases by more than 15% Weekly
CR% Is less than 1.10% Weekly
Read full article % decreases by more than 40% Weekly
Read full article % increases by more than 40% Weekly
Downloaded lead magnet % decreases by more than 30% Weekly
Downloaded lead magnet % increases by more than 30% Weekly
Registered for mini-course % decreases by more than 25% Weekly
Registered for mini-course % increases by more than 25% Weekly
Purchases % decreases by more than 40% Weekly
Purchases % increases by more than 40% Weekly
Goal: Course Completions Is less than 30 Weekly
 Name Notes
Sessions decreased by more than 15% this weekThis metric might be too tight, if too
Sessions decreased by more than 15% this weekThis metric might be too tight, if too
Conversion Rate is less than 1.1%
40% Less Article Reads this week Historically this metric varies a lot,
40% Less Article Reads this week Historically this metric varies a lot,
30% Decreased Lead Magnet Downloads this week
30% Increased Lead Magnet Downloads this week
25% Decrease in Mini-Course registrations this week
25% Increase in Mini-Course registrations this week
40% Decrease in Purchases this week Historically this metric varies a lot,
40% Decrease in Purchases this week Historically this metric varies a lot,
Less than 30 Course Completions this week Wild increases/decreases are very co
 Implemented
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No