strategy

FIBA

VALUES: Cool, young, dynamic,

inspirational

TARGET: Passionate young fans with

high disposable income both male and
female " Max fans" - aged 12 to 24
 FIBA Style
OBJECTIVE: Quality products with discreet
technicality allowing FIBA Style to integrate into
the urban landscape

THE NEED: Consumers and the sports-minded who

prefer to consume products that are reassuring
rather than easily disposable

SOLUTION: FIBA STYLE, keeping long-term

technicality in mind, developing less extravagance
and more of the essential is the goal. The spotlight
is on comfort, on shapes that are more adjusted to
the wearers’ needs, and on functional details
The joy of play, setting records and the pleasure of
effort dominate this theme. Sports clothing is sharp
and energetic, in a range that is technical and pop.
Performance is present in the very conception of
the masculine products, with their fluid and pure
style. For all fans this “healthy” performance aspect
is approached with a bit more fun. The garments,
with simple but elegant shapes, are inspired by the
90s and the 21st century. Colour imposes itself with
force and impact.
A quest for harmony, elegance, comfort and rigor
are blended with a desire for wellbeing and total
trend setting. Sports are practiced solo, as part of a
coming together and as a team, in an interior that is
comfortable and pure. It’s all about the chic
relaxedness and an aesthetic that is carefully put
together, inspired by design and the pure form of
the game. Elegance and modern, this clothing
affirms its free and creative side. Practical beauty
are the key words here.
In this urban vein, sporty fashion is expressed with
great energy, letting loose with attitudes that are
often extreme. The new warrior takes on a fantasy air
that is slightly worrisome. The garments are hybrid
and associated with numerous systems of protection.
Women and men, opt for a style that is incisive and
luxurious at the same time. A dusky and lacquered
colour range is used for this fantastic universe.
The new explorer goes back to his roots. The
“engaged ecologist” is looking for maximum
autonomy thanks to high-performance equipment.
The on-court look is updated, marrying technicality
and tradition. Its garments are re-designed, re-
engineered. Clothes for a “hoop dreamer” are a
composite in the “ecologist grunge” vein. The colour
palette is in tones that range from the natural browns
of the hardwood floor to flamboyant reds of ball rush.
 trend boards
youth, skillful, global, passionate, exciting,
unifying
colour palettes
Colour Me FIBA
event specific
EuroBasket 07 España
Event Pack
Bandanas
Hats
Hats
Hats
Hats
 Fan Merchandise

Lanyard

Flag
Promotional Whistles
T-Shirts
Polo Shirts
Polo Shirts
Basketball Jersey
Bags
Bags
Gift Bag
Gift Bag

Paper with
laminated
finish
Beach Towels
Beach Balls
Mascot Plush
Mascot Plush Box
Basketball
Full-size game
ball

Mini-version
collectors ball
Magnets
Scarf
Cooler Bag
Sports Bottle
GLOBAL BRANDS CONTACT
Jimena Castañeda
Global Brands Group
86 Duke of York Square
London SW3 4LY
Tel: +44 (0) 207 808 4810
Dir: + 44 (0)207 808 4195
Fax: + 44 (0) 207 824 8567
Mob: +44 (0) 7789 940 999
Email: jimena.castaneda@globalbrandsgroup.com
Skype: jimena.castaneda_gbg
Web: www.globalbrandsgroup.com