EM 4, Sector V, Salt Lake, Kolkata-700091, West Bengal, India

Department of Management
Topic: - Research Report of Internship in
Marketing
Name: - Deepraj Podder
Batch: - BBA (3A)
ID: - 201001101219
Session: - 2020-23
I Sohini Majumder of BBA (H) 3rd year hereby declare that
the project work entitled “Research Report of Internship in
Marketing” submitted by me, under the guidance of our
honorable HOD Dr. Gagan Pareek to TECHNO INDIA
UNIVERSITY, WEST BENGAL.

I declare that the work hereby submitted in my own original

work, it’s called as a pilot project and the above - mentioned
information is accurate to the best of my experience and
knowledge. I assert the statements made and conclusions
drawn are an outcome of my research work.

I undertook this internship project and complete this report

under the guidance of Mr. Raj Chhadva and GoodSpace
Technology Private Limited. This is a 2 months internship;
I’ve completed it within 2nd July to 5th September.
I’ am grateful to the company staffs for their patient and
assistance during my training at their company. It was a
good learning experience for me to work with their
Marketing Department, as the project involves with many
marketing related practices.

Name – Deepraj Podder

Student ID - 201001101219
 ACKNOWLEDGEMENT

The internship opportunity I had with GoodSpace Technology

Private Limited was a great chance for learning and
professional development. Therefore, I consider myself as a
very lucky individual as I was provided with an opportunity
to be a part of it. I am also grateful for having a chance to
meet so many wonderful people and professionals who led
me though this internship period. Bearing in mind previous I
am using this opportunity to express my deepest gratitude
and special thanks to the MD of GoodSpace Technology
Private Limited who is spite of being extraordinary busy with
his duties, took time out to hear, guide and keep me on the
correct path and allowing me to carry out my project at their
esteemed organization and extending during the training.

I express my deepest thanks to Mr. Raj Chhadva, for taking

part in useful decisions and giving necessary advices and
guidance and arranged all facilities to make work easier. I
choose this moment to acknowledge his contribution
gratefully.

It is my radiant sentiment to place on record my best

regards, deepest sense of gratitude to all the employees of
the company for their careful and precious guidance which
were extremely valuable for my study both theoretically and
practically.

I perceive as this opportunity as a big milestone in my

career development. I will strive to use gained skills and
knowledge in the best possible way, and I will continue to
work on their improvement, in order to attain desired career
objectives.
 ABSTRACT

During my internship I have learned that “your company is

a unity, the better you work the better your company's
results are”. In other words, in order to achieve short- or
long-term goals, one should always be responsible for
his/her undertakings. Internship is such a program which
makes a student experiences the corporate life for the first
time. I was assigned as intern under Marketing in GoodSpace
Technology Private Limited.
This report is prepared on the basis of my two-month
practical experience at GoodSpace Technology Private
Limited. GoodSpace is a digital recruitment platform and a
growing community of trusted professionals. This internship
was a perfect opportunity to apply some of the knowledge
that I have learned in previous courses. In addition, I was
able to develop some additional soft skills like
communication, team work, and flexibility.
 TABLE OF CONTENT

S No. TITLE PAGE No.

1. DECLARATION BY STUDENT 1-2
2. ACKNOWLEDGEMENT 3-4
3. ABSTRACT 5
4. TABLE OF CONTENT 6
5. INTRODUCTION 7 - 15
6. COMPANY PROFILE 16 - 28
7. WORK RESPONSIBILITIES DURING THE INTERNSHIP 29 -32
8. SKILLS I LEARNED AND THE EXPERIENCE I HAVE 33 - 35
9. CONCLUSION 36
10. REFERENCES 37
11. CERTIFICATE 38
12. LETTER OF RECOMMENDATION 39
 INTRODUCTION

What is a Marketing intern?

