SOUTHERN LUZON STATE UNIVERSITY

COLLEGE OF ENGINEERING
Lucban, Quezon

(BUSINESS TITLE)

by

(STUDENT A’S NAME)

(STUDENT B’S NAME)
(STUDENT C’S NAME)
(STUDENT D’S NAME)

BACHELOR OF SCIENCE IN ______________- III (SECTION)

June 2024
 EXECUTIVE SUMMARY

Name of Business

Location

Product/service and
uses

Production Process

Customers

Human
Resources/Managemen
t

Financial Projection
Business Profile
Background of the Problem
Proposed Solution
Introduction of the Company
Product/ Service Description (Image-Illustration-3D)
(Product/ service, uses, special benefits, unique features, product /service limitation)
Location
Logo
Mission
Vision

Business Model
Business Model Canvas
Elaborate the 9 components of BMC

Marketing Plan
A. Product and/or Service Description
Describe your products or services. Make to focus on the customer’s point of view. For each
product or service:

• Describe the most important features. What is special about it?

• Describe the most important benefits. What does it do for the customer?
• How much do you target to produce in a month or year?
• What are the main uses of your product or service?
• What makes your product or service better than what is already available in
the market?

Explain any after-sale services you plan to provide, such as:

• Product delivery
• Warranty/guarantee
• Service contracts
• Ongoing support
• Training
• Refund policy

B. Market Description
Describe your target market (Use questionnaire) Sample size is only limited to 30 persons.
Show the questionnaire and its result on the appendices.
• Who are the possible customers?
• Among all the possible customers you have identified, which type of
customers or segment will your business focus on?
If the target market is consumers, identify the following:
 Age
 Gender
 Location
 Income
 Occupation
 Education level

If the target market is another business, identify the following:

 Industry
  Location
 Size
 Stage in business (startup, growing, mature)
 Annual sales

• Why did you choose to focus on this market segment?

• What specific need in your target market will the product or service
address?
• Who are your competitors? (Your competitor includes the other existing
business that are closely similar to your product/ service).
• How can you compete with your competitors?
• What is the estimated demand for your product or service?
• What percentage of the market do you hope to penetrate?
• How can you increase your market share over time?
• Is your market likely to grow? How much?

C. Marketing Strategy
How will you inform your target customers about your product or service and business?
Explain the marketing and advertising tactics you plan to use.

Advertising may include:

• Online
• Print
• Radio
• Cable television
• Out-of-home

Which media will you advertise in, why, and how often?

Marketing may include:

• Business website
• Social media marketing
• Email marketing
• Mobile marketing
• Search engine optimization
• Content marketing
• Print marketing materials (brochures, flyers, business cards)
• Public relations
• Trade shows
• Networking
• Word-of-mouth
• Referrals
Sample Pubmat
Sample Website
Sample Facebook/ Instagram
(no need to create an actual website/ Facebook/IG account/etc, just create a layout)

D. Distribution Strategy
How you will get your product to your target customers?
What methods of distribution will you use to sell your products and/or services? These may
include:
 • Retail
• Direct sales
• Ecommerce
• Wholesale

If you have any strategic partnerships or key distributor relationships that will be a factor in
your success, explain them here.

E. Pricing Strategy
How will you set the price of your product or service?
How does the pricing of your product or service compare to the market price of similar
products or services?

F. Competitive Analysis
SWOT Analysis

Operational Plan
Location
Where will the business be located?
What are the advantages and disadvantages of the location?

Company/ Office Layout

Physical Resources

(Table Name)

Equipment/
No. of Units Description How will acquire
Facility

Production / Work Process

(Create a process flow chart and describe the process)
Process Measure to ensure quality Responsible
and safety

Management Plan
Organizational Chart
Qualification and Job Description for every position
Position Job Description Qualification

Financial Analysis
Income Statement
Cash Flow Projection
Balance Sheet
Appendices
Sample Questionnaire
Result of the questionnaire (summary/ graphs)

Deadline of Submission: June 5, 2024

Long Folder
GL= RED
GK= GREEN
GN= YELLOW
GM= BLUE

CRITERIA:
Uniqueness: 40%
Product/ Service must be unique, competitive, and realistic
Overall Content: 60%
Creativity/ presentation
Total: 100%