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Social Psychology and Human Nature

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CHAPTER 7—Attitudes, Beliefs, and Consistency

MULTIPLE CHOICE
1. ____ are pieces of information, facts, or opinions; ____ are broad evaluations toward some object or
issue.
a. Attitudes; associations
b. Associations; beliefs
c. Attitudes; beliefs
d. Beliefs; attitudes
ANS: D DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

2. Jerome thinks that it is going to be crowded at the gym today. This is an example of a(n) ____.
a. dual attitude
b. belief
c. implicit attitude
d. attitude
ANS: B DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

3. In distinguishing between beliefs and attitudes, it is useful to recognize that beliefs help people ____
while attitudes help people ____.
a. explain things; make choices
b. make choices; explain things
c. rationalize occurrences; explain things
d. explain things; rationalize occurrences
ANS: A DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

4. As discussed in the text, ____ serve interpersonal functions.


a. attitudes but not beliefs
b. beliefs but not attitudes
c. both attitudes and beliefs
d. neither attitudes nor beliefs
ANS: C DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

5. As defined in the text, dual attitudes consist of ____.


a. automatic attitudes and deliberate attitudes
b. conditioned attitudes and unconditioned attitudes
Chapter 7—Attitudes, Beliefs and Consistency

c. cognitions and emotions


d. beliefs and opinions
ANS: A DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

6. Automatic attitudes can be defined as ____ evaluative responses.


a. controlled, conscious
b. controlled, unconscious
c. slow, conscious
d. fast, unconscious
ANS: D DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

7. Zelda says that she likes dogs and that she is not afraid of them. But she gets visibly tense whenever a dog
approaches, and refuses to visit any of her dog-owning friends at their homes. It appears that even though
she says she likes dogs, Zelda has a negative ____ attitude toward them.
a. deliberate
b. automatic
c. conditioned
d. unconditioned
ANS: B DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

8. Which of the following is the best example of a positive deliberate attitude toward snakes?
a. John doesn't get tense when he sees snakes.
b. John would probably watch a TV about snakes.
c. John says that he adores snakes.
d. John is reading a book right now about snakes and other reptiles.
ANS: C DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

9. Deliberate attitudes can be defined as ____ evaluative responses.


a. controlled, conscious
b. controlled, unconscious
c. automatic, conscious
d. automatic, unconscious
ANS: A DIF: Difficult
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

10. People often have inconsistent automatic and deliberate attitudes but do not realize it. How is this
possible?
a. People are consciously aware only of their deliberate attitudes.
Social Psychology & Human Nature, 4th Edition

b. People are consciously aware only of their automatic attitudes.


c. People are consciously aware of both their deliberate attitudes and their automatic
attitudes, but use them at different times.
d. People are consciously aware of neither their deliberate attitudes nor their automatic
attitudes.
ANS: A DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

11. As discussed in the textbook, people's deliberate attitudes are not always consistent with their automatic
attitudes. This can occur as a result of ____.
a. self-presentation
b. lack of awareness
c. both self-presentation and lack of awareness
d. neither self-presentation nor lack of awareness
ANS: C DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

12. In general, attitudes are used for ____.


a. choosing
b. identifying
c. motivating
d. explaining
ANS: A DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them. NOTES: New

13. In general, beliefs are used for ____.


a. choosing
b. explaining
c. identifying
d. motivating
ANS: B DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them. NOTES: New

14. Research on racism has indicated that ____.


a. people who sincerely espouse racial equality may have negative automatic attitudes
towards individuals of different races
b. at least where racism is concerned, people’s automatic and deliberate attitudes are
consistent with each other
c. individuals who espouse racist beliefs often have non-racist automatic attitudes
d. it is virtually impossible to determine deliberate attitudes based on automatic attitudes
ANS: A DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them. NOTES: New
Chapter 7—Attitudes, Beliefs and Consistency

15. Social media research has found that about ____ of job applicants are rejected because of what a
prospective employer found on their Facebook page.
a. 15%
b. 25%
c. 35%
d. 45%
ANS: C DIF: Easy
REF: Introduction KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.01: Define attitudes and
why people have them. NOTES: New

16. Research indicates that Facebook users tend to be ____ than nonusers.
a. more narcissistic
b. more conscientious
c. less extraverted
d. more socially lonely
ANS: A DIF: Easy
REF: Introduction KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.01: Define attitudes and
why people have them. NOTES: New

17. Research on the spread of attitudes on Facebook indicates that a(n) ____ fits the pattern.
a. flood
b. contagious disease
c. fundamentally random
d. landslide
ANS: B DIF: Easy
REF: Introduction KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.01: Define attitudes and
why people have them. NOTES: New

18. When one Facebook user reads an article and likes it, ____.
a. the odds of others liking it are only modestly increased, by about 8%
b. someone else who reads it is 32% more likely to also “like” it
c. the odds of others liking it are increased, but only when there are relatively few likes,
generally less than 15,000
d. it can paradoxically decrease the likelihood that others will like it, because they do not
want to be just one of the masses
ANS: B DIF: Easy
REF: Introduction KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.01: Define attitudes and
why people have them. NOTES: New

19. Which statement best explains why humans have attitudes?


a. Attitudes are an evolutionary artifact that were useful a long time ago.
b. Attitudes increase the complexity in making decisions.
c. Attitudes make it harder for people to adapt and adjust to new situations.
d. Attitudes aid humans in making decisions and choices.
ANS: D DIF: Difficult
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
Social Psychology & Human Nature, 4th Edition

SOCP.BAUM.17.07.01: Define attitudes and why people have them.

20. Which statement best describes the influence of attitudes?


a. Attitudes impede decision-making processes.
b. Attitudes make it more difficult to adjust to new situations.
c. Attitudes require more than a “gut-level” response.
d. Attitudes help us adapt.
ANS: D DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them. NOTES: Modified

21. Research has shown children can identify good and bad categories, and especially the “bad”, very early in
life. This highlights which psychological principle?
a. Good and bad are innate categories.
b. Good and bad are arbitrary categories.
c. Bad is stronger than good.
d. Good is stronger than good.
ANS: C DIF: Difficult
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them. NOTES: Modified

22. Research suggests that the abstract categories "good" and "bad" are ____.
a. not acknowledged by children until they reach ages 9-10
b. not acknowledged by children until they reach ages 5-6
c. understood by children as early as age 2 1/2, if not earlier
d. understood even at birth, and certainly by 3 months after birth
ANS: C DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them. NOTES: Modified

23. Which of the following statements is MOST accurate regarding how people form evaluations of other
people and of other stimuli?
a. People form unconscious, automatic evaluations of other people within the first few
microseconds of meeting them; but they do not do this for other stimuli (e.g., nonsense
words).
b. People form unconscious, automatic evaluations of most stimuli (e.g., nonsense words)
within the first few microseconds of experiencing them; but they do not do this when
meeting new people.
c. People form unconscious, automatic evaluations of all types of stimuli (e.g., other people,
animals, shoes) if they have encountered similar stimuli in the past; but they do not do this
when stimuli are highly unfamiliar or unclassifiable.
d. People form unconscious, automatic evaluations of all types of stimuli, regardless of their
familiarity with those stimuli.
ANS: D DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.
Chapter 7—Attitudes, Beliefs and Consistency

24. Suppose that you show your uncle an abstract painting that you have made, and ask for his immediate,
unedited reaction. Your uncle says he has no opinion about it. "I am not familiar with abstract art," he
tells you, "therefore I don't know how to evaluate it; and I have no intuitive feeling about it." Could this
be possible?
a. No. Research suggests that he will have made an automatic evaluation of your painting
even though he is unfamiliar with abstract art. (He may be out of touch with this automatic
evaluation, however.)
b. Yes. Research suggests that people only make automatic evaluations when they are highly
familiar with the stimulus category; your uncle will probably need more time to make a
conscious opinion.
c. Yes. Research suggests that people only make automatic evaluations of other people—not
of stimuli such as paintings. Your uncle will probably need more time to form a conscious
opinion of your painting.
d. It is impossible to say; some people form automatic evaluations about everything (and if
your uncle is one of these people, then he is lying when he says he has no opinion), but
other people form automatic evaluations only sometimes.
ANS: A DIF: Difficult
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

25. Social psychologist John Bargh has stated that "we have yet to find something the mind regards with
complete impartiality, without at least a mild judgment of liking or disliking." He was referring to ____.
a. the fact that people tend to automatically categorize others as "in-group" members or
"outgroup" members
b. the mere exposure effect
c. the fact that people make unconscious, immediate evaluations of virtually everything they
encounter
d. belief perseverance
ANS: C DIF: Easy
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

26. According to the text, possessing an attitude about something increases ____ of decision-making.
a. the speed and the quality
b. the speed but not the quality
c. the quality but not the speed
d. neither the speed nor the quality
ANS: A DIF: Moderate
REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

27. The mere exposure effect refers to the tendency for people to ____.
a. come to like something simply because other people like it
b. come to like something simply because they see or encounter it repeatedly
c. come to think that something is common, or prevalent, simply because they like it
d. come to think that something is common, or prevalent, simply because they see or
encounter it repeatedly
ANS: B DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Social Psychology & Human Nature, 4th Edition

Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

28. In 1968, social psychologist Robert Zajonc proposed that “____ of the individual to a stimulus is a
sufficient condition for the enhancement of his attitude toward it.”
a. mere repeated exposure
b. affective forecasting
c. excitation transfer
d. attitude polarization
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

29. Which of the following is the best example of the mere exposure effect?
a. Eduardo starts to think that a new band is cool simply because other people around him
think it is cool.
b. Keisha starts to like a girl at school simply because she has seen her, semester after
semester, in so many of her classes.
c. Michael loves hip hop music. As a result, he tends to overestimate how much other people
like to hip hop.
d. Frances works in a hospital, and encounters doctors and nurses all day long. As a result,
she tends to overestimate how many people work in the medical industry; to her, it seems
as if almost everyone does!
ANS: B DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

30. Dr. Cross conducts a study in which she repeatedly exposes Lucy to a neutral object (a small painting).
The study is neither enjoyable nor painful for Lucy. Assuming that Lucy had a neutral attitude toward the
painting at the beginning of the study, how should we expect her to feel about the painting by the end of
the study?
a. She will probably hate it.
b. She will probably dislike it a little.
c. She will probably like it a little.
d. There will probably be no change in her attitude at all.
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

31. Suppose that Sam disliked reggaeton the very first time he heard it. How should we expect his attitude to
change (if at all) if he hears it several more times?
a. He will begin to dislike reggaeton less and less.
b. He will begin to dislike reggaeton more and more.
c. It is impossible to say; first impressions are fundamentally different from (and not always
similar to) later attitudes.
d. His attitude is likely to stay exactly the same across repeated exposure.
ANS: B DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

32. Research suggests that the idea that "familiarity breeds contempt" ____.
a. is almost always true, regardless of the circumstances
b. is almost always false, regardless of the circumstances
Chapter 7—Attitudes, Beliefs and Consistency

c. is almost always true, unless people initially have a very favorable attitude
d. is almost always false, unless people initially have an unfavorable attitude
ANS: D DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

33. Research suggests that the idea that "familiarity breeds liking" ____.
a. is generally true
b. is generally false
c. is generally true, unless people initially have a very favorable attitude
d. is generally false, unless people initially have an unfavorable attitude
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

34. Research suggests that the mere exposure effect ____.


a. is unique to humans (does not occur among other animals)
b. occurs via the conscious system only
c. is unique to humans (does not occur among other animals) AND occurs via the conscious
system only
d. is NOT unique to humans and does NOT occur via the conscious system
ANS: D DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

35. Research on embodied attitudes suggests that ____.


a. randomly assigned body movements can shape attitudes toward what we hear
b. attitudes are embodied in beliefs and emotions
c. body movement is unrelated to attitudes
d. leaning forward promotes negative attitudes
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

36. Which scientist proposed the notion of embodied attitudes?


a. Charles Darwin
b. Leon Festinger
c. Robert Zajonc
d. Ivan Pavlov
ANS: A DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

37. In Aldous Huxley's book Brave New World, infants develop a fear of books after books are repeatedly
presented with a scary loud noise. In this fictional example, the loud noise is a(n) ____.
a. conditioned stimulus
b. conditioned response
c. unconditioned stimulus
d. unconditioned response
ANS: C DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.
Social Psychology & Human Nature, 4th Edition

38. In a classic study, the word Dutch was systematically paired with positive words (e.g., vacation, gift),
whereas the word Swedish was paired with negative words (e.g., bitter, failure). When tested afterward,
participants ____.
a. tended to maintain their rating of the words Dutch and Swedish the same as before the test
b. rated the word Dutch more positively than the word Swedish
c. associated the word Dutch with the positive words but did not associate the word Swedish
with the negative words
d. associated the word Swedish with the negative words but did not associate the word Dutch
with the positive words
ANS: B DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

