November 15, 2020

RESTAURANT
FRANCHISE

PREPARED BY

PREPARED FOR
Jack Anderson
Business Development Manager

[Company Name Here]

[company address goes here
City State, Zip Code]
[123-456-7890] | [123-456-9999]
[manager@OfficeTemplatesOnline.com]
 EXECUTIVE SUMMARY
007 Burger is one of the top growing franchises in the United States. Our company
wants to invest in this franchise and we want to open a branch of 007 Burger in
northern Chicago, on Alberta Street. As your brand is positioned for the average
customer, we think this will be an ideal location for it. Michael Douglas and I have
been in the food industry for more than 2 decades. Having a deep understanding of the
Food Service Industry, we have high quality and cleanliness standards and we are
certain that this new branch of 007 burger chain, will definitely contribute hugely to
the growth of the business.

COMPANY INTRODUCTION
007 Burgers is an American fast-food franchised restaurant chain. Their
specialty is their juicy and tender burgers. 007 burgers use the best quality
meat and high standards for food preparation. The extraordinary taste and
quality are clearly evident in their business growth. At present, 007 Burger has
more than 20 branches across the United States and around the globe. The
company headquarters is in Chicago, Illinois.

PRODUCTS
007 is known for its delicious burgers, but they also serve many other items. They serve burgers
in various varieties and flavors. Their main focus is on hamburgers, but fish and chicken burgers
are also very well received. Our branch will also sell all these products. The list is provided
below:

Burgers
Sizes: Small, Medium, Unbeatable

Variety:
Burgers

 Hamburger

COMPANY NAME
COMPANY STREET ADDRESS, CITY STATE, ZIP CODE P a g e |2
123-456-7890 | EMAIL@OFFICETEMPLATESONLINE.COM
  Spicy Hamburger
 Hawaiian Hamburger
 Cheese Burger
 Chicken Burger
 Spicy Chicken Burger
 Crispy Chicken Burger
 Fish Burger

Fries
 Normal Fries
 Cheese Fries
 Coated Fries
 Spicy Fries
Salads

 Cream Salad
 Greek Salad
Dips

 Garlic dip
 Spicy dip
 Honey mustard dip

OPPORTUNITY
Alberta Street is a very lively and trendy place. There are a few malls and retail stores on the
street. A lot of universities are beside the road and the footfall is very decent. Our main
competitor will be ABC fast food. All the other fast-food restaurants are far from Alberta Street
so 007 Burger must explore this area to get a big share of the market. People are waiting anxiously
and excitedly to try new cuisines and restaurants. XYZ will bring in the initial investments to start
up the new branch of 007 Burger and would be working on the project pro-actively and
simultaneously sharing ideas and resolving issues together. Our aim is to

 Open the first branch of 007 Burger in this community

 Gain profitability and extend the franchise brand internationally and nationally

COMPANY NAME
COMPANY STREET ADDRESS, CITY STATE, ZIP CODE P a g e |3
123-456-7890 | EMAIL@OFFICETEMPLATESONLINE.COM
MANAGEMENT/STAFF
Our team has experience of more than 20 years in the foodservice business.

Owner: Michael Douglas

Experience: Food Industry
Time: 20+ years
Qualification: MBA from the University of New York, 2001

Owner: James Charles

Experience: Food Industry
Time: 10+ years
Qualification: BS from the University of Chicago, 2009

Manager: Alisa Johns

Experience: Food Industry
Time: 10+ years
Qualification: BS from the University of Chicago, 2008
Certification of Hotel Management

SUMMARY FINANCIALS
I and my partner will bring in all the investment, including the start-up cost and the running cost.
We will invest a total of $100,000 in your franchise. We will pay the royalties or the Franchise fee
to 007 Burger. Your company can work up the reasonable fee amount and let us know about the
details.

MARKET ANALYSIS
Our target market consists of students, tourists, office workers and families in northern Chicago.
There are more than 20,000 people living in this region. Eating out and takeaway is becoming
more and more common these days, so families and friends can enjoy food together without the
hassle and fast foods are what they look for. We believe there is a need for fast food in this area
because it is affordable and quick.

COMPANY NAME
COMPANY STREET ADDRESS, CITY STATE, ZIP CODE P a g e |4
123-456-7890 | EMAIL@OFFICETEMPLATESONLINE.COM
MARKETING STRATEGY
Our goal is to become the largest burger selling fast-food chain in the region and gain the biggest
amount of customers
We will be focusing on the following

 To provide freshly prepared comfort food

 To be the best fast-food chain in the region
 Create such an outlet that provides our consumers with a place to socialize and share
their joyous occasions.

MARKETING
We will work with your company’s comprehensive marketing plan and you can provide us the
outline which we can follow to prepare for marketing on the local level. Meanwhile, the following
is what we have in mind:

 Distribute and place flyers in the surrounding shops and communities.

 We will offer discount vouchers offering different promotions
 A big launch party at the restaurant for the opening night
 Offer 25% off during the first week
 Free delivery for the first month

TIMELINE
Steps Description Time
Proposal
Both the parties will sign the contract 1 week
Acceptance
Get all the necessary approvals and permissions.
Approvals 2 weeks
Get an approval of the restaurant design.
Prepare the land for the physical construction of the
Construction 12-14 weeks
restaurant
Order all the cooking, serving equipment for the
Order Equipment 2-3 weeks
restaurant
Employees will be trained by the franchise company
Employee Training 4-6 weeks
trainers
Restaurant opening Opening of the 007 Burger fast food restaurant 1-2 days

COMPANY NAME
COMPANY STREET ADDRESS, CITY STATE, ZIP CODE P a g e |5
123-456-7890 | EMAIL@OFFICETEMPLATESONLINE.COM
START-UP COST
We would like to invest $100,000. An estimated amount of start-up expense detail is provided
below:

Names Cost
Legal paperwork $1,000
Marketing $1,000
Restaurant construction $20,000
Rent (1-year advance) $5,000
Insurance $5,000
Facilities $10,000
Equipment $10,000
Stationary /Menus/Flyers $2,000
Crockery $10,000
Inventory $20,000
Cash $5,000
Miscellaneous $1,000
Total $90,000

TERMS AND CONDITIONS

 All purchases made will be first approved by your company.
 This document should not be disclosed to any third party without the consent XYZ
Company.
 Monitoring the customer base and sales will be the responsibility of 007 Burger.

CONTACT US
You can contact us with any of the following ways:
Phone: 333-255111
E-mail: xyz@OfficeTemplatesOnline.com
Website: www.OfficeTemplatesOnline.com

COMPANY NAME
COMPANY STREET ADDRESS, CITY STATE, ZIP CODE P a g e |6
123-456-7890 | EMAIL@OFFICETEMPLATESONLINE.COM