3.

1 Table showing Operator service to respondents

% of respondents No of respondents
Airtel 26% 13
Vodafone 12% 6
Jio 62% 31
Other 0 0

Figure : 3.1 Operator service by respondents

70%

60%

50%

40%

30%

20%

10%

0%
Airtel Vodafone Jio Other

source of Primary data

INTERPRETATION
From the above data it is clear that out of total 50 respondents by 31
respondents(62%), Airtel is choosen by 13 respondents(26%),Vodafone is Choosen by
6 respondents(12%).
3.2 Table showing Awareness level of respondents towards Jio Simcard

% of respondents No of respondents
Yes 74% 37
No 26% 13

Figure 3.2 Awareness level of respondents

80%
70%
60%
50%
40%
30% No

20%
10%
0% Yes
% of respondents

Source of primary data

INTERPRETATION
From the above data it is clear that, 74% of respondents are aware of using Jio(37) and
26% are not aware of using Jio (13).
 % of respondents No of respondents

Newspaper 2% 1
Advertisement 44% 22
Mouth publicity 38% 19
Other 16% 8
3.3 Table showing source of information about Jio Sim

Figure 3.3 Source of Information

2%
16%

44%

38%

Newspaper Advertisement Mouth publicity Other

INTERPRETATION
From the above data it is clear that ,2% of respondents get the source of information
about the simcard from Newspaper, 44% from Advertisement , 38% from mouth
publicity and 16% from other information seeking sources.
3.4 Table showing Monthly expenditure on recharge
% of respondents No of respondents
200-300 90% 45
300-400 4% 2
400-500 2% 1
Above 500 4% 2

Figure 3.4 Monthly expenditure on recharge

100%

90%

80%

70%
% of respondents

60%

50%

40%

30%

20%

10%

0%
200-300 300-400 400-500 Above 500
Expenditure on recharge

INTERPRETATION
From the above data it is clear that , 90% of respondents have an expenditure on
recharge between 200-300, 4% have a level of expenditure between 300-400, 2% of
respondents between an expenditure of 400-500, and the remaining 4% have an
expenditure of Above 500 towards monthly recharge of the sim.
3.5 Table showing the expenditure of service charge

% of respondents No of respondents
Only data charges 2% 1
Only calling charges 0% 0
Both data and calling 94% 47
None 4% 2
Figure 3.5 Expenditure of service charge

None

Both data and calling

Only calling charges

Only data charges

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

INTERPRETATION
From the above data it is clear that ,94% of respondents enjoy the both data calling
service as the reason for buying the sim card , 2% of respondents enjoys only data
charges , other 4% respondents are others.
3.6 Table showing the feature of jio simcard that convinced to subscribe
% of respondents No of respondents
Data speed 72% 36
Customer service 12% 6
Schemes 16% 8

Figure 3.6 Features of Jio simcard that convinced to subscriber

16%

12%

72%

Data speed Customer service Schemes

INTERPRETATION
From the above data it is clear that , 72% of respondents convinced by data speed
provided by jio ,16% by schemes ,12% by customer service.
3.7 Table showing most availed services of users
% of respondents No of respondents
Unlimited calling services 22% 11
Unlimited data services 34% 17
All services 44% 22
Unlimited SMS services 0 0

Figure 3.7 Most availed services of users

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
Unlimited calling Unlimited data All services Unlimited SMS
services services services

INTERPRETATION
From the above data it is clear that , in which 22% of respondents states that the
services of unlimited calling services 34% of respondents states that the services of
unlimited data service is satisfied. 44% of respondents states that the services of
Reliance Jio is excellent.
3.8 Table showing the quality that should be improved in Jio sim
% of respondents No of respondents
Improve network coverage 54% 27
Upgrade in android version 12% 6
Removing calling congestion 8% 4
Others 26% 13

Figure 3.8 Quality that should be improved in Jio sim

Others

Removing calling congestion

Upgrade in android version

Improve network coverage

0% 10% 20% 30% 40% 50% 60%

INTERPRETATION
 54% of respondents states that network coverage should be improved
 12% of respondents states that they should upgrade in the Android
version.
 8% of respondent states that they should removing calling congestion.
 26% of respondents think they should improvise the other services.

3.9 Table showing Jio makes you loyal customers

Figure 3.9 Jio makes you loyal customers

18%

28%

32%

22%

Services Price Offer Brand name

% of respondents No of respondents
Services 28% 14
Price 22% 11
Offer 32% 16
Brand name 18% 9

INTERPRETATION
From the above the data it is clear that, 28% of respondents states that services of the
reliance Jio is make you feel a loyal customer. 22% of respondents states that the price
makes them feel loyal.32% of respondents states that the offer of the reliance jio make
them a loyal customer. 18% of respondents states that the brand name itself make
them a loyal customer.

