PROJECT REPORT

(Submitted for the Degree of B.Com. Honours in Accounting & Finance under
the University of Calcutta)

TITLE OF THE PROJECT

Commercialization of Sports on India – A
Study of IPL

Submitted By
Name of the Candidate: Abhihek kumar shaw
Registration No.:016-1111-0384-21
Name of the College: Syamaprasad college
Roll No.: 211016-21-0125

Submitted To
Name of the Supervisor: Prof. Ashok kumar bose
Name of the College: Syamaprasad college

Month & Year of Submission

JUNE 2024

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ANNEXURE-1A

Supervisor’s Certificate

This is to certify that Mr. Abhihek kumar shaw a student of B.Com. Honours in
Accounting and Finance in business of Syamaprasad college under
University of Calcutta has worked under my supervision and guidance for his
Project Work and prepared a Project Report with the title
COMMERCIALIZATION OF SPORTS IN INDIA- A STUDY OF IPL which
he is submitting, his genuine and original work to the best of my knowledge.

SIGNATURE:
NAME: Prof. ASHOK KUMAR BOSE
DESIGNATION: LECTURER IN COMMERCE
NAME OF THE COLLEGE: SYAMAPRASAD
COLLEGE

PLACE: KOLKATA
DATE:

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ANNEXURE -1B

STUDENT’S DECLARATION

I hiseby declare that the Project Work with the title COMMERCIALIZATION
OF SPORTS IN INDIA- A STUDY OF IPL submitted by me for the partial
fulfilment of the degree of B.Com. Honours in Accounting & Finance under
University of Calcutta is my original work and has not been submitted earlier to
any othis University/Institution for the fulfilment of the requirements for any
course of study.
I also declare that no chapter of this manuscript in whole or in part has
been incorporated in this report from any earlier work done by othiss or me.
However, extracts of any literature which has been used for this report has been
duly acknowledged providing details of such literature in the references.

SIGNATURE:
NAME: ABHIHEK KUMAR SHAW
ADDRESS: 62/1 T.M.B.L KOLKATA-39
REGISTRATION NO.: 016-1111-0384-21

PLACE: KOLKATA
DATE:

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my Prof. ASHOK

KUMAR BOSE and all the teachers of the department of commerce who gave
me the golden opportunity to do my study on “COMMERCIALIZATION OF
SPORTS IN INDIA- A STUDY ON IPL”. I am also grateful to his for his
exemplary guidance, monitoring and constant encouragement throughout the
course of my project last but not the least, I wish to avail myself to this
opportunity to express a sense of gratitude and love to my friends and my
beloved parents for their moral support, strength, help and encouragement.

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 TABLE OF CONTENT

SERIAL NO. PARTICULARS PAGE NO.

CHAPTER 1 INTRODUCTION 6

1. Background of the Study 6

2. Brief Review of Literature 6-7

3. Objective of the Study 7-8

4. Research Methodology 8

5. Limitation of the Study 8

6. Organization of IPL 9-11

7. Viewership of IPL 2023 12

8. Chapter Planning 12

CHAPTER 2 CONCEPTUAL FRAMEWORK 13

1. Commercialization of Sports 13

2. Impact of Commercialization of Sports 13

3. Benefits of Commercialization 14

5. Basic Concepts of Commercialization of Sports 14

CHAPTER 3 PRESENTATION OF DATA, ANALYSIS AND 15-19

FINDINGS

CHAPTER 4 CONCLUSION AND RECOMMENDATIONS 20-21

BIBLIOGRAPHY 22

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Page | 6
 CHAPTER-1 INTRODUCTION