A marketing intern is a person that is responsible for
assisting the marketing manager and overseeing the
management of marketing operations duty under their
supervision. The interns are expected to collaborate with
the marketing and advertising teams and help them develop,
maintain, and expand their marketing channels. These
marketing operations duties are to be performed by the
intern at all stages of the whole marketing process.
The marketing intern job requires the candidate to prepare
proposals, research different and effective marketing
strategies and needs as well as host events. The marketing
interns are required to do a lot of hard work and help the
companies with their marketing strategies.

What does a Marketing intern do?

A marketing intern is responsible for assisting their
marketing managers in all the administrative work relating
to designing and implementing marketing strategies. The job
of market interns is to work well with the advertising team
and the marketing team towards expanding, developing, and
maintaining the company’s marketing channels.

Marketing intern job duties include:

The internship for a marketing job helps the candidates
acquire the necessary marketing skills and provide the
individuals with knowledge of different marketing
strategies. The marketing intern job description for the
marketing intern should include all the duties and
responsibilities to be performed. The duties of managing
intern include:
 Helping in the distribution and marketing of materials.
 Managing and updating the database of the company.
 Managing customer relationship management system.
 Working with the event marketing team to organize
events.
 Perform market analysis.
 Supporting the marketing team and the analysis team
in the administrative work.
  Help in the creation of content and social media
analysis.

Marketing intern job brief:

Marketing intern is an individual that assists a professional
marketing manager and works under their supervision. The
job of a marketing intern is to assist the manager in the day-
to-day administrative work. They are required to look after
all the marketing operations and manage the customer
relationships.

Responsibilities of Marketing intern:

According to the manager under whose supervision they are
working, there are some specific responsibilities of a
marketing intern that the candidate has to fulfill. There are
also some general responsibilities of the marketing interns.
These responsibilities of the marketing interns are as
follows:
 Distribution of the marketing materials.
 Organizing the marketing events.
  Assisting the marketing manager in the promotional
activities.
 Researching and evaluating the competitor marketing
and social media content creator and digital creator by
a marketing intern for social media.
 Monitoring of all the social media platforms for news,
ideas, and feedback.

Requirements for marketing intern:

The requirements for becoming a marketing intern differ
from employer to employer. There are some specific
requirements asked by the marketing managers and some
requirements are general for the job. These requirements
for a marketing intern job are as follows:
 Enrolled or completed a bachelor’s degree in
marketing, mass communication, journalism or a
relevant field.
 Knowledge of marketing software and tools.
 Good marketing skills.
 Good verbal and communicating skills.
  Ability to multitask.
 Analytical mind and problem-solving attitude.
 Passionate to learn new things.
 Knowledge of MS Office and design software.
 Knowledge of content management system.
 Good time management skills.
 Good organization skills.

Average salary for a Marketing intern:

Since this is an internship, some companies might offer it on
a paid basis, while others may offer it unpaid. Few employers
would provide the vacancy for an intern to work under a
marketing manager and help them gain experience and give
them certificates. At the same time, some may pay them for
the work they do under the supervision of the marketing
managers. Different companies offer different pay scales to
their interns. The average salary that the interns might get
is around Rs. 12000. This is the average base pay offered by
the companies to the interns. Some companies might offer
higher amounts based on the experience the interns might
have in the relevant field. The interns with more experience
in marketing strategies and marketing operations might get
higher average salaries.

Key skills:
Marketing intern job candidates are required to possess the
following skills in order to do well in their field:
 Should be proficient in communication and must
possess good verbal skills.
 Should have the ability to translate complex research.
 Must possess good knowledge of marketing skills.
 Should know how to multitask.
 Should work according to the schedule.
 Should be able to take initiative.
 Good interpersonal skills.
 Should be hard working and passionate.
 Should be familiar with social media strategies and
social media platforms.
Why pursue a career in Marketing?
The marketing area provides the individual with the abilities
like creativity, good communication skills, and good
analytical and administrative abilities. This post offers the
candidate a wide range of roles to choose from. It is a highly
competitive and rewarding job for many people. All
businesses across the world rely on the marketing of their
companies and their services and products. Therefore, this
field is perfect for individuals who are problem solvers and
strategic and creative people. In addition, the field of
marketing offers high pay. Though the pay in the internship
might pay less or nothing at all, after gaining some
experience in the field, an individual can do well in this area
and get high-paying jobs.