3.10 Table showing Services like the most while using Jio
 % respondents No of respondents
Data services 54% 27
Network 28% 14
Call rate 12% 6
Value added service 6% 3

Figure 3.10 Services like the most while using Jio

60%

50%

40%

30%

20%

10%

0%
Data services Network Call rate Value added service

INTERPRETATION
 54% of respondents states that the data services which Reliance Jio provides is
one of the most important thing.
 28% of respondents states that network coverage is Jio’s main convincing
factor.
 12% of respondents states that they like Reliance Jio’s call rate.
 6% of respondents says value added service.
3.11 Table showing the satisfaction level of respondents with Jio sim

% of respondents No of respondents
Fair 24% 12
 Satisfactory 30% 15
Good 44% 22
Very good 2% 1

Figure 3.11 Satisfaction level of Jio sim card

2%

44%

30%

24%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Very good Good Satisfactory Fair

INTERPRETATION
44% of respondents says that rate the present Reliance Jio performance is Good 30%
of respondent are satisfactory, 24% of respondents are fair and other 2% of
respondents are very good.

3.12 Table showing features to buy Reliance Jio services

% of respondents No of respondents
Quality 26% 13
Economy 30% 15
Performance 44% 22

Figure 3.12 Features to buy Reliance Jio services

44%
Performance

30%
Economy

26%
Quality

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

INTERPRETATION
44% of respondents says that they are performance is the attractive features of
Reliance Jio, 30% of respondents are economy and 26% of respondents.
3.13 Table showing changed the way the consumer behaviour towards
telecom services
% of respondents No of respondents
Yes 60% 30
No 40% 20

Figure 3.13 Coustomer behaviour towards telecom services

 40%

60%

Yes No

INTERPRETATION
60% of respondents are charged the way the consumer behaviour towards telecom
services, 40% are says that no response.

3.14 Table showing the reason for the rare usage of Jio sim

% of respondents No of respondents
Lack of knowledge 10% 5
No 4G phone 16% 8
No specific advantage 24% 12
Others 50% 25

Figure 3.14 Reason for rare usage of Jio

 50%
50%

45%

40%

35%

30%
24%
25%

20% 16%

15% 10%
10%

5%

0%
Lack of knowledge No 4G phone No specific advantage Others

INTERPRETATION
From the above data it is clear that, 10% of respondents marked lack of knowledge,
16% of respondents on no 4G phone ,24% of respondents agree on no specific
advantage and 50% of respondents have a other reasons.
3.15 Table showing the net speed of Jio sim

% of respondents No of respondents
Low 8% 4
Medium 76% 38
High 16% 8

Figure 3.15 Net speed of Jio

 16%
High

76%
Medium

8%
Low

0% 10% 20% 30% 40% 50% 60% 70% 80%

INTERPRETATION
From the above data it is clear that 76%of respondents have 2 medium network speed,
16% of respondents have a high network speed, and only 8% of respondents have low
network speed.

3.16 Table showing switch Jio from other brand

% of respondents No of respondents
Yes 30% 15
No 70% 35

Figure 3.16 Switch Jio from other brand

 30%

70%

Yes No

INTERPRETATION
From the above data it is clear that ,70% of respondents said No they don’t want to
switch Jio with any other brand 30% of respondents, states that they are willing to
switch jio from other brands.

3.17 Table showing the usage period of sim by respondents

% of respondents No of respondents
Less than 4 month 16% 8
5-4 month 10% 5
Non users 28% 14
More than 4 month 46% 23

Figure 3.17 Usage period of jio sim

 50%
46%
45%

40%

35%

30% 28%

25%

20%
16%
15%
10%
10%

5%

0%
Less than 4 month 5-4 month Non users More than 4 month

INTERPRETATION
 16% of respondents that they have been using reliance Jio for less than 4
month.
 10% of respondents that they have been using reliance jio for 5-4 month.
 46% of respondents that they have been using reliance for jio for more than 4
month.
 28% of respondents that they have been using reliance jio for non-users

3.18 Table showing respondent visit to reliance jio offers

% of respondent No of respondent
Daily 20% 10
Weekly 24% 12
Yearly 20% 10
Quarterly 36% 18

Figure 3.18 Offer to visit reliance jio

 40%

35%

30%

25%
36%
20%

15% 24%
20% 20%
10%

5%

0%
Daily Weekly Yearly Quarterly

INTERPRETATION
 36% of respondents are visit reliance jio in quarterly.
 24% of respondents are visit reliance jio in weekly.
 20% of respondents are visit reliance jio in daily.
 20% of respondents are visit reliance jio in yearly.

3.19 Table showing Overall performance of Jio

% of respondents No of respondents
Bad
Average 60% 30
Good 40% 20

Figure 3.19 Overall performance of Jio

 40%
Good

60%

Average

0% 10% 20% 30% 40% 50% 60%

INTERPRETATION
 60% of respondents says that Average performance of jio.
 40% of respondents says that Good performance of jio.

3.20 Table showing the recommendation level of Jio by respondents

% of respondent No of respondents
Yes 80%
No 20%

Figure 3.20 Recommendation level of jio sim

 20%

80%

Yes No

INTERPRETAION
 80% of respondents are recommend jio to other.
 20% of respondents are not recommend jio to other.