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Radio Reseach Methodology
Radio Reseach Methodology
BY
XXXXXXX
PGDM/2023/000
MAY, 2024
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CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
This chapter looks at the methodology that would be used in carrying out the
study. This include the research design, the population of the study, sample
and sampling techniques, method of data collection and data analysis.
Ohaja (2003) also notes that the research topic give due to the research
plan that should be adopted in order to successfully arrive at an answer to the
question posed in this study, the survey research method was used.
For the purpose of this study, quota sampling was used to study the
population. For the sake of the study, the research is use a sample of thirty
respondents. The quota sampling gives us chance to select equal number from
each of the station we are to select thirty sampling from each of the radio
station, therefore the sample size is 120 respondent. The selected staff are
from news an current affairs and program department
Because the study is descriptive, frequency distribution technique was use for
data analysis which shows the responses, opinions, number of respondents and
their percentage.
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