ID: BC230428980

ORGANIZATION THEORY & DESIGN (MGT 504)

ASSIGNMENT No. 1

Imarat Group of Companies vs. Zameen.com Strategies

Imarat Group of Companies:

 Strategy: Differentiation Strategy: Imarat Group might target a distinctive positioning

strategy. This means they aim to stand out from competitors by offering unique services or
superior quality.
 Design:
o Formalization: Imarat Group might have a high level of formalization with
documented procedures for delivering high-quality services. This could lead to
standardization in their service delivery, ensuring consistent quality across the
board
o Specialization: Deep Expertise: Employees are likely specialists in their roles. This
deep expertise allows them to deliver high-quality and differentiated services that
meet customer needs effectively.
o Hierarchy of Authority: Structured Decision-Making: Imarat Group might have a
more layered structure with clear lines of authority. This structure can ensure
quality control by having designated individuals oversee specific aspects of service
delivery.
o Centralization: Maintaining Control: They likely have a moderate level of
centralized control. This allows them to maintain oversight over quality and ensure
their differentiation strategies are implemented effectively across the organization.

Zameen.com:

 Strategy: Low-Cost Strategy: Zameen.com might favor a cost leadership strategy. This means
they focus on operational efficiency and minimizing expenses to offer competitive pricing.
 Design:
o Formalization:Zameen.com might have a moderate level of formalization with
some key procedures documented for efficient operations. They could still achieve
standardization in areas like cost-control measures, even with a flatter hierarchy.
o Specialization: Efficiency Experts: Employees are likely specialized to optimize
specific tasks within their roles. This specialization helps reduce redundancy and
streamline operations for cost-effectiveness.
o Hierarchy of Authority: Flatter Structure: Zameen.com might have a flatter
hierarchy with fewer layers of management. This allows for quicker decision-making
and faster implementation of cost-cutting measures.
o Centralization: Coordinated Efficiency: They likely have a moderate level of
centralized control. This ensures coordination across different departments to
achieve cost-cutting goals and maintain operational efficiency.

Comparison:

 Formalization: Both organizations may have a similar level of Formalization, ensuring

quality (Imarat) and efficiency (Zameen.com).
 Specialization: Both organizations likely have a high level of specialization to excel in their
respective strategies.
 Hierarchy of Authority: Imarat Group may have a more hierarchical structure, while
Zameen.com may have a flatter hierarchy.
 Centralization: Both organizations may have a moderate level of centralization, with Imarat
Group focusing on quality control and Zameen.com on cost control.