Organizational Dynamics Assignment - 1

How are organizations integrating Sustainable development goals (SDGs) in business for
value creation? Illustrate with the help of suitable corporate examples.

In 2015, members of the United Nations adopted 17 goals to ensure a better and more
sustainable future by 2030. These goals are known as Sustainable Development Goals (SDGs)
or Global Goals.

Issues like protecting aquatic life, poverty, and inequality are targeted through this step. All
the goals are interconnected therefore the fulfilment of one goal in some way depends on the
fulfilment of another goal.

For value creation, various approaches have been identified:

1) Innovation: Matching current sustainability efforts with relevant SDGs will help
identify the areas that need improvement thus calling for innovation in products &
services or business processes.

2) Stakeholders Interest : Companies are focusing on a purpose that can align with SDGs
and businesses, thereby creating value for stakeholders including customers,
employees, investors, and different communities.

3) Shift towards sustainability : The shifting towards sustainability and environment-

friendly products can leveraged by integrating SDGs with key business processes that
will help businesses create a loyal customer base and brand differentiation.

Let’s explore various SDGs and examples of how different corporations are integrating them
to create value:

Sustainability Companies How

Development Goals
SDG#1 No Poverty
SDG#2 Zero Hunger
ITC ITC eChoupal program sources
directly from farmers, eliminating
middlemen and increasing farmer
income.
ITC They provide training and support to
small farmers to help them improve
their yields and incomes.

SDG#3 Good Health & Well- Johnson & Johnson Develops pharmaceuticals, medical
being devices, and consumer health
products to improve health outcomes
and well-being globally.
SDG#4 Quality Education Khan Academy Offers free online educational
resources and courses to make quality
education accessible to anyone,
anywhere.

SDG#5 Gender Equality Coca-Cola Company Promoting women's leadership and

entrepreneurship.
SDG#6 Clean Water and Unilever Invests in water conservation and
Sanitation sanitation projects, as well as
sustainable water management
practices across its supply chain.
SDG#7 Affordable and TATA Promote employability through
Clean Energy skilling programs like Tata STRIVE,
specifically targeting underprivileged
youth.
SDG#8 Decent Work and TATA Implements fair labor practices and
Economic Growth promotes sustainable sourcing in its
supply chain, contributing to
economic growth while prioritizing
worker well-being.
SDG#9 Industry, Nestle Nestlé India might invest in
Innovation, and developing innovative packaging
Infrastructure solutions that are recyclable or
biodegradable and sustainable
sourcing of raw materials
SDG#10 Reduce Inequality Godrej Consumer GCPL works with rural communities
Products Limited to develop sustainable agricultural
(GCPL) practices. This improves their income
and reduces economic inequality
between rural and urban
populations.
SDG#11 Sustainable Cities Godrej Green This subsidiary of the Godrej Group
and Communities: Building is a leading construction company in
India that focuses on sustainable and
green building practices.
SDG#12 Responsible IKEA Implements sustainable sourcing
Consumption and practices, promotes recycling and
Production waste reduction, and designs
products with longevity and
recyclability in mind.
SDG#13 Climate Action Dalmia Cement Utilizing waste materials like fly ash
(Bharat) and plastic waste in the cement
production process reduces reliance
on virgin raw materials.

SDG#14 Life Below Water The Akshaya Patra Partner with fishing communities to
Foundation (non- implement sustainable fishing
profit organisation) techniques that minimize
environmental impact.

SDG#15 Life On Land Dabur India Ltd. They partner with farmers to
encourage sustainable agriculture
practices that protect soil health and

SDG#16 Peace, Justice, and
Strong Institution
SDG#17 Partnerships for the
Goals
biodiversity.
Wipro Limited Wipro partners with legal aid
organizations to develop online
platforms that provide free legal
resources and connect people with
lawyers.
Reliance Jio Reliance Jio partnered with the
Government of India on the Digital
India initiative to provide affordable
internet access to millions of Indians
in rural areas.