1. BACKGROUND OF THE TOPIC:

Commercialization is the process of introduction of a new product or service in the

market. Now-a-days, commercialization is evident in education, industry, social
circuit as well as in sports.
The Commercialization of Sports is that part of the games undertaking that includes
the deal, show or utilization of game or some part of game in order to create pay. A
few specialists favor the term “Commodification of Sports” as a mark for a similar
procedure. Enthusiasm for the commercialization of sports has existed for a very long
while be that as it may just as of late has the wonder has been paid attention to for a
bigger scope. The commercialization of sport is anything but a social all-inclusive at
the same time, a result of extraordinary specialized, social and financial conditions.
Commercialization of Sports is defined as that aspect of the sports that involves the
purchases, sales, display or use of sports in such a way that is generates revenue and
profit, for making the sport better internationally, with world-class infrastructure.
Media, sponsors and technology were automatically attracted to the games after
the advent of commercialization. Most of the professional players now receive their
maximum share of income from sponsorship deals.
The Indian Premier League (IPL) is a global Twenty 20 Cricket Championship
League in India. It was initiated by Lalit Modi and the Board of Control for Cricket in
India (BCCI), Lalit Modi was the founder, first chairman and League Commissioner
of IPL. The IPL has enriched the BCCI and elevated it to the world’s richest cricket
board.

2. BRIEF REVIEW OF LITERATURE:

The commercialization of sports has become a significant aspect of modern sporting

culture, with leagues like the Indian Premier League (IPL) at the forefront. This project
aims to delve into the various dimensions of commercialization within the Indian sporting
landscape, with a particular focus on the IPL. By analysing the evolution, impact,
challenges, and future prospects of the IPL, this study seeks to provide insights into the
intricate relationship between sports and commerce in India.
Here are some notable studies and research conducted on this topic:

• “Commercialization of Sports in India with Special Reference to IPL” by Dr.

Paritosh Pathak and Dr. Vijay Barse: This study explores the commercialization
trends in Indian sports, specifically analysing the impact of IPL on cricket and the

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sports industry in India. It investigates the financial aspects, sponsorship deals,
broadcasting rights, and the overall economic implications of the IPL.

• “Commercialization of Sports in India: A case Study on IPL” by Dr. S. Ashok

Kumar (2015): This study provides an in-depth analysis of the commercialization
process in sports, with a focus on the IPL as a pioneering example in the Indian
sporting landscape. It discusses the economic impact, media coverage,
sponsorship dynamics, and challenges associated with the commercialization of
cricket through IPL.

• “Commercialization of Cricket: A Study on IPL” by Dr. Ashish R. Janwalkar

(2017): This study focuses on the commercialization strategies employed by the
IPL and their implications for the cricketing ecosystem in India. It analyses the
revenue models, sponsorship dynamics, and branding strategies of IPL franchises,
shedding light on the league's commercial success and challenges.

• “Impact of Commercialization on Indian Cricket: A Study of IPL” by Dr. D.

Kannan and Dr. M. Suresh Kumar (2014): This research delves into the
multifaceted impact of commercialization on Indian cricket, using IPL as a case
study. It examines the influence of IPL on player remuneration, fan engagement,
infrastructure development, and the broader socio-economic implications for
Indian cricket.

3. OBJECTIVE OF THE STUDY:

The objectives of the project on Commercialization of Sports in India are as follows:

a. To know about the economies of the IPL and the processes of making profits by
the teams.

b. To know about the investors and investments behind the teams.

c. To have an overview of commercialization of cricket in India through IPL.

d. To find out the socio-economic impact of sports in our society.

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e. To discover the financial effect of sports in our general public additionally our
economy.

4. RESEARCH METHODOLOGY:

Research methodology is defined as the systematic and scientific procedure of

data collection, compilation, analysis, interpretation and implication.

a. Area of the study: This is an analytical study of commercialization of sports in

India.

b. Type of data used: In my project I have used secondary data. Secondary data is the
data which is collected in second handed from journals, books, websites, annual
records, etc.

c. Period of the study: I have taken last 5 years for the study i.e., from 2019 to2023.

d. Tools and technique: Tools and technique of analysis of the project are graphs,
charts, tables.

5. LIMITATION OF THE STUDY:

This study is conducted in partial fulfillment of the requirement for the B.Com. So, it
possesses some limitations of its own. But we have to work irrespective of these
limitations and find our way, so that we can achieve the required aim.

Limited Data: This project depends on secondary data only. So, the information is
limited.

