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Speculative Closure of Meta Platforms
Speculative Closure of Meta Platforms
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A Qualitative Research
Presented to
The Faculty of Accountancy and Business Management (ABM)
Ilocos Sur National High School
Senior High School
Vigan City
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____________________
2023-2024
Chapter I
THE PROBLEM
Introduction
Meta (formerly Facebook, etc.) and social media networks have now become not only
commonplace but also intertwined in the daily lives of most people across the world. The
ecosystem of Meta, including Facebook, Messenger, and Instagram, has impacted how people
behave, communicate, and interpret the environment around them. Hypothetically, what the
closing of Meta actually means for those digital spaces that have turned into the central nodes
in their social lives for millions of teens may only be sketched out through an exploration of
key theoretical concepts and historical contexts. Speculative closure defines a state of
something where the anticipation or the very threat of shutting down access to a platform or
service starts to trigger speculation and considerations about the future and other possible
alternatives, which itself overflows into an overpass of concepts like digital dependence,
The history of Meta's evolution—from being a college networking site to now a globally
operational social media juggernaut—is the extremely important context in which the
Recent impropriety that has emerged concerning data privacy, misinformation, and also
regulatory scrutiny has only further required the speculation towards Meta. The recent events
place the high school students in a mess because they are part of many people using the
different Meta platforms. Facebook, Messenger, and Instagram do not have different
communication purposes in the lives of teenagers but also help in sustaining and developing
their social and individual identity. Speculative move to Meta shut down has therefore
profoundly reverberated, touching on the digital lives, social landscapes, and mental states of
many. Teenagers per se already stand on grounds of getting fragile and fluctuating because of
belongingness to social technologies made available and offered by companies like Meta pose
important questions on digital literacy, online safety, and commodification of personal data.
Even more important is the eventual risk of losing access to a familiar digital space that might
shake up the established social networks and be perceived and reshaped by adolescents.
The literature review on social media impact, particularly on adolescents, reveals a huge
gap in understanding how adolescents would interpret and react to a hypothetical shutdown of
a huge social media platform like Meta. The research which has been done regarding the
phenomenon so far concentrates on the quantitative part of the problem of social media
application and largely forgets the subtlety that represents high school student experience and
This paper works to bridge this gap, drawing upon insights and reflective work from the
This research study will help unveil restless attitudes and responses that will be aimed at
the speculative closure of Meta platforms such as Facebook, Messenger, and Instagram. The
study will be based on research tools, which will comprise interviews, focus group data, and
content analysis that will help to bring out complex attitudes, behaviors, and coping
mechanisms for teenagers in the event of actual or potential loss of the most primary digital
spaces. Consequently, the study aims at supporting both policy and educators towards some of
the challenges and opportunities that are surfacing within this environment while working in
the direction of further building tailored intercessions and the support mechanisms of
This study entitled “Speculative Closure of Meta Platforms: Insights of the Youth”
and coping strategies that the teenagers would adapt with reference to the forthcoming closure
focusing on:
socio-cultural aspects
2. What are the potential effects of closing Meta on digital life for teenagers, their social
3. What coping mechanisms do teenagers employ to deal with the potential loss of their
4. How do teenagers modify their online interactions and usage habits if they believe
The value of this qualitative research lies in an attempt to understand how Meta's
speculation for closure unfolds on digital cultures of teenagers. Organized in five subsequent
sections, since there is a critical gap in how the attitudes, behaviors, and coping strategies of
teenagers, under these conditions, might respond to the hypothetical shutting down of Meta
platforms.
Teenagers: This carries huge values for the teenagers since through this, they are able to get
information about attitudes and behaviors regarding how they lose their primary digital spaces
in social networking sites and others, thereby getting to be able to cope with or react to such
more efficiently.
Policy Makers: This clearly outlines findings that should significantly help policy shapers
constitute the challenge and opportunities the changing face of digital well-being and safety
offers for teenagers. Clearly, it forms knowledge of importance in the shaping of the policy to
Educators: Each will be able to guide the educators in a more comprehensive way on how
these new digital platforms influence or influence the making of a teenager's identity and the
way they socialize with others, guiding improved educational interventions of digital literacy,
This phenomenological study was delimited only to explore and focus solely on youth,
particularly the teenagers, ages 15 to 17 years old, inside the Ilocos Sur National High School.