39. In the process of classical conditioning, a(n) ____.


a. neutral stimulus becomes a conditioned stimulus
b. unconditioned stimulus becomes a conditioned stimulus
c. unconditioned response becomes a conditioned response
d. conditioned stimulus becomes an unconditioned stimulus
ANS: A DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

40. Classical conditioning can be thought of as a type of ____.


a. associative learning
b. imitation
c. instrumental learning
d. vicarious learning
ANS: A DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

41. Suppose that Dylan has a new girlfriend whom he really likes. He programs his cell phone so that every
time his new girlfriend calls, his phone plays the new Justin Timberlake single. After he has had his
phone programmed this way for a little while, he notices that he feels happy whenever he hears the Justin
Timberlake song. This most clearly illustrates ____.
a. classical conditioning
b. operant conditioning
c. the mere exposure effect
d. social learning
ANS: A DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

42. Suppose that Dylan has a new girlfriend whom he really likes. He programs his cell phone so that every
time his new girlfriend calls, his phone plays the new Justin Timberlake single. After he has had his
phone programmed this way for a little while, he notices that he feels happy whenever he hears the Justin
Timberlake song. What is the best term for the role of the Justin Timberlake song?
a. cognitive inference
b. behavioral reward
c. generalization
d. conditioned stimulus
Chapter 7—Attitudes, Beliefs and Consistency

ANS: D DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

43. Early research on classical conditioning was performed with dogs. In certain variations of this research,
experimenters repeatedly presented dogs with meat powder just after ringing a bell. The dogs (who would
naturally salivate after being exposed to meat powder) learned to associate the bell with the meat powder,
and began to salivate as soon as they heard the bell. In this research, the dogs' salivation was ____.
a. a conditioned response
b. an unconditioned response
c. a neutral stimulus
d. both an unconditioned response and a conditioned response
ANS: D DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

44. Early research on classical conditioning was performed with dogs. In certain variations of this research,
experimenters repeatedly presented dogs with meat powder just after ringing a bell. The dogs (who would
naturally salivate after being exposed to meat powder) learned to associate the bell with the meat powder,
and began to salivate as soon as they heard the bell. In this research, the bell served as a(n) ____.
a. unconditioned stimulus that became a conditioned stimulus
b. conditioned stimulus that became an unconditioned stimulus
c. neutral stimulus that became a conditioned stimulus
d. unconditioned stimulus that became a neutral stimulus
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

45. According to the text, what might best explain the development of prejudice against social groups that are
frequently associated with negative information in the media, such as Muslims being associated with
terrorism?
a. operant conditioning
b. classical conditioning
c. vicarious learning
d. observational learning
ANS: B DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

46. One technique that advertisers often use to influence consumers is celebrity endorsement. The logic
works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with
Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile
more. That is, celebrity endorsement is expected to lead to ____.
a. operant conditioning
b. classical conditioning
c. vicarious learning
d. observational learning
ANS: B DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

47. According to the principles of ____ people are relatively likely to repeat behaviors that have been
rewarded and relatively unlikely to repeat behaviors that have been punished.
Social Psychology & Human Nature, 4th Edition

a. classical conditioning
b. operant conditioning
c. vicarious learning
d. effort justification
ANS: B DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

48. Henry's mother always praises him when he practices the piano and denies him dessert when he doesn't.
Henry's mother is apparently employing techniques based on ____ in order to encourage her son to
practice more.
a. operant conditioning
b. classical conditioning
c. social learning
d. attitude polarization
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

49. Paul is trying to train his puppy, Cupcake. He yells "Bad dog!" whenever Cupcake fails to do what he
wants. Paul seems to be using ____.
a. operant conditioning
b. classical conditioning
c. social learning
d. attitude polarization
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

50. Which of the following is the best example of operant conditioning?


a. You notice that many of your classmates are comfortable speaking with professors after
class. Even though you are usually shy, you therefore decide that you will try to speak
with professors after class too.
b. Every time you wear the poncho you purchased in Mexico, you think fondly about the
time that you spent there.
c. You ask for an extension on a paper that is due for class, your teacher says yes, and you
still end up with a really good grade. This leads you to ask other teachers for extensions as
well.
d. After going to the same dentist for many years, you develop a fondness for your dentist
and for the other people who work in her office.
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

51. Operant conditioning is also sometimes referred to as ____.


a. instrumental learning
b. effort justification
c. vicarious learning
d. learning by example
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.
Chapter 7—Attitudes, Beliefs and Consistency

52. Research has demonstrated that people are more likely to imitate behaviors if they have seen others
rewarded for performing those behaviors, and less likely to imitate behaviors if they have seen others
punished for performing those behaviors. This type of learning is known as ____.
a. instrumental learning
b. social learning
c. classical conditioning
d. operant conditioning
ANS: B DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

53. Social learning is also sometimes referred to as observational learning or ____.


a. instrumental learning
b. justified learning
c. vicarious conditioning
d. conditional learning
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

54. Which of the following is the best example of social learning?


a. You notice that many of your classmates are comfortable speaking with professors after
class. Even though you are usually shy, you therefore decide that you will try to speak
with professors after class too.
b. Every time you wear the poncho you purchased in Mexico, you think fondly about the
time that you spent there.
c. You ask for an extension on a paper that is due for class, your teacher says yes, and you
still end up with a really good grade. This leads you to ask other teachers for extensions as
well.
d. After going to the same dentist for many years, you develop a fondness for your dentist
and for the other people who work in her office.
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

55. Kevin has just moved to a new neighborhood. In his old neighborhood, everyone wore Vans and board
shorts, but he notices that the kids on his new block are wearing Nikes and basketball shorts. He also
notices that they tease people who are not dressed this way. Kevin immediately asks his mom to take him
to the store to buy new clothes. What has taken place here?
a. attitude polarization
b. the mere exposure effect
c. observational learning
d. operant conditioning
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

56. Research suggests that the more people think about their attitudes, the stronger their attitudes tend to
become. For example, the more a Lakers fan thinks about how much she likes the Lakers, the more of a
die-hard fan she is likely to become. This effect is called ____.
a. attitude polarization
b. the sentiment effect
Social Psychology & Human Nature, 4th Edition

c. the mere exposure effect


d. belief perseverance
ANS: A DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

57. Attitude polarization refers to the finding that ____.


a. when people reflect on a given attitude, their position on that attitude tends to become
more extreme
b. when people reflect on a given attitude, they tend to become more open-minded with
respect to that attitude
c. people are more likely to spend time reflecting on issues that they have extreme views
about than issues that they have moderate views about
d. people are more likely to spend time reflecting on issues that they have moderate views
about than issues that they have extreme views about
ANS: A DIF: Difficult REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

58. Beth and Jean are talking about welfare reform in America. Beth is very passionate about the issue, and
makes strong statements about her views. Jean later e-mails Beth an article which contains some
information that is consistent with Beth's views, as well as some information that is inconsistent with
Beth's views. Beth chooses to believe the consistent information but discounts the inconsistent
information. As a matter of fact, after reading the article and thinking about the data it contained—even
though these data were mixed—Beth actually feels even more passionate and more strongly about her
position. This is an example of ____.
a. anchoring and adjustment
b. informational influence
c. attitude polarization
d. cognitive coping
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

59. According to research studies, people who hold strong attitudes toward an issue are least likely to do
which of the following?
a. Show attitude polarization if they think about the issue.
b. Evaluate relevant information in a biased manner.
c. Seek out relevant information from outgroup members.
d. Seek out information that supports their initial view.
ANS: C DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

60. Hazing rituals make use of the idea of ____.


a. effort justification
b. cognitive coping
c. social learning
d. dual attitudes
ANS: A DIF: Easy REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes. NOTES: New
Chapter 7—Attitudes, Beliefs and Consistency

61. In a study conducted in Mauritius, young men who participated in the Kavadi, a painful religious ritual
requiring piercing the skin with needles, dragging a cart attached by hooks to the skin, and climbing a
mountain barefoot, ____.
a. reduced identification with the larger social group
b. increased prosocial behavior
c. increased bias against the outgroup
d. decreased donations to the temple
ANS: B DIF: Easy REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes. NOTES: New

62. One of the reasons university officials have so much difficulty in eliminating hazing rituals is that ____.
a. group members believe they increase the strength of ties to the group
b. the secrecy surrounding the rituals makes them difficult to eliminate
c. group members believe they are entitled to set their own rules
d. the rituals are really not that dangerous or humiliating anymore
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes. NOTES: New

63. If the idea of effort justification is to be believed, the best way to get people to commit to a particular
group is to ____.
a. make it somewhat difficult to join the group
b. let everyone join, since only the dedicated will stay
c. provide special benefits to those who join
d. make it clear that joining carries responsibilities
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes. NOTES: New

64. In a study conducted in Mauritius, young men participated in a painful religious ritual, watched other
young men participate in the ritual, or sang and prayed. The young men who ____ donated the least
amount to the temple.
a. performed the painful ritual
b. watched others perform the painful ritual
c. sang and prayed as their part in the ritual
d. performed the painful ritual or watched others perform it
ANS: C DIF: Easy REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes. NOTES: New

65. In a study conducted in Mauritius, young men participated in a painful religious ritual, watched other
young men participate in the ritual, or sang and prayed. The young men who ____ identified more with
the larger social group as a result of their participation.
a. performed the painful ritual but did not watch it
b. watched others perform the painful ritual but did not perform it
c. sang and prayed as their part in the ritual
Social Psychology & Human Nature, 4th Edition

d. performed or watched others perform the painful ritual


ANS: D DIF: Easy REF: Consistency KEY: Bloom’s: Remember
OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex
mind relate to attitudes. NOTES: New

66. According to cognitive dissonance theory, discrepancies between attitudes and behaviors produce ____.
a. unpleasant memories
b. psychological discomfort
c. pleasant memories
d. psychological comfort
ANS: B DIF: Easy REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

67. Which one of the following statements best describes cognitive dissonance theory?
a. "People don't like to be hypocrites."
b. "People are very stubborn about holding onto their attitudes."
c. "People have a hard time seeing things from others' perspective."
d. "People prefer others who share their opinions and attitudes."
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

68. With ____, people rationalize their behavior so as to bring their attitudes into line with their actions.
a. subjective norms
b. attitude polarization
c. divergent bias
d. cognitive dissonance
ANS: D DIF: Moderate REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

69. According to cognitive dissonance theory, "we come to love the things we suffer for." For example, we
tend to be especially loyal to groups that require severe or painful initiations. Why does this happen?
a. This happens because the goals themselves (the things that we suffer for) are actually
always very valuable; otherwise, we wouldn't have suffered for them in the first place.
b. This happens because, deep down, people really like to suffer.
c. This happens because we are motivated to justify the time and effort we've spent on our
choices.
d. This happens because classical conditioning is at play: when we finally reach our goals,
our suffering ends. We therefore associate our goals with "end of suffering" and come to
love them.
ANS: C DIF: Moderate REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.
Chapter 7—Attitudes, Beliefs and Consistency

70. In general, people do not like to suffer, work hard, or make sacrifices. If and when they do these things,
they want to feel that their efforts were worthwhile. Thus, even when people's efforts do not actually seem
to have paid off, people will nonetheless try to convince themselves that they suffered for a good reason.
This tendency is known as ____.
a. effort justification
b. attitude polarization
c. a self-fulfilling prophecy
d. the false consensus effect
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

71. How does the notion of effort justification relate to cognitive dissonance?
a. Effort justification is a type of cognitive dissonance.
b. Effort justification precedes cognitive dissonance.
c. Effort justification is often a motive for cognitive dissonance.
d. Effort justification is often used to reduce cognitive dissonance.
ANS: D DIF: Moderate REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

72. Last summer, Fabia applied for three jobs. The first required a resume, but nothing else. The second
required both a resume and a long personal statement. The third required a resume and indicated that a
long personal statement was optional (recommended but not required; Fabia went ahead and wrote one
anyway). Suppose that Fabia was turned down by all three jobs. Which rejection was she probably MOST
upset about?
a. The rejection by the first job
b. The rejection by the second job
c. The rejection by the third job
d. The rejections by the second and third jobs (equally)
ANS: C DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

73. Research on effort justification and cognitive dissonance theory might suggest that we will be more
attracted to potential dating partners who ____ than potential dating partners who ____.
a. are physically attractive; are not
b. play "hard to get"; do not
c. are similar to us; are not
d. flatter us; don't
ANS: B DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

74. Research on effort justification and cognitive dissonance theory most directly suggests that ____.
a. fraternity "hazing" is an effective way to promote group loyalty
b. most people engage in social loafing
c. twelve-person juries are likely to come up with different verdicts than are juries with four
Social Psychology & Human Nature, 4th Edition

or fewer people
d. most people look to others when deciding how to behave in a group context
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

75. Research on effort justification and cognitive dissonance theory could be most easily used to explain
____.
a. why people stay in long-term relationships when they are dissatisfied
b. why people live beyond their means and rack up credit card debt
c. why people engage in unprotected sex or drive after drinking alcohol
d. why people care so much about fitting in and gaining the approval of others
ANS: A DIF: Difficult REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