How to become a Marketing intern?

To become a marketing intern the individual must fulfill
certain requirements and follow steps which include:
 Getting a bachelor’s degree in marketing, mass
communication, journalism, or a relevant field.
  The individual must complete the required marketing
coursework.
 The candidate must also apply to different companies
for the post of a marketing intern.
 Candidates can also take up different certification
courses for marketing.
 There are various training programs for the relevant
field that the individual can take to gain experience and
knowledge.

The area of marketing is a highly paid and highly demanding

field in the current scenario. The interns in this field learn a
lot. The marketing intern job must include all the
requirements of the post and the duties of the interns that
they need to perform. They must be made aware of the
salary they will be provided, if any. The job brief for the
marketing intern should be very clear and precise so that it
attracts suitable and potential candidates for the post. This
job offers a lot to the individual and is a highly sought job by
the individuals. This should be kept in mind when giving out
the job description.
Marketing Intern

JOB
DESCRIPTION
 COMPANY PROFILE

GoodSpace is a platform to find Fulltime, Work from Home or

Freelance work opportunities with thousands of employees
worldwide. With GoodSpace you can Recruit with Confidence
and Hire instantly. We have completely reimagined the
hiring/finding work process to bring in line with current day
requirements of speed & transparency. The dynamics of the
workplace have totally changed in the last decade and more
so after the pandemic, global teams that are flexible and
agile have become the norm. Most of the current job
search/freelancing platforms were conceived a few
decades ago when the situation was different. These are too
cumbersome, slow, and inefficient to effectively meet
current-day requirements not only of the employers/ hirers
but also of those who wish to find work painlessly.
The post pandemic world offers several unique advantages
to those who wish to find work. Companies are now more
comfortable than ever before with Work from Home, Remote
& Freelance workers from anywhere in the world, this has
given rise to a Global Skills Marketplace. The boundaries of
fulltime and freelance work, in country and international
work have blurred considerably.

The GoodSpace platform has been created to help people

access the worldwide market for their skills. On GoodSpace
you can simultaneously and seamlessly access
opportunities for fulltime, part time, freelance, work from
home, remote, consulting & business opportunities
anywhere. At GoodSpace we have designed a completely new
and more efficient way of finding work by adopting the
marketplace approach. You can list your skills, strengths,
qualifications, work experience & expected compensation.
However, like in any other market you need to build trust and
credibility with your customers, GoodSpace has designed a
unique way of doing this by enabling community feedback.
The GoodSpace platform allows you to receive feedback
from your peers on your personal strengths & other
attributes. The GoodSpace algorithm converts this feedback
into a goodness score. Think of your goodness score as a
social credit score. This helps employers from anywhere in
the world shortlist you for their work requirements with
confidence.
The Goodness Score is a measure of the community’s
perception of an individual. This is calculated based on
independent reviews by other people and thus gives a fair
indication of the character strengths of the individual as
perceived by his community.
According to Martin Seligman an American Psychologist and
the founder of Positive Psychology, an individual can find
happiness and fulfillment in life if he plays on his character
strengths.

Teamwork, Friendliness, Helpfulness, Honesty, Reliability,

Truthfulness & Kindness are the seven-character strengths
that form a part of the goodness score. Feedback received
from other people helps an individual self-assess his
character strengths. There is no hierarchy of strengths so
no one strength is better than the other. This merely helps
individuals identify their top three strengths. This also helps
hirers finetune fitment and create a happier workplace for
everyone.
GoodSpace is a digital recruitment platform and a growing
community of trusted professionals, freelancers, recruiters
and service providers. The purpose behind this initiative is
to help employers find suitable talent and job seekers to get
a fulfilling career.
The process at GoodSpace is very simple-
· If you are a job seeker, build your profile on GoodSpace,
showcase your current skills and personal values.
· If you are an employer, create your account on GoodSpace
and instantly hire people.