The study aims to explore the attitudes, behaviors, and coping mechanisms of these teenagers
in response to the speculative closure of Meta Platforms, including Facebook, Messenger, and
Instagram.
This qualitative study will be conducted through one-on-one interviews with the
informants who are selected through purposive, observations, and availability sampling. The
study aims to gain insights into the unique reactions, experiences, challenges, and perspective
This study entitled “Speculative Closure of Meta Platforms: Insights of the Youth” has 3
variables – the speculative closure triggers, alternative platforms, and digital dependency. This
variables would determine the experiences of teenagers like what happened last March 5,
2024.
Data will be collected through interviews and responses will be interpreted by applying
This section includes the discussion of hypotheses, principles, and observations gleaned
Deplatforming Platforms
Digital cultures play an essential role in radicalization processes and are always
According to Dow et al. (2021), the pandemic has disrupted traditional and social
structures to which we were accustomed. Facing these disruptions, people ≪turn online to
seek alternative cognitive and social structures. Once there, social media radicalizes beliefs
and increase contagion (rapid spread) and stickiness (resistance to change) of conspiracy
In this way, increased online presence during the COVID-19 pandemic and the long
periods of lockdown have created a particularly fertile ground for spreading conspiracy
theories, especially of the right-wing (Bessi et al., 2015; Antonelli, 2022). The spread of
conspiracy theories is a particularly crucial problem today given the impact such beliefs have
on individual behavior and, therefore, collective behavior, for instance, the people who
believed the pandemic was all a farce and decided not to adopt the preventive behaviors
recommended by the government (Chan et al., 2021). It is even more so if we consider the
ease with which these theories generate radicalization phenomena that can lead to forms of
polarization and violent extremism. The power of mass media in social and political changes
is not new (Thompson, 2011); the real revolution is the speed at which social media platforms
respond to users' social connections and information needs worldwide. In the end, the
the way platforms work based on algorithms that facilitate the circulation of information in
line with users' opinions (Cinelli et al., 2021). In this way, following Terren and Borge-Bravo
(2021) and Del Vicario et al. (2017), if a user tends to consume conspiratorial content on
social media, then the platform will tend to offer him more content in line with his
conspiratorial interest to optimize his user experience. Consequently, the platform will
indirectly reinforce his opinion and not allow him to come into contact with content that may
At the same time, many studies have discussed the role of traditional social media in
disseminating alternative information related to COVID-19 and vaccines (Chan et al., 2020;
Gesser-Edelsburg, 2021). On the one hand, it is possible to hypothesize that alternative social
media platforms can become attractive to conspiracy theorists and other users marked by
radical positions already banned by traditional social media platforms; on the other hand, they
are also frequented by users who have intentionally migrated from other digital spaces not
attended by institutional actors and where content regulation policies are not (or differently)
Alternative Platforms
These actions have in turn led to the emergence of a substantial “alternative ecosystem”
(Rogers, 2020), i.e., a set of discussion platforms (microblogging, social media, and
messaging services) of less regulation and moderation that are used to host content and
content creators that are not tolerated by traditional social media platforms (like Twitter and
Meta group). What is “alternative social media”? How can we distinguish it from “traditional”
social media? To answer these questions, Gehl (2015) conceptualizes alternative social media
platforms using the classic alternative media theory that arose before the dominance of social
media giants such as Facebook and Twitter. Alternative media were born as a response to
older mass media and to counter its large corporate power to promote communication and the
to mainstream media. On the one hand, the dominant social media – Facebook and Twitter –
may be seen as a first response to the public's demand for broader participation in the
production and distribution of content. On the other hand, however, it cannot be denied that
these platforms have maintained or even intensified some of the characteristics of mainstream
mass media power described by earlier alternative media theorists, such as centralized and
Indeed, traditional social media, being proprietary profit-seeking companies, can become
hostile to ideas, discourses, and organizations, especially when in conflict with corporate
hegemony, while allowing people to be content producers. So, as Gehl (2015) claims,
alternative social media can be seen as a critical response to traditional social media that
allows users to share content and connect and have more access to shape the underlying
I define media effects as the deliberate and non deliberate short- and long-term
within-person changes in cognitions, emotions, attitudes, and behavior that result from media
use (Valkenburg et al., Reference Valkenburg, Peter and Walther2016). And I define a (social)
media effects theory as a theory that attempts to explain the uses and effects of (social) media
Valkenburg and Oliver 2019). To be labeled a (social) media effects theory, a theory at least
needs to conceptualize media use, and the potential changes that this use can bring about
Over the past decades, dozens of media effects theories have been developed. These
theories differ substantially in how they conceptualize the media effects process. Some
theories, particularly the early ones, focus primarily on unidirectional linear relationships
between media use and certain outcomes. Other, more comprehensive theories pay more
attention to the interactive effects of media use and non media factors (e.g., dispositions,
social contexts) on certain outcomes. Valkenburg et al. (Reference Valkenburg, Peter and
Walther 2016) argued that media effects theories can be organized along five paradigms that
specify the conditions under which media effects can (or cannot) occur. This chapter discusses
the three paradigms that are most relevant to our understanding of the effects of social media
use, the selectivity, transactionality, and conditionality paradigm. The term “message” in this
chapter refers to all textual, auditory, visual, and audiovisual content that is shared on social
media.
