LANDMARK POLYTECHNIC

AYETORO/ITELE, OGUN STATE

ND 1 FRIRST SEMESTER EXAMINATION

COURSE: -INTRO TO MARKETIGN
CODE: - BAM 115
CLASS:- ND I

Instruction: Answer four question

Question 1

a. State and explain the seven basic concepts underlying marketing

Question 2

a. Enumerate and expantiate the four approaches to the study of markeing

Question 3

a. Itemize and explain vividly the four marketing management philosophies or

concepts

Question 4

a. Explain the 4 part of internal marketing environment

b. The word PEST stand for.
c. Differentiate between internal and external marketing environment

Question 5

a. Name and explain the 3 categories of functions of marketing

b. Explain the four classification of consumer products