7 Best Candidate

Relationship Management
Tools For Recruiters
Posted 11 months ago by

In today’s candidate-driven job market, employers need

to find ways to engage with candidates throughout the
recruitment process and boost their candidate
experience.

But, with today’s job market becoming more and more

competitive, getting the recruitment process right is
easier said than done for most businesses. According to
studies by MRI Network, McKinsey, and Glassdoor,
companies are finding it harder to attract top performers,
and they’re also struggling to fill positions in under 12
weeks successfully.

So, how can businesses give their candidates relevant,

updated information and keep them interested in their
company during the recruitment process?

The answer is to use recruitment candidate relationship

management (CRM) software. By using software built
specifically to help businesses manage and nurture their
candidates, companies will be able to attract more talent
and fill their positions quicker.
Let’s take a look at what a recruitment CRM actually is
and how it can help your business. And then, we’ll look at
the 7 best CRM tools on the market that you can use to
boost your recruitment process.

What’s in?

What is a recruitment CRM?

What are the advantages of using a candidate
relationship management tool?
7 best candidate relationship management tools on the
market
1. TalentLyft
2. Beamery
3. Avature
4. SmashFly
5. Talemetry
6. Jibe
7. Yello

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What is a recruitment CRM?

A recruitment CRM is a recruiting software that
companies use to engage candidates when they apply to
work at their company. By employing timely and relevant
automated communication to nurture candidates, a
business can preserve relationships with candidates over
time in a central place.

Such type of software – customer relationship

management tool – is commonly used in marketing to
engage customers.

But how does this help recruiters with finding (and hiring)
the best talent for their business?

Let’s use an example. With a recruitment CRM, a recruiter

can pull up any candidate’s file within the company’s
talent database and see where they’ve worked, and what
skills they’ve got. As all this information is kept on a talent
file, recruiters can then use it to build a more in-depth
relationship with each candidate and reach them on a
more personal level during the recruitment process.

A recruitment CRM can help businesses to:

• Build up a talent network that lives in a single,

searchable database
• Find, attract, nurture, and manage their candidates
• Have a one-stop-shop for their recruitment activities
and give them to tools to send automated recruiting
emails, conduct qualification screenings, schedule
interviews, conduct background checks
• Measure and act on the effectiveness of their
recruitment strategies through reports
In short, a recruitment CRM enables you to treat your
candidates like customers.

Engaging your candidates before they even apply has a

positive effect on reaching them later on.

For companies who recruit on larger scales, candidate

relationship management tools can also help organize
and manage the constant deluge of applications.
Traditionally, companies would rely on Applicant Tracking
Systems (ATS), which would track every inbound
applicant, to manage their high-volume recruiting.

With a recruitment CRM, companies can manage an

applicant’s journey from the moment they apply to the
day they start their new position. We are talking
everything from email nurturing to job offers to signing a
candidate’s contract. A CRM covers engagement
throughout all the bases of the recruitment process.
For larger scale recruiting operations, it’s crucial
companies know which sourcing efforts are working, and
what marketing approaches are contributing to their
recruitment efforts. A recruitment CRM allows recruiters
to track all of these efforts through detailed reporting and
tracking.

What are the advantages of using a

candidate relationship management
tool?
Good candidate experience is crucial in the war for talent
and keeping your candidates engaged throughout the
recruitment process is an essential part of it. A candidate
relationship management tool can make your job as a
recruiter easier in multiple ways.

1. The ability to build detailed candidate

profiles

When it comes to recruiting the best people for your

company, every detail counts. A good recruitment CRM
will capture all relevant information about a candidate
when they apply, and give you the tools to decide
whether or not to pursue their application.

A recruitment CRM should give a recruiter access to a

candidate’s skill set, interests, social accounts, as well as
tracking when the candidate has interacted with the
company. Some recruitment CRMs even allow recruiters
to run background checks on candidates and submit a
candidate to clients for review before hiring them.

The goal for recruiters is to have an overall view of a

candidate without having to search through records and
databases tirelessly. With a CRM, all of this data is in one-
spot.

Candidate relationship management tools help

companies fulfill the expectations of their candidates in
terms of communication and candidate experience
overall.

2. An easier way to build talent pools

If a top talent interacts with your company or your career

page, you would like to keep in touch with them, right?
With a recruitment CRM, you’re able to. It’s super
important to generate interest in any position your hiring
for, so when candidates show initial interest, your
recruiters need a tool to build on that. Once talent starts
applying for your available jobs, you can use a
recruitment CRM to store their data and actively engage
with them.

You can build talent pools quickly through online

expression of interest forms, social media, and job boards
that then automatically feed candidate data back into
your recruitment CRM. Once you’ve got that data on
hand, your recruiters will be able to hone and refine their
talent pools until they’ve found the best candidate for the
relevant position.