Social Context Factors
Social context refers to the surroundings within which individuals or groups act or
interact, and whose norms and affordances may influence the cognitions, emotions, attitudes,
and behaviors that occur within it. On the macro level, structural aspects of the media system
(e.g., platform availability) can affect media choices (e.gWebster, Reference Webster and
Hartmann 2009), whereas on the micro level, parents and schools can forbid adolescents from
spending time on social media during dinner or in the classroom (Valkenburg & Piotrowski,
groups can exert a strong influence on certain preferences and behaviors (Brechwald &
Prinstein, Reference Brechwald and Prinstein 2011), including media preferences (Valkenburg
& Cantor, Reference Valkenburg, Cantor, Zillmann and Vorderer2000). Members of a peer
group share norms that they have created themselves. Adolescents typically form strong social
antennas for these norms, including those pertaining to social media use. Environmental
influences on social media use can thus occur overtly (e.g., by parental restriction or
monitoring) or more covertly, for example through adolescents’ sensitivity to the prevailing
Presented in this section, the review of the related literature and studies relevant to the
current research.
Social Media Dependency
The Social Media Dependency Model proposes that problematic, addictive use of social
media platforms arises from the convergence of three core elements: persuasive design
user, and negative reinforcement cycles that develop between the two. Specifically, persuasive
techniques like infinite scrolling, auto-play, push notifications etc. combine with social reward
metrics of likes, comments and follower counts to create powerful incentive loops that
activate adolescent brain pathways around reward and belonging. For teenagers already
contending with developmental needs around identity, self-worth and social acceptance, the
lure of virtual social validation can initiate compulsive checking and posting behaviors that
are negatively reinforced by temporary anxiety relief. As more importance gets placed on
virtual social feedback, users correspondingly begin to retreat from real-world activities and
relationships, leading to emotional distress that can only be alleviated by re-engaging with
ethical limitations around persuasive design alongside therapeutic support systems targeting
user vulnerabilities are necessary to disrupt the psychological and behavioral patterns
underlying social media addiction according to this model.A systematic approach to the study
of the effects of mass media on audiences and of the interactions between media, audiences,
and social systems. It was introduced in outline by the American communications researchers
The literature review up to this point demonstrates that teenagers operate at a vulnerable
precipice: as a population, teenagers are at a high risk of developing mental health problems
as they experience emerging adulthood. These same teenagers are the most active users of
social media, which has a distinct connection with mental health problems.
This precarious situation demands more understanding: knowing that social media and
mental health are related is merely a jumping off point. Understanding how and why social
media might be affecting teenagers' mental health is the next step to illuminating the
connections at play between teenagers, their environments, their health, and the role of social
media.
A number of theories that may help explain why social media shows a connection to
mental health will now be discussed. Although many of these theories offer an intriguing
perspective on how social media could be affecting mental health in the teenage population,
none of them provide definitive proof that social media use causes a decline in mental health.