76. In 1959, Festinger and Carlsmith conducted a classic experiment in which they asked participants to tell a
lie (about how interesting a very boring study was). The researchers paid participants either $1 or $20 to
tell this lie. The same participants were then asked how interesting they really thought the study was.
What did the researchers find?
a. There was no difference between those paid $1 and those paid $20; both said that the (very
boring) study was indeed boring.
b. There was no difference between those paid $1 and those paid $20; both said that the (very
boring) study was in fact very interesting.
c. Compared to those paid $1, those paid $20 rated the study as much more interesting.
d. Compared to those paid $20, those paid $1 rated the study as much more interesting.
ANS: D DIF: Easy REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

77. Festinger and Carlsmith (1959) performed a famous experiment on cognitive dissonance in which
subjects were asked to lie to a fellow student (about how fun a psychology experiment was) for either $1
or $20. For subjects in the $1 condition, dissonance was created because these subjects thought to
themselves: "I am a nice, ethical person, but I have just been mean and told a lie." It appears that the $1
subjects were ultimately able to reduce this dissonance by thinking to themselves: ____.
a. "I did not really tell a lie because the experiment was not that boring. In fact, the more I
think about it, the more I think that it was kind of fun!"
b. "I know I told that person a lie. But so what? There are bigger problems in this world!!"
c. "Lying is a terrible thing. I swear that I will never do it again."
d. "Whatever! I got $1 for doing almost nothing! Good deal!!"
ANS: A DIF: Easy REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

78. The results of Festinger and Carlsmith’s (1959) study of cognitive dissonance suggest that ____.
a. if people are paid less for doing a questionable act, they will rationalize it more
b. people will rationalize their own questionable behavior no matter how much they are paid
to do it
Chapter 7—Attitudes, Beliefs and Consistency

c. if people are paid more for doing a questionable act, they will rationalize it more
d. if people are paid less for doing a questionable act, they will rationalize it less
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

79. Research indicates that people will sometimes choose to suffer as a result of simply expecting to suffer—
but only if ____.
a. they have a reward system in place but have not given much thought to the upcoming
prospect of suffering
b. they have low self-esteem
c. they have coped with the expectation of suffering by thinking about it and changed
relevant beliefs and attitudes
d. they have not yet thought about the upcoming suffering
ANS: C DIF: Difficult REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

80. Comer and Laird’s (1975) study told some participants that they would be doing a worm-eating task.
After a short period during which the participants could contemplate worm eating, the experimenter told
them there was a mistake, and that they could choose between worm-eating and weight discrimination
tasks. What percent of the participants chose to stay with the worm-eating task when given a more
emotionally neutral (weight discrimination) alternative?
a. 100%
b. 80%
c. 50%
d. 10%
ANS: B DIF: Difficult REF: Consistency KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

81. George is supposed to give a presentation in his History class on Thursday, and has been dreading it
intensely all month (his knowledge of the topic is shaky, and so is his presentation style). On Wednesday,
the day before the presentation is scheduled, George's teacher, Ms. Torres, tells him that he can present
the following week if he likes. Instead of taking Ms. Torres up on this offer, however, George says that he
will go ahead and present the next day. Why?
a. George must have coped with his nervousness and dread by changing some relevant
attitudes and beliefs.
b. George must have heard Ms. Torres incorrectly because of his anxiety; otherwise, he
would obviously have postponed the presentation.
c. George must have coped with his nervousness and dread by simply blocking the
presentation out of his mind completely and not thinking about it.
d. George must have low self-esteem; otherwise, he would have postponed the presentation.
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.
Social Psychology & Human Nature, 4th Edition

82. Deepa has finally decided where to attend graduate school—University of Illinois at Urbana-Champaign.
After she has informed all the schools of her final decision, she begins to question her choice. However,
she immediately focuses on all the reasons Illinois was the best choice for her, and better than her other
options by far. This reassures her and makes her happy again. Deepa’s feeling of uncertainty and
subsequent motivation to justify her choice is an example of ____.
a. attributional regret
b. post-decision dissonance
c. tyranny of choice
d. attitude accessibility
ANS: B DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

83. Suppose that Rachel sold one of her stocks last week and that the value of the stock has tripled since then.
What a mistake! In which of the following cases is Rachel most likely to experience cognitive
dissonance?
a. If she chose to sell the stock against her stockbroker's advice
b. If she chose to sell the stock because her friend suggested it
c. If she chose to sell the stock because her stockbroker suggested it
d. If she was on vacation last week and it was her husband who decided to sell the stock for
her
ANS: A DIF: Difficult REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

84. Alex just bought a car last month and it is already having major mechanical problems. In which of the
following cases is Alex least likely to experience cognitive dissonance?
a. He bought the car against his friends' advice, and spent a lot of money on it.
b. He bought the car against his friends' advice, but it was cheap.
c. His friends supported his car purchase even though he spent a lot of money on it.
d. His friends supported his car purchase, and it was cheap.
ANS: D DIF: Difficult REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

85. In terms of how it is experienced, cognitive dissonance most closely resembles ____.
a. an emotion or feeling of arousal
b. a gap in memory
c. an eerie feeling akin to déjà vu, clairvoyance, or communicating with ghosts
d. intense cognitive focus (i.e., being "in the zone")
ANS: A DIF: Easy REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

86. Iris is a vegetarian, but she ate a steak last night. When would she be most likely to try to rationalize her
steak-eating?
a. If she was forced to eat the steak against her will
b. If she was paid a lot of money to eat the steak
Chapter 7—Attitudes, Beliefs and Consistency

c. If she chose to eat the steak and she feels guilty or nervous—regardless of whether she
attributes these feelings to the steak-eating
d. If she chose to eat the steak and feels guilty or nervous, AND attributes these feelings to
the steak-eating
ANS: D DIF: Moderate REF: Consistency KEY: Bloom’s: Remember | Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and
the duplex mind relate to attitudes.

87. Suppose that Janine—who volunteers for a variety of environmental causes and frequently speaks on
campus about the importance of recycling—decided to buy a gas-guzzling SUV last week. When is she
most likely to try to rationalize her behavior?
a. If no one she knows owns the same vehicle
b. If many people she knows own the same vehicle
c. If she did not know about the SUV's poor mileage when she bought it
d. If she experiences guilt or discomfort surrounding her purchase
ANS: D DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

88. In light of the research on cognitive dissonance theory, what is the best explanation for the role of large,
expensive marriage ceremonies?
a. Such ceremonies probably strengthen partners' commitment due to effort justification but
do not contribute to specific marriage-consistent behaviors.
b. Such ceremonies probably discourage specific marriage-inconsistent behaviors such as
cheating due to the involvement of friends and family but do not contribute to overall
commitment.
c. Such ceremonies probably strengthen partners' commitment due to effort justification
AND probably discourage marriage-inconsistent behaviors such as cheating due to the
involvement of friends and family.
d. Such ceremonies probably DO NOT strengthen partners' commitment due to effort
justification and probably DO NOT discourage marriage-inconsistent behaviors such as
cheating due to the involvement of friends and family.
ANS: C DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

89. According to cognitive dissonance theory, if Selena has just volunteered to give a presentation to her
classmates about the importance of practicing safe sex at all times, then—at least in the immediate
future—what best describes her likely behavior?
a. She will be more likely to practice safe sex herself.
b. She will be more likely to believe that practicing safe sex is important.
c. She will be more likely to practice safe sex herself AND more likely to believe that
practicing safe sex is important.
d. She will NOT be more likely to practice safe sex herself and will NOT be more likely to
believe that practicing safe sex is important.
ANS: C DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.
Social Psychology & Human Nature, 4th Edition

90. Alcoholics Anonymous (AA) meetings are "self-help" meetings comprised of people who are recovering
from alcohol-related problems. These meetings employ a number of practices designed to keep people
away from alcohol. Which of the practices listed below is most consistent with the research on cognitive
dissonance theory and attitude change? That is, which of the following would a cognitive dissonance
theorist be most likely to applaud?
a. All group members remain anonymous.
b. All group members state, publicly, that they have an alcohol problem.
c. Group members are encouraged to seek out a "sponsor," who will support them during
rough times.
d. Group members are welcomed back into the group even if they temporarily "fall off the
wagon" (lapse into drinking).
ANS: B DIF: Difficult REF: Consistency KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

91. According to the text, the drive for consistency is ____.


a. likely to be rooted in our biological nature
b. likely to involve the conscious mind only (and not the unconscious mind)
c. far more prevalent in collectivistic cultures than in individualistic cultures
d. far more prevalent in individualistic cultures than in collectivistic cultures
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

92. The need to feel that one is thinking and behaving in consistent ways is ____.
a. probably innate—rooted in our biological nature
b. probably culture-bound—important in some cultures but not in others
c. probably a matter of self-presentation only; inconsistencies seem only to be troubling
when others know about them
d. enormously varied from one person to the next; not everyone feels this need, and—among
those who do—some people feel it much more strongly than others
ANS: A DIF: Moderate REF: Consistency KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

93. In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934), a
researcher drove across the U.S. with a Chinese couple, stopping at dozens of restaurants, hotels, auto
camps, and tourist homes. He was interested in attitude-behavior consistency. Specifically, he was
interested in knowing the percentage of establishments that would serve the couple, as well as the
percentage of establishments that would say that they would serve the couple when contacted later. What
did he find?
a. Nearly 100% served them; and roughly 90% said they would.
b. Nearly 100% served them; but only about 10% said they would.
c. Only about 10% served them; but about 90% said they would.
d. Only about 10% served them; but nearly 100% said they would.
ANS: B DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
Chapter 7—Attitudes, Beliefs and Consistency

and behavior.

94. In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934), a
researcher drove across the U.S. with a Chinese couple, stopping at dozens of restaurants, hotels, auto
camps, and tourist homes. He was interested in knowing the percentage of establishments that would
serve the couple, as well as the percentage of establishments that would SAY that they would serve the
couple when contacted later. The results from this research provided some of the first evidence of ____.
a. the fact that people's stated attitudes are not always consistent with their actual behaviors
b. post-dissonance rationalization
c. implicit prejudice
d. aversive racism
ANS: A DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

95. Much research has demonstrated a weak link between (a) what people say their attitudes are, and (b) how
they actually behave. According to the text, one of the key reasons that this relationship is so weak,
however, is the fact that researchers have often ____.
a. tried to relate very general attitudes to very specific behaviors
b. tried to relate very specific attitudes to very general behaviors
c. limited their research in this area to very sensitive topics (e.g., sexual attitudes and
behaviors), where attitude-behavior inconsistencies are especially likely to occur
d. limited their research in this area to topics that research participants are unlikely to care
much about (e.g., the number of minutes they will spend on a particular experimental
task), where attitude-behavior inconsistencies are especially likely to occur
ANS: A DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

96. A study (Ajzen and Fishbein, 1977) conducted to defend attitudes as a construct predictive of behavior
found that if you want to predict who will give blood, you should place which of the following statements
on your attitude measure? (Assume a five-point Likert scale anchored by strongly disagree to strongly
agree.)
a. I believe giving blood is a good thing.
b. I believe giving blood will help others.
c. I am a helpful person.
d. I believe giving blood is the right thing for me to do.
ANS: D DIF: Difficult REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

97. Conservatives tend to rely on conservative media outlets while liberals tend to rely on media outlets.
What is this phenomenon called?
a. echo justification
b. filter bubbles
c. dissonance avoidance
d. selective exposure
ANS: D DIF: Easy REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
Social Psychology & Human Nature, 4th Edition

and behavior. NOTES: New

98. Which of the following best describes behavioral aggregation as a solution to the problem of attitude-
behavior inconsistency?
a. Measure the specific attitude toward the specific behavior you want to predict.
b. Make sure the general attitude is considered in context of the behavior you want to predict.
c. Measure a variety of types of behaviors to which the general attitude could relate.
d. Increase the accessibility of the attitude.
ANS: C DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

99. Which term refers to the idea that while attitudes and behavior may not match in a single instance, they
will tend to match up over a number of instances?
a. effort justification
b. behavioral aggregation
c. broad attitude in context
d. attitude accessibility
ANS: B DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior. NOTES: Modified

100. ____ works on the assumption that a person’s attitude toward helping others might fare better if his or her
behavior is not measured by a single test.
a. Effort justification
b. Behavioral aggregation
c. Behavioral plasticity
d. Attitude accessibility
ANS: B DIF: Easy REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

101. When the offering plate is passed at her church, Pat rarely puts any money in it. She always looks at the
offering as a financial question in terms of her own books. She has never thought of it in terms of an
indicator of her faith. Pat is a devout believer in the teachings of her church. Pat’s attitude-behavior
inconsistency results from ____.
a. her broad attitude of faith not being considered in the context of the offering plate
b. irrational beliefs about religion and finance
c. her everyday automatic world (finance) controlling her deliberate (spiritual) self
d. divergent cognitive coping mechanisms
ANS: A DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

102. To increase the chance that a general attitude like “Helping others is a good thing” will predict a specific
behavior like someone’s willingness to give blood, you should ____.
a. measure their cognitive coping skills first
b. measure the general attitude and link it to the specific behavior
Chapter 7—Attitudes, Beliefs and Consistency

c. ask the person to think about giving blood as a helpful act when you make the request for
a blood donation
d. reduce the accessibility of the attitude
ANS: C DIF: Easy REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

103. Attitude accessibility refers to ____.


a. how easily the attitude comes to mind
b. how the attitude fits in the larger cognitive structure of belief
c. the tendency for attitudes to become more extreme upon reflection
d. the tendency to like something more as exposure to it increases
ANS: A DIF: Easy REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

104. Research has shown that attitudes that are certain, stable, consistent, available, and based on direct
experience are especially effective in predicting behavior. These attitudes best illustrate the term ____.
a. probability
b. intention
c. accessibility
d. aggregation
ANS: C DIF: Easy REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

105. Who has the most accessible attitude?


a. Zoe, who has to think for a while about whether she favors the death penalty or not
b. Shawna, who doesn’t care one way or the other about the death penalty
c. Diti, who has very extreme views about abortion
d. Lira, who can tell you right away her opinion on abortion
ANS: D DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

106. On a questionnaire, June is asked if she plans to donate blood or not. The researcher is measuring June’s
___,
a. behavioral intention
b. subjective norms
c. perceived behavioral control
d. attitude accessibility
ANS: A DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship
between attitudes and behavior.