3. Automated personalized communication

We all know automation makes life easier, so it makes

sense to use it in our recruiting efforts.

Using a recruitment CRM, companies can automatically

send updates to candidates on how the recruitment
process is progressing, remind them of cut off dates, and
even send trigger specific emails based on their activity.
For example, if a candidate completes a task to progress
them to the next round of an interview, you can then
follow this up (automatically) with an email that outlines
what the next stage will involve for them.
This helps keep the candidate informed of where their
application is heading, but it also takes the pressure off
of your recruiters to follow up manually. It’s all automated,
and it’s a win-win.

You don’t want to disappoint your candidates by keeping

them in the dark about your hiring timeline and where
they stand in the recruitment process. That’s where a
recruitment CRM comes in.

7 best candidate relationship

management tools on the market
So, now we know why it makes sense to use a
recruitment CRM in your tech stack.

Let’s take a look at the 7 best recruitment CRMs on the

market right now so your business can start hiring
smarter.
1. TalentLyft

TalentLyft is a great entry-level option recruitment CRM

that helps businesses to distribute their new job openings
to multiple free and premium job boards with one-click.

Recruiters know that posting on one job board isn’t

enough to get high-quality applicants for a role. But
posting a position across multiple platforms involves a lot
of time and effort. TalentLyft can help recruiters solve this
problem through job board integrations.

Once a recruiter posts a job, they can have it

automatically added to their company’s Facebook page,
which gives the job position more online visibility. The
CRM also gives recruiters visual scorecards so they can
see how well a candidate is suited to a role based on their
skillset once they apply:
On top of all this, TalentLyft also automatically enriches
candidate profiles, schedules interviews (which recruiters
can also keep a scorecard of), and offers email
automation to keep candidates interested in positions
once they apply.

Price: Starts at $99/month for 5 active jobs.

2. Beamery

Beamery is a recruitment CRM that’s all about attracting

passive candidates to a job position.

The recruitment CRM helps companies run their whole

sourcing organization on a single platform. Recruiters can
make informed, data-driven decisions and predict short
term and long term performance of candidates.

Using Beamery, recruiters can use multiple sources to

attract candidates. The CRM gives recruiters the tools to
source candidates directly from web-pages, social
media, as well as import existing sourcing lists. Data is
organized into comprehensible dashboards:

The CRM’s talent pool builder also gives recruiters the

tools to build segmented and prioritized pipelines for
open and future roles and keep them up to date. Plus, the
CRM boosts internal recruitment goals through
collaboration. Using Beamery, recruiters can easily share
candidates, create notes, tasks, and follow-ups to
collaborate more efficiently to ensure they’re hiring the
right people.
Price: After you request a demo, you will be given a
custom price for your needs.

3. Avature

Avature is perfect for companies looking for a solution to

campus recruiting.

Using Avature, businesses can target new graduates by

building events and managing their campus recruiting
activities using a single platform.
Once students have attended an event and registered
their interest in the company, recruiters can nurture them
with automated emails to keep their interest. Plus, the
CRM is customizable, and it can adapt to any type of
campus recruiting your company does. If you need to
refine your strategy based on your performance and
results, you can.

Johnson Controls uses Avature for their campus

recruiting. The company’s Global Talent Programs Senior
Manager, Catie Anderson, says that over the years,
students have changed their demand and they expect
companies to evolve with technology like video
interviewing and AI.

“We are a technology company, so that needs to be

obvious when we interact with them on campus, or else
our employer brand messaging falls flat,” she says.
“Because of this, it’s crucial for us to partner with a
vendor that is responsive, that understands the future,
and understands what college students, graduates, and
candidates want across the spectrum.”

Of course, Avature’s capabilities stretch beyond campus

recruiting. Companies can use this recruitment CRM for
performance management, new hire onboarding,
employee referrals, and recruiting events management as
well.

Price: Dependent on your company’s needs (book a

demo first).

4. SmashFly

If you’re looking for a recruitment CRM that’s powered by

AI, SmashFly could be the tool for you.

SmashFly is more than just a recruiting CRM. It can help

with event management, referrals, and analytics
solutions.

As AI powers it, SmashFly can conduct automatic

candidate sourcing. It can hunt for new candidates based
on requirements from your database of interested talent,
and then automatically segment candidates into talent
pipelines.

Once your team has that data and a complete record of

every candidate in its database, they can build automatic
nurturing campaigns that are triggered by a candidates
behavior with your company.
Nestle Purina used to rely on traditional ATS as well as
using spreadsheets to track candidate leads and
touchpoints before they turned to SmashFly. After
switching to a recruitment CRM, the company’s
recruitment team believe their technology now matches
its bold recruitment strategy vision and brand.