The purpose of this discussion is to explore the possible causes of the connection between
The discussion of theoretical perspectives is divided into two sections: individual theories
and social theories. Individual theories seek to account for how social media affects people
due to individual behaviors and personality traits, ignoring social media’s effects on the
person’s social relationships. The second set of theories can be classified as social theories, or
theories that look at how social media use affects people as they relate to each other and their
larger environment. These two theoretical perspectives are not mutually exclusive; it is likely
that a combination of these theories impact the relationship between mental health and social
media use in teenagers. Strickland, Amelia, "Exploring the Effects of Social Media Use on the
Jia Tolentino’s essay The I in the Internet, the first chapter in Trick Mirror, is perhaps the
most important single text on life as a user of social media, as it tracks the slow souring of the
dream of total connectivity within her lifetime. She locates 2012 as the moment when the
balance shifted: “Where we had once been free to be ourselves online, we were now chained
to ourselves online.” While Tolentino acknowledges the valuable things that have been
enabled by social media – including the #MeToo movement, and her own career as a writer
after a decade of marketing her selfhood – her conclusions about its future are pessimistic,
since Web 2.0 is “governed by incentives that make it impossible to be a full person while
Richard Seymour is wide-ranging in his analysis of the destructive effects of the “social
industry” on personal and political life. He shows how the “variable rewards” of social media
alerts are geared to perpetuate addictive and depressive cycles of engagement; how the
needs to be maintained and is always in danger of trashing, has poisoned private life; how the
attention economy incentivises trolling and reactionary politics; and how the “degradation of
information” perpetuated by social media outruns even liberal diagnoses of Trumpian “fake
news”. By the end, if you weren’t already, you will be on the verge of deleting your Twitter
account. And yet Seymour himself is still on there, professionally compelled as a freelance
increasingly intertwined with social media. In this lively and wide-ranging study, Bronwen
Thomas explores how social media provides new ways of connecting with and rediscovering
established literary works and authors while also facilitating the emergence of unique and
distinctive forms of creative expression. The book takes a 360˚ approach to the subject,
combining analysis of current forms and practices with an examination of how social media
fosters ongoing collaborative discourse amongst both informal and formal literary networks,
and demonstrating how the participatory practices of social media have the potential to
radically transform how literature is produced, shared and circulated. The first study of its
kind to focus specifically on social media, Literature and Social Media provides a timely and
engaging account of the state of the art, while interrogating the rhetoric that so often
It is the objective of this article to present evidence from several researches that were
done by many scholars in different environments that distinctly demonstrates the negative
impact of social media in three main categories. First, social media fosters a false sense of
problems. The Second harm of social media is that it can become easily addictive, taking
away family and personal time as well as diminish interpersonal skills, leading to antisocial
behavior. Lastly, social media has become a tool for criminals, predators and terrorists
enabling them to commit illegal acts. And the third analysis will consist of showing the link
between the psychological problems caused by social media and criminal activities
committed. (Amedie, Jacob, "The Impact of Social Media on Society" (2015). Pop Culture
Intersections)
Engaging in various forms of social media is a routine activity that research has shown to
benefit children and adolescents by enhancing communication, social connection, and even
technical skills. Social media sites such as Facebook and MySpace offer multiple daily
opportunities for connecting with friends, classmates, and people with shared interests. During
the last 5 years, the number of preadolescents and adolescents using such sites has increased
dramatically. According to a recent poll, 22% of teenagers log on to their favorite social media
site more than 10 times a day, and more than half of adolescents log on to a social media site
more than once a day. Seventy-five percent of teenagers now own cell phones, and 25% use
them for social media, 54% use them for texting, and 24% use them for instant messaging.
Thus, a large part of this generation's social and emotional development is occurring while on
Because of their limited capacity for self-regulation and susceptibility to peer pressure,
children and adolescents are at some risk as they navigate and experiment with social media.
Recent research indicates that there are frequent online expressions of offline behaviors, such
as bullying, clique-forming, and sexual experimentation, that have introduced problems such
as cyberbullying, privacy issues, and “sexting.” Other problems that merit awareness include
Many parents today use technology incredibly well and feel comfortable and capable with the
programs and online venues that their children and adolescents are using. Nevertheless, some
parents may find it difficult to relate to their digitally savvy youngsters online for several
reasons. Such parents may lack a basic understanding of these new forms of socialization,
which are integral to their children's lives. They frequently do not have the technical abilities
or time needed to keep pace with their children in the ever-changing Internet landscape.8 In
addition, these parents often lack a basic understanding that kids' online lives are an extension
of their offline lives. The end result is often a knowledge and technical skill gap between
parents and youth, which creates a disconnect in how these parents and youth participate in
For clearer and better understanding of the study, the following words were defined in
Meta Platforms. These are platforms that operate at a higher level of abstraction, providing
other platforms. Meta platforms often offer services such as data integration, analytics,
Instagram.
