CAUVERY COLLEGE FOR WOMEN(AUTONOMOUS)

PG & RESEARCH DEPARTMENT OF COMMERCE

FUNDAMENTALS OF MARKETING
Course: B.Com. Course Code: 22UCO2CC4

SECTION – B
UNIT – I
1. Distinguish marketing from selling. (CO1, K2)
2. Explain the features of modern marketing. (CO1, K2)
3. Summarize a note on the AGMARK. (CO1, K2)
4. Outline the importance of marketing. (CO1, K2)
5. Explain the different approaches to the study of marketing (CO1, K2)
6. Explain the various kinds of selling (CO1, K2)
7. Summarize a merits and demerits of Road Transport. (CO1, K2)
8. Identify the different kinds of warehouses. (CO1, K3)

UNIT – II
1. Classify the types of buyers. (CO2,K2)
2. Outline the importance of consumer behavior. (CO2,K2)
3. Explain the factors influencing consumer behavior. (CO2, K2)
4. Interpret the various stages involved in the buying process. (CO2, K2)
5. Explain the criteria for segmenting the market. (CO2, K2)
6. Summarize the benefits of market segmentation. (CO2, K2)
7. Identify the various factors determining market segmentation. (CO2, K3)
8. Develop the strategies opted for market segmentation. (CO2, K3)

UNIT – III
1. Identify the different stages of the product life cycle with suitable examples. (CO3,K3)
2. Classify the various categories of a product. (CO3,K2)
3. Explain the functions of Branding. (CO3,K2)
4. Outline the different kinds of Packing. (CO3,K2)

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5. Summarize the objectives of Packing. (CO3,K2)
6. Contrast the pros and cons of branding and packing. (CO3,K2)
7. Build the procedure for price determination. (CO3,K3)
8. Explain the objectives of pricing. (CO3,K2)

UNIT – IV
1. Identify the services rendered by the wholesalers to the retailers? (CO3, K3)
2. Explain the various channel options available to the manufacturer. (CO3, K2)
3. Identify a middleman participating in the channel function. (CO3, K3)
4. Explain the objectives of promotions. (CO3, K2)
5. Explain the advantages of promotion. (CO3, K2)
6. Explain the various kinds of adverting. (CO3, K2)
7. Identify the factors to be considered in advertising media? (CO3, K3)
8. Explain the various stages involved in personal selling. (CO3, K2)

UNIT – V
1. Summarize the scope of E– marketing. (CO4, K3)
2. Explain social media strategies. (CO4, K2)
3. Explain the need and importance of Digital Marketing. (CO4, K2)
4. Illustrate the advantages and disadvantages of Relationship marketing?(CO5, K2)
5. Outline the importance of marketing decisions. (CO5, K2)
6. Explain the Business models associated with e- marketing.(CO5, K2)
7. Outline the importance of green marketing. (CO5, K2)
8. Classify the features of service marketing. (CO5, K2)

SECTION – C
UNIT – I
1. Explain the classification of market with suitable examples. (CO1, K5)
2. List out the nature and functions of marketing. (CO1, K4)
3. Explain the various kinds of buying with suitable examples. (CO1, K5)

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4. Explain in detail the evolution of the marketing concept. (CO1, K5)

UNIT – II
1. Identify the 7 O’s framework of buyer behavior. (CO2,K3)
2. Examine the theories of buyer behavior. (CO2,K4)
3. Categorize the various basis of segmenting the market with suitable diagrams. (CO2,K4)
4. Develop the characteristics of market segmentation. (CO2,K3)

UNIT – III
1. Construct the various stages involved in the introduction of a new product. (CO3,K3)
2. Classify the characteristics of a good brand. (CO3,K4)
3. Examine the factors influencing Pricing Decision. (CO3,K4)
4. List out the different kinds of pricing. (CO3,K4)

UNIT – IV
1. Explain the role played by the wholesalers and retailers as market intermediaries. (CO3, K5)
2. Explain the sales promotion at various levels. (CO3, K5)
3. Explain the qualities of a good advertisement copy. (CO3, K5)
4. Classify the functions of the different types of salesmen. (CO3, K4)

UNIT – V
1. Explain the benefits and limitations of e- marketing (CO5,K5)
2.Categorize the evolution of Green Marketing. (CO5,K4)
3. Explain the various steps involved to elevate social media marketing. (CO5,K5)
4. Explain the various factors included in online marketing. (CO5,K5)