107. Whether a person plans to perform a behavior in question refers to ___,


a. behavioral intention
Social Psychology & Human Nature, 4th Edition

b. subjective norms
c. perceived behavioral control
d. attitude accessibility
ANS: A DIF: Easy REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the
relationship between attitudes and behavior.

108. When a person intends to perform a behavior, attitude-behavior consistency ____.


a. increases
b. decreases
c. increases for females, but decreases for males
d. increases for males, but decreases for females
ANS: A DIF: Difficult REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship
between attitudes and behavior.

109. One’s perceptions about whether significant others believe a person should perform a behavior or not
refers to one’s ____.
a. behavioral intention
b. subjective norms
c. perceived behavioral control
d. dissonance level
ANS: B DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship
between attitudes and behavior.

110. Mariah has an unplanned, unwanted pregnancy. She is thinking about having an abortion. But her family
members and close friends are all strongly opposed to abortion. The influence of their views on Mariah’s
decision to pursue abortion or not best illustrates the importance of ____.
a. subjective norms
b. behavioral intention
c. perceived behavioral control
d. belief perseverance
ANS: A DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship
between attitudes and behavior.

111. Chandler wants to give blood at the school blood drive, and he plans to try to do so. But he knows that he
will probably be turned away because of a medicine he is on. Chandler has a positive attitude toward
blood donation, but what element of the Theory of Planned Behavior inhibits his ability to behave
consistently with his attitude?
a. behavioral intention
b. subjective norms
c. perceived behavioral control
d. attitude accessibility
ANS: C DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.04: Explain the relationship
Chapter 7—Attitudes, Beliefs and Consistency

between attitudes and behavior.

112. Social psychologists use the term ____ to refer to the fact that research reveals only a weak relationship
between people's stated attitudes and actual behaviors.
a. behavioral schism
b. the A-B problem
c. cognitive dissonance
d. attitude polarization
ANS: B DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

113. The so-called A-B problem refers to the fact that ____.
a. people are not always aware of the factors that influence their feelings toward things
b. people are not always aware of their feelings toward things
c. people's emotional responses are not always in sync with their behaviors
d. people's stated attitudes are often inconsistent with their behaviors
ANS: D DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

114. The so-called A-B problem refers to the fact that there is often a weak relationship between people's ___.
a. implicit and explicit attitudes
b. affects and behaviors
c. attitudes and behaviors
d. affects and cognitions
ANS: C DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

115. Research on gender differences in sex-related attitudes and behaviors indicates that ____ show relatively
more attitude-behavior consistency, and that this is largely owing to the fact that ____.
a. men; men tend to be the initiators of sexual activity
b. men; men's sexual responses are less context-dependent than women's
c. women; women tend to be the initiators of sexual activity
d. women; women's sexual responses are less context-dependent than men's
ANS: B DIF: Difficult REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

116. Research on gender differences in sex-related attitudes and behaviors indicates that men show relatively
more attitude-behavior consistency when it comes to ____.
a. homosexual (same-sex) behavior
b. infidelity (cheating behavior)
c. both homosexual (same-sex) behavior and infidelity (cheating)
d. neither homosexual (same-sex) behavior nor infidelity (cheating)
ANS: C DIF: Difficult REF: Do Attitudes Really Predict Behaviors?
Social Psychology & Human Nature, 4th Edition

KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

117. The fact that the gap between pro-condom attitudes and non-condom-using behaviors is larger among
women than men best demonstrates ____.
a. effort justification
b. post-decision dissonance
c. attitude-behavior consistency
d. attitude polarization
ANS: C DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship
between attitudes and behavior.

118. Which behavior best summarizes the text’s conclusion about attitude-behavior consistency?
a. Attitudes predict behavior with near perfect accuracy.
b. Attitudes are an abstract concept, with little to no predictive value.
c. Attitudes are consistent with behavior in most situations.
d. Attitude can predict behavior, just not with the simplicity or prevalence originally thought.
ANS: D DIF: Moderate REF: Do Attitudes Really Predict Behaviors?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

119. Suppose that you are watching a television commercial advertising a new car. The commercial's
spokesperson is raving about how smooth the ride is, and going bananas over what a great deal the car is.
If you are half-asleep while watching the commercial, how will your automatic system process the
claims?
a. Your automatic system will not process the claims at all (it will only process the images).
b. Your automatic system will process the claims simply as claims; you would need to use
your conscious system in order to judge their (in)validity.
c. Your automatic system will process these claims as true; you would need to use your
conscious system to override this assessment and doubt them.
d. Your automatic system will process these claims as false; you would need to use your
conscious system to assess their validity.
ANS: C DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex
mind relate to attitudes.

120. Which of the following statements is most accurate?


a. Evaluation of information occurs only via the automatic system.
b. Evaluation of information occurs only via the conscious system.
c. The process of taking in information and the process of evaluating whether information is
correct or not are intertwined.
d. The process of taking in information is separate from the process of evaluating
information.
ANS: C DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and
the duplex mind relate to attitudes.
Chapter 7—Attitudes, Beliefs and Consistency

121. Research suggests that, if you are half-asleep on the sofa watching an infomercial, such that you are
processing the contents of the infomercial solely via the automatic system, then your automatic system is
likely to take in the ____.
a. images of the infomercial, but none of the claims
b. claims of the infomercial, but not evaluate them
c. claims of the infomercial as "true"
d. claims of the infomercial as "false"
ANS: C DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex
mind relate to attitudes.

122. When advertisers need to help sell a low-quality product, they often make ads that use loud music and
distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the
product). This is probably a good strategy because it is likely to foster ____ processing of the ad's claims,
and in turn to ____.
a. automatic; encourage emotional attachment to the product
b. automatic; prevent people from doubting the validity of the claims
c. deliberate; encourage emotional attachment to the product
d. deliberate; prevent people from doubting the validity of the claims
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex
mind relate to attitudes.

123. You are trying to persuade your mother to lend you some money. You decide to make your attack in the
evening, when she will be tired and distracted. This evening strategy is likely to be effective (assuming
your mother is not in a bad mood) because in the evening she will be more likely than usual to rely on the
____ system, which will in turn ____.
a. automatic; encourage an emotional response
b. automatic; prevent her from questioning the reasons for your request
c. deliberate; encourage an emotional response
d. deliberate; prevent her from questioning the reasons for your request
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex
mind relate to attitudes.

124. The tendency for people to hold on to their beliefs—even when their beliefs are discredited by compelling
evidence—is known as ____.
a. cognitive dissonance
b. belief perseverance
c. the A-B problem
d. cognitive stickiness
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

125. The tendency to engage in belief perseverance can be reduced or eliminated by ____.
a. attempting to make one's behaviors and attitudes more consistent
b. making an effort to persuade others of one's beliefs
Social Psychology & Human Nature, 4th Edition

c. coming up with personal examples to support one's beliefs


d. coming up with counter-arguments (i.e., arguments for "the other side")
ANS: D DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

126. Which of the following is the best example of belief perseverance?


a. Terrence supports the war in Iraq. He does not like to watch any TV programming that is
critical of the war.
b. Charlie believes his MP3 player is in the medicine cabinet. Even after he has looked
absolutely everywhere in the cabinet and found no evidence whatsoever of the player, he
continues to believe this.
c. Krista believes in ghosts. She says that she has seen them, and refuses to listen to anyone
who wants to tell her otherwise.
d. Although her chances of winning are extremely slim, Eve continues to hope that one day
she will win the lottery.
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

127. Ingrid believes there is a dog in the car. Even after she has looked absolutely everywhere in the car and
found no evidence whatsoever of a dog, she continues to believe this. This scenario best exemplifies
____.
a. attitude polarization
b. belief perseverance
c. the A-B problem
d. cognitive dissonance
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

128. In terms of the kinds of predictions that it makes, research on cognitive dissonance theory is most at odds
with research on ____.
a. belief perseverance
b. the A-B problem
c. balance theory
d. effort justification
ANS: A DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

129. Social psychologists use the word ____ to refer to how people deal with traumas and return, post-trauma,
to healthy, effective functioning.
a. recalibrating
b. transitioning
c. monitoring
d. coping
ANS: D DIF: Easy REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with
Chapter 7—Attitudes, Beliefs and Consistency

trauma.

130. The term ____ is used to refer to the idea that people live and function in the social universe based on
certain beliefs about reality.
a. accessibility
b. assumptive worlds
c. unit relationships
d. coping
ANS: B DIF: Easy REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

131. As discussed in the text, there are three types of beliefs that help people to function effectively in the
social world, and that are often cast into doubt when people experience violent crimes or other traumas.
Which statement is one of these?
a. "The world is just random."
b. "Life is without meaning."
c. "I deserve what I get."
d. "I am a good person."
ANS: D DIF: Difficult REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.
NOTES: Modified

132. Wei-Shin was mugged while he was walking across campus alone one evening. The event left him with
his wallet and identity stolen, and a broken nose and rib. Wei-Shin thinks to himself, “What kind of world
is this, where someone will mug a poor college student?” Wei-Shin is having trouble coping because this
traumatic event has challenged his ____.
a. attitude accessibility
b. downward comparisons
c. assumptive worlds
d. attitude-behavior consistency
ANS: C DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

133. The idea that beliefs play a central role in helping people cope and recover from misfortunes is called
____.
a. balance theory
b. dual attitude theory
c. belief perseverance
d. cognitive coping
ANS: D DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

134. Research on post-trauma coping indicates that one of the worst possible things—in terms of predicting
post-trauma recovery—is for people to ____.
a. blame themselves for the trauma
b. feel like there is no explanation at all for the trauma
c. feel like the trauma was fated, or predestined
d. believe that many other people have experienced similar traumas
Social Psychology & Human Nature, 4th Edition

ANS: B DIF: Difficult REF: Beliefs and Believing KEY: Bloom’s:


Understand OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

135. Suppose that Anandi was mugged at gunpoint and that is was an extremely traumatic experience. Which
of the following cognitive reactions is MOST likely to help her recover?
a. "I should have never gone into that neighborhood alone, especially not with my fancy car.
It's clear why this happened. I made myself an obvious target."
b. "The event was totally random. It could have happened to anyone, at any time, in any
place."
c. "Why was I attacked? Why me? Why now? What did I do to deserve this?"
d. "The world is just an unpredictable, dangerous place. I just need to accept that and move
on."
ANS: A DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

136. Research on post-trauma coping suggests that—contrary to what many people think—blaming oneself for
a trauma can, in some cases, help people recover. This seems to be because self-blame causes people to
____.
a. minimize the magnitude of the trauma
b. seek out social support
c. reflect on their life priorities
d. feel a greater sense of control and empowerment
ANS: D DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

137. Research by Shelley Taylor and her colleagues on effective coping among cancer patients has suggested
that all of the following are important in promoting recovery EXCEPT ____.
a. making downward comparisons with other cancer patients
b. making upward comparisons with other cancer patients
c. feeling that there is a "higher purpose" for one's cancer
d. feeling that one can control one's cancer
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

138. Kelly’s first pregnancy was a disaster by most people’s standards. Her water broke 24 weeks into the
pregnancy, she delivered the baby 15 weeks premature, and he survived but with multiple physical and
behavioral health problems that take enormous resources to tackle. Yet every time Kelly takes the baby to
the doctor, she notices other families with worse situations--children with terminal illnesses or more
profound disabilities. Kelly is using ____ to cope with her baby’s complications.
a. assumptive worlds
b. downward comparisons
c. presumptive reasoning
d. stigmatization
ANS: B DIF: Difficult REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