Media. Media refers to the communication channels through which we disseminate various
forms of information, including news, music, movies, educational content, and more. These
channels can take various forms, from printed paper to digital data. Examples of media
Coping Mechanisms. strategies or behaviors that individuals use to deal with stress,
assumptions rather than verified facts. This concept is particularly relevant in cognitive
psychology and decision-making studies, where it highlights the human tendency to seek
This chapter presents a discussion of the research design, sources of data, locale of study,
population of study, population of the respondents, data gathering instrument, data gathering
Research Design
This study is qualitative in nature since the research questions we seek to answer will lead
understanding the underlying meaning of the experiences of the research informants from
For instance, the phenomenological research design can be used to explain the themes and
patterns that are displayed through the informants of study. By considering that the informants
of study will be displayed in an open-ended interview regarding their past experiences can be
a return to experience in order to obtain comprehensive descriptions that provide the basis for
a reflective structural analysis that portrays the essences of the experience" (p. 13).
Research tools used were the interview in any dialect that the informants can be comfortable
with and naturalistic observation, whereby informants are observed and interviewed in its
natural setting. Informant observation was private and done on a volunteer basis after the
Data will be obtained through the answers of the informants on the interview and on the
open-ended questionnaires. The questions introduce a data set that presents the different
analysis to easily understand the obtained data and produce a general result and conclusion.
Locale of Study
This study will be conducted at Ilocos Sur National High School (ISNHS), in the capital of
Vigan City, one of the places where Heritage Culture is clearly evident. This school was
selected due to the convenience of researchers because they’re also from ISNHS. 10 Grade 10
Hesse-Biber and Leavy (2011) explained that qualitative research projects usually work with
small samples. Avila (2016) is in support of this that qualitative research follows a certain
sample size in the use of the subjects or informants of the study. It is usually a small number
Participants of this study will be chosen by using purposive sampling. Taken from different
sections to ensure data collection is done in a diverse manner. In criteria based on the
following:
2. A grade 10 or 11 student;
Platforms. Interviews are applicable when one requires information explicitly about opinions,
thoughts, experiences, and feelings among people. Interviews are indicated when the issue
surrounding the inquiry has questions and probing that are intensive regarding density. It is
warranted to conduct direct interviews when the target population can effectively
communicate through face to face conversation relative to writing forms or through a phone
The researchers will follow a strict procedure to be conducted in April-May 2024. The
b. Secure permission to conduct the study from the Principal of Ilocos Sur
c. Conduct and assist the respondents during the interview and explain the
theoretical framework.
Data Analysis
This qualitative research study will use a Phenomenological study design in interpreting
data. The interview questions will be directed to the participant’s experiences and feelings. At
the root of phenomenology, “the intent is to understand the phenomena in their own terms to
essence to emerge” (Cameron, Schaffer, & Hyeon-Ae, 2001, p. 34). This research method
correlates well with the intent of the study to understand the insights of teenagers on the
For the analysis of this study, transcriptions of the audio recording were done,
translations of the answers in Filipino and Iloko were made; and finally extractions from
interviews were also done to further elicit the information obtained from the respondents.
In all cases, the researcher treats the evidence fairly to produce analytic conclusions
answering the original “how” and “why” research questions. This analysis helped create an
effective knowledge base for working toward the goal (Yin, 2003).
Ethical Considerations
Researchers must adhere to ethical norms to ensure trust, accountability, mutual respect, and
The participants of this study knowingly, voluntarily, intelligently, in a clear, and manifest
way give their consent. Full consent from the participants was obtained prior to the study and
is fully informed about the evaluation conducted. Participants are made aware of the purpose
of the project, how the findings will be used and who will have access to the findings.
Voluntary Participation
Participation in this study is highly voluntary and no penalties are involved in refusal to
participate. Participants are freely given the decision whether or not to do so, without the
Any identifying information is not made available to, or accessed by anyone other than the
ensuring that any identifying information is excluded from any published report or document.
Chapter II
This chapter presents the analysis and interpretation of data obtained as specified in the
statement of the problem in Chapter I. These data helped the researcher to generate conclusion
of this study.
Problem 1.
Problem 2.
Chapter III
Summary
Findings
Recommendation
DOCUMENTATION
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APPENDICES
Appendix A
LETTER OF REQUEST
Appendix B
LETTER OF REQUEST
Appendix C
LETTER OF REQUEST
Appendix D
LETTER OF REQUEST
Appendix E
Appendix E
CURRICULUM VITAE