Limited Period: This project is based on five-year reports. Conclusions are based on
such limited data.

One of the limitations of the study is, with regard to tempera coverage of the
study to arrive any meaningful conclusions regarding the trend in the pattern and
structure of financing a time service of fairly a long period are needed.

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 6. ORGANIZATION OF IPL:

The Indian Premier League (IPL), also known as the TATA IPL for sponsorship
reasons, is a men's Twenty 20 (T20) cricket league held annually in India.
Founded by the BCCI in 2007, the league features ten city-based franchise teams.
The IPL usually takes place during the summer, between March and May each
year. It has an exclusive window in the ICC Future Tours Programme, resulting in
fewer international cricket tours occurring during the IPL seasons.

The IPL's headquarters are located in the Cricket Centre, next to the Wankhede
Stadium in Mumbai. The Governing Council is responsible for the league's functions,
including the organization of tournaments. As of April 2023, its members included:

• Arun Singh Dhumal – Chairman

• Jay Shah – Secretary of the BCCI
• Ashish Shelar – Treasurer, BCCI
• Avishek Dalmiya
• Pragyan Ojha – Indian Cricketers' Association's representative

The IPL is played by ten teams namely Chennai Super Kings (CSK), Mumbai Indians (MI),
Royal Challengers Bangalore (RCB), Kolkata Knight Riders (KKR), Gujarat Titans (GT),
Delhi Capitals (DC), Punjab Kings (PBKS), Lucknow Super Giants (LSG), Rajasthan Royals
(RR), Sunrisers Hyderabad (SRH).
From 2008 to 2012, DLF was the title sponsor of IPL who won the bid for Rs.200 crore in
five seasons. After that, PepsiCo. Become the title sponsor from 2013 to2015, won the bid by
Rs. 79.2 crore per years. From 2016 to 2020, VIVO was the title sponsor of IPL, but the
contract was canceled as Indian fans chastised the company and a call to ‘Boycott China’
grew popular. In 2020, Dream11 has the sponsorship rights. After that in 2021, VIVO
returned expecting that the tensions between the two countries would have subsided.
From 2022 to till now, TATA Groups purchased the title sponsorship rights for around Rs.
355 crore per year. The IPL is also known as TATA IPL.
The ways of acquiring a player are:
In the auction, singing Indian players, signing uncapped players (those who have not played
international match), through trading between two franchises and singing replacements for
unavailable or injured players. In the trading window, a player can only be traded with his
consent. The franchise will pay the difference of the old contract price and the new contract
price. If the new contract price is more than the old contract price, the difference is shared
equally between the player and the franchise selling the player.
There are 10 franchises that field teams to play in the IPL. It was BCCI and has been an
enormous success. The annual tournament played in between the months of March and May
of each year. And it is the richest tournament in world cricket surpassing the UAE
International T20 League (ITL), founded in the year 2022, played in the United Arab
Emirates at Abu Dhabi.

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• HISTORY OF IPL:

The IPL is a Twenty 20 cricket tournament which was inaugurated in 2008.

Twenty 20 cricket was first introduced at a competitive level by England and Wales
cricket board in 2003 but the Indian Premier League is largely credited with being the
institution that projected the format of the game onto the world stage.

In 2007, Zee Entertainment Enterprises founded the Indian Cricket League (ICL).
The ICL was not recognized by the BCCI or the International Cricket Council (ICC).
Moreover, the BCCI was unhappy about its committee members joining the ICL. in
response, the BCCI increased the prize money for its domestic tournaments and
imposed lifetime bans on players who joined the rival league, which it considered a
rebel league.

There were eights teams representing different cities in India. The teams were
owned by various investors, including Bollywood stats, businessmen, and
industrialists. The first IPL match was played on April 18, 2008, between Kolkata
Knight Riders, owned by Bollywood Superstar Shahrukh Khan, Royal Challengers
Bangalore at the Chinnaswamy Stadium in Bangalore. The tournament was a huge
success, drawing large crowds and generating significant revenue.