139. The act of comparing oneself to people who are worse off is called a(n) ____.
a. downward comparison
Chapter 7—Attitudes, Beliefs and Consistency

b. upward comparison
c. post-decision dissonance
d. effort justification
ANS: A DIF: Easy REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

140. Social psychology as a science can ____.


a. help refute most religious beliefs
b. speak to which religious beliefs are true and which are false
c. explain why some people accept or reject certain religious beliefs
d. determine which religion is the correct one
ANS: C DIF: Easy REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

141. Your text proposes that religious belief


a. often increases fear of the unknown
b. helps people cope with traumatic events
c. typically increases daily stress levels
d. reduces a person’s sense of guilt
ANS: B DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior. NOTES: Modified

142. Research on religious beliefs shows that appealing to a higher (superordinate) power can be an effective
way to reduce ____.
a. the mere exposure effect
b. belief perseverance
c. attitude polarization
d. dissonance
ANS: D DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

143. As discussed in the text, people who hold irrational attitudes (e.g., about Big Foot, UFOs, and ghosts)
tend to ____.
a. be less prone to depression than other people
b. be less prone to anxiety than other people
c. have relatively low levels of self-esteem
d. have relatively high levels of self-esteem
ANS: C DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

144. Who is the most likely to be anxious, depressed, and/or low in self-esteem?
a. June, who believes she will be a doctor someday
b. Marsha, who is a devout Hindu
Social Psychology & Human Nature, 4th Edition

c. Holly, who believes in UFOs


d. Brendan, who holds Christian beliefs but doesn’t practice them much
ANS: C DIF: Difficult REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

145. As discussed in the text, there are a number of cognitive tendencies found among gamblers that have the
effect of encouraging these people to keep gambling. One of the MOST common is the tendency to see
losses as ____.
a. "near wins" (not losses at all)
b. "par for the course" (as a certain number of losses are expected)
c. "practice runs" (helping to improve technique in the long term)
d. "not their fault" (special exceptions due to circumstances)
ANS: A DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

146. As discussed in the text, gamblers use tricks to ____.


a. make decisions based on cognitive reasoning
b. recover from losses and to learn from wins
c. maintain the euphoria of risk-taking
d. remain confident that they will win in the future
ANS: D DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

147. Which statement about humans and animals is most correct?


a. Only humans have attitudes.
b. Both humans and animals have attitudes in about equal numbers.
c. Animals have more attitudes than humans.
d. Humans have more attitudes than animals.
ANS: D DIF: Moderate
REF: What Makes Us Human? Putting the Cultural Animal in Perspective KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.01: Define attitudes and why people have them.

148. The pressure to maintain consistency among beliefs and behaviors is ____.
a. equally present among humans versus animals
b. more present in animals than humans
c. more present in humans than animals
d. rarely present in humans or animals
ANS: C DIF: Moderate
REF: What Makes Us Human? Putting the Cultural Animal in Perspective KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.01: Define attitudes and why people have them.

TRUE/FALSE
1. Consumer surveys (e.g., questionnaires that ask people what products they like and use) are primarily
used to measure people's implicit attitudes.
Chapter 7—Attitudes, Beliefs and Consistency

ANS: F DIF: Moderate


REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

2. Research in social cognition has more or less suggested that evaluation is part of perception.

ANS: T DIF: Moderate


REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

3. Research indicates that students who enter college knowing their likes and dislikes on academically
relevant issues tend to experience better physical and mental health in the college setting than do other
students.

ANS: T DIF: Moderate


REF: What Are Attitudes and Why Do People Have Them? KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.01: Define attitudes and why people have them.

4. The mere exposure effect occurs for stimuli that are presented at a conscious level, but it does not occur
for stimuli that are presented at a nonconscious (subliminal) level.

ANS: F DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Understand OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

5. Research suggests that learning via classical conditioning is unique to humans (and that other animals
cannot learn this way).

ANS: F DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

6. Another term for "social learning" is "instrumental learning."

ANS: F DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s:
Remember OBJ: SOCP.BAUM.17.07.02: Describe how attitudes are formed.

7. Inconsistency bothers certain animals, such as primates, dogs, and birds, as much as it bothers people.

ANS: F DIF: Easy REF: Consistency KEY: Bloom’s: Apply OBJ:


SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes. NOTES: New

8. Iris is a vegetarian, but she was forced (at gunpoint) to eat a steak last night. Research suggests that even
under these highly unusual circumstances, she will still feel dissonance and try to rationalize her steak-
eating to reduce this dissonance.

ANS: F DIF: Moderate REF: Consistency KEY: Bloom’s: Apply


OBJ: SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate
to attitudes.

9. Attitude accessibility refers to how easily an attitude comes to mind.


Social Psychology & Human Nature, 4th Edition

ANS: T DIF: Easy REF: Do Attitudes Really Predict Behaviors?


KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship
between attitudes and behavior.

10. The so-called "A-B problem" refers to the fact that people's stated attitudes are often inconsistent with
their behaviors.

ANS: T DIF: Moderate REF: Do Attitudes Really Predict Behaviors?


KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

11. Research indicates that men show less attitude-behavior consistency than women when it comes to
sexuality.

ANS: F DIF: Moderate REF: Do Attitudes Really Predict Behaviors?


KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes
and behavior.

12. Jeanne believes that her son is a genius. He takes multiple difference IQ tests and scores below average.
He performs poorly in school and shows little creativity at home. He does not excel at anything he does.
Yet Jeanne continues to belief in his superior intellect. Jeanne is illustrating belief perseverance.

ANS: T DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

13. “The world is perfect” is one of the assumptive worlds identified by Janoff-Bulman (1992).

ANS: F DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s:


Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.

14. Martin’s wife died suddenly in a traumatic accident. He believes it was a senseless death with no point.
Jack’s wife died in a similar manner. Jack believes his wife’s death has provided an opportunity for the
family to develop a foundation serving others with her life insurance benefits. Jack and Martin will
probably cope equally well with their tragic circumstances.

ANS: F DIF: Easy REF: Beliefs and Believing KEY: Bloom’s: Apply
OBJ: SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

15. Religious beliefs have no psychological benefit.

ANS: F DIF: Easy REF: Beliefs and Believing KEY: Bloom’s:


Understand OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and
behavior.
Chapter 7—Attitudes, Beliefs and Consistency

COMPLETION
1. Ethan says that he likes rap music, but he never seems to listen to it when he is on his own, and he
becomes visibly tense whenever rap is playing at a party. Thus, even though Ethan is outwardly favorable
toward rap, it is probably case that he has a negative ________________ attitude toward it.

ANS: automatic

DIF: Moderate REF: What Are Attitudes and Why Do People Have Them?
KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.01: Define attitudes and why people have them.

2. Social psychologists use the term ________________ attitudes to refer to the fact that people have two
types of attitudes—automatic attitudes and deliberate attitudes—that are not always consistent with one
another.

ANS: dual

DIF: Moderate REF: What Are Attitudes and Why Do People Have Them?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.01: Define attitudes and why people have them.

3. There is a stray cat in your neighborhood that you see every few days. At first, you did not really care
about the cat at all. But, over time, as you saw her more and more, you began to develop warm and fuzzy
feelings toward the cat. It appears that your attitudes toward the cat shifted as a result of the
________________ effect.

ANS: mere exposure

DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.02: Describe how attitudes are formed.

4. Early research on classical conditioning was performed with dogs. In certain variations of this research,
experimenters repeatedly presented dogs with meat powder just after ringing a bell. The dogs (who would
naturally salivate after being exposed to meat powder) learned to associate the bell with the meat powder,
and began to salivate as soon as they heard the bell. In the language of classical conditioning, the meat
powder in this research served as a(n) ________________.

ANS: unconditioned stimulus

DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.02: Describe how attitudes are formed.

5. Research has demonstrated that people are more likely to imitate behaviors if they have seen others
rewarded for performing those behaviors, and less likely to imitate behaviors if they have seen others
punished for performing those behaviors. This type of learning is known as ________________.

ANS: social learning


vicarious conditioning
observational learning
Social Psychology & Human Nature, 4th Edition

DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.02: Describe how attitudes are formed.

6. Because attitudes are easier to change than behavior, people generally follow the path of
________________ and change their attitudes rather than their behavior.

ANS: least resistance

DIF: Difficult REF: Consistency KEY: Bloom’s: Remember OBJ: SOCP.BAUM.17.07.03:


Summarize how the major consistency theories and the duplex mind relate to attitudes.
NOTES: New

7. Iris is a vegetarian, but she ate a steak last night. Because of this hypocritical behavior, Iris is likely to
experience a state of discomfort known as ________________.

ANS: cognitive dissonance

DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.03:


Summarize how the major consistency theories and the duplex mind relate to attitudes.

8. According to________________, if you go through a severe hazing process, you will be more loyal to the
group you are joining.

ANS: effort justification

DIF: Easy REF: Consistency KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.03:


Summarize how the major consistency theories and the duplex mind relate to attitudes.

9. Within a year after marrying, Kayla is unhappy in her marriage, yet she spends a lot of time talking to
herself about how the marriage was the right thing for her to do. “It’s better than being alone, and at least
he isn’t a total loser,” she says to herself. Kayla is experiencing ________________.

ANS: post-decision dissonance

DIF: Moderate REF: Consistency KEY: Bloom’s: Apply OBJ: SOCP.BAUM.17.07.03:


Summarize how the major consistency theories and the duplex mind relate to attitudes.

10. Research on gender and sexuality indicates that ________________ show less consistency than
________________ in terms of (a) their stated attitudes about sex and (b) their actual behaviors.

ANS: women men

DIF: Moderate REF: What Are Attitudes and Why Do People Have Them? KEY:
Bloom’s: Remember OBJ: SOCP.BAUM.17.07.01: Define attitudes and why people have them.

11. According to the research of Ajzen and Fishbein (1977), if you want to predict a specific behavior, you
should measure a(n) ________________.

ANS: specific attitude

DIF: Difficult REF: Do Attitudes Really Predict Behaviors? KEY: Bloom’s: Understand
Chapter 7—Attitudes, Beliefs and Consistency

OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

12. The ease with which an attitude comes to mind is called ________________.

ANS: attitude accessibility

DIF: Easy REF: Do Attitudes Really Predict Behaviors? KEY: Bloom’s: Remember
OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

13. Ingrid believes there is a dog in the car. Even after she has looked absolutely everywhere in the car, and
found no evidence whatsoever of a dog, she continues to believe this. This scenario MOST clearly
exemplifies the notion of ________________.

ANS: belief perseverance

DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

14. Social psychologists use the word ________________ to refer to how people deal with traumas and
return, post-trauma, to healthy, effective functioning.

ANS: coping

DIF: Easy REF: Beliefs and Believing KEY: Bloom’s: Remember OBJ:
SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

15. If you want to cope better with tragedy, you should engage in ________________comparisons with
others.

ANS: downward
DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

ESSAY
1. Distinguish between automatic attitudes and deliberate attitudes. How do they function and what purposes
do they serve? How do they relate to one another? How can they be measured?

ANS:
a. Automatic attitudes: Quick and unconscious. These attitudes consist of immediate evaluations
of almost all stimuli encountered, as well as "deep down," uncensored attitudes that people
possess toward a variety of phenomena. They are rough, positive-negative evaluations that help
to guide behaviors and (deliberate) attitudes. They can be measured via the IAT or other tests
that assess automatic responding.
b. Deliberate attitudes: Controlled and conscious. These attitudes consist of conscious revisions to
automatic evaluations. People do not necessarily have deliberate attitudes about everything,
however. Forming a deliberate attitude requires (at least a small amount of) dedicated time and
effort. Deliberate attitudes are relatively more censored than automatic attitudes, and relatively
more refined, or nuanced. They help to guide preferences, behaviors, etc. They can be
Social Psychology & Human Nature, 4th Edition

measured via traditional paper-and-pencil surveys and/or by simply asking people about their
attitudes.
c. Automatic and deliberate attitudes are often in conflict. Many times, however, people are
unaware of these conflicts, as they are consciously familiar only with their deliberate attitudes.

DIF: Difficult REF: What Are Attitudes and Why Do People Have Them?
KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.01: Define attitudes and why people have them.

2. Explain the conditions under which the mere exposure effect holds true.

ANS:
a. The mere exposure effect holds true in general for most cases.
b. The conditions under which the mere exposure effect will not hold true are primarily when a
person already has an initially unfavorable attitude towards the attitude object. In this case,
repeated exposure will enhance the already present dislike rather than result in liking.
c. This pattern holds for nearly all types of stimuli—be they persons, nonsense words, music, etc.
It also holds true for animals as well as people. Even crickets have shown the mere exposure
effect in experimentation.

DIF: Easy REF: How Attitudes Are Formed KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.02: Describe how attitudes are formed.

3. Distinguish between classical conditioning, operant conditioning, and social learning. How do they work
and how do they differ from one another?

