“Cultures and climates differ all over the world, but people are the same.

They’ll gather in public

if we give them a good place to do it.”
The world was a much more open place. The internet, and access to it, had grown rapidly
(Krueger, 2006). 21st century have thus far been marked by the rise of a global
economy and Third World consumerism, It is much more advanced and universal than they were
in the late 20th century. The Philippines as one of the fastest-growing economies in Southeast
Asia
Population demographics will shift considerably and the impacts on employment is expected to
escalate.
Cities were and remain the center of innovation, exchange, interests,
culture and art. Increasing urbanization is taking place all over the
world. At the beginning of the 21st century more than 50 percent of
world population lives in cities and according to United Nations in
2050 this number will rise to nearly 70 percent. In Western countries
urbanization is already slowing down and the challenge is to optimize
and update existing structures. With the change from an industrial
society to a service and knowledge society, cities offer numerous
development opportunities for today's highly individualized and fully
connected society. The main challenge of cities which want to play a
role in the competition for businesses and residents face will be to
offer a high level of living quality.

Mixed use development

Introduction:
Mixed-use development is a type of urban development that blends residential, commercial,
cultural, institutional, or industrial uses, where those functions are physically and functionally
integrated, and that provides pedestrian connections.
Urban centers all around the world are striving to re-orient themselves to promoting ideals of
human engagement, flexibility, openness and synergy, that thoughtful architecture can
provide. From a time when solitude in one’s own backyard was desirable, today’s outlook
seeks more, to cater to the needs of diverse individuals and that of collaborators.lead them into
exciting spatial experiences.

people are moving in search of better economic opportunities and enriched lifestyles.

The juggernaut of sprawl became inevitable due to the uncontrolled demographic dynamics
caused by the increase in labor force immigrants. The need and demand for housing, healthcare,
recreational, social and cultural amenities etc.
became high. With the problems of ever-changing population demographics, a highly energy
insufficiency; mixed-use architectural intervention can radically and positively change the
existing landscape of an urban context and capable of regenerating smaller towns into cities.
MUD at large, which provides the possibility to cater to a changing demand of building use over
time. MUD has immense opportunity to amplify human engagement with designed space, and in
the belief that it will better enable fostering sustainable communities and in the process, enhance
people’s lives.

It is a mechanism that can extend the civic quality far beyond the area of intervention itself
. It is where social interaction and perception, urban recreation, and the sensory
experience of city life take place. Life between buildings comprises the entire
spectrum of human activities in public space - the necessary, the optional and the
social types of behaviors which Gehl has studied meticulously. These are therefore
vital areas, and planning processes must begin by understanding these spaces
between buildings.
The Emergence of Mixed-use Developments

CHANGES in consumer demand are often anchored on a country’s economics. This is

particularly true in the real-estate sector where shifts in property market preferences often reflect
the state of a nation’s collective purchasing power.
mixed-use development where residents are given access to facilities not only for living, but for
working and playing, as well.

4. Sense of place and community

The synergy of open spaces and real estate projects in a mixed-use development allows people,
both residents and pedestrians, to have a real sense of belonging and community. Mixed-use
developments are well-planned in a way for people to connect with each other in living spaces
that encourage such bonds.

times are changing — and at a much faster pace than ever have before
As technological advances continue to modify and form how we work, a sea change in U.S.
demographics is also pushing for and even demanding changes to the traditional work model.
Continuing technological advances and our transforming demographics will continue to bring
about significant changes over the next decade in how we define an employee and how we
represent a workweek.
approaching a career as a series of individual challenges and life as a series of shared
experiences.
ho share similar interests and goals, and connect frequently through social media.
Technology drives convenience and community, which allows for sharing of ideas and
experiences.
The future will present us with increased choices combined with increased demands on our time.
We will likely be a more service-driven society than we have ever been. Job opportunities, for
those who are nimble and technology-facing, should be available. And the companies and
communities that figure out the future of our next generation
These benefits include:[3]

 greater housing variety and density

 reduced distances between housing, workplaces, retail businesses, and other destinations
 more compact development
 stronger neighborhood character
 pedestrian and bicycle-friendly environments

Benefits
Benefits of mixed-use development include:[3][4]

 greater housing variety and density, more affordable housing (smaller units), life-cycle
housing (starter homes to larger homes to senior housing)
 reduced distances between housing, workplaces, retail businesses, and other amenities and
destinations
 better access to fresh, healthy foods (as food retail and farmers markets can be accessed on
foot/bike or by transit)
 more compact development, land-use synergy (e.g. residents provide customers for retail
which provide amenities for residents)
 stronger neighborhood character, sense of place
 walkable, bike-able neighborhoods, increased accessibility via transit, both resulting in
reduced transportation costs

But What Are The Benefits To Us Now?

The first of these benefits is the opportunity for knowledge spillover. In essence, when you have
a high density of people living and working in a small community together, there are more
opportunities for those individuals to meet and spend time together socially. During those social
interactions is when we as human being exhibit our highest transfer of tacit knowledge to other
individuals. And it is this spillover of tacit knowledge that can help spur innovation through the
sharing of ideas. This in turn improves the performance of the local economy.