• ECONOMIC GROWTH BY COMMERCIALIZATION OF SPORTS:

The commercialization of sports in India has the potential to contribute significantly to
economic growth through various channels:
Revenue Generation: Commercialization leads to increased revenue streams from
broadcasting rights, sponsorships, ticket sales, merchandise, and advertising. This
infusion of capital directly contributes to economic growth by boosting GDP and
stimulating consumption.
Infrastructure Development: Hosting sports events and leagues necessitates the
construction and upgrading of stadiums, arenas, training facilities, and related
infrastructure. This investment in infrastructure not only enhances the sporting ecosystem
but also spurs economic development by creating construction jobs and boosting local
businesses.
Tourism Boost: Major sports events attract domestic and international tourists, leading to
increased spending on accommodation, transportation, dining, and entertainment. This
influx of tourism revenue benefits hospitality businesses, transportation services, local
merchants, and cultural attractions, contributing to economic growth in host cities and
regions.
Sports Tourism: India's rich cultural heritage and diverse landscapes make it an attractive
destination for sports tourism. Events such as marathons, adventure sports competitions,
and yoga retreats attract participants and spectators from across the globe, generating
revenue for local businesses and promoting India as a sports tourism destination.

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• ADVERTISING AND MARKETING SPENDING ON IPL:

Title Sponsorship: The IPL secures a title sponsor for each edition of the tournament
through a bidding process. The title sponsor enjoys prominent branding rights,
including logo placement on team jerseys, stadium signage, and promotional
materials. The sponsorship fee for the title rights is usually substantial, contributing
significantly to the IPL's revenue.

Team Sponsorship: Each IPL team attracts sponsors who pay for the privilege of
associating their brands with the team. These sponsors typically receive branding
opportunities such as logo placement on team jerseys, helmets, and other
merchandise, as well as promotional rights during matches and team events.

Broadcasting Rights: Television broadcasters pay hefty sums to acquire the

broadcasting rights for the IPL. Advertisers leverage this platform to reach a massive
television audience across India and around the world. Commercial breaks during IPL
matches feature advertisements from a wide range of companies across various
sectors.

Stadium Advertising: Companies purchase advertising space within IPL stadiums to

reach spectators attending matches in person. This includes signage on perimeter
boards, giant screens, and LED displays, as well as activations and promotions within
the stadium premises.

• MONEY SPENT ON IPL BY PUBLIC:

Ticket Sales: One of the primary sources of revenue for the IPL comes from ticket
sales for matches held in stadiums across India. Fans purchase tickets to watch their
favorite teams and players compete live, contributing to the vibrant atmosphere and
excitement of IPL matches. Ticket prices vary depending on factors such as the venue,
match significance, and seating category.

Merchandise Purchases: IPL merchandise, including team jerseys, caps, scarves,

flags, and other accessories, is popular among fans who want to show their support for
their favorite teams. Merchandise is sold both online and at retail outlets, with a
portion of the proceeds going to the IPL and the respective teams.

Television and Digital Subscriptions: Many fans subscribe to television or digital

streaming services to watch IPL matches live from the comfort of their homes or on
their mobile devices. Broadcasters secure rights to air IPL matches and often offer
subscription packages that provide access to exclusive content and features.

Travel and Accommodation: Fans who travel to different cities to watch IPL matches
may spend money on transportation, accommodation, dining, and other travel-related
expenses. Hosting IPL matches in various cities across India also boosts tourism and
generates revenue for local businesses.

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 7. VIEWERSHIP OF IPL 2023:

IPL 2023 records massive viewership of half a billion viewers on television. The
cricketing extravaganza, telecasted on the Star Sports Network, registered 505 million
viewers as per the Broadcast Audience Research Council (BARC) India. The television
broadcaster of the cricketing bonanza Indian Premiere League (IPL) 2023, Disney Star on
Thursday announced that the 2023 edition of the tournament was its biggest season ever on
television, registering over half a billion viewers. The cricketing extravaganza, telecasted on
the Star Sports Network, registered 505 million viewers as per the Broadcast Audience
Research Council (BARC) India. The viewership watch time also stood at an impressive
427.1 billion minutes, Disney Star stated in a press release. Furthermore, the broadcaster also
witnessed a 32 per cent growth in television ratings compared to the 2022 iteration of the
IPL. The grand final between the defending champions Gujarat Titans and challenger
Chennai Super Kings saw the tournament’s highest peak concurrency of 64.1 million.
Additionally, 47 out of 74 matches registered peak concurrency of more than 30 million.