ANS:
a. Classical conditioning: Associative learning. After a novel stimulus is repeatedly paired with a
familiar stimulus, people (or animals) learn to associate the two stimuli, and to respond to the
novel stimulus in anticipation of the familiar stimulus. This type of learning is simply about
mentally associating two things.
b. Operant conditioning: Instrumental learning. After rewards (or punishments) repeatedly occur
following certain behaviors, people (or animals) learn to engage in those behaviors more and
more often (or less and less often).This type of learning is about the effect of rewards and
punishments on behavior.
c. Social learning: Vicarious or observational learning. After observing that rewards (or
punishments) are repeatedly conferred upon others after they have performed certain behaviors,
people (or animals) learn to engage in those behaviors more and more often (or less and less
often).This type of learning is the same as operant conditioning except that the learning
happens by observing others (as opposed to by direct experience).

DIF: Moderate REF: How Attitudes Are Formed KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.03: Summarize how the major consistency theories and the duplex mind relate to
attitudes.

4. Discuss cognitive dissonance theory. What does the theory say, and what kinds of predictions does it
make?

ANS:
a. Cognitive dissonance theory suggests that people have a drive for consistency.
b. When people find that they hold inconsistent attitudes and/or have engaged in behaviors that
are inconsistent with their attitudes, they are thought to experience a state of cognitive
Chapter 7—Attitudes, Beliefs and Consistency

dissonance (unpleasant arousal) that they are then motivated to reduce.


i. People only experience cognitive dissonance when they feel as though they willingly
chose to engage in the inconsistent behavior and/or hold the inconsistent attitude.
c. People tend to reduce cognitive dissonance by shifting their attitudes, although they may
also do other things to try to reduce dissonance.
i. People only engage in this type of remedial action when they experience dissonance
and attribute the dissonance to the inconsistency.
ii. They are especially likely to engage in remedial action when their inconsistency is
public.

DIF: Difficult REF: Consistency KEY: Bloom’s: Understand OBJ: SOCP.BAUM.17.07.03:


Summarize how the major consistency theories and the duplex mind relate to attitudes.

5. Much research suggests that people's attitudes are not predictive of their behaviors. However, in some
cases, people's attitudes ARE highly predictive of their behaviors. Identify at least three factors that
increase attitude-behavior consistency.

ANS:
a. Measuring more specific attitudes (or more general behaviors)
i. While the relationship between general attitudes (helping people) and specific
behaviors (giving blood on Thursday) can be weak, the relationship between general
attitudes and general behaviors (behaviors aggregated across time and situations) can
be strong, as can the relationship between specific attitudes and specific behaviors.
b. Putting attitudes and behaviors in context
i. While there might be a weak relationship between an attitude (helping people) and a
relevant behavior (giving blood), this is sometimes because people do not think of
certain attitudes and behaviors in the same way that researchers do. To the extent that
people can be reminded that certain behaviors involve certain attitudes and vice-
versa, attitude-behavior consistency is likely to be greater.
c. Increasing attitude accessibility
i. When people's attitudes are made salient, they behave more in line with them.

DIF: Difficult REF: Do Attitudes Really Predict Behaviors? KEY: Bloom’s: Understand
OBJ: SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.

6. Briefly discuss the research on cognitive coping. When people experience traumas, what sorts of
cognitive responses are likely to be most helpful in promoting recovery?

ANS:
a. Beliefs that violate assumptive worlds are especially detrimental.
b. Coming up with an explanation—any explanation—is important. To the extent that people
feel that there is no explanation for the trauma, or that it was completely random or
arbitrary, they are likely to feel helpless and vulnerable.
i. Blaming oneself—counter to intuition—can actually help people reclaim a sense of
self-control and power, and move on from the trauma.
c. In addition to working to restore self-esteem and a sense of self-control, effective coping
also involves
i. making downward comparisons rather than upward comparison
ii. finding meaning or purpose to the trauma
d. While optimism does not appear to be especially beneficial, there is evidence that pessimism
Social Psychology & Human Nature, 4th Edition

is detrimental to recovery; thus, avoiding a pessimistic outlook is critical.

DIF: Moderate REF: Beliefs and Believing KEY: Bloom’s: Apply OBJ:
SOCP.BAUM.17.07.05: Debate the role of attitudes in coping with trauma.

7. Explain the potential benefits and costs of holding strong religious beliefs.

ANS:
a. Religious beliefs can play very helpful roles in people’s lives. Religion often provides a sense
of explanation or an answer in situations in which science cannot provide that meaning. As
such, religious belief can help people cope with tragedy or misfortune. Religion can also
provide social support or a sense of community to people who practice the religion or worship
together. People often find a sense of purpose in their religious beliefs that helps direct their
time into meaningful, productive activity. Finally, religious beliefs can help people reduce the
unpleasant state of dissonance.
b. Socially, religious beliefs often promote values that benefit the collective—honesty, integrity,
and so forth.
c. Yet even with these benefits, people may find that religion doesn’t always result in reduced
dissonance. Sometimes two religious beliefs may be in conflict, creating dissonance for a
person. Sometimes religious beliefs can promote guilt and shame, hardly a pleasant state in
which to find oneself. Finally, religious belief may result in anger at God if tragedy or
misfortune befalls a person. Although ultimately religious belief may provide the benefit of an
explanation for the tragedy, it may also result in the negative emotion of anger.

DIF: Difficult REF: Beliefs and Believing KEY: Bloom’s: Understand OBJ:
SOCP.BAUM.17.07.04: Explain the relationship between attitudes and behavior.
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A howl of rage went up as it became evident that we would not fight
each other. A torrent of taunts and execrations poured down on us
from above, but we continued to lounge, arm in arm, as nonchalantly
as possible.
Out from the black edge of the floor rushed a half-dozen of the
guards, who seized us and hurried us off the floor, amid a storm of
abuse from above. Instead of returning with us to the entrance, the
guards led us toward the bottom of the spiraling stair and there
stationed themselves beside us.
The angry cries in the balconies silenced, now, and a strange
stillness filled the great hall. Music began, single, thrilling notes, like
dropping peals of sound. Swiftly the lights began to dim, the glowing
bulbs in the walls waning until all things in the vast room were
wrapped in shadowy dusk.
The chiming music ceased, and over all that mighty fane was
absolute silence, with no sound from Kanlars, guards or slaves.
Then, in the little projecting gallery where he sat, the black-robed
oldster rose and spoke.
His deep, heavy voice rolled out over the vast room with awesome
effect, breaking as it did the unearthly silence. He was chanting,
uttering an invocation or prayer. The words came to my ears, thick
and blurred, so that I understood few of them. But the effect was one
of utter solemnity—the darkness, the massed, silent crowds above,
and that one deep voice speaking on, rising and falling.
For minutes the voice rumbled on, then abruptly ceased. There was
another full minute of the strange silence, and a tremendous ringing
note sounded. Even after it had died, the echoes of it beat in my ears
like ghostly carillons of tiny, elfin chimes. And as it died away, there
was a heavy, grating sound and the whole vast metal floor abruptly
sank down some six feet into what appeared to be a gigantic
smooth-walled shaft, then slid sidewise with another grating jar,
vanishing into some aperture prepared for it. And where the floor had
been was now a tremendous circular abyss, a straight-sided pit of
such titanic depth that, looking down into it, I fell weakly to my knees
and was seized with sudden nausea.
I stood on the very edge of the abyss, on the ring of black flooring
that was its rim. And down from that rim, the stone sides of the great
shaft fell smoothly to an unguessed depth. Far, far below, I seemed
to see glimmering lights that winked faintly. And I saw, too, that the
spiral staircase which circled the great room's interior from floor to
roof continued on down beneath the floor and circled around and
around this circular chasm in the same way, winding down into the
unguessed depths below.
I felt Denham pulling me back from the edge of the shaft, beside
which I lay. Dimly I realized that all in the great building were now
chanting, rolling forth the same invocation as the black-robed leader.
Far above, now, at the very ceiling or roof of the cylinder, a light
burgeoned out, a burning purple beam that clove its light down
through the dim haze and shadows around it. A moment it hung
there, then there was a faint sigh of wind, a puff of icy air, and down,
straight down from the vast hall's roof, there raced like a misty
plummet—the Raider!
It flashed down until it hung on a level with myself, in midair, poised
at the very center of the circular abyss and floating there effortlessly.
It hung there, its gray mass changing, fluxing, interlacing, while at its
center hung the three little orbs of purple light, steady and unwinking.
From all the massed thousands on the balconies a sigh of worship
went up.
The chant rolled out, louder, fiercer, and through it sounded another
single ringing note. There was another whistle of wind, and the three
purple orbs of the Raider flashed to green, while the solid but fluxing
mass of it changed to a spinning cloud of gray vapor, that swirled
rapidly around the central lights. Another fierce gust of wind smote
me, and abruptly the Raider had vanished.
Up in the balconies the chant went on, repeated again and again. I
saw a sea of white faces above, all turned down toward the spot
where the Raider had disappeared. Minutes passed. The chanting
went on, low, vast and deep-toned.
Came another buffeting breeze, a tempest of shrill wind-sounds, and
with startling suddenness the Raider reappeared, flashing back into
being at the same spot where it had vanished, above the center of
the abyss. Again the green orbs changed to purple, and its cloudy
mass contracted to the shifting but solid form it had occupied before.
But now, held in its shapeless self, were men, who hung helpless in
its grasp. It drifted over to the marble edge of the abyss, and loosed
the men it held, then moved back to the pit's center.
The chanting swelled out, exultant, and I saw the men thus loosed
struggle to their feet and look around with utter awe and terror. They
were five in number, three in short white tunics who looked like men
of ancient Greece, the other two wizened little figures with dark skin
and long, wispy mustaches, either Huns or Tartars.
Again a ringing note cut through the chanting, and as if in obedience
the Raider rose, floated up toward the vast hall's roof, whence it had
come. It disappeared there, the purple light burned for a moment and
vanished, and the chanting finally ceased.
The bulbs glowed out, at once, and light filled the place. The crowds
in the balconies began to leave, streaming down the narrow
staircase toward the floor. Before they reached it, however, guards
had reached and fettered the five men the Raider had left on the pit's
edge, and they now brought them over and shackled them also to
Denham and me.
Our little group stood now on the very edge of the abysmal shaft.
Some twenty feet below us there was a little landing, from which the
stair started, spiraling down and around the shaft, into the darkness
below. I wondered momentarily how the landing was reached, but
my wonder ceased as a guard touched a lever in the wall, causing a
little metal stair to unfold swiftly from the side of the shaft itself, a
light little series of steps that connected the black marble ring of
flooring with the landing below.
At an order from the guards we stepped onto it, down it to the
landing and on down the spiral stair, which was cut in the solid rock
of the great shaft's sides. Looking back, I saw the steps down which
we had come fold back into the wall, and a moment later the light
from above was shut out as the great metal floor of the temple
swung back into position above us with a grating clash.
Our only light now was from bulbs set in the smooth wall along the
down-winding stair, and these gave hardly enough light to show us
the next steps. A low wall about a yard in height, pierced with an
ornamental design of openings, was our only protection from the
abyss on our left. Yet the guards still marched us on, around and
around the great shaft, in a tremendous, falling spiral, down, down....