WHAT IS A VISION OF A COMPANY?

A vision is a vivid mental image of what you want your
business to be at some point in the future, based on your
goals and aspirations. Having a vision will give your business
a clear focus, and can stop you heading in the wrong
direction.

VISION:
Create economic opportunity for every member of the global
workforce.

MISSION:
Connect the world’s professionals to make them more
productive and successful.

OBJECTIVE OF A COMPANY:
The main objective of any business is to earn a profit. Just
as a plant cannot survive without water, similarly a business
cannot sustain without profit. Profit is necessary for
growing and expanding business activities.
OBJECTIVES OF GOODSPACE:
 Brand awareness.
 Website visits.
 Engagement.
 Video views.
 Lead Generation.
 Website conversions.
 Job applicants.

FUTURE PLANS OF GOODSPACE:

 Quick employee onboarding.
 Location-based networking opportunity notifications.
 Improved privacy.
 Native CRM.
 AI for daily activities.
 Rise in the number of Freelancers on the platform.
 Rapid increase in teenage users.
WHY GOODSPACE IS THE BEST PLATFORM FOR HIRING
STAFF:
When hiring through the GoodSpaces app, one can eliminate
the entire selection process. They can talk to candidates
directly and find people for a wide range of work -
internships, full-time, part-time, freelance or remote work.
The GoodSpace app came up with a revolutionary solution
that is not just a job seeking site but also an effective hiring
platform.
GOODNESS SCORE:
Once the user has set up the profile, they can ask their
connections to give them feedback. This feedback is provided
by positioning them on seven parameters - Team Work,
Friendliness, Helpfulness, Honesty, Reliability, Truthfulness &
Kindness. This score is calculated and shown on your profile
which serves as a two-fold purpose of authenticating the
profile and letting you know their strengths.

When hiring candidates for a role, the recruiter can look at

their goodness score and see what the community has to
say about them. The goodness score is a new and unique
feature that allows the recruiter to take into account the
candidates' professional and behavioral skills right at the
start of the process.

WHY THE GOODSPACE APP:

Simply put, because it is improving the hiring process for
everyone out there. It has a smooth UI and is easy to use.
When hiring through the GoodSpaces app, one can eliminate
the entire selection process. They can talk to candidates
directly and find people for a wide range of work -
internships, full-time, part-time, freelance or remote work.
Today, the GoodSpace app has helped a lot of professionals
with its progressive platform. It has successfully serviced
recruiters to find a perfect match for the role and also aided
job seekers in finding an opportunity for them.
WORK RESPONSIBILITIES DURING
THE INTERNSHIP

In this report, I have discussed the way I completed this

internship in Goodspace as a Marketing intern.
About Goodspace Internship.
1. This was a 2-month long internship in which I suppose to
submit 30 registrations by making 30 people join the
Goodspace community by downloading Goodspace
application on their phones and registering they’re with their
phone number and email id, where 1 registration was equal
to 1 phone number.
2. In this internship, the main problem was trust issues and
risk or fraud. So convincing people that too online was a
challenging task, especially when you can’t talk with the
person face to face.
3. I used different social media outlets to contact customers
such as Instagram, Facebook, and LinkedIn. These social
media platforms are a great source of Marketing.
4. In this internship, my learnings were communication,
technique of convincing, marketing.

LEARNINGS FROM THE INTERNSHIP:

Communication
A successful firm must have consistent, clear, and clear
communication. It makes it possible for customers to
comprehend how goods and services operate. Everything
from executive-level decisions to billing, inventory control,
and customer service are aided by it. Digital marketing calls
for clear and consistent communication from the initial point
of contact all the way through client retention initiatives
because it is frequently performed in part or even totally
without human touch.

