The Ormax Sports Audience Report: 2024

India’s largest sports research, covering 12000 audiences and 21 sports

 Research Design

Sample size Methodologies Markets

Period of data collection: Computer Assisted Telephonic Interviews All states & UTs except J&K and Ladakh
Nov 2023-Jan 2024 (CATI) & Online Interviews
Face-to-Face Interviews (Kids & Rural)
 Definition: Sports Audience

For the purpose of this report, 'Sports Audience’ is defined as

someone who watched sports content on TV or OTT
in the last one year for at least 30 mins.
India’s Sports Audience Universe

678.2 Million
67.82 Crore
 India’s Sports Audience Universe

1416.2 Mn 47.9% 678.2 Mn

India’s Population Sports Audience India’s Sports Audience
(2023 estimate*) Penetration Universe

*Based on Census 2011, UN & GOI sources

 Audience Base by Sport: Top 10

Audience Base in Mn (% of India’s Sports Audience Universe)

650 612 (90%)

520

390
305 (45%)
280 (41%)
260
163 (24%) 154 (23%) 145 (21%) 126 (19%) 108 (16%) 107 (16%)
130 97 (14%)

0
Cricket Football Kabaddi WWE/ Wrestling Hockey Badminton Athletics Volleyball Boxing Car Racing

The report covers 21 sports, including Arm Wrestling, Basketball, Chess, Golf, Handball, Kho Kho, MMA, Shooting, Swimming, Table Tennis &
Tennis.
 Most-Recalled Franchise by Sport

Cricket Football Kabaddi

 IPL Franchises

Share (% of Unaided Recall)

Mumbai Royal Challengers

Indians - 16% Bangalore - 13%

Rajasthan Royals
Chennai Super
– 11%
Kings - 18%

Kolkata Knight
Riders - 9%
Lucknow Super
Giants - 5%
Gujarat Titans
Punjab Kings - – 8%
6%
Delhi Capitals - Sunrisers
7% Hyderabad - 7%
 Top 8 Favorite Sports Stars

Virat Kohli MS Dhoni Rohit Sharma Cristiano Ronaldo

35% 19% 12% 7%

Sachin Tendulkar Lionel Messi Neeraj Chopra Sunil Chhetri

6% 5% 2% 2%
The Ormax Sports Audience Report: 2024
India’s largest sports research, covering 12000 audiences and 21 sports