CHAPTER 11
THE CITY OF THE PIT
Soon a dim pearly light began to show far below us, a light that
puzzled me. In the world above, I knew, it must be dawn, but how
this was connected with the growing light below, if it was so
connected, baffled me.
And now we reached the end of the shaft down whose sides we had
come. It ended abruptly, and below on each side lay a great open
space, obscured by drifting clouds of mist. But the stair did not end
with the shaft. It dropped straight on down, a free, unsupported spiral
of gleaming metal, winding down into the obscuring mists that hid its
lower length. It was an eery thing to see, that gigantic twisted
stairway, like a great corkscrew, vanishing down into the mists, like
some pathway of the gods from heaven to earth. And it could hardly
have been hung there by less than gods, I thought. No metal or
material ever known to me would have been able thus to hold its
unsupported weight in the form of this stair, yet there it was,
seemingly tossed there in godlike indifference to the laws of
mechanics. In its way, it was as great a wonder as the great building
above. As that thought came to me, the light around us began to
grow, to redden like the sunrise, and the mists cleared, drifted away
in masses, vanished. And there, beneath me, lay the pit.
I can only describe that pit by saying that it was like the inside of a
round, squat bottle, the neck of the bottle being the shaft down which
I had come. This great cavern below me was roughly circular in
shape, all of four miles in diameter, and a mile from its level floor to
its glowing roof. For that roof was glowing. Looking up at it as we
marched on down, I saw that set in it were scores of brilliant globes
of glass, from which a flood of growing light, golden light, sunlight,
daylight, was pouring down.
I saw now that the spiral stair down which we marched reached
down to the pit's floor, and touched it near its center. And I saw, too,
that all of the great cavern's floor, from one towering side to another,
was covered with mass on mass of white, roofless buildings, of all
shapes, covering the floor of the pit and huddling closely beneath the
perpendicular walls of smooth rock.
At the center of this great mass of buildings, directly below us, was a
great open clearing, or plaza, and it was there that the stairway
touched the pit's floor. And from this plaza, clear to the circling walls,
nine streets branched out, radiating in every direction like the spokes
of a wheel. Along those streets moved great masses of men, and
these were the dwellers in the city, the people of the pit.
So it was that I looked first on the city of the pit, the city of the
Raider, and its people, over whom his shadow had been cast. And,
looking, I wondered if there in the massed crowds below were Lantin
and Cannell, and if it were possible to find them, here.
Again our guards ordered us forward, and we marched on. But now
only a low wall on each side protected us from the abyss, and there
was no wall on the right side against which to cling. But our guards
seemed to mind this not at all, and I judged that they had made
many trips up and down the stair, to be thus hardened to its dangers.
As we descended, Denham explained to me in a low voice the origin
of the lights on the roof. These were merely lenses of a kind, he said,
which diffused into the cavern real sunlight brought from above. I
had already seen and puzzled at the glass globes set on pedestals
through the city of cylinders above, but now saw their purpose.
Those globes received the sunlight, transmitted it in some unknown
fashion down to the globes on the roof, which gave it forth again.
Thus it was that day and night in the pit were the same as in the
world above, and the light there waxed and waned in accordance
with the rising and setting of the sun which these people never saw.
We drew closer and closer toward the ground, and now I saw that at
the stair's end, where it touched and debouched on the pit's floor, it
was closed by a high, heavy gate of metal, barred and spiked, and
that on our own side of this gate was a force of some fifty of the
guards, armed with long spears and also with curious little cylinders
of shining metal which they carried in their belts, and which I
guessed were weapons of a kind unknown to myself.
As we came down toward them, these guards drew aside and
unlocked the big gate. Our own captors unshackled us, and then
pushed us through it unceremoniously, so that we stood in the
clearing or plaza. And the gate was quickly shut and locked behind
us.
Standing there, I forgot all else in the fascination of the scene around
me. Across the open plaza, which was smoothly floored with stone, a
great multitude of people were coming and going, and it was that
shifting throng that held my gaze. For in it were men of every race
and land and time, men of the far past and men of my own time, all
seized and brought here by the Raider to mix and mingle in one vast,
variegated throng. Even that first glance showed me that there must
be thousands, tens of thousands of men prisoned in this gigantic
under-city, and it showed me, too, that even as among the guards
and slaves above, there were no women. All were comparatively
young men, few being over middle age, and nearly all had the
appearance of warriors.
Men of a thousand different centuries passed and repassed there
before my eyes, men who had been flashed through the ages and
brought there by the same alien being that had seized Cannell
before my eyes, and that had seized, only a few hours before, the
five newcomers who had come down the great stair with Denham
and me.
For these, these crowds and masses of men that choked the streets
and squares and buildings of this city of hell, these were the spoils of
the Raider, gathered together for some unholy purpose of his own,
and prisoned here in the pit, far beneath the city of the Kanlars. In a
living panorama of the past, they streamed by me, a brilliant,
barbaric throng.
Many of them were unknown in race to me, but many others I could
recognize by their dress or features. There were Egyptians, shaven-
headed men in long white robes, strangely aloof and silent in that
noisy gathering. They carried short swords and bows, and I noticed
that every one of the figures that passed before me wore weapons of
some sort. I saw Assyrians, here and there, ravagers of the ancient
world, wolf-faced, black-bearded men with burning eyes, clad in
strange armor.
Three courtly, spade-bearded Spaniards sauntered by, carrying
themselves as proudly as on the day when their galleons ruled the
seas. A hulking, shock-headed savage clad in evil-smelling skins
shambled by, with a giant gnarled club in his hand, his receding brow
and jutting jaw proclaiming him a troglodyte, a man of the world's
dawn. And right behind him came two stern-faced men in medieval
armor, with the cross of the Crusaders blazoned on their battered
shields.
Indians passed, with bow and tomahawk, hawk-faced and alert.
Clear-skinned Greeks, laughing at some jest of their own. Chinese,
quiet and inscrutable, whose eyes narrowed even further as they
caught sight of the two wizened Tartars who had come down the
stair with us. A tall frontiersman in suit of buckskin, with bowie knife
in his belt, strode past, conversing with a helmed Phoenician sea-
captain. And everywhere, clustering always together in little groups,
were Romans, legionaries in tunic, breastplate and helmet, with
bronze short-swords, who looked contemptuously on all other races
in the passing throng.

A hand descended on my shoulder, and I turned, startled, to find that


I had completely forgotten the Englishman, Denham, who stood
behind me.
"Deuced strange, at first, isn't it?" he asked, smilingly, gesturing
toward the moving pageant of the past, around us. Before I could
answer, he went on, "You'd best come with me, now."
"Where?" I asked.
"Why, to my own barracks," he answered. "That's what these
buildings are for, you know, but as a newcomer, you'd be in trouble
here in a minute, without someone to answer for you. And, too, I
want you to meet my own friends."
He looked at me more sharply. "I take it that you're no great friend of
—" and he stopped, raising his eyes eloquently upward.
"The Raider?" I asked, and when he nodded I said, "Not I! I'm here
to find a man—two men."
"Find a single man here?" asked Denham, sweeping his hand
around the crowded streets in a hopeless gesture. "It's impossible!
And what would you do when you found him? Escape? That, too, is
impossible. How would you get up the stair, through the city of the
Kanlars? And even if you achieved the impossible and did get
through, there would be no place to go, for all around the city above
is nothing but wild, uninhabited country where they would easily hunt
you down."
"No matter," I told him; "once I got clear of the city above, I could
make good my escape."
He looked at me with sudden interest. "So," he murmured; "and
perhaps if my friends and I could help you—," but then he checked
himself. "I must see them," he said, "before saying more."
I nodded, a new line of thought opening up to me, and then with
Denham leading, we went on down one of the branching streets. In
that street was a replica of the noisy, motley throng that filled the
plaza, and their cries filled the air with a babel of a thousand different
tongues. I noted, though, that many spoke in the language of the
Kanlars, and guessed that it was that tongue which served more or
less as a means of communication between the thousands gathered
here, a supposition I later found to be correct.
Most of the buildings along the street seemed to be the barracks
Denham had spoken of, housing the city's occupants, though some
of them appeared to be wine-shops of a sort, judging from the
drunken men who reeled out of them. An inquiry to my companion
elicited the information that the only food of the city was the same
golden liquid which had been furnished me above, and which I
learned was made artificially directly from the soil itself. Thus the
cycle of foodstuffs in my own time, where a plant draws its
substance from the soil and is then eaten, or where an animal feeds
on the plants sprung from the soil, to be eaten by us in turn, was
entirely eliminated by the Kanlars, who manufactured their food
directly from the soil itself, recasting the chemical composition of it to
produce the yellow fluid. This yellow liquid, I learned, was made by
slaves in the city above and was piped down to the city below and
dispensed to the hordes there in the little buildings which I had
assumed to be wine-shops. It seemed that while the stuff was a
perfect food when taken in small quantities, yet when an excess was
drunk it produced a violent intoxication. And as it was dispensed
freely, it was not wonderful that there were great debauches of
drunkenness in this under-metropolis.
One result of that we saw, for all along the street there was fighting,
deadly battles between men of far-differing times and races. There
was no interference in these combats, for there were none of the
guards or Kanlars through all the city, the occupants being left to
fight their own battles on the principle of the survival of the fittest. An
excited ring of spectators was gathered round each combat,
shouting at and cheering the opponents, not dispersing until the
fighting was over. As we passed the scene of one such duel, I saw
the victor dragging away the body of his late enemy.
"Where is he taking it?" I asked of Denham, motioning toward the
receding figure.
"To the bottom of the stair," was his answer. "There is an iron rule
that in any battle where a man is killed, the victor must carry the
body of his opponent to the stair and hand it over to the guards
there."
"But why?" I asked. "For burial above?"
Denham smiled grimly. "You saw the slaves in the city above," he
said, "but did you notice how strange they were, how glassy-eyed
and stiff-moving?"
When I nodded, he said, "Well, the slaves of the city above are men
who have been killed here in the under-city."
At my exclamation of horror, he repeated his statement. "Man," he
exclaimed, "you do not know the power of the Kanlars. With the
wisdom that is theirs, such an accomplishment is child's-play."
"But how done?" I asked.
"Ask them," he answered darkly. "In some way they are able to bring
back the breath of life into the dead men, to repair the wounds that
killed them. They can make them live again, but not even the
Kanlars can bring back their souls. They are just living, walking
bodies, whom the Kanlars are able to control and to force to work
their will in all things. Dead-alive, and slaves to the Kanlars!"
I shuddered deeply, for the idea was soul-sickening. Yet I knew now
that Denham spoke truth, for I remembered how from my cell in the
city above I had seen Talerri, garbed as a slave, Talerri, whom I had
killed myself. It was an invention that would have aroused pride in
the fiends of lowest hell, thus to raise dead men back to life and use
them as servants. And I knew that this was but one of the dark evils
that lay concealed under the rule of the laughing, bright-haired
Kanlars.