“A CRM is more than a database of names,” the company

said. “Recruiters and sourcers need to have a way to
build candidate profiles, segment leads for reqs,
automatically nurture leads, etc. That key marketing
component—email marketing, automation, analytics—in a
recruiting CRM is exactly what we got from SmashFly.”

Price: After you request a demo, you will be given a

custom price for your needs.

5. Talemetry

Talemetry is a perfect solution for enterprise companies

who want a more marketing-driven approach to their
recruitment efforts.

The CRM is a marketing/recruitment CRM hybrid that

allows recruiters to use automation tools and
relationship-based candidate experience solutions to
drive more candidates into their talent pools. Using
Talemetry, companies can nurture their candidates by
using 24/7 chatbots, predictive job recommendations,
intelligent job matching, and SMS/text messages to build
relationships.

Talemetry says the combination of all these features

provides candidates with a modern recruitment
experience while increasing candidate conversion rates—
all on an individual level.
CDW uses Talemetry to drive their recruitment, and
they’ve been able to achieve application conversion rates
of over 83% by using the CRM. The company has also
managed to increase the average time spent on its career
site to nearly six minutes, and their candidate email
campaigns now have an open rate of 72%.

“We wanted to ensure we provided a great candidate

experience and an integrated approach that would
ensure visibility into the end result and allow us to predict
outcomes,” CDW Manager – TA Operations & Technology
Andy Mott said.

Price: After you request a demo, you will be given a

custom price for your needs.

6. Jibe

If your company is looking for a recruitment CRM that

works with Google, Jibe is your answer.

The CRM uses machine learning capabilities to serve up

more relevant job search results to candidates looking for
their next job on the search engine. Using Jibe, recruiters
can go beyond the simple keyword matching algorithms
found in most ATS and create custom career sites to give
more relevant job results for future candidates, like this
one Pepsico built:
By using smarter algorithms, recruiters can not only
increase the number of candidates applying for a role,
but they can increase the quality of those applicants as
well.

The CRM allows recruiters to build and run automated

marketing campaigns with branded email templates, and
it’s also a perfect platform to support veterans, too.
Because Jibe supports Google’s Cloud Talent Solution
feature, US military service members can find their
perfect job role using their military occupational specialty
code (MOS, AFSC, NEC). Once their code is entered,
they’ll be shown jobs that require similar skills to those
used in their military roles.

The best part? Jibe is partnered up with the world’s

largest recruiting platform, LinkedIn. The Senior Director
of Business Development at LinkedIn, Lee Womer, says
the company’s partnership with Jibe has helped global
organizations streamline their candidate experience to
attract, engage and hire the world’s top talent.

Price: After you request a demo, you will be given a

custom price for your needs.

7. Yello

Are you a large company that has thousands of

candidates applying for positions every week?

Yello is a recruitment CRM built for dealing specifically

with high-volume recruiting. By design, Yello can help
recruiters engage, screen and advance candidates at
scale. The result? Your company fills its empty positions
quicker.

The CRM has an external job sourcing features that allow

recruiters to find talent by automatically searching job
boards and then importing candidates into the CRM. It
has integrated ATS mining, so your company can localize
its searches to find candidates that fit. Plus, it’s
integrated with LinkedIn so recruiters can quickly find
talent on a high-volume scale.

But when it comes to high-volume hiring, companies

need a smart system, so they aren’t overwhelmed by
applicants. With Yello, candidates are automatically
screened by their qualifications, which allows qualified
candidates to move down the hiring pipeline faster. And
the CRM keeps track of every candidate in your pipeline
to see how successful your company’s recruiting efforts
are with detailed reporting:

Cielo uses Yello for their recruiting, and the company’s

Senior Vice President Adam Godson said the CRM helps
them engage with candidates on a high-volume scale.

“We bring more than 500,000 candidates into Yello’s

CRM each month, organize them into talent pipelines and
send more than one million emails monthly to keep
candidates engaged.”

Price: After you request a demo, you will be given a

custom price for your needs.

Wrapping up
Candidate experience is becoming a priority for
recruitment and HR departments around the globe.

Whether your company is recruiting on-campus or at

high-volume, one thing is for sure​—you need a system to
organize and nurture every single candidate in your hiring
funnel. With a recruitment CRM, a lot of the heavy lifting
that comes with hiring like emailing and pre-qualification
processes can be put on autopilot.

Treating candidates like customers and showing them

you value them is something that a CRM can help you
with. And the more your candidates are looked after, the
better chance you have of attracting top performers to
work at your company.