THE INFLUENCE OF SOCIAL MEDIA ON ANCHOR UNIVERSITY

STUDENTS

BY

AINETOR EUNICE ESENOSELUMEN

(AUL/SMS/21/00830)

JANUARY, 2024

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 THE INFLUENCE OF SOCIAL MEDIA ON ANCHOR

UNIVERSITY STUDENTS

BY

AINETOR EUNICE ESENOSELUMEN

(AUL/SMS/21/00830)

A PROJECT SUBMITTED TO THE DEPARTMENT OF MASS

COMMUNICATION, FACULTY OF SOCIAL AND MANAGEMENT
SCIENCES, ANCHOR UNIVERSITY, AYOBO, LAGOS, NIGERIA IN
PARTIAL FULFILMENT OF REQUIREMENTS FOR THE AWARD OF THE
DEGREE OF BACHELOR OF SCIENCE (B.Sc.)
IN MASS COMMUNICATION.

JANUARY, 2021

II
DECLARATION

I hereby declare that this project entitled, “The Influence of Social Media on Anchor
University Students”, is a record of a research work conducted by me and it has not
been previously presented as a requirement for an award of diploma or degree in any
institution. All source of information are specifically acknowledged with references.

-------------------------------- ---------------------------------
AINETOR EUNICE ESE

AUL/SMS/21/00830

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CERTIFICATION

This is to certify that AINETOR EUNICE ESENOSELUMEN with the matriculation

number AUL/SMS/21/00830 carried out this project at the Department of Mass
Communication, Anchor University, Lagos, Lagos state, Nigeria under our
supervision.

Prof. O. S. Oyero
PROJECT SUPERVISOR SIGNATURE AND DATE

Prof. O. S. Oyero
H EAD OF DEPARTMENT SIGNATURE AND DATE

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 TABLE OF CONTENTS
COVER i

TITLE ii

DECLARATION iii

CERTIFICATION iv

TABLE OF CONTENTS v

DEDICATION……………………………………………………………………….vi

ACKNOWLEDGEMENTS………………………………………………………...vii

LIST OF TABLES…………………………………………………………………viii

CHAPTER ONE: INTRODUCTION………………………………….…………...1

1.1 BACKGROUND TO THE TUDY………………………………………………..2

1.2 STATEMENT TO THE PROBLEM……………………………………………..3
1.3 OBJECTIVES OF THE STUDY…………………………………………………4
1.4 SIGNIFICANCE OF THE STUDY………………………………………………5
1.5 SCOPE OF THE STUDY…………………………………………………………6
1.6 LIMITATIONS TO THE STUDY………………………………………………..7
1.7 OPERATIONAL DEFINITION OF TERMS…………………………………….8

CHAPTER TWO: LITERATURE REVIEW……………………………………..7

2.1 INTRODUCTION………………………………………………………………..7
2.2 THE EMPIRICAL REVIEW…………………………………………………….8
2.3 THEORETICAL FRAMEWORK……………………………………………...13
2.4 GAP TO FILL…………………………………………………………………..14

CHAPTER THREE: METHODOLOGY…………………………………………15

3.1 RESEARCH DESIGN…………………………………………………………...15

3.2 STUDY POPULATION…………………………………………………………16
3.3 SAMPLE SIZE…………………………………………………………………..16
3.4 SAMPLING TECHNIQUE……………………………………………………...16
3.5 INSTRUMENT FOR DATA COLLECTION…………………………………...17
3.6 PROCEDURE FOR DATA COLLECTION…………………………………….17
3.7 METHOD OF DATA COLLECTION…………………………………………..17

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CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION………………18

4.1 INTRODUCTION………………………………………………………………18
4.2 DATA PRESENTATION AND ANALYSIS…………………………………..29
4.3 DISCUSSION OF FINDINGS………………………………………………….30
4.4 SUMMARY OF FINDINGS…………………………………………………….32

CHAPTER FIVE: SUMMARY, CONCLUSIONS AND

RECOMMENDATIONS…………………………………………………………..33
5.1 SUMMARY……………………………………………………………………..33
5.2 CONCLUSION………………………………………………………………….34
5.3 RECOMMENDATION………………………………………………………….34
5.4 SUGGESTIONS FOR FURTHER RESEARCH………………………………..34

REFERENCES……………………………………………………………………..35
APENDIX …………………………………………………………………………..36

VI
DEDICATION

This work is dedicated to God Almighty, God the son and God the Holy Spirit who
brought me to Anchor University Lagos.

VII
ACKNOWLEDGEMENTS

First and foremost, I am filled with gratitude and extend a heartfelt thank you to the
Divine for bestowing upon me the strength and guidance to successfully complete this
project. It is through the grace of God, the unwavering support of Jesus, and the
wisdom of the Holy Spirit that I have accomplished this significant undertaking.

Moving on to the human aspect, I am deeply indebted to the individuals who have
played pivotal roles in helping me achieve this remarkable feat.

I would like to express my sincere appreciation to Professor Oyero, for his valuable
guidance and insights into the world of research. His expert guidance, unwavering
support, and provision of the necessary tools and resources have been instrumental in
shaping my understanding of research principles and procedures.

In addition, I extend my heartfelt gratitude to my beloved parents, Mr. and Mrs.

Ainetor, whose unwavering encouragement and support instilled in me the belief that
no goal is unattainable. Their love, understanding, and constant motivation have been
the driving force behind my accomplishments.

I would also like to express my gratitude to my friends and course mates, whose
unwavering support, valuable discussions, and collaborative efforts have enriched my
educational journey. Their presence, insights, and camaraderie have made the pursuit
of knowledge more enjoyable and fulfilling.

Furthermore, I am grateful to all the participants who willingly contributed their time
and insights to this research study. Their cooperation and willingness to share their
experiences have greatly enriched the findings of this project.

I would also like to acknowledge the entirety of the academic and administrative staff
at Anchor University for providing a conducive learning environment and equipping
me with the essential tools required for my academic success.

Lastly, my sincerest appreciation goes out to all those who, in one way or another,
have directly or indirectly contributed to the successful completion of this endeavor.
Your belief in me and your continued support have been invaluable

VIII
LIST OF TABLES

TABLE 1.1 GENDER OF RESPONDENTS……………………………………..19

TABLE 1.2 AGE OF RESPONDENTS…………………………………………..19
TABLE 1.3 LEVEL OF RESPONDENTS……………………………………….20
TABLE 1.4 FACULTY OF RESPONDENTS……………………………………20
TABLE 1.5 QUESTION 1 ANALYSES…………………………………………..21
TABLE 1.6 QUESTION 2 ANALYSES…………………………………………..21
TABLE 1.7 QUESTION 3 ANALYSES…………………………………………..22
TABLE 1.8 QUESTION 4 ANALYSES…………………………………………..22
TABLE 1.9 QUESTION 5 ANALYSES…………………………………………..23
TABLE 2.0 QUESTION 7 ANALYSES…………………………………………..24
TABLE 2.1 QUESTION 8 ANALYSES…………………………………………..24
TABLE 2.2 DECLARATION 1 ANALYSES…………………………………….25
TABLE 2.3 DECLARATION 2 ANALYSES……………………………………25
TABLE 2.4 DECLARATION 3 ANALYSES……………………………………26
TABLE 2.5 DECLARATION 4 ANALYSES……………………………………26