The researchers are seeking insights regarding Generation Z Women's Clothing

Preferences and Purchasing Behaviors. There are no right or wrong answers to these
questions, and all responses will be entirely anonymous.

How old are you?

Where in Sta Maria Bulacan do you live?

SECTION 1: CLOTHING PREFERENCE

(fabric quality, price and discounts, trends)

How often do you shop for new clothing items?

Weekly

Monthly

Quarterly

Semi - Annually

Anually

Which one do you prefer when you buy clothes?

Quality of products

Pricing

trends

Social media/influences

How important is comfort to you when choosing clothing?

Very important

Not important

On average, how much do you spend on clothing per month?

Less than ₱1000

₱1000-₱3000

₱3000-₱5000

Over ₱5000

What is your preferred method of payment when purchasing clothing?

Credit/debit card

Cash

Mobile payment (e.g., Gcash, Paymaya)

Other (please specify)

How often do you shop for clothing based on discounted prices?

Always

Often

Sometimes

Rarely

Never

Are you more likely to buy clothing for its practicality or its trend?

Practicality

Trend

How much do fashion trends influence your personal style?

A lot

Not much

Not at all
How often do you follow fashion trends when updating your wardrobe?

Always

Often

Sometimes

Rarely

Never

SECTION 2: BUYING BEHAVIOR

( social media influences, feedback and clothing type (branded, overruns, second
hand)

Which social media platforms do you follow for fashion inspiration?

Instagram

TikTok

Facebook

Others (please specify)

Which online platforms do you prefer for purchasing clothing?

Shoppee

Tiktok

Lazada

Others (please specify)

Do you trust user reviews and ratings on social media platforms when
considering purchasing clothing items?

Always

Often

Sometimes

Rarely
Never

How important is feedback or reviews for you when buying clothes?

Very important

Not important

How much time do you spend on social media daily for fashion-related content?

Less than an hour

1-2 hours

2-4 hours

4-6 hours

More than 6 hours

Do you prefer shopping at branded stores or are you more inclined towards
overrun or thrift stores?

Branded stores

Overrun

Thrift stores

SECTION 3: TYPE OF STORE

(type of store (physical or online store)

Where do you primarily shop for clothing?

Physical stores

Online stores

Both

Which type of store do you think offers better deals?

Physical store
Online store

How often do you buy clothing items online?

Always

Often

Sometimes

Rarely

Never

How often do you buy clothing items in physical stores?

Always

Often

Sometimes

Rarely

Never

What factors would make you more likely to shop at a physical store rather than
online?

Ability to try on clothes

Immediate availability of products

Social experience

Others (please specify)

What factors would make you more likely to shop online rather than at a physical
store?

Convenience of shopping

Wider selection of products and brands

Access to exclusive online discounts and promotions

Others (please specify)