The Hindi-speaking markets contributed the most to the viewership, with 334 million
viewers, up 47 per cent from last year. The tournament also sparked great interest among the
kids in the country, with their viewership rising by an astounding 64 per cent.

8. CHAPTER PLANNING:
CHAPTER 1: INTRODUCTION

CHAPTER 2: CONCEPTUAL FRAMEWORK

CHAPTER 3: PRESENTATION OF DATA, ANALYSIS AND FINDINGS

CHAPTER 4: CONCLUSION AND RECOMMENDATIONS

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 CHAPTER 2: CONCEPTUAL FRAMEWORK

1. COMMERCIALIZATION OF SPORTS:

The commercialization of sports is the part of the games undertakings includes the deal,
show or utilization of game or some part of game in order to deliver salary, in course to
improve the game, with progressively world-class offices. For instance, according to a report
by Klynveld Peat Marwick Goerdeler (KPMG) in 2015, the IPL was estimated to have made
a significant contribution of around INR 11.5 billion, to the Indian economy that year.
The IPL usually takes place during the summer, between March and May each year. And
it is the richest tournament in world cricket surpassing the UAE International T20 League
(ITL), founded in year 2022, played in the Untied Arab Emirates at Abu Dhabi.

2. IMPACT OF COMMERCIAIZATION OF SPORTS:

The impact of commercialization of sports is complex and multifaceted, with both

positive and negative aspects. Here are a few ways in which commercialization has
impacted sports:
POSITIVE IMPACTS:
a. Increased Revenue: Commercialization has led to a significant increase in revenue for
sports organizations, which has allowed them to invest in infrastructure, training and
player salaries.
b. Increased exposure: The growth of media and broadcasting has brought sports to a
wider audience, increasing exposure for athletes and team.
c. More opportunities: The growth of commercialization has led to the emergence of new
sports leagues and competitions, providing more opportunities for athlete to compete and
earn a living.
NEGATIVE IMPACTS:
a. Focus on profit over performance: Commercialization has led to a focus on profit over
performance, with sports organization prioritizing revenue generations over the
development of athletes and the sports itself.
b. Corruption: The growth of commercialization has also led to an increase in corruption,
with same sports organization and officials engaging in unethical practices such as
bribery and match-fixing.
c. Inequality: It also led to growth of inequality between different sports, with same sports
receiving more investment and attention than others.

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3. BENEFIT OF COMMERCIALIZATION:

The white paper proposes a turning point in the way sport is perceived, administered and
regulated in Malta and Gozo. Up until some time ago, sport was considered a pastime that
offered and promoted a healthy lifestyle among a country’s citizens. However, more recent
studies on the economic import of sports have shown that this activity has been steadily
evolving into one that boosts the economy by generating large amount of revenue while
providing employment opportunities to the state’s workforce. It is the government’s belief
that commercializing sports facilities will make all stakeholders realize that sport has now
become a business-generating industry.
The commercialization of sports brings numerous benefits to various stakeholders:
• Financial Growth: Commercialization injects significant capital into sports through
sponsorships, broadcasting rights, merchandise sales, and ticket revenues. This
financial influx supports the development of infrastructure, training facilities, and the
overall growth of the sport.
• Athlete Development: Increased financial resources enable better training programs,
facilities, and support for athletes. This fosters talent development and helps athletes
reach their full potential.
• Infrastructure Development: Hosting sports events often necessitates the construction
or improvement of stadiums, arenas, and sports facilities. This leads to urban
development, improved infrastructure, and enhanced tourism, benefiting local
economies.