Secondly mixed-use developments can also spur other economic growth through the creation of
a localized marketplace. When people live, work and play in a small area, they are more inclined
to spend their hard earned cash in that same area. This give and take between the community
members strengthens the local and regional economy and helps bond community members
together.
Third is that recent studies have shown that walkability and mixed-used neighborhoods
encourage the development of social capital. In essence, people in walkable neighborhoods are
more likely to feel connected to the community and trust the people in their neighborhoods. This
is important, because as human being, in order for us to live a full life and feel fulfilled, we need
to have a home life, a fulfilling occupation and interaction within a community. And although
interaction within a community has been proven to be crucial to our well-being, the number of
places individuals receive this sort of interaction around that US has increasingly diminished
with the rise of the automobile-oriented suburb, which in turn has lead to a decline in community
bonds. The resurgence of mixed-use developments is one way city planners are beginning to
combat this.

his way of living not only benefited them socially in a variety of ways, but it also served to
provide them protection as well, since the walls were able to protect the village more securely
than if the villages were spread out over many hundreds of acres.
In addition to people having access to more efficient modes of transportation,
However, as time went by city planners began to see a plethora of unanticipated side effects from
the new urban sprawl they had created such as: increases in vehicle miles traveled, energy
consumption, pollution, loss of resources lands, inefficient provision of infrastructure and public
service costs, central city decline and many other psychic and social costs.
is evident in the literature that mixed-use schemes (MUS) development has gained significant
attention in the fields of urban planning and real estate management. It challenged various
players and actors (planners, policy makers, investors, and developers) in terms of the diverse of
uses, density of the scheme, inclusion of high quality urban form and design, and the delivery of
optimum utilisation of the development scheme in terms of highest and best use
The term " mixed use " expresses an urban concept that promotes the integration of housing,
commerce, services, culture and industry, believing that this will lead to a more efficient space
use, while encouraging interaction between users with varying needs. Although the idea is
fundamental to any organic settlement, it is absent from most (too) well-calculated modern cities.
Actually negating the zoning theory, the idea of mixed use was reintegrated into modern town
planning during the seventies'. The idea is based on four interactive drives: crime development in
industrial zones abandoned at night; an attempt to shorten distances between housing,
commercial and industrial areas in order to decrease traffic jams; public response to urban fabric
destruction caused by Brutalist architecture (hence its name) beneath megalomaniac piles of
concrete that devastated most city centers; and in turn, awakening the preservation trend,
realizing the importance of architectural heritage in local identity.

The opportunity for direct human communications.

The opportunity for the free exchange of ideas and goods.
The enjoyment of human freedoms as expressed by a nearly inexhaustible access to a
multiplicity of choices.

 How will architecture transform and contribute to the development of a city center in the
locality?

In my work as a mixed-use practitioner, I’m constantly aware of the importance of the public
realm in making great cities that are layered with experience. I’m talking about the plazas,
courtyards, passageways, sidewalks, and parks — the in-between spaces that serve as the
connective fabric weaving together the threads of a city and its people. To me, these interstitial
spaces are where a city’s soul lives and where social interactions reside.

The question I have is, can we create mixed-use projects that stitch together this connective
fabric and truly connect to the soul or spirit of the city? I believe we can. After all, mixed-use
developments weave together seemingly disparate typologies to create something cohesive,
dynamic, and unabashedly new. As with defining the spaces in between, the focus for new
mixed-use developments must be on creating a sense of place that is intimately tied to the city in
which that development resides.
CREATING A SENSE OF PLACE LEADS TO AUTHENTICITY, CONNECTIVITY, AND A
GREAT EXPERIENCE

During research for the Gensler Experience IndexSM, we discovered that a sense of place adds
significantly to a great experience. When we work with clients on new developments, we focus
on characteristics that are rooted to the place they’re in. We’ve found that this adds authenticity
and allows visitors to feel connected to where they are. Ultimately, mixed-use projects are all
about porosity and connectivity, from the connection to public transportation, to different parts
of the city, to all of the components in between.

BY ACTIVATING THE SPACES IN BETWEEN BUILDINGS, WE CAN BUILD

COMMUNITY

The spaces in between the buildings of mixed-use projects are key to creating a sense of place.
These spaces or voids may be the most difficult to quantify, but they matter the most, because
that’s where people gather and experience community.

Gensler’s multiyear Spaces in Between research examines this overlooked aspect of city-making.
We identified six elements — nature, community, human scale, culture, connectivity, and art —
that can be blended into developments to create places with spirit and energy. When applied
effectively, these elements can unlock project potential, generate higher revenues, and create
more soulful spaces and, ultimately, more soulful cities.
By focusing on the connections between the building, site, and city — and by being alert to the
sense of place in urban settings — we can deliver the types of hybrid experiences that people
expect in today’s connected world.

people are moving in search of better economic opportunities and enriched lifestyles. At HKS we
seek to be at the forefront of this shift by designing mixed-use developments that serve the
myriad needs of these fast-growing cities, from multi-family, high-rise housing with luxury
amenities to walkable neighborhoods that feature retail, commercial and open spaces. We want
to create experience-rich, socially-dynamic communities that bring people together to work, play
and thrive in exciting, 21st century environments. That creates better business opportunities for
our clients and better communities for us all.
Sta. Ana, Cagayan………….
Bibliography
BIBLIOGRAPHY Villar, M. B. (2019, September 3). The Entrepreneur. Retrieved from Business Mirror:
businessmirror.com.ph/2019/09/03/phl-one-of-the-fastest-growing-economies/