Build Authority
Similarly, as trigger words are utilized right away, so would
it be a good idea for anything that forms authority, like any
type of acknowledgment: grants, specifies in articles and
content distributed at outsider assets, for example, an
article composed by your organization's Chief or an
infographic utilized in a story. Brand authority normally
convinces clients, giving a solid inclination to your item or
administrations; once more, you're taking care of human
feelings. Make a point to feature any acknowledgment that
forms authority across all channels of your internet-based
presence: site, online entertainment, pamphlets and
promotions. At LSEO, we lay out brand authority by posting
grants and acknowledgment, articles distributed on
prominent outsider distributions, and my book on site
improvement.

Offer Social Proof

Similarly, however significant as building brand authority
may be offering social verification. Rather than telling an
expected client/client what to do, show them what others
did in that. The least demanding course towards social
evidence is highlighting contextual analyses and online
surveys. Assuming you're an office, track down your best
clients and foster contextual investigations about their
prosperity and how you assisted them with making that
progress. For those selling genuine items, feature client
audits. Social confirmation is normally enticing.

Concluding Thoughts
Influence is a definitive course to a faithful client base.
However, you can't be strong; rather, you should connect
with feelings and make client 28 faithfulness to your item or
administration as well as your image. A powerful
computerized promoting effort that consolidates these
strategies makes certain to gather significantly more
consideration over a fundamental, right in front of you
crusade.
 SKILLS I LEARNED AND THE
EXPERIENCE I HAVE

It was a 2 Month long Internship in a company named

Goodspace inc. In this Internship I was supposed to collect
30 registrations from different person to add them to our
Goodspace community.
To join the Goodspace community they’ll have to download
Goodspace application which is available on both android and
IOS, then my task was to convince them to download the
application and the guide them through the registration
process, like how to enter the number and get the OTP, if
they are facing any issues regarding the OTP generation
then help them to do that task properly or allot a technical
support team to them, then help them in the next process in
which they were supposed to give their personal details such
as their full name, their email id, their Date of birth and then
enter my referral code so that their registration count on
my account.
Then they can choose why they are using Goodspace for,
such that Goodspace can be used to find work, it can be used
to hire employee, it can be used to connect with people and
make friends based on their interest.

During the Internship our main challenges were

communication gap, trust issues, Procrastinators.

Communication Gap
During the time when I was searching for the potential
customer online, I met few customers who were either rude,
or they thought it was a spam message as there are many
spam messages circulated by bots online, so keeping this in
mind that people doesn’t get misguided, or lose interest I
used my persuasive skills to make them listen to the plan
first.

Trust Issues
In current time, trusting your friend can also give you
second thought so how will you trust people whom you have
never met in real life but just have some online chat on a
social media platform such as Instagram, Facebook,
Messenger or LinkedIn. So convincing people was a difficult
task in this internship but it was a thing to learn.

Procrastinators
When you have a target to complete, procrastinators are the
most irritating persons in world, they will delay your work
and extend it to the very last minute.
But the learnings were better than the challenges, such as
learning about communication techniques, learning about
the persuasive skills, learning about the customer behavior
and many more.
 CONCLUSION

In a nutshell, this internship has been an excellent and

rewarding experience. I can conclude that there have been
a lot I’ve learnt from my work at GoodSpace. Needless to
say, the technical aspects of the work I’ve done are not
flawless and could be improved provided enough time. As
someone with no prior experience in marketing I think it
was a wonderful experience for myself. I believe my time
spent in research and discovering it was well worth it and
contributed to finding and recruiting leads. Two main things
that I’ve learned the importance of our time-management
skills and self-motivation.
 REFERENCES

1. https://ourgoodspace.com
2. https://www.crunchbase.com
3. https://www.hindustantimes.com
4. https://www.ambitionbox.com
5. https://in.linkedin.com
CERTIFICATE
LETTER OF RECOMMENDATION