While we talked we had been moving along the crowded street


toward the distant wall of the pit. Finally, very near that wall, Denham
turned in at a low, long building that was of white stone, and roofless,
like most others in the city. I followed him inside, and looked around
curiously.
The building's interior was a single large room, shaded from the light
above by a suspended awning of green cloth. Ranged along the
walls was a triple tier of metal bunks, in some of which lay cloth and
fur robes. There was a long metal table at the room's center, and
lounging in chairs around it, and in the bunks, were a score of men
who looked up without interest as we entered.
Denham greeted them, and in reply they grunted lazily, looking at me
incuriously. I followed my companion to the farther end of the room,
where he seated himself in one of the bunks and motioned me to join
him.
"My friends aren't here now," he said, "but they'll return before long."
A sudden curiosity prompted my next question. "How did you get
here, Denham?" I asked. "Was it—the Raider?"
"Naturally," he answered. "It was the Raider, as you call it, that
brought us all here, curse him. It was in the Colonial rebellion he got
me."
"The American rebellion?" I asked, striving to understand his
Eighteenth Century allusions.
"Of course," he answered. "We were quartered in Philadelphia,
under that old fool, Howe. He liked the city, y'know, the bottle and the
ladies. But the rest of us were itching for fight, and since we couldn't
fight the rebels, we soon took to fighting one another.
"There was a ball one night, and toward the end of it I began to have
a few words with a Hessian attached to our staff. We were both a
little scrambled, by then. Curse me if there weren't some fine cellars
there! But as to the German, he and I got hotter and hotter, until he
finally made the assertion that our commander was a fool.
Personally, that was my opinion also, but I couldn't allow the
Dutchman to say so, and the upshot of it was that we left the ball
together and adjourned to an open field near by to resume the
argument, with our swords.
"Before we had made a half-dozen passes, there was a hellish
sound of wind, a big, gray cloud with burning green eyes seemed to
drop down on us from above, and then the bottom dropped out of the
world. When we came to our senses, we were standing up there in
the big temple, with a dozen others. Of course, we didn't know then
that we had been brought on through time, but we knew it was a
damned strange place.
"They brought us down here, down the stair, and as soon as we
were turned loose here, we resumed our dispute, borrowing swords
from two bystanders. By luck, I pinked him. There was a big crowd
around, cheering us on, and it was then that I met D'Alord, who is
one of the friends I mentioned."
As Denham finished his story, I began to feel a sudden, utter
weariness, for I had not slept for many hours. I yawned and rubbed
my eyes, and at once Denham jumped up.
"Why, take the bunk, man," he ordered me. "Go ahead and sleep."
"But what of Lantin," I asked, "my friend? He's somewhere in the city
here, I'm sure, and I must find him."
Denham shook his head doubtfully. "What does he look like?" he
asked.
When I had described Lantin to him, his face cleared a little, I
thought. "An elderly man, you said?" he questioned, and when I
nodded, he continued, "That should make it easier to find him, then.
There are hardly any but young men here, so your friend would be
more conspicuous and easily located. But you go ahead and sleep,
and I'll find my friends and look for your companion. If anyone can
find him, we can."
I tried to thank him, but he waved my words aside with a smile and
walked out of the room. I sank back in the bunk and closed my eyes.
As drowsiness overcame me, there came to my ears the dull sound
of voices of the men in the room, with now and then a shout or
bellow of laughter. And even these faded from hearing as I sank,
contentedly enough, down into the green depths of sleep.
CHAPTER 12
PLANS FOR ESCAPE
Golden light again streamed through the windows when I finally
woke, and I realized that in my utter weariness I must have slept the
clock twice round. I swung out of the bunk and stood up, stretching.
There was only one man in the long room besides myself, a man
who sat at the table, some distance away from me. As I looked at
him he turned, saw me, and jumped up and hurried over toward me.
"Lantin!" I cried, extending my hands. He gripped them, his eyes
sparkling.
"Where have you been?" I asked eagerly. "Were you in the city here
all the time?"
"All the time since I left you," he affirmed. "They brought me directly
here, Wheeler, and of course when I got here I knew at once that we
had found the Raider's lair. Your friend Denham found me, a few
hours ago, and told me where you were, but when I came here I saw
that you were sleeping and didn't waken you."
"You should have," I told him. "But where is Denham now?"
"He'll be here soon," replied my friend. "He said he would go after his
friends, who were helping him to look for me, and bring them here."
"But what of Cannell, Lantin?" I asked. "You have seen nothing of
him in your stay here?"
His face clouded. "Nothing," he admitted. "I have searched for him,
but how is one to find a single man in this city of thousands? And we
do not even know that he is here, Wheeler. For all we know, he may
have been killed long ago in some brawl here."
"Don't give up hope," I told him. "With Denham to help us, we have a
far better chance to find him."
Lantin shook his head doubtfully, but before he could answer, our
conversation was interrupted by the entrance of Denham and his
three friends. As they came up to us, I gazed with mounting interest
at the trio of strange companions who accompanied the Englishman.
One of them was patently a Roman, a short, sturdy man with
swarthy, stern-set features, attired in armor and helmet. The man
beside him was brown-skinned and long-haired, with eagle black
eyes, dressed in spotted skins, quilted cotton armor, and head-dress
of feathers. He carried a curious long sword, or weapon, whose
edges were serrated, or saw-toothed, and the weapon gave me the
clue to his identity. I had seen swords exactly like it brought out of
the Aztec ruins in Mexico.
But it was the third man who caught and held my gaze. He was a
figure of romance, a slouch-hatted, wide-booted trooper, long sword
rattling at his heels, laughing, dare-devil eyes, and white teeth
gleaming behind a fierce black mustache. As I surveyed him, rather
rudely I think, he smiled at me and exclaimed, in execrable English:
"Mordieu, is this the lad who killed that pig, Talerri?"
When Denham nodded, he thrust forth his hand impulsively, and I
was glad to take it. And then Denham made introduction. "The
Chevalier Raoul D'Alord," he said, indicating the laughing trooper,
who swept me a grand bow. "One time captain in the armies of
Henry Quatre, King of Navarre and France, but now a lodger in our
pleasant city," and he laughed at the wry face the Frenchman made.
"This is Ixtil, Cacique of Tlacopan," he went on, indicating the wild
brown figure in the middle, and I looked at him with renewed interest,
now that my surmise had proved correct. An Aztec! One of the fierce
hordes who had swept away Maya and Toltec forever, only to be
crushed in turn by ruthless, steel-shod Cortez. The chieftain bowed
to me, gravely and silently, but did not speak.
Denham turned to the remaining figure. "Fabrius Arminius," he said,
"formerly centurion in the legions of Tiberius Cæsar," and the Roman
stiffly inclined his head. Then, at Denham's suggestion, we seated
ourselves around the end of the long table.
"D'Alord speaks English as well as I do," said Denham, "and
between us we taught it to Ixtil and Fabrius, so you can speak freely.
I have told my friends that you are, like ourselves, ready for an
attempt at escaping. Naturally, though, they would like to hear it from
your own lips."
"It is so," I assured them. "Lantin and I came here to find a certain
man, and if we can find him, we'll take him out of here in spite of the
Raider."
"The Raider?" queried D'Alord, and Denham interjected a brief
explanation. "He means—him," he told the Frenchman, jerking a
thumb upward.
The trooper laughed. "Sacré, that's a name for the beast! Eh,
Fabrius?"
The Roman nodded, silently, and Denham came back to the subject.
"For some time," he went on, "we four have considered different
plans for escaping, but none has been practical. There are so many
obstacles. It will be necessary to get up the stair, avoiding the guards
at bottom and top. Once up, it will be necessary to pass through the
city of the cylinders, though that should not be too difficult. But once
out of the city, what then? How cross the ice?"
"We are talking at cross purposes," I said. "You must remember,
Denham, that I know next to nothing about this place. Why have all
these men been collected in this under-city? Does anyone know,
except the Raider? What is the purpose of it all?"
"You do not know?" asked Denham, in surprize. "I thought you
would, by now. These men, these thousands of warriors in the city
here around you, have been gathered here by the Raider to act as
his armies, his mercenaries, to pour down in hordes upon the cities
of the enemies of the Kanlars, and destroy those enemies utterly,
which the Kanlars are too few in number to do."
I gasped with astonishment. Denham went on. "You tell him,
Fabrius," he said, addressing the Roman. "You have been here
longer than any of us."
The centurion spoke, in a slurred, accented English. "Some things I
have heard," he said, "but whether true or not, I can not say. There
was a man here I knew when first I was brought here, a Persian.
Before he was killed (for he was killed in a drunken brawl) he told me
that once, in the city above, one of the Kanlars had become drunk
and had babbled to him the story of his race.
"As you know, endless fields of ice lie around this land where is the
Kanlar's city. Well, the Persian said that these fields of ice were not
endless, that far to the south there were other green lands and in
them a mighty people and a mighty city, named Kom. He said that
long ago the Kanlars lived in this city, and were of its people, but that
trouble had risen between them and the other people of Kom,
because of the Raider. More than this he did not know, but said that
because of this trouble, the Kanlars had fled from the city, with the
Raider leading them, and coming north in their air-boats over the ice-
fields, had found this green, uninhabited land, set in the ice. Its
existence had never been suspected by those in Kom, who thought
that the ice extended clear north to the very edge of earth.
"So the Kanlars had settled here and had built the city of cylinders,
which lies above us. But still they planned to sweep back on Kom,
and annihilate all there. But this they could not do, being too few in
number. So the Raider, who is their god and their king, spoke to
them and said that he would bring them men from every age of
earth's past to be their servants, to fight for them at will. The Raider
could travel at will through time—ask me not how!—and he swept
back through the centuries and brought men by the thousands to the
Kanlars, young warriors to fight their battles for them.
"There was a great cavern far beneath the city of the Kanlars, a
great hollow space formed by inside shiftings of the young earth, and
in this the Kanlars prisoned the men brought by the Raider, piercing
a shaft down to it from their temple above, and placing in that shaft
the stairway down which you came, under the direction of the Raider.
They chose from among their prisoners some to be guards of the
others, and those killed in battle here they brought back to seeming
life by their arts of hell, and used as slaves.
"So, steadily, the hordes here in the pit have grown in number, until
scarcely more could be contained here. Soon there will be enough to
suit the purpose of the Raider and then they will be loosed and
hurled south to carry fire and death to the cities beyond the ice, to
Kom and the people of Kom, who can have no knowledge whatever
of the peril that hangs over them. Up on the great roof of the temple,
which is the home of the Raider, there are scores of great flying-
platforms which the Kanlars have been constructing. They have
made strange weapons, too, and so when their hour strikes, they will
open the gates here and allow the hordes to pour up the stair, up to
the roof of the temple, where they will crowd into the flying-platforms,
under the leadership of the Kanlars, and race south over the ice to
rain down death and destruction on Kom. And thus will the Raider
and the Kanlars be revenged upon the people who cast them out."

Fabrius stopped, and I looked at Lantin, then back toward the


Roman. Was this the true secret of the Raider's activity?
"But will the hordes here do this?" I asked. "Will they follow the
Kanlars, and obey them?"
Fabrius laughed shortly, and D'Alord replied for him. "Ha, friend," he
said to me, "you are new here, and do not know these men. They
are evil, I tell you. They boast always of what they will do when they
are loosed on Kom, for they know that soon they are to be thus
loosed. Some subtle poison from the Raider's self has entered into
them, I think. They are like tigers waiting to be freed upon a helpless
prey."
"It is so," said Lantin, "for short a time as I have been here, I have
found that this is so. There is no hope from the hordes here in the
pit, for they will follow the Raider to a man."
There was a silence after that. Suddenly Denham spoke. "I think it
would be possible for some of us, at least, to get out of the pit here,"
he said, "for I have a plan that would effect that much. But what
then? Do you suppose it would be possible to get up to the roof of
the temple and steal one of the flying-platforms you speak of? Or
steal one of the Kanlars' air-boats? If we could do that, we could fly
south over the ice-fields and warn the cities there of their peril, get
their aid and come back and crush the Raider and these damned
Kanlars."
For the first time, the Aztec spoke, shaking his head. "It can not be
done," he said, speaking in precise, queerly clipped English. "I was
to the roof of the temple once, and know. The only way to get to that
roof is by the narrow stairway that spirals up the inside of the temple.
And that stairway leads directly through the lair of the Raider!"
"But what can we do, then?" asked the Englishman. "It would be folly
to try to steal one of the Kanlars' air-boats, for they always rise from
and alight on the roofs of buildings, and we could never get to them
unobserved."
Lantin broke into the silence that ensued. "But suppose there was an
air-boat hidden back in the hills, outside the city," he said; "that
would make things easier, wouldn't it?"
When they assented, he went on quickly, "Wheeler and I have such
a machine hidden," he said, "and it was on it that we came here from
our own time."
They looked up eagerly, incredulously. "Do you mean that you came
into this age from your own time on a machine?" asked Denham.
"That you came yourselves, and were not brought here by the
Raider, like all the rest of us?"
Lantin nodded affirmation, and then went on to describe briefly the
seizure of Cannell, our pursuit through time, and our subsequent
capture outside the city by the guards. They listened, fascinated, and
when he had finished, D'Alord asked, with something of awe in his
voice, "And you made this machine yourselves? You found the
secret of the Raider's time-traveling?"
"It is so," Lantin told them; "we made the time-car and then came
after Cannell."
"God!" exclaimed the trooper, "what a chance for freedom! If we
could all win free of this pit, escape from the city to your car, we
could get back to our own times in it. Back to France!"
"No!" said Denham, decisively. "In the first place not all of us can
escape from the pit. I have a plan by which some of us can, but the
rest must stay here. And another thing, even if we each got back to
our own time, D'Alord, who knows but that the Raider would come
back and recapture us, as he did this Cannell they tell of? For all we
know, the Raider may have placed on us some sign or mark by
means of which he could track us down through the ages again. And
until he is destroyed, it will be of no use to return to our own times."
"But what to do, then?" asked the Frenchman.
"This," said Denham. "We four will help Lantin and Wheeler to
escape from the pit. Only two can succeed in escaping, by my plan,
for more would be noticed in the city above, and we four will be
needed to give them their start up the stair, how, I will explain later.
And since only one or two can escape, Lantin and Wheeler must be
the ones to make the attempt, since they alone know how to operate
their machine, and know where it is hidden.
"If they can reach their car, they will speed south across the ice,
warn the people of Kom of the plans of the Kanlars, and come back
with a force sufficient to crush the Raider and the Kanlars forever,
and then they can rescue us four from the pit."
"The plan is good," approved the Roman. "We four must stay while
they go. When do you plan to make the attempt?" he asked
Denham.
"We must wait until the night will be moonless," he said, "for the
darkness will favor the attempt. The eighth night from today would be
best."
"But your plan," asked the impatient Frenchman; "how do you plan to
get up the stair?"
"In this manner," explained the Englishman; "we must make a
grappling-hook of heavy metal, and a long, strong rope. On the night
we select for the attempt, we four will assemble at the lower gate of
the stair, while Lantin and Wheeler take up a position at the plaza's
edge, directly under the lowest curve of the spiral stair. Then, by
shouting or fighting, we four shall create a riot around the gate, to
draw the attention of the guards inside. When the excitement is at its
highest, and when the people around the position of Lantin and
Wheeler have run toward the riot, as they always do here, then
Wheeler will fling up the grappling-hook toward the curving stair
above him. If fortune favors us, the hook will catch, he can ascend
the rope and pull up Lantin, and the two can then proceed on up the
stair, being above the gate and its guards."
"But the guards above?" D'Alord objected. "How pass them? And
what of the metal floor of the temple, which covers the shaft? It will
be closed, and how will they get through it?"
"No," said Denham, "for if we start a sufficiently large riot at the gate
of the stair, the guards behind it will become alarmed and call for
help from above. They have a system of signaling with those above
and if they think the hordes here are going to attack the gate, those
above will open the shaft by swinging aside the temple floor, and will
send guards down to repel the attack on the gates. The shaft being
open, and the guards gone, Lantin and Wheeler should have no
trouble getting out and through the city, to their car."
"But we will meet the guards coming down the stair!" I cried.
"Not so," Denham assured me, "for when there is a call for aid from
their fellows below, the guards above don't descend by the stair,
since it would take them too long. They unreel great ropes or cables,
drop them over the shaft's edge so that they hang clear to the stair's
bottom, and then attach a sort of harness to themselves, join that
harness to the cables with special pulleys, and slide down to the
stair's bottom in a few minutes. Twice, since I have been here, there
have been riots around the gate, and each time the guards above
came whizzing down in that way, to repel the riot."
"Whatever else they are," added D'Alord, "there are no cowards
among the guards. No one ever called me craven yet, but ventre-de-
biche, I'd look twice before sliding down a rope into this hell."
"Yet what if some of the guards did come down the stair?" I asked.
Denham shook his head. "I do not think they will do so," he said.
"Yet if they did?" I insisted.

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