4. BASIC CONCEPTS OF COMMERCIALIZATION OF SPORTS:

The ultimate aim of commercialization will be providing sports organizations with the
income required to make them financially self-sustainable and to have sufficient resources
that would in turn enable them to invest in superior training structures. For these reasons, it is
of paramount importance that thorough monitoring controls are carried out so that the
declared financial targets in the approved projects are met.
A definitive point of commercialization will be to furnish sports associations with the
salary required to make them monetarily self-manageable and to have adequate assets that
would thusly empower them to put resources into prevalent preparing structures. Therefore, it
is of principal significance that careful checking controls are completed with the goal that the
proclaimed money related focuses in the affirmed ventures are met.

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 CHAPTER 3: PRESENTATION OF DATA, ANALYSIS
AND FINDINGS

Here we delve into the captivating fusion of sports and commerce, with a focus on
the IPL in India. We’ll unravel how each IPL team’s price tag, along with their
brand value, reflects the ever-growing commercialization of sports.

TABLE 1 - INDIAN PREMIER LEAGUE- AT A GLANCE (2023)

TEAM CITY OWNER’S PRICE CAPITAL HEAD

NAME (Rs.) COACH
Chennai Super Chennai N. Srinivasan 671.7Cr. M.S. Dhoni Stephen
Kings Fleming
Delhi Capitals Delhi Parth Jindal & 534.2 Cr. David Ricky Ponting
Kiran Gandhi Warner
Gujarat Titans Ahmedabad Siddharth 545 Cr. Hardik Ashish Nehra
Patel Pandya
Kolkata Kolkata Shah Rukh 655 Cr. Nitish Rana Chandrakant
Knight Riders Khan, Jay Pandit
Mehta & Juhi
Chaula
Lucknow Lucknow Dr. Sanjiv 375 Cr. K.L. Rahul Andy Flower
Super Giants Goenka
Mumbai Mumbai Akash & Nita 730 Cr. Rohit Mark Boucher
Indians Ambani Sharma
Punjab Kings Mullanpur Mohit 377.5 Cr. Shikhar Travor Bayliss
Burman, Ness Dhawan
Wadia, Preity
Zinta & Karan
Paul

Royal Bangalore Prathamash 581.7 Cr. Faf Du Sanjay Bangar

Challengers Mishra Plessis
Bangalore
Rajasthan Jaipur Manoj Badale 520.8 Cr. Sanju Kumar
Royals & Lachlan Samson Sangakara
Murdoch
Sunrisers Hyderabad Kalanithi 401.6 Cr. Aiden Brain Lara
Hyderabad Maran Markram

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 TABLE 2 – TEAM’S NAME AND PRICE (2023)

TEAM NAME PRICE (Rs.)

Chennai Super Kings 671.7Cr.
Delhi Capitals 534.2 Cr.
Gujarat Titans 545 Cr.
Kolkata Knight Riders 655 Cr.
Lucknow Super Giants 375 Cr.
Mumbai Indians 730 Cr.
Punjab Kings 377.5 Cr.
Royal Challengers Bangalore 581.7 Cr.
Rajasthan Royals 520.8 Cr.
Sunrisers Hyderabad 401.6 Cr.

PRICE OF THE TEAM

800

700

600

500

400

300

200

100

0
CSK DC GT KKR LSG MI PBKS RCB RR SRH

PRICE

(https://zeenews.india.com)
(www.y20india.in)

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 TABLE 3 – BRAND OF ALL THE FRANCHISES IN THE LAST FIVE
VALUE YEARS

TEAM NAME 2023 2022 2021 2020 2019

Chennai Super 81M 74M 76M 60M 75M
Kings
Delhi Capitals 64M 62M 56M 52M 54M
Gujarat Titans 65M 47M NA NA NA
Kolkata Knight 79M 77M 66M 58M 66M
Riders
Lucknow Super 47M 32M NA NA NA
Giants
Mumbai Indians 87M 83M 80M 70M 66M
Punjab Kings 45M 45M 36M 38M 42M
Royal 70M 68M 50M 49M 43M
Challengers
Bangalore
Rajasthan 62M 61M 34M 36M 43M
Royals
Sunrisers 48M 49M 52M 57M 60M
Hyderabad
• NA: Gujarat Titans (GT) and Lucknow Super Giants (LSG) were newly
announced team in 2022. Hence, no IPL Valuation Study before that.

BRAND VALUE
100
90
80
70
60
50
40
30
20
10
0
CSK DC GT KKR LSG MI PBKS RCB RR SRH

2023 2022 2021 2020 2019

(figures in USD million)

(www.brandirectory.com)

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 TABLE 4 – AVERAGE ANNUAL COST OF IPL

PERIOD 2008-2017 2009-2017 2018-2023

PRICE 101.6 183.3 510

(figures in USD million)

AVG. ANNUAL COST

600

500

400

300

200

100

0
2008-2017 2009-2017 2018-2023

PRICE

( www.moneycontrol.com)

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 TABLE 5 – TOURNAMENT RESULT OF IPL

YEAR WINNERS

2008 Rajasthan Royal

2009 Deccan Chargers
2010 Chennai Super Kings
2011 Chennai Super Kings
2012 Kolkata Knight Riders

2013 Mumbai Indians

2014 Kolkata Knight Riders
2015 Mumbai Indians
2016 Sunrisers Hyderabad
2017 Mumbai Indians
2018 Chennai Super Kings
2019 Mumbai Indians
2020 Mumbai Indians
2021 Chennai Super Kings

2022 Gujarat Titans

2023 Chennai Super Kings

From the above table, among all the IPL teams Mumbai Indians and Chennai Super Kings
are the most successful and best teams in IPL with 5 title wins, followed by Kolkata Knight
Riders who has won 2 title and Deccan Chargers, Rajasthan Royals, Sunrisers Hyderabad and
GujaratnTitans has won 1 title win each.
Deccan Chargers does not exist now.

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 CHAPTER 4: CONCLUSION AND RECOMMENDATIONS

CONCLUSION:

The IPL has fulfilled its objective of selecting talented players from all over the country
to a great extent. Many great players currently playing for India in international matches
originally blossomed from IPL. Thus, the IPL has not only focused on money but also
concentrated in promoting Domestic and International cricketing talents, gradually, IPL has
become the medium of team selection in Twenty 20 international matches.

The IPL has succeeded in enhancing the glamour of the game. Cricket, courtesy
commercialization, has reached astounding heights. One of the ways to attract more
advertisers is to waive the premium that the BCCI charges from them. Lower ticket prices
and increase in stadium capacities are necessary to attract more viewers.

The players are not resources for any created or creating or under create nations, the
players are an individual merchandise and for that they sold-out in nature. I don’t endeavor
has been made to remember any measurable information for this examination. The
information utilized for the investigation has been gathered from magazines, newspapers,
research articles or papers, journals, and online information bases. For that, I have utilized
various sites.

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RECOMMENDATIONS:

The primary suggestion should be to ensure that the IPL matches are exposed to stricter
norms. BCCI should ensure that cases like the abrupt exit of the Pune team should be avoided
in future. The time is right to make cricket regain its lost glory, but that requires the self-
introspection of the players and the stakeholders in combination with certain measures which
are as follows:

• The players need to divulge their incomes and assets in details.

• The political class and lobbyism in cricket should be minimized to the maximum
extent.

• The BCCI should compose an IPL Governing Committee which will comprise of
impartial persons.

• The players should be monitored constantly to demotivate them from taking bribes
and match fixing.

• Use of mobile phones and any other electronic devices of the cricketers and the
support staffs should be restricted during the matches as far as practicable.

However, in any case, IPL was, and will continue to be the most extravagant cricket
league in the world. IPL is sure to maintain its strata and entertain its audiences year
after year with its money and grand affair.

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 BIBLIOGRAPHY

Website Reference: -

• www.wikipedia,com
• www.iosrjournals.org
• www.quora.com
• www.iplt20.com
• www.zeenews.india.com
• www.y20india.in
• www.brandirectory.com
• www.monetcontrol.com
• www.businesstoday.in
• Statista, Duff & Phelps

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