The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

Company- Hair Care Product

Collaborators- Distributors network needs to expanded in north markets

Competitors- Analyse the product of competitors – product packaging and promotion

Customers- Targets South market and low-income people, can target premium sector
with a diverse brand competing with l oreal

Context- Environment- Highly competitive with regional market players

Numeric Distribution- No. of shops carrying the product out of all the shops available to
carry the product.

Weighted Distribution- The amount of sales handled by each store, higher the sales
higher the weighted distribution

Line stretching: Expanding beyond price range.

Line Filling the

practice of adding new products to a product range